ITV

Tag: Varun Dhawan

  • Varun Dhawan is new brand ambassador for Frooti

    Varun Dhawan is new brand ambassador for Frooti

    MUMBAI: Parle Agro, the largest Indian beverage company, has announced actor Varun Dhawan as the new face for its flagship brand Frooti. In the new 360-degree integrated communication by Frooti, Varun Dhawan will be seen in a new fun-filled avatar with his real-life friend Alia Bhatt.

    The new campaign featuring the two real-reel life friends in the surreal world of Frooti will be rolled out this summer further immersing the fans into #TheFrootiLife. It is for the first time that brand communication will showcase two celebrities. 

    Commenting on the association, Parle Agro joint managing director and CMO Nadia Chauhan said, “Introducing Varun Dhawan as Frooti’s new brand ambassador is a step towards accelerating our aggressive ambition to be the no.1 in mango drinks segment. Presence of Varun alongside Alia will help us connect better with the consumers to take the brand to newer heights.”

    Expressing his excitement on the association with Frooti, actor Varun Dhawan stated, “I am thrilled to be associated with Frooti as it not only brings forth memories but also personally connects with me even today. I look forward to taking the fun world of #TheFrootiLife to all my fans and invite them to be a part of this fun-filled journey”

    Further commenting on her continued association with Frooti, actor Alia Bhatt added, “Frooti is the drink that I truly relish and enjoy. I look forward to immersing myself once again into the magical world of #TheFrootiLife with one of my closest allies Varun”.

    Parle Agro also continues its association for the second year in a row with Tollywood superstar Allu Arjun as the face of Frooti in South India.

  • Dentsu Impact launches brand campaign for Next-Gen Maruti Suzuki Ertiga

    Dentsu Impact launches brand campaign for Next-Gen Maruti Suzuki Ertiga

    MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out a new integrated brand campaign for the next generation Maruti Suzuki Ertiga. Positioning the Next-Gen Ertiga as a ‘Stylish New MPV’, the campaign ‘Move together in Style’ demonstrates how seamlessly the new Ertiga fits in one’s lifestyle. Maruti Suzuki Arena’s brand ambassador, Varun Dhawan, has been roped in to launch the Next Gen Ertiga 2018.

    Dentsu Impact president Amit Wadhwa said, “The customer today wants style and substance bundled together. With the new Ertiga delivering style and performance, the messaging we crafted was straight and to the point. The team had great time in conceptualising and executing the language which will certainly resonate well with the TG”.

    Dentsu Impact national creative director Anupama Ramaswamy said, “The Next Gen Ertiga is a great example of how a world of style, comfort, and performance brings people together. And this idea is a celebration of the same philosophy. Needless to say, this campaign saw the team truly working together in style.”

    As its long-standing partner, Dentsu Impact has been involved in conceptualising and creating this integrated campaign for Next Gen Ertiga. The campaign is tailored to fit the consumer journey on offline & digital platforms through numerous assets and smarter use of celebrity for the “digitally savvy audience”. Beyond building awareness, the campaign intends to position the Next Gen Ertiga as the most stylish MPV.

  • LAYER’R SHOT launches new campaign with Varun Dhawan

    LAYER’R SHOT launches new campaign with Varun Dhawan

    MUMBAI: LAYER’R SHOT has launched its new campaign and tried to break away from all the deodorant ads in the category. It takes a leap from the existing category clutter with its new refreshing thought of “Soch Ho Khushboodaar”. The campaign is conceptualised and executed by Triton Communications.

    Adjavis Venture MD Devendra Patel said, “It was very important to catch the pulse of today’s target audience – The Youth and the problems that they face on a regular basis. Triton understood this and captured the solution to this problem in a very humorous and beautiful way. The agency crafted a nice ending thought to the film – LAYER’R SHOT – Soch Ho Khushboodaar and the same was weaved in quite well in the storyline.”

    This campaign revolves around older adults who are judgmental about today’s youth. The brand has used this insight to offer their support to the youth by showing them that the new fragrance just spreads good thoughts and eradicates the negative/judgmental thinking happening around them. The brand launched six new fragrances with this campaign called LAYER’R SHOT MAXX.

    Triton Communications executive director Virendra Saini said, “LAYER’R SHOT has always been a product for the youth. The product has some amazing fragrances and at a very competitive cost. I feel that this campaign will give the product and the brand, the right push and will create a positive stir in the market where competition is really fierce. Also, Varun Dhawan is a perfect fit for this campaign as this product appeals to the youth and who better than Varun to represent today’s youth and their thinking. The script demanded someone who has humour and also, someone who can bring freshness and liveliness to the brand.” 

    LAYER’R SHOT's parent company Adjavis Venture was incorporated in 2013. It is a customer-focused organisation having experience in building and launching some of India’s foremost brands in the FMCG and OTC segments.

  • Maruti Suzuki ARENA launches first brand campaign

    Maruti Suzuki ARENA launches first brand campaign

    MUMBAI: Maruti Suzuki ARENA has rolled out its first brand campaign. The creative agency involved is Dentsu Aegis Network’s Dentsu Impact. This customer-centricity has led to the birth of the Maruti Suzuki ARENA experience, which has been designed for the young and modern India. The production house involved in the making is Sitting Duck Pictures and produced by Sanjay Bhattacharjee, Sushant Desai.

    With this campaign, they intend to build awareness about the new Maruti Suzuki ARENA while showcasing the dynamic, trendy, social and connected aspects of the experience.

    As their longstanding partners, Dentsu Impact has been involved to create a seamless car buying experience at Maruti Suzuki ARENA by redesigning showrooms, introducing online to offline consumer journey, implementing new brand identity and creating content at various touchpoints across the showroom.

    Speaking on the campaign, Dentsu Impact president Amit Wadhwa said, “Maruti Suzuki is the undisputed leader in passenger cars. And as a leader, it has been setting benchmarks across all aspects for its customers – design, technology, and experiences. Maruti Suzuki ARENA is one of the great milestones of Maruti Suzuki in India, and as their partners we are excited in being a part of this new car buying experience come to life through this campaign.”

    Positioning Maruti Suzuki ARENA as a ‘car buying experience designed with you in mind’, the campaign line is ‘A destination called you. A feeling called Maruti Suzuki ARENA’. Bollywood actor Varun Dhawan is the face of the campaign.

    Dentsu Impact national creative director Anupama Ramaswamy said, “Maruti Suzuki ARENA is a change which happens once in many years. In this case, it is not about a single purchase or transaction. Maruti Suzuki ARENA has been designed keeping the customer right at the center. This core thought is reflected in the campaign idea ‘A destination called you. A feeling called Maruti Suzuki ARENA’. The campaign is a celebration of the ARENA experience, which is trendy, connected and social.”

    Maruti Suzuki sells its vehicles through 4 sales channels, the existing Maruti Suzuki Channel, Nexa, Maruti Suzuki Commercial and Maruti Suzuki True Value. And since its launch on 31st August, 2017, all the existing Maruti Suzuki Channels are now being revamped to Maruti Suzuki ARENA.

    “The reason for choosing Varun Dhawan as the brand ambassador is that he is young, talented, extremely energetic and socially wired, making him the perfect fit for Maruti Suzuki ARENA,” Ramaswamy added.

  • Raymond weaves spirit of craftsmanship with ‘Sui-Dhaaga- Made in India’

    Raymond weaves spirit of craftsmanship with ‘Sui-Dhaaga- Made in India’

    MUMBAI: Raymond has announced an association with Varun Dhawan and Anushka Sharma’s much awaited film Sui Dhaaga- Made In India, which aims to promote skill development and entrepreneurship in rural and semi-urban India.

    Raymond is an integral part of the film’s reel life, as the film highlights its initiative to bring about a real-life socio-economic change.

    Raymond Ltd lifestyle business CEO Sanjay Behl said, “With a vision to train over one lakh tailors by the end of 2020 through our initiative, the seamless brand integration with Sui Dhaaga- Made in India is an apt fitment for us.”

    With readymade labels appealing to the youth, tailoring as a profession is becoming second fiddle and the craftsmanship is confined to garmenting industry alone. In today’s fast-paced world, picking up a garment off-the-shelf does not guarantee the perfect fit and may not necessarily be a reflection of individual style. Hence, it cannot be contested that ‘the best fit is always a tailored fit’.

    YRF VP- marketing and syndication Manan Mehta said, “Sui Dhaaga aims at not only bringing back the charm of tailoring and reinstating its relevance to the younger generations as portrayed by Mauji [Varun Dhawan] and Mamta [Anushka Sharma] in the movie, but also rekindle the spirit of entrepreneurship and craftsmanship, living true to the ‘Make In India’."

  • Resiquick launches maiden campaign with Varun Dhawan

    Resiquick launches maiden campaign with Varun Dhawan

    MUMBAI: Resiquick, the new instant adhesives brand from Astral Adhesives, has launched a new campaign developed by Lowe Lintas Ahmedabad.

    Varun Dhawan is the brand ambassador for Resiquick promoting the adhesive brand in a multi-film campaign.

    Astral Poly Technik VP for business development Kairav Engineer says, “Our a ssociation with Varun Dhawan for the instant adhesive range is in sync with our brand ethos and identity, which is to innovate and introduce newer products that surprise and delight both, our trade and consumer. It is for the first time in the segment that a brand ambassador is signed on for a Cyanoacrylate-based instant adhesive product, and we are confident that Varun is a perfect fit with his on-screen and off-screen persona.”

    The multi-film campaign shows how using a glue that spills can land people in tricky and sticky situations. Varun Dhawan introduces the audience to the hero of the film – Resiquick adhesive, pronouncing its unique benefit of ‘1 drop at a time’ for ease of use and the strong bond it provides with the tagline ‘sirf chipkao nahi, jodo’.

    Lowe Lintas executive director Sagar Kapoor adds, “The Resiquick tube is of superior design. It delivers one drop at a time hence is not clumsy to use. It also has a cap that can be reused, unlike most others in the category. So we decided to focus on the real benefit. Of course, delivered in an engaging and entertaining way. We were fortunate to get Varun Dhawan to help us do that.”

  • Sony India unveils #KoiKasarNahi campaign for Asian Games

    Sony India unveils #KoiKasarNahi campaign for Asian Games

    MUMBAI: The 18th edition of Asian games is all set to go on floors from 18 August to 2 September 2018 in the Indonesian cities of Jakarta and Palembang.  Meanwhile Sony Pictures Networks India (SPN) today announced its marketing and digital initiatives for the pan-Asian multi-sport event. With India being one of the first five founding members of the Asian Games, expectations from our contingent are always high.

    Be it the Olympics, Commonwealth Games or Asian Games, Indian athletes have never left any stone unturned in their quest to win medals and proudly represent the country. With this backdrop, SPN launched its campaign ‘Koi Kasar Nahi’.

    As a part of the campaign, SPN will be hosting a ‘Fan Flame’ on its microsite   https://sonypicturessportsnetwork.com/koikasarnahi/. Inspired by the Asian Games torch that burns in the cauldron for the duration of the Games, the virtual Fan Flame will burn brighter with every message of support that goes out to the athletes.

    In order to show support and add to the fan flame, all fans have to do is use the hashtag #KoiKasarNahi on social media platforms like Facebook, Twitter and Instagram and post their inspirational and supportive messages to the athletes. Each post will appear on the digital fan flame and will be sent to our athletes.

    Sony Pictures Networks India sports and distribution business president Rajesh Kaul said, “At Sony Pictures Networks India we have always promoted a multi-sport culture and it doesn’t get bigger than the 18th Asian Games. As our athletes compete across 36 sports and against sportspeople from 45 countries, we will bring fans and viewers the ultimate experience to enjoy the Asian Games. As patriotic fans, it’s our utmost duty to give our unrelenting support to our athletes just as they will give on this stage.”

    Bollywood superstars Salman Khan, Varun Dhawan and Asian Games participants from India like Anjum Modgil, Satish Kumar, Rakesh Patra and Dipa Karmakar have joined in appealing to fans to support our athletes in the #KoiKasarNahi campaign. In a series of videos, they urge fans to come together and support the Indian contingent to leave no stone unturned in their quest for glory.

    2018 Asian Games will be telecast with Hindi commentary on Sony Ten 3 channels and with English commentary on Sony Ten 2 and Sony ESPN channels from 18 August 2018. In addition to the 300+ hours of live telecast, SPN will also air more than 30 hours of highlights and repeats for viewers to catch up with all the sports action in Jakarta.

    Viewers can also see in-depth coverage of the games with a live studio show, both in Hindi and English. It will feature expert panellists like wrestler Jagdish Kaliraman, hockey champions Sandeep Singh, Viren Rasquinha, and Jagbir Singh, tennis players Somdev Devvarman and Gaurav Natekar, badminton player Aparna Popat, and expert columnists Ayaz Memon and Boria Majumdar.

  • STAR SPORTS PROMISES A SUPER SUNDAY FOR VIVO IPL WITH TAILOR-MADE CONTENT SUITED FOR THE WHOLE FAMILY

    STAR SPORTS PROMISES A SUPER SUNDAY FOR VIVO IPL WITH TAILOR-MADE CONTENT SUITED FOR THE WHOLE FAMILY

    MUMBAI : India’s leading sports broadcaster and the home of VIVO IPL 2018 – Star Sports has reimagined Sunday with Super Sunday. Every Sunday for the next seven weeks, Star Sports will broadcast a series of programs as a part of Super Sunday to build up for the double header games.

    Starting at 8.00 am every Sunday, Super Sunday will include a series of LIVE as well as non-LIVE programmes such as Bollywood Presents, IPL Unplugged, Cricket Countdown and exclusive franchisee shows. Fans who can’t wait for the games to begin on Sundays will be able to access a robust build-up of the games through Super Sunday with preview shows, up close and personal interviews with VIVO IPL stars, best of Bollywood and Hollywood stars along with highlights of the previous week’s action preceding Kent Cricket Live.

    The Super Sunday Schedule for April 15, 2018 will feature legendary Bollywood Superstar Amitabh Bachchan and World Cup Winning captain Kapil Dev on Bollywood Presents at 2:30 PM followed by special shows on Royal Challengers Bangalore and Chennai Super Kings. Fans can catch all the Super Sunday action starting 8 am on Star Sports 1, Star Sports 1 HD, Star Sports 1 Hindi and Star Sports 1 Hindi HD.

    The first edition of ‘Bollywood Presents’ was aired on Kent Cricket Live on Star Sports this Sunday with Bollywood actor Varun Dhawan as the guest editor. Throughout the day, Varun interacted with Star Sports experts for VIVO IPL 2018, played dizzy cricket with Irfan Pathan and chose his top 3 VIVO IPL players. This segment of Bollywood Presents was followed by Kent Cricket Live which was further followed by the live coverage of the games.

    Link: https://drive.google.com/file/d/1tEKgU6SgHeBTyOOZZOV8uRsa0zyZkdu6/view

    SUPER SUNDAY content will include the following:

    Programming includes highlights of the previous week along with exclusive match highlights from the previous day. It also includes exclusive insight on future match predictions gathered from veterans of the game, notable persons from Bollywood and Hollywood and favorite players. “CRICKET COUNTDOWN” introduces an ever-changing countdown of some of the best highlights of the previous week. IPL UNPLUGGED features the best sideline stories of the IPL and exciting off-field stories and interviews taken of revered sportsmen. BOLLYWOOD PRESENTS features notable celebrities from both Hollywood and Bollywood providing their insight and preferences of teams and players. EXCLUSIVE FRANCHISE PROGRAMMING has been introduced to take fans inside the seasons of their favorite teams and follow them as they progress through the IPL. Interviews with favorite players, coaches and team owners highlight this programming initiative.

    SUPER SUNDAY aims to bring the entire family together to catch all the action leading up to the two games every Sunday. With highlights, film actor presence and expert analysis there is something for every family member to cheer about. The program will also provide exclusive windows into 4 VIVO IPL franchises namely Mumbai Indians, Chennai Super Kings, Royal Challengers Bangalore and Kolkata Knight Riders, with real time news and exclusive insights from the respective camps.

  • Varun Dhawan shows off his Lux Cozi undergarments

    Varun Dhawan shows off his Lux Cozi undergarments

    MUMBAI: Lux Cozi is all set to reiterate its position within the youth with its second TVC starring Varun Dhawan. With this film, the brand takes a step forward to increase its exposure and strengthen its connection with the masses.

    In the new TVC, conceptualised by Soho Square and shot in Budapest, Varun exemplifies the proposition of comfortable playfulness. He does so by flaunting the innerwear through smooth, effortless moves. His adrenaline-filled chase and carefree antics are complemented with upbeat music.

    Lux Industries chairman Ashok Todi says, “Besides being talented and versatile, Varun has a stature and appeal that resonates well with Lux Cozi’s philosophy of ‘Suno toh apne dil ki’. The response to Varun’s association with the brand has been phenomenal – the TVC crossed 1.5 million views in just four days.”

    For the second leg of the campaign with Varun, the agency had to carve a niche in the minds of the audience and the challenge was to resonate with their temperament, while seamlessly incorporating Varun’s style and fashion sense.

    Soho Square Mumbai ECD and creative head Anuraag Khandelwal mentions, “Most Indian celebrities shy away from showing themselves in the actual underwear. But Varun was absolutely comfortable and confident in doing so. This helped us make a better connection with today’s youth that is comfortable in their own skin. We also found that Varun embodies the characteristics that we want the brand to stand for. And with this TVC, we were able to marry all of them in an emotionally engaging, fresh and surprising manner.”

  • How Neeraj Vyas is bringing SAB back to the top of the charts

    How Neeraj Vyas is bringing SAB back to the top of the charts

    MUMBAI: Four months ago, Sony Pictures Network India (SPNI) rebranded its 10-year-old comedy channel SAB TV under the leadership of veteran executive Neeraj Vyas.

    Vyas, who has been with SPNI for more than two decades and was last seen running the shows of music and movie, was additionally entrusted with rejuvenating the flagging SAB by SPNI CEO NP Singh earlier in February 2017.  This followed the departure of its earlier head Anooj Kapoor.

    He humbly admits that running SPNI’s second GEC has been a new experience and he has been learning something new every day.“It has been a very exciting journey. It has opened up my eyes to many realities,” says Vyas who was re-designated as senior VP and head Sab TV.

    Being charged with library channels earlier, there was little to experiment but he managed to spike Sony Max and Max 2 to numero uno positions in the movie channel vertical.

    “It’s a different world altogether. It’s a world where you have to be deeply connected to the viewer; it’s a genre which matches viewers day by day,” he confesses. “The learning never ends.”

    To his good fortune, he has a good bunch of creative pros on his team. Amongst the folks who have come on board after he assumed the mantle figure former Star TV producer Neeraj Vaidya as programming head, and Devika Shivdasani and Shantanu Agarwal as creative directors.

    His initial goal was to study and evaluate how SAB can be morphed. He chose to delay its re-launch by a couple of months, which finally happened on 13 June, in order to get it right.

    What emerged at the time of reboot was a catchy brand identity ‘Haste Raho India’, lively packaging, vibrant visuals – all targeting a younger demographic.

    Explains Vyas: “We had got into the rut of catering to a particular set of audience. Families will remain our core but we wanted to look a little younger and appeal to a younger audience.”

    Comic Bollywood actor, the ever so popular and young, Varun Dhawan was signed on as the channel’s brand ambassador to help attract this untargeted demographic. A marketing blitz across the network, print, outdoor and social media followed.

    Without jeopardising its long running anchor show Taarak Mehta ka Ooltah Chashmah, a new bunch of comedy series was unveiled: Tenali Rama, Sajjan Re Phir Jhoot Mat Bolo, and Aadat Se Majboor.

    “Taarak is not really a show now, it is beyond being a show; it is a part of our viewers lives. It is our sheet anchor. And yes the new shows have added a new energy to the channel,” says Vyas. “We are focusing on storytelling the way we present our shows, market our shows.”

    The efforts seem to be bearing fruit, highlights Vyas, step by step, four months down the line.  “We have had some success and some failures along the way,” he reveals. “Most important and critical is that things have started working for us in the past few weeks. In fact, for a couple of months we have had a very loyal base of youth that has started watching us. Be it male – female, urban – semi urban or small towns, between the ages of 15-20 and 21-30 they have started coming to us.”

    All Day

    CS 15-21years % contribution for SAB

    Regions

    Pre branding

    Post Rebranding

    HSM Urban

    18

    25

    Source: BARC; All Day; Pre branding wk 24-42’16 & Post Rebranding wk 24-42’17

    The average ratings of the channel before rebranding was 193 million impressions, which has increased to 212 million impressions, post rebranding.

    All Day

    SAB TV – Impression in Million

    Regions

    Pre branding

    Post Rebranding

    HSM Urban

    193

    212

    source: BARC; CS15+;HSM Urban; All Day Impression in Millions; Pre branding wk 20-23’17 Avg & Post Rebranding wk 24-27’17 Avg

    And not just that, even the reach has been on an ascent. At 30 per cent today, it is about 20 per cent higher than the stats before the revamp. “I am happy as everything we set out to do has worked. Perception has changed for the better. Viewer feedback is that they love the new SAB.”

    Advertisers too have taken note especially youth centric brands such as Mahindra TUV Three Double O, Patanjali, PC Jewellers, Syska, Vivo, Colgate and Macho have open their wallets and released campaigns on SAB.  “Reach is one factor to get brands but it’s also a huge quality change that is attracting them. A lot of youth brands which never considered SAB have all come to the channel,” points out Vyas.

    He is quite kicked up about SAB’s upcoming show – Partners —Trouble Ho Gayi Double – which heralds the arrival of veteran comedian Johnny Lever on TV after a 10-year hiatus. The show written and produced by Paritosh Painter also stars comics Kiku Sharda, Vipul Roy, Kishwer Merchant, Shweta Gulati, Ashwini Kalsekar and old timer Asrani. Says Vyas: “We have many exciting thoughts and ideas. Watch out for the way we market the shows and there are many more launches in these 3 months.”

    With the weekday programming yielding results, Vyas would now like to crack the weekend. “Most GECs get a lot of reach on the weekends. I would like that for SAB too. We are figuring out what can be the SAB TV weekend but that is work in progress. I don’t think spending money is the only way to get the eyeballs. In the long run only great programming will.”

    That kind of attitude will serve him well as he and his team gear up to take SAB to the next level.