ITV

Tag: Varun Dhawan

  • Arise India to spend Rs 60 crore on marketing in 2014-2015

    Arise India to spend Rs 60 crore on marketing in 2014-2015

    NEW DELHI:  After the successful partnership with ‘Once Upon a Time in Mumbai Doobara’, Arise India has once again partnered with Balaji Telefilms for its up-coming romantic comedy ‘Mai Tera Hero’.

     

    The association is a part of an extensive brand promotion strategy of Arise India where it intends to reach out to the audience by increasing its brand visibility. For strategic cinema associations, the company has earmarked a budget of Rs 60 crore which is aimed to create a positive imagery by going all out with its media visibility program.

     

    Arise India MD Avinash Jain said, “Balaji Telefilms today creates some of the most heart-touching movies in Bollywood, and our association with them is based on the massive love and affection that they get from the audience. Our current association follows the earlier immensely successful association with ‘Once Upon A Time in Mumbai Doobara’, where we were able to create a positive vibe for the movie and our brand through a winning co-branded initiative. We seek to repeat the same endeavour with the current association and enable consumers to meet their favourite stars through the contest.”

     

     He added, “Through this association we also seek to increase our brand visibility as Bollywood has a huge consumer connect and this will help us in creating that important bond with them. We have earmarked substantial marketing spends for movie promotions, and seek to nurture this relationship with Balaji Telefilms for mutual success in the future as well.”

     

    The brand will sponsor the meet at Select Citywalk Mall in Saket (Delhi) with the cast and crew of the movie including Varun Dhawan, Illeana D’ Cruz and Nargis Fakhri along with director Ekta Kapoor. The contest is already on-air through radio promotions, online activations, co-branded TVC’s, BTL promotions and in-mall activations.

  • When the stars become one of us!

    When the stars become one of us!

    MUMBAI: Much as we love and admire our film and television celebrities, how would we react if we saw them as one amongst us, leading a life as mundane as ours!

     

    Well that’s something viewers may soon find out for coming to drawing rooms in April is a show that brings together celebrities and commoners even as famous people attempt to live the life of an aam aadmi for a day.

     

    Mission Sapne, produced by Sobo Films and slated to premiere on Colors next month, is rooted in the belief that in order to make a difference, one needs to go out there and understand the trials and tribulations of the common man. The proceeds will go towards helping the cause of the less fortunate.

     

    10 names from showbiz will grace the show in avatars quite unlike their usual selves. Karan Johar will turn photographer at the Gateway of India; Salman Khan a barber; Varun Dhawan a coolie; Siddharth Malhotra a vegetable vendor; Ranbir Kapoor a vada-pav seller; Harbhajan Singh a namkeen seller; Mika Singh a chaiwallah; Ram Kapoor a taxi-wallah; Drashti Dhami a nimbu-mirchi vendor; and Ronit Roy a cosmetic seller. Sonali Bendre will play the host.

     

    Says Colors CEO Raj Nayak: “With everything that our audiences have given us in making Colors a household name, Mission Sapne is our endeavour to give back to the society by bringing the life of a common man to the limelight and sharing his/her story for the world to behold. We thank all the celebrities associated with the show for extending their support and helping us lighten the burden of a tough life from some less fortunate shoulders by raising funds for their welfare.”

     

    Each episode will feature a common man and his problems. His favourite actor/actress will step into his shoes for a day and try to solve his difficulties. For instance, Salman will extend support to Qurban Ali, a barber who lost both his legs in an accident. The money earned will be multiplied and donated to someone in need.

     

    Apparently, Sobo Films had created a similar concept in the Marathi language called Bole to Malamaal. Realising its potential, the producers thought of adapting it into mainstream TV. “We had done this in the regional space before and it was a huge success. We thought we could take this to the Hindi GEC space and see how it worked,” says Sobo Films director, Smruti Shinde. “I think, though it hasn’t been aired yet, it has been very well received by all the celebs,” adds Shinde.

     

    Of the 10 episodes, seven have been shot at locations such as the Gateway of India, Seven Bungalows and Crawford Market in Mumbai while the remaining three have been shot at Chandigarh, Lucknow, and Delhi.

     

    Speaking of the actual shoot that was completed within eight days, Shinde says, “We knew what the show was all about so it did not take us much time to get it on the floor. We just had to format it in the Hindi GEC space and slight alterations were made from the Marathi space. In a month’s time, we had finished planning and shooting for the show.”

     

    Did the celebrities take some convincing to come on-board the show? “There was no difficulty in getting the celebs on-board. When we approached them, they loved the concept and were ready to accommodate the dates. Normally, celebs perform in front of the audience, but in this show, they are one amongst the audience. They actually go on-ground and earn money for the common man,” reveals Shinde.

     

    Ask them and media professionals will call it a PR gimmick on the part of Colors. “What will the channel show for that duration? The success of the show completely depends on the treatment. If they can make it entertaining enough, people will watch it. At the end, a viewer wants entertainment and that is what sells. If they are able to find enough entertainment footage, then it can work wonders for the channel,” opines Helios Media managing director Divya Radhakrishnan.

  • Jabong.com launches exclusive fashion collection inspired by “Mein Tera Hero”

    Jabong.com launches exclusive fashion collection inspired by “Mein Tera Hero”

    MUMBAI: This summer,  Jabong.com, India’s leading fashion destination brings to you a peppy collection inspired by the upcoming entertainer – MAIN TERA HERO. The fashion collection which includes apparels, accessories and footwear was showcased at an event held in Mumbai and will be exclusively available on Jabong.com.  Bollywood fashion and Jabong have become synonymous. Retailing a series of Bollywood inspired collections on its website with super hits like Yeh Jawani Hai Deewani, Bhaag Milkha Bhaag and Dhoom 3.

     

    The association was announced in a much hullaballoo with the Mein Tera Hero star cast – Varun Dhawan, Ileana D’cruz and Nargis Fakhri along with Mr. Praveen Sinha, Co-Founder, Jabong.com. The youthful yet chic and stylish element of the movie perfectly synergises with the fashion quotient of Jabong.com. With the association, Jabong.com unleashes a collection with the most funky, quirky styles of the season, giving its customers a chance to emulate the movie stars. Main Tera Hero inspired collection offers trendy t-shirts for men and women, elegant dresses for young girls, vibrant and stylish pants, chic footwear range, cool sunglasses, trendy watches and modern jewellery.

     

    Speaking on the occasion, Mr. Praveen Sinha, Co-Founder and Managing Director, Jabong.com said, “Jabong.com has always aspired to create fashion statements through its highly fashion forward customers. Our association with Main Tera Hero and other Bollywood movies is our way of bringing the latest and fresh fashion closer to our customers but with a better accessibility. We are excited to see promising response from this collection.”

     

    Alpana Mishra, CEO at Balaji said “Innovative strategies for co-branded communication are key to film marketing. The association of our film Main Tera Hero with Jabong is clearly one of those and the entire team here at Balaji Motion Pictures is very excited about this partnership.” Tanaaz Bhatia – CEO & Founder of Bottomline Media Pvt. Ltd., the agency behind the association said, “Main Tera Hero is a fun and youthful film with the Country’s three most promising actors essaying lead roles. So when we had to think of an equally cool & fun platform to launch the films line of clothing & accessories, we couldn’t have asked for anything better than Jabong.com! Off late we’ve seen a steady increase in the trend of shopping online and we’re sure that with this association, more and more people can aspire and get access to trendy fashionable attire and dress like movie stars.”

     

    Be ready to dress like Sreenath (Varun), Sunaina (Ileana D’Cruz) and Ayesha (Nargis Fakhri) only from Jabong.com! To check out the looks, visit http://www.jabong.com/main-tera-hero-collection/

  • Colors ushers hope with ‘Mission Sapne’

    Colors ushers hope with ‘Mission Sapne’

    MUMBAI: Acclaimed basketball player, Michael Jordan, once said that ‘The good part about being famous is being able to help people’; and COLORS’ upcoming show Mission Sapne strives to do just that. The first-of-its-kind property allows celebrities from different walks of life to leverage their fame for the benefit of the common man. The show is a dramatic entertainment offering, from the channel, which conveys a strong social message to audiences. Mission Sapne will showcase India’s most loved Bollywood Entertainers as they step into the shoes of the aam aadmi for a day, and face hardships to raise funds for those who struggle to make ends meet. The show is set to hit airwaves in Summer 2014.

     

    Top celebrities from across Bollywood, television, sports and music will be volunteering in this Mission including actors Salman Khan and Varun Dhawan,cricketer Harbhajan Singh, and singer Mika Singh among others. True to the person he is helping, the celebrity will move away from their comfort zone to drive a taxi, sell fish or become a door-to-door salesman for the very first time. These celebrities will be required to use their talent, wit and star persona to ensure that business continues to boom for the people they are supporting and change their ordinary and tough life to an extraordinary one. Audiences will get a chance to see the various difficulties faced by those who bring comfort to our lives. Produced by Sobo Films the show will bring the celebrity and common man together, while facilitating this Mission.

     

    Speaking about the show, Raj Nayak, CEO – COLORS, said, “Mission Sapne is our humble effort to showcase the hardships faced by the ‘aam aadmi’ and join hands with celebrities from different walks of life to make a difference. With everything that our audiences have given us in making COLORS a household name, Mission Sapne is our endeavour to give back to the society by bringing the life of a common man to the limelight and sharing their story for the world to behold. We would like to thank the celebrities associated with Mission Sapne for extending their support and helping us lighten the burden of a tough life from some less fortunate shoulders by raising funds for their welfare.”

     

    Commenting on the show’s concept, Smruti Shinde, Director of Sobo Films, said, “We are pleased to partner with India’s leading channel, COLORS to present Mission Sapne. The show has an exciting approach towards showcasing the burdens in the life of a common man through the eyes of a celebrity as they work hard to generate funds. Through Mission Sapne, we aim to convey to Indian audiences that no person should be looked down upon and that the smallest achievements deserve to be cherished in the grandest manner.”

     

    Watch Out as your favourite celebrities step into the shoes of the common man and help them fulfill their dreams on Mission Sapne…Coming Soon on COLORS!

     
  • Poster of Varun Dhawan’s next released

    Poster of Varun Dhawan’s next released

    MUMBAI: The official poster of Varun Dhawan’s next Main Tera Hero was released today. The film is directed by his father- David Dhawan- and produced by Shobha Kapoor and Ekta Kapoor and will see Ileana D’Cruz and Nargis Fakhri alongside the Student of the Year actor.

     

    Since the father-son duo are teaming up for the first time for this film, Main Tera Hero is being touted as one of the biggest entertainers of the year. In fact, the actor is gearing up to promote the film well.

     

    Along the lines of the film’s first poster that looks quite quirky, the actor was recently spotted at Mumbai’s Crawford market dressed as a vegetable vendor.

     

    He tweeted: “No no it’s just a thought guys I became a patiwala for a day and worked in Crawford market it really moved me. forget movies and heroes the real heroes are these people who toil everyday to earn their bread and butter its really really difficult.”

     

    We wonder if it a part of promoting the movie that is set to hit the screens on 4 April, 2014.

  • Varun Dhawan takes credit for launching Arjun Kapoor!

    Varun Dhawan takes credit for launching Arjun Kapoor!

    MUMBAI: Having king of comedies – director David Dhawan as a father did not make life easy for Varun Dhawan. A self-proclaimed entertainer from childhood, Varun ended up dancing at various family functions though his interest lied in wrestling at that point in time! This week he talks about his experiences and life’s valuable lessons on zoOm’s new show GeNext- The Future of Bollywood!

    This newbie has managed to grab eyeballs with his sincere performance in Student Of the Year and is cashing in on all the adulation coming his way. However, unlike his image of a dedicated and sincere student on-screen, this star kid lived life on the edge in his teens. From getting caught while cheating in the exam to wiping out the scores from his answer sheet with white ink, Varun was never a teacher’s pet let alone be student of the year!

    Varun may have been a star child but he had to slog it out with the rest of the lot in college to bag his first ever role as a watchman! Humbled with the fan following, this actor has served his term as a director as well and claims to have originally launched Arjun Kapoor in a short film called The White Mountain in college. Don’t miss Arjun revealing the tricks his mentor taught him while shooting this movie on a meager budget of Rs. 5000/-

    Catch Varun spill the beans on his most embarrassing moments in Nottingham, England when the actor was busted while trying to practice dialogues and entertaining himself in his room only on zoOm this Monday!

    If you ever wondered what the true equation was between Alia and Varun, watch the actor speak up on his relationship with her and his first crush only on zoOm. Catch Sana Khan, Alia Bhatt, Sidharth Malhotra, Kajol, Karan Johar and Uncle Manish Malhotra share some intimate details about the actor this Monday night!

    Tune in to GeNext, The Future of Bollywood – Monday, 18th Nov 2013 at 8pm only on zoOm – India’s No. 1 Bollywood channel

  • WeChat takes forward its campaign

    WeChat takes forward its campaign

    MUMBAI: Riding on its fast-growing popularity, WeChat, a mobile social app, has unveiled its latest brand campaign conceptualised by Ogilvy & Mathers.

    As part of the campaign, the TVC features WeChat’s brand ambassadors – Parineeti Chopra and Varun Dhawan and is already running on television and online screens with the tagline – “Naye Purane Ajeeb Shajeeb, all friends are now on WeChat – the all in one social app”.

    Speaking on the occasion, WeChat spokesperson Katie Lee said, “We are overwhelmed by the positive response which our Indian users have given to WeChat. It is the love of our users which inspires WeChat to continuously innovate and evolve with more and more exciting features.”

    The tagline and the TVC capture the essence of WeChat of being the preferred platform for the youth to connect with all their friends. The TVC drives home WeChat’s growing pre-eminence in the Indian mobile social and communication app space and reinforces its positioning as the most innovative app for the Indian youth to share, connect and communicate with their friends.

    “WeChat is a complete mobile social communication app loaded with all the features which our users look for to connect with their friends. This TVC showcases our unique position of being an ‘all-in-one app’ which resonates with the spirit of the youth of the country, who want to stay connected with their friends and family through conventional messaging as well as fun and exciting elements like ‘Voice Messaging’, ‘Stickers’, ‘Photo sharing’, ‘Video Chatting’, ‘Location-based Features’. We are hopeful that this campaign would help WeChat become the preferred app for a lot of new Indian smart phone users and make their communication experience richer through its unique offerings,” she added.

    WeChat has seen an exponential growth in India and the fact that WeChat has topped the leading app stores such as Google Play, iOS App Store, Windows Marketplace and BlackBerry AppWorld as the most downloaded app only goes to showcase its popularity with the youth of the country.

  • WeChat takes forward its campaign

    WeChat takes forward its campaign

    MUMBAI: Riding on its fast-growing popularity, WeChat, a mobile social app, has unveiled its latest brand campaign conceptualised by Ogilvy & Mathers.

     

    As part of the campaign, the TVC features WeChat’s brand ambassadors – Parineeti Chopra and Varun Dhawan and is already running on television and online screens with the tagline – “Naye Purane Ajeeb Shajeeb, all friends are now on WeChat – the all in one social app”.

     

    Speaking on the occasion, WeChat spokesperson Katie Lee said, “We are overwhelmed by the positive response which our Indian users have given to WeChat. It is the love of our users which inspires WeChat to continuously innovate and evolve with more and more exciting features.”

     

    The tagline and the TVC capture the essence of WeChat of being the preferred platform for the youth to connect with all their friends. The TVC drives home WeChat’s growing pre-eminence in the Indian mobile social and communication app space and reinforces its positioning as the most innovative app for the Indian youth to share, connect and communicate with their friends.

     

    “WeChat is a complete mobile social communication app loaded with all the features which our users look for to connect with their friends. This TVC showcases our unique position of being an ‘all-in-one app’ which resonates with the spirit of the youth of the country, who want to stay connected with their friends and family through conventional messaging as well as fun and exciting elements like ‘Voice Messaging’, ‘Stickers’, ‘Photo sharing’, ‘Video Chatting’, ‘Location-based Features’. We are hopeful that this campaign would help WeChat become the preferred app for a lot of new Indian smart phone users and make their communication experience richer through its unique offerings,” she added.

     

    WeChat has seen an exponential growth in India and the fact that WeChat has topped the leading app stores such as Google Play, iOS App Store, Windows Marketplace and BlackBerry AppWorld as the most downloaded app only goes to showcase its popularity with the youth of the country.

  • Gatsby launches its new TVC for its hair styling product

    Gatsby launches its new TVC for its hair styling product

    MUMBAI: The newly launched hair styling product ‘Gatsby Water Gloss‘ has come up with a new TVC staring actor Varun Dhawan. The TV commercial has been conceptualised by Dentsu Creative Impact.

    The 45 seconds commercial showcases the brand ambassador Varun Dhawan in different roles where he is seen jumping from the helicopter, fighting in a war, talking to his blind mother and dancing on a train‘s rooftop repeating the same dialogue in all the scene ‘Hero ke baal kabhi kharab nahi hotey.‘

    The ad film has been directed by Anurag Basu and produced by Fullmoon Productions.

    On entering India and expanding the presence of the hair grooming brand in India, Mandom India marketing head Takayuki Enomoto said, “We are all very excited about launching Gatsby Water Gloss in India and starting our marketing activities in full swing with our brand ambassador Varun Dhawan. We plan to cultivate a ‘hair styling culture‘ in India. We are looking forward to influencing young men through Varun and expect this association to boost the brand‘s visibility in India with the help of our creative partner Dentsu Creative Impact.”

    According to the Dentsu Creative Impact national creative director Harish Arora said, “The objective of the TVC was to emphasis on the benefits of the product which gives instant styling and strong holding power. We have used some Bollywood scenes in this commercial to make this ad more interesting. Glamour and beauty is a big thing in Bollywood that is the reason that the hero always looks ‘perfect‘- in any situation. The hero will always look like a million dollars. This is where our idea came from. We decided to showcase that even in extreme situations; a hero‘s hairstyle never gets messed up. The reason is Gatsby Hyper Solid.

    When asked about Varun Dhawan being roped in for the ad, Arora added, “We wanted to approach a talented and a new face who can represent the youth and who could have been a better choice than Varun Dhawan.”

  • Coca Cola launches new campaign

    MUMBAI: Soft drink major Coca-Cola has announced its new summer campaign, ‘Bewajah Khushiyan Lutao, Coca-Cola Pilao’. Through this communication, the brand is looking to bring a twist to the “Crazy for Happiness” campaign by encouraging all to spread happiness with an ice cold bottle of Coca-Cola.

    Coca-Cola has roped in actors from ‘Student of The Year’ Alia Bhatt, Varun Dhawan and Siddharth Malhotra. As an offer a Coca-Cola 200 ml glass bottle will be available at an invitational price of Rs.8/- 200 ml.

    Coca-Cola India, South West Asia VP marketing Anupama Ahluwalia said, “Brand Coca-Cola has been at the forefront in making a cultural point of view that encourages optimism and positivity in our everyday lives. This summer, the ‘BewajahKhushiyanLutao, Coca-Cola Pilao’ campaign inspires everyone to spread and share happiness without any reason, through little gestures like sharing an ice cold bottle of Coca-Cola. We hope that the new Coca-Cola Campaign serves as the thought starter, the trigger which encourages people to undertake simple acts of kindness towards others.”

    The TVC highlights the everyday situations where one can spread happiness just by undertaking simple gestures. The genuine and spontaneous moments of happiness experienced by the giver and receiver are the highlight of the ad. Coca-Cola opens Happiness by celebrating these moments in our everyday life where we can be crazy, buy a Coca-Cola and spread happiness to unknown people.

    McCann World Group India CEO, chief creative officer Prasoon Joshi said, “Take one of the world’s most loved brands and team it with the young and vibrant stars of Bollywood, along with some peppy, foot tapping music. That’s how we made the latest Coca-Cola campaign. The whole idea of the campaign was to take the “Crazy for Happiness” theme to the individual level, with a call to action. The emotions of togetherness and celebration, energized by a bottle of Coca-Cola, are very real and identifiable, and we are sure that everyone will connect to this.”

    Along with the mass-media campaign, Coca-Cola will also engage with consumers through a special on-ground activation in over 1000 towns across the country. Starting mid-April, 2013, more than 2 million consumers will experience the joy of sharing a Coca-Cola and spreading happiness. This mass consumer outreach is taking forward the Summer Campaign thought of “Bewajahkhushiyanlutao…Coca-Cola pilao”, where the brand will engage and excite consumers. This initiative is aimed at provoking spontaneous moments of happiness and genuine excitement amongst the consumers.

    The campaign has been scripted by Prasoon Joshi and his creative team at McCann Erickson. The film has been directed by Sainath of Purple Vishnu Films with music by Amit Trivedi. In addition to leveraging mass media advertising, the integrated communication plan includes roll-out of an array of touch points including out-of-home (OOH) media, digital, point of sale merchandise and on-ground initiatives across all key markets.