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Tag: Varghese Alukka

  • Jos Alukkas unveils lightweight diamond collection – Oris

    Jos Alukkas unveils lightweight diamond collection – Oris

    Mumbai: Jos Alukkas unveiled Oris, an elegant featherweight diamond collection. The grand unveiling of the Oris collection held in an event in Chennai, where renowned model Rafaella Siqueira introduced the new collection. Jos Alukkas managing directors, Varghese Alukka, Paul J Alukka, and John Alukka attended the event.

    The Oris diamond collection takes center stage with its exquisite light as air pendants adding playful elegance to a sparkling ensemble. Meticulously crafted for women’s daily wear, Oris collection features pendants with studs weighing up to one carat. The collection emphasizes on lightness and sophistication aligns seamlessly with a vision to providing women with a graceful and comfortable accessories, suitable for any occasion.

    Oris is a brand for today’s women, as it is specially tailored for women, offering a diamond collection crafted for those desiring simplicity in their attire.

    “Oris has been launched with the aim of making diamonds accessible to everyone. Jos Alukkas is dedicated to bringing diamonds to a wider audience at affordable prices,”stated chairman Jos Alukka.

    Jos Alukkas has previously launched sub-brands like Shubha Mangalyam Bridal Collections, the 18k jewellery collection – Ivy, a jewellery range inspired by Indian culture and traditional art – Parampara, and the Premium diamond collection – Nityara.
     

  • Jos Alukkas unveils ‘Parampara’: a symphony of Indian tradition

    Jos Alukkas unveils ‘Parampara’: a symphony of Indian tradition

    Mumbai: Jos Alukkas ‘Parampara’ Collections, a jewellery range inspired by Indian culture and traditional art, has been introduced in the market. South Indian film star Keerthy Suresh unveiled ‘Parampara’ during an event held in Chennai. The occasion was graced by the presence of Jos Alukkas managing directors Varghese Alukka, Paul J. Alukka, and John Alukka.  

    The artistic ‘Parampara’ jewellery line is presented by Jos Alukkas, following the launch of the Shubha Mangalyam Bridal Collections-2023 festive edition. This exquisite jewellery collection beautifully encapsulates the artistic charm of ancient sculptures.

    The ‘Parampara’ series showcases divine motifs, including various goddess representations, Krishna, and Ganesha along with intricate designs that draw inspiration from the grace and symbolism of peacocks, elephants, and the divine swan. The collection boasts the use of exquisite gemstones, including Kembu, Ruby, Emerald, Moissanite, and Cubic Zirconia, adding a radiant and luxurious touch to each piece. The skilled craftsmen have masterfully captured the divine essence of Gods and Goddesses with exquisite finesse. Parampara offers jewellery options with antique-finished, red-polished, and yellow-polished styles. Additionally, the collection includes meticulously handcrafted Nagas jewellery.

    “The hallmark of the Parampara series lies in its intricate designs, deeply influenced by India’s ancient cultural heritage. Utilising cost-effective labour allows us to offer our customers jewellery at a highly reasonable price” – said Jos Alukkas Chairman Jos Alukka.  

    Jos Alukkas employs a method of stone setting that doesn’t involve the use of wax, ensuring the purity and grammage of the gold is maintained. In the valuation process of gold jewellery adorned with stones, the weight of the stones is entirely excluded.

    The introduction of these new brands aligns with Jos Alukkas’ expansion strategy, leveraging its 59-year legacy in the country’s jewellery retail sector. Notably, Jos Alukkas achieved a significant milestone with the HUID campaign, successfully raising awareness across the nation. In addition, Jos Alukkas has unveiled plans for the establishment of 100 new jewellery stores.