ITV

Tag: Varanasi

  • A.R. Rahman to serenade the Ganga in Varanasi

    A.R. Rahman to serenade the Ganga in Varanasi

    MUMBAI: The Ganga is set to hum to a new tune this November, one composed by none other than A.R. Rahman. On 29 November, NDTV Good Times will host Harmony by the Ganga at Namo Ghat, Varanasi, where the maestro’s melodies will meet the river’s timeless rhythm.

    Performing in Varanasi for the very first time, Rahman will bring his signature fusion of classical roots and contemporary sound to India’s oldest living city. The evening promises to be a spiritual symphony, where ragas, reverence and Rahman’s genius flow together in perfect harmony.

    Joining him on stage will be Jhalaa, a band handpicked by the composer himself. Their collaboration will create a musical bridge between tradition and modernity, filling the ghats with notes that echo long after the final chord fades.

    Preparations at Namo Ghat are already in full swing, with a grand stage, cutting-edge sound design and lights choreographed to complement the sacred setting. Every detail is being fine-tuned to ensure the night feels as immersive as the music itself.

    The event follows NDTV Good Times’ much-lauded Sonu Nigam by Dal Lake concert in Srinagar, which revived large-scale cultural celebrations in the Valley. With Harmony by the Ganga, the channel continues its journey of crafting landmark musical moments that unite art, heritage and emotion.

    When Rahman’s notes rise over the Ganga’s gentle flow, Varanasi will witness not just a concert, but a confluence of sound, soul and centuries of tradition.

  • Zee Ganga begins its new journey with superstar Nirahua in Varanasi

    Zee Ganga begins its new journey with superstar Nirahua in Varanasi

    Mumbai: Zee Ganga, a premium GEC channel by Zee Entertainment Enterprises Ltd (Zeel) – which is redefining Bhojpuri content, has announced its journey with a fresh array of never before seen original content for the audience. On Thursday, the channel initiated the launch in Varanasi with one of the biggest Bhojpuri superstars Dinesh Lal Yadav aka Nirahua.

    With this launch, Zee Ganga will be the only Bhojpuri GEC in the category that will showcase original fiction and non-fiction shows to the audience of the region.

    To establish its top-notch quality, the channel further enhanced the originality and premium quotient of its event by inviting Bhojpuri superstar Pradeep ‘Chintu’ Pandey as the host of this on-ground event that was also graced by the leading protagonists of its fiction shows and channel dignitaries including Zeel cluster head – East Samrat Ghosh, and senior VP – Bhojpuri cluster Amarpreet Singh Saini.

    The highly-anticipated launch event kick-started with the Ganga Maha-Arti that set the tone for the proceedings and was followed by a lamp-lighting ceremony by Nirahua, Chintu Pandey, Samrat Ghosh and Amarpreet Singh Saini. That wasn’t all as the highlight of the event witnessed a spectacular performance by superstar Nirahua on the Zee Ganga brand song.

    Staying true to their motto ‘Har Pal Aviral’ which is to keep moving forward through challenges and continuously reinvent themselves, the all revamped Zee Ganga is going vocal for local. Aimed at becoming the ultimate family entertainer, the channel is deeply rooted in original Bhojpuri content.  

    Celebrating the Bhojpuriya spirit with full gusto, the fresh slate of content comprises over 14 hours of originals that include 10 hours of four fictional shows and four hours of one non-fiction show, over 500 titles featuring blockbuster and latest Bhojpuri films, and an impressive lineup of some of the biggest events in the category.

    Zeel’s Samrat Ghosh spoke about how they are focused on tapping the growing demand for local content. He said, “There has been a growing demand for vernacular language content for its cultural relevance & its ability to engage with the audiences in their own mother tongue which further helps to build more connect & trust. So, the new mantra has clearly emerged out to be ‘local by local for the local’. So our idea to entertain and engage with our audiences has stem from our deep understanding of our consumers and our passion for telling relatable stories in the Bhojpuri language – ‘Aapan Kissa, Aapan Boli’. These stories are deeply rooted in Bhojpuri culture & ethos and will reflect the unstoppable Bhojpuriya spirit. We are excited to partner Nirahua as our brand ambassador whose ‘Aviral’ personality completely compliments our brand philosophy ‘Har Pal Aviral.’ We are quite excited & happy to see the overwhelming response we have received in Varanasi which will motivate us further to continue with our Aviral journey of telling more relatable stories to our audiences.” 

    Zee Ganga’s all-new fiction content slate boasts a variety of shows in different genres. There is musical family drama “Shyamtulsi” (7 p.m), the romantic drama, “Mitwa” (7.30 p.m), “Kanya Pradhan,” a socio-cultural family drama (8 p.m), and “Bandhan Tute Na,” a family drama with a supernatural twist (8.30 p.m). The channel also has an exciting reality show to offer titled “Memsaab No 1” (9 p.m). All these shows will be aired Monday to Friday on the channel.

    Talking about Zee Ganga and the successful launch event at Varanasi, actor Nirahua said, “There is more to Bhojpuri culture than many are probably aware of, so when Zee Ganga decided to highlight the same, I was more than happy and grateful to join the initiative that focuses on quality content The most important thing for me was the alignment of the brand philosophy with my life’s story- Har Pal Aviral. Unstoppable in spirit no matter what challenges come our way, this is what defines us Bhojpuriyas. The launch today in Varanasi has been a memorable one.  I feel a long-term association with the idea and the team who have been working relentlessly to make this a success. The concepts and stories are fresh, new and interesting. I am sure the audience would enjoy watching them.”

    On getting Nirahua on board and the idea behind the channel, Amarpreet Singh Saini shared, “We at Zee have always believed in highlighting local flavour and originality. We are thankful to the city of Varanasi for the warm welcome and support they extended. We couldn’t have found any other place ideal to announce the channel launch than the city that truly epitomises the river Ganga and its life-breathing philosophy that inspires every Bhojpuriya and every Indian. If you think of Bihar, Jharkhand and Poorvanchal, people there are strong-willed, have learned and trained themselves to survive amid difficulties, scarcity of resources and limited opportunities and embody the spirit of remaining Aviral, unstoppable just like Ganga. Here, family values are strong and are given importance to. So, to stay authentic, we wanted someone from the region to be a part of this new Zee Ganga journey. And, Nirahua was our first choice. Apart from his acting prowess, his knowledge and how he conducts himself is praiseworthy and inspirational to all in the region. With this partnership and culturally embedded journeys of our fiction shows we are more than confident to find a deep and long-lasting bond with our viewers.”

  • 76% listen to FM radio using mobiles: Study

    MUMBAI: Seventy six per cent of people now listen to FM radio using their mobile phones, AZ research has shown. AZ Research Partners, a market research player in South East Asia, conducted a comprehensive survey to study current trends in FM Radio Listenership across India. Parameters for study included listenership, frequency, mediums, drivers and motivators, preferences and recall amongst others. Some of the key findings are included below.

    ·Representation: According to the study, respondents were asked about the radio station they thought represented the essence of their city best. Radio City topped the charts in Bangalore, Mumbai, Delhi and Pune while Suryan FM came out in front in Chennai and Radio Mirchi in Hyderabad. The cultural essence of the city was measured using parameters like local flavor, local preferences with locally popular activations and programs.

    ·Consumption patterns: With regards to the place and medium of radio consumption, the study found that a whopping 76 per cent  of consumers accessed FM Radio through their mobile phones while an average of 22.5 per cent of them listened to the radio while driving. Another 36 per cent used the radio at home. With mobile phone penetration growing in rural India, radio as a medium of mass communication is now reaching the remotest corners of the country  via the mobile phone.

    ·Listener Preferences: The study identified a set of drivers that motivated listeners to listen to one particular type of radio channel. These motivators were centered on four parameters including the image of the radio station, the kind of programs it aired, the kind of music it played and the Radio Jockey who hosted these activations. It is seen that while 100 per cent of respondents considered good music as a motivator, only 50% felt the image of the station and RJs impacted their listening patterns. A whopping 83% of respondents thought that the quality of programs aired highly impacted their frequency of listening on a particular station.

    ·Listenership: In terms of listenership, the study concluded that Radio City topped the list with a listenership of 5.2 crore followed by Radio Mirchi and Big FM with 4 crore and 2.6 crore respectively.

    ·Most popular Radio Jockeys: Based on overall recall and approval ratings, popularity of Radio Jockeys are ranked as below:

    City

    1

    2

    3

    Hyderabad

    Love Guru – Radio City

    Bharghav – Radio Mirchi

    Chaitu – Red FM

    Delhi

    Sayema – Radio Mirchi

    Annu Kapoor – Big FM

    Love Guru – Radio City

    Bangalore

    Love Guru – Radio City

    Rashmi – Big FM

    Didha – Red FM

    Chennai

    Love Guru – Radio City

    SHakthi – Radio City

    Munna – Radio City

    Mumbai

    Archana – Radio City

    Salil – Radio City

    Jeetury – Radio Mirchi

    Pune

    Shonali – Radio City

    Bandya– Radio City

    Filmy Chokri RJ Aparna – Radio City

    Methodology: The survey was conducted among a sizable portion of the population across 23 cities including male and female participating above the age of 12. The report documents factors like most popular radio channel based on listenership, drivers for listening behaviour and preferences, perception of these channels among listeners, top-of-the-mind recall of channel names, programs, jingles and names of radio jockeys (RJ). Additionally, it also compares radio listenership against other mass mediums of communication like print and television. It covers 23 cities including Jaipur, Nagpur, Bangalore, Mumbai, Delhi, Bareilly, Varanasi, Gorakhpur, Agra, Pune, Ranchi, Chennai, Hyderabad, Coimbatore, Vizag, Surat, Vadodara, Ahmedabad, Hisar, Jalandhar, Karnal, Lucknow and Ahmednagar with over 7000 respondents across cities.

     

     

  • ‘Mukti Bhawan’ wins UNESCO award at Venice International Filmfest

    ‘Mukti Bhawan’ wins UNESCO award at Venice International Filmfest

    NEW DELHI: Mukti Bhawan (called as Hotel Salvation) has bagged the UNESCO XXIIIrd Prix “Enrico Fulchignoni” at the Venice International Film Festival.

    The jury said: The award to the film by Shubhashish Bhutiani was being given “for the values finely expressed on the importance of family, time spent together in respect and with love, and those values of human rights which we all share. The maturity and depth of emotions and cinematic vocabulary used to display these belie the young age of the director, and we look forward to seeing many more of his films in the future.”

    The film – which received a 10-minute ovation after its screening at the festival — is a part of the Biennale College-Cinema program at the Venice Film Festival which gives support since 2012 to the young filmmakers to bring their vision to the big screen and, in this case, the effort has borne marvelous fruit.”

    CICT-Unesco Jury comprised Jasmina Boijc (founder and director UNAFF, Stanford University), Pierpaolo Saporito (President of OCCAM, the UN Observatory on Cultural Communication and v.president of CICT-UNESCO, Gabriel Griffin-Hall (Author and Poet), and Eliana Bantchev (CICT-UNESCO General Secretary Delegate).

    In the past, the Prix Enrico Fulchignoni was awarded to, among others: ‘Beasts of No Nation’ by Cary Fukunaga, ‘Miral’ by Julian Schnabel, ‘Land of Plenty’ by Wim Wenders, ‘Tsion, Auto-emancipatie’ by Amos Gitaï or ‘Porto da minha infancia’ by Manoel de Oliveira.

    Three years ago, Shubhashish Bhutiani’s short film Kush had won the Orizzonti Award for Best Short Film.

    The audience in Venice this time was carried away by this universal story of love, redemption and mourning.

    When Daya, a 77 year old man, wakes up from a strange nightmare, he knows his time is up and he must get to Varanasi immediately in the hope of dying there to attain salvation. His dutiful son, Rajiv, is left with no other choice but to drop everything and make the journey with his stubborn father, leaving behind his wife and daughter.

    The two of them check into Mukti Bhawan/Hotel Salvation, a hotel devoted to people hoping to spend their last days there. Rajiv finds himself having to live and take care of his father for the first time in his life.

    The festival which began on 31 August concluded today (10 September 2016) and this film was scheduled for three public and delegate screenings on 2 and 3 September apart from one web streaming.

    The 103-minute film stars Adil Hussain (Life of Pi), Lalit Behl, Geetanjali Kulkarni, Palomi Ghosh, Navnindra Behl and Anil K Rastogi.

    Also read:

    Huge ovation for Hindi film Mukti Bhawan after world premiere at Venice

    New Hindi film to have world premiere at Venice International Film Festival

  • ‘Mukti Bhawan’ wins UNESCO award at Venice International Filmfest

    ‘Mukti Bhawan’ wins UNESCO award at Venice International Filmfest

    NEW DELHI: Mukti Bhawan (called as Hotel Salvation) has bagged the UNESCO XXIIIrd Prix “Enrico Fulchignoni” at the Venice International Film Festival.

    The jury said: The award to the film by Shubhashish Bhutiani was being given “for the values finely expressed on the importance of family, time spent together in respect and with love, and those values of human rights which we all share. The maturity and depth of emotions and cinematic vocabulary used to display these belie the young age of the director, and we look forward to seeing many more of his films in the future.”

    The film – which received a 10-minute ovation after its screening at the festival — is a part of the Biennale College-Cinema program at the Venice Film Festival which gives support since 2012 to the young filmmakers to bring their vision to the big screen and, in this case, the effort has borne marvelous fruit.”

    CICT-Unesco Jury comprised Jasmina Boijc (founder and director UNAFF, Stanford University), Pierpaolo Saporito (President of OCCAM, the UN Observatory on Cultural Communication and v.president of CICT-UNESCO, Gabriel Griffin-Hall (Author and Poet), and Eliana Bantchev (CICT-UNESCO General Secretary Delegate).

    In the past, the Prix Enrico Fulchignoni was awarded to, among others: ‘Beasts of No Nation’ by Cary Fukunaga, ‘Miral’ by Julian Schnabel, ‘Land of Plenty’ by Wim Wenders, ‘Tsion, Auto-emancipatie’ by Amos Gitaï or ‘Porto da minha infancia’ by Manoel de Oliveira.

    Three years ago, Shubhashish Bhutiani’s short film Kush had won the Orizzonti Award for Best Short Film.

    The audience in Venice this time was carried away by this universal story of love, redemption and mourning.

    When Daya, a 77 year old man, wakes up from a strange nightmare, he knows his time is up and he must get to Varanasi immediately in the hope of dying there to attain salvation. His dutiful son, Rajiv, is left with no other choice but to drop everything and make the journey with his stubborn father, leaving behind his wife and daughter.

    The two of them check into Mukti Bhawan/Hotel Salvation, a hotel devoted to people hoping to spend their last days there. Rajiv finds himself having to live and take care of his father for the first time in his life.

    The festival which began on 31 August concluded today (10 September 2016) and this film was scheduled for three public and delegate screenings on 2 and 3 September apart from one web streaming.

    The 103-minute film stars Adil Hussain (Life of Pi), Lalit Behl, Geetanjali Kulkarni, Palomi Ghosh, Navnindra Behl and Anil K Rastogi.

    Also read:

    Huge ovation for Hindi film Mukti Bhawan after world premiere at Venice

    New Hindi film to have world premiere at Venice International Film Festival

  • Jagran Solutions executes launch of Life OK’s ‘Mahakumbh’ in Varanasi

    Jagran Solutions executes launch of Life OK’s ‘Mahakumbh’ in Varanasi

    MUMBAI: Jagran Solutions, India’s leading brand activation agency that provides marketing services & experiential marketing solutions launched Life Ok’s newest show ‘Mahakumbh’ in the holy city of Varanasi amid press & local people of the city.

     

    Having executed a large number of shows for leading entertainment channels, Jagran Solutions bagged this account on the merit of executing events of such stature numerous times.

     

    Serial Mahadev has been successfully running on Life OK for almost three years. For its replacement, the channel was looking for something related to “mythology” genre itself. That’s how ‘Mahakumbh’ came into existence. Keeping huge expectations out of the show that features Gautam Rode as Rudra, Life Ok wanted to launch the show in Varanasi as the city makes a perfect fit for launching such a show.

     

    Jagran Solutions took the onus of creating & executing the event & press conference at two different venues in the city. Press Conference was held at Hotel Clark while the event took place at the bank of holy Ganges. In the evening the entire star cast of the Mahakumbh visited the ‘Dashashwamedh Ghat’: main ghat in Varanasi on the banks of Ganges River. A ‘riverside set up’ structured with Mahakumbh branding on backdrop and panels complimented the look of the ghat which witnessed an hour long Ganga Puja and Ganga Aarti.

     

    Manoj Tiwari: one of the leading star of Bhojpuri films participated in singing some local folk songs at the stage. The entire star-cast of the show attended the ceremony from the stage. From Dashaswamedh the crew visited Raj Ghat to try some local food and addressed the local media. Attended by stars of television show, the event was covered by leading news channels like Aaj Tak, ABP News, India TV and Saharan News.

     

    Jagran Solutions COO Pawan Bansal said, “This is the second time we have launched a product at the ghats of Varanasi. A show like Mahakumbh is made to appeal to the core audience of tier 2 cities. The event witnessed holy performances via various artists including Actors & Crew members of the show. The highlight of the event was larger than life Ganga Arti which made the backdrop for launching Mahakumbh.”  The show teasers are already on air & company has received a very encouraging response from the launch.

  • IBN7’s Independence Day special

    IBN7’s Independence Day special

    MUMBAI: As the nation gears up for the 68th Independence Day, IBN7, the channel of Impact comes up with an array of special programming to denote this special Day. With Narendra Modi’s pledge to clean the Ganga, all the focus is now on the desecrated and polluted holy river. This Independence Day, IBN7 will bring to its viewers seven hours of extensive programming solely dedicated on river Ganges, an exclusive initiative taken by any news channel till date.

     

    The Independence Day special programming on IBN7 will start early morning with the live coverage of Prime Minister Modi’s address to the nation direct from the Red Fort. An eminent panel of guests in the studio will discuss and scrutinize this much anticipated speech which is likely to be Modi’s first address to his countrymen since he became the Prime Minister. From 12 noon till 7pm in the evening, the channel’s entire focus will be on Ganga. The long 7 hours of programming will highlight the plight of the holy river. IBN7’s OB vans will be stationed at various banks of Haridwar, Kanpur, Varanasi and Ganga Sagar in West Bengal. The channel’s reporters will do on-ground reporting from there and try talking to the localities aiming to showcase the horrifying condition of the sacred river and its banks. The reporters will also be joined by local activists, environmentalists, priests along with an elite panel of guests at the studio, who will try to analyze the various aspects of River Ganga and nuances related to this issue.

     

    At 7.30 PM, the last episode of Saving the Ganga series will culminate with a half hour special followed by another special show on Ganga where the experts will share their insights on the concern. From 9 pm onwards, the channel will discuss the PM’s speech and its significance in detail.

     

    Don’t miss the day-long Independence Day special programming, on Friday, 15th August, starting 7.30 a.m. only on IBN7.

  • 7 things that could blow your mind on 16 May

    7 things that could blow your mind on 16 May

    MUMBAI: Come Friday, every news channel has promised hours of the latest and extensive election result updates by their anchors and arm chair experts. Almost all channels in their excitement to grab eyeballs will begin their coverage from 6 am as the world waits with baited breath to know the mandate of the nation.

     

    As almost everyone is glued to their sets and expecting a common possibility to pour out, we from the team of indiantelevision.com bring you seven such wacky yet possible outcomes that could be contrary to what is expected in the biggest election of all times.

     

    What if…

     

    •Rahul Gandhi loses Amethi and Kejriwal wins Varanasi

    This will be a fortune teller’s delight and an astrologer’s worst nightmare come true. Narendra Modi won’t have much to worry as he still has another safe seat- Vadodra in Gujarat.  Mr Muffler winning from Varanasi in his enthusiasm could well be seen then, taking a dip in the holy Ganga- not advisable for a man with cold eh?

     

    •There is a power cut for hours

    Families sitting in front of a TV set. Popcorn and cola being passed around and midway through the coverage as anchors are about to tell you which party is seen gaining the maximum seats… click goes the electricity. One may recall, in June 2012, 20 of India’s 28 states were left without power when a grid had collapsed. So, the situation is a possibility. But on an election result day, people will have much more to complain other than just the sweltering heat.

     

    •Exit poll prediction goes wrong

    A repeat of 2009, when exit polls had signaled the green light for the NDA cannot be rubbished.  This could also be the death kneel for research agencies already under a cloud for rigging opinion polls. Congress’s spokespersons will be the ones having the last laugh as anchors try to put on some saving grace.

     

    •Markets crash…

    When exit poll results were shown recently, the markets reacted very strongly to a pro-Modi sentiment. But what if in the overzealous quest of share market, investors and holders, the sensex crashes. Again a possibility that cannot be ruled out.

     

    •Jashodaben escorting Modi on his victory rally!

    A perfect ending to a troubled marriage as seen in Bollywood movies, Jashodaben escorting her star husband could silence many of his critics. It would also bring tears to many Indian voters except Rahul baba who now would face pressure of finding a bride as if the electoral drubbing wasn’t enough. Rahul Ka Swayamwar -maybe?

     

    •NDA unable to get 272

    What if the NDA is unable to get to the magic figure? Yes it could reach out to form alliances with regional players. What could make this situation scarier is regional players offering their support on the condition that Modi is not the PM. Rajnath Singh could then be tipped to be the PM, in this Game of Thrones.

     

    •EC declares 16 May as ‘Dry day’

    Celebrations will be cut short if this comes true! All that one would be left to celebrate with are the kilos of ladoos that the BJP has ordered for. With no booze to celebrate, India would be instantly wrapped by the “Gujarat model” and be a dry country. Amul milk and cookies may be?

     

    •All celebrities winning the elections, Rakhi Sawant too!

    With many celebrities trying their luck at the ballot, they winning the same would add the much need glamour to our non-glitzy parliament. Whether they provide deep insight or pure entertainment is one’s wild guess. And, Rakhi Sawant in parliament? Oh jeejus!

  • Life OK brings Mahadev Ganga Mahotsav initiative to Kolkata

    Life OK brings Mahadev Ganga Mahotsav initiative to Kolkata

    KOLKATA: After getting an overwhelming response in Haridwar, Allahabad, Varanasi, New Delhi, Kanpur and Patna, general entertainment channel (GEC) Life OK has brought the “Mahadev Ganga Mahotsav” initiative to Kolkata, titled Kolkatta Samvaad.

     

    The initiative was started in January last year and was to be held in eight cities across the states of Uttarakhand, Uttar Pradesh, Bihar, Delhi and West Bengal with the hope of becoming the harbinger of change. The initiative, during the launch promised to take small differentiating steps to ensure a brighter future for Ganga.

     

    “Mahadev Ganga Mahotsav is a program to sensitise and create social awareness towards the issues impacting and the plausible solutions required to the conservation of the river Ganga,” said a release issued to the press in Kolkata.

     

    In fact, the GEC organised a discussion session on – ‘Need to save the Ganga for the future generations’ which explored the impact of polluted Ganga on every individual and the measures that can be taken to save it.

     

    Life OK general manager Ajit Thakur remarked that the initiative would engage all stakeholders to find probable solutions to conserve the river.

  • Percept Activ executes Hindtex BSM at Varanasi

    Percept Activ executes Hindtex BSM at Varanasi

    The Indian Handloom industry is one of the most celebrated industries in India and contributes a lot to Indian Tourism. Tourists flock in to get hold of unique ethnic Indian handloom products which is one of the biggest unique selling points. Percept Activ has grabbed the opportunity as a brand activation partner for Hindtex BSM at Varanasi supported by Ministry of Textiles, Government of India and COHANDS & Eastern U.P. Exporters Association (EUPEA) on September 27, 2013.This fashion show showcased creations on handicrafts by Delhi based designer Rinku Sobti along with Varanasi Silk products by Varanasi based designer Pradeep Anand Singh.

     

    The luxurious fashion show was choreographed by noted choreographer Rashmi Virmani who conceptualized the fashion show segments to represent traditional Indian designs in a contemporary format.

     

    This event was attended by the high ranking officials from the Uttar Pradesh bureaucracy along with other noted dignitaries from the fashion industry, the Hindtex Fashion Show redefined traditional Indian fashion wares, and showcased that conventional fashion is still relevant in the dynamic contemporary fashion atmosphere. It also brought together well known names from the field

     

    Mr. Sanjay Shukla, Chief Executive Officer, Percept Activ said, “The Fashion Show with Ministry of Textile started with a very simple objective of creating awareness and reach the targeted group of consumers especially the young and niche market potential for the Handloom & Handicraft products. We have conducted fashion shows in Delhi, Chennai, Hyderabad, Kolkatta, Masoorie and now in Varanasi. During this journey, we have been able to engaged some very famous and prestigious designers and choreographers using Handloom as well as Handicraft as fashionable products and accessories”

     

    Added, Shri Balvinder Kumar, IAS, Development Commissioner (Handlooms), Ministry of Textiles, Govt. of India, “Through this initiative, The Ministry of Textiles aims to showcase the ever-increasing popularity of Indian handicrafts in a new light. Faced with the onslaught of new weaving technologies, Indian handicrafts have commendably managed to hold onto its market positioning which we seek to build upon through this exhibition. The involved fashion shows showcase the intricacies of Indian traditional and contemporary hand weaves, and seeks to increase its exposure in the international market. With our partners being the Eastern U.P. Exporters Association, our endeavour is to take Indian handicrafts into the unexplored markets and increase its market outreach.”