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Tag: Vanish

  • Havas Group India announces senior management elevations

    Havas Group India announces senior management elevations

    Mumbai: Havas Group India has announced key elevations in its senior management team for Havas Media and Havas Creative. The elevations come as part of the group's overall growth strategy of identifying and acknowledging talent and leaders who have played a crucial role in the growth of the company.

    Erstwhile Havas Media managing partner — north and west Uday Mohan has been promoted to president — north and west. 

    Mohan has been with Havas Media for the last 13 years. He has been instrumental in building the Gurgaon operations of Havas Media Group into one of the largest operations in NCR. In spite a very difficult 2020, he was able to grow both the Gurgaon and Mumbai operations with key client acquisitions like ACC Cement, and most recently the esteemed Domino’s Pizza win.

    Havas Media national head buying R Venkatasabubramanian will now be president and national head investments. 

    Venkat has been associated with Havas Media Group for the last two years. He has been able to put Havas Media Group among the top media buyers in the country and built a very strong investment team across markets.

    Havas Creative managing partner – north Manas Lahiri has been elevated to president – north. 

    Lahiri has been with Havas for over two years and has astutely managed the turnaround of the Gurgaon Creative Operations in one of the most demanding and challenging markets. From stabilising the biggest relationship with Reckitt Benckiser which includes brands like Durex, Vanish, Harpic, Mortein, Veet to acquiring new clients like William Grant & Sons, Suzuki, Fortis, Norton, Hike, and finally Dabur Honey and many others, he has delivered exceptional results.

    Mohan and R Venkat will continue to report to Havas Media Group India CEO Mohit Joshi, and Lahiri will continue to report to  Havas Group India group CEO Rana Barua.  

    Rana Barua said “ I am excited to announce well deserved key elevations from our Havas Group Senior Leadership team, that will further accelerate growth and enhance the value proposition of our organisation and take the agency to greater heights. 2020 has been a challenging yet very satisfactory year for the agency in terms of clients, revenue, awards, and fame. I look forward to Uday, Manas and Venkat to soar higher and take us to even greater achievements and targets.” 

  • Vanish promises ‘Dry Clean Like results’

    Vanish promises ‘Dry Clean Like results’

    NEW DELHI: Are you sceptical when it comes to sales spiel guaranteeing magically whiter and brighter clothes? Now you can be the judge yourself. Stain removal brand Vanish has joined hands with Avataar.Me to create an immersive Augmented Reality (AR) experience for its consumers, enabling them to find out if the stain remover indeed delivers ‘dry clean like results at home’.

    The new campaign is based on a study conducted by an external research agency: whether consumers prefer dry cleaning or washing clothes at home. The study found that consumers used dry-cleaning solutions to keep their clothes looking newer for longer. After several rounds of rigorous testing, results indicate that Vanish liquid/powder, when used with regular detergent, provides dry clean like results at home. The stain remover makes your garments look brighter and whiter after every wash, while being gentle and safe on them.

    Commenting on the campaign launch, Reckitt Benckiser (Vanish’s parent company) hygiene- South Asia CMO and marketing director Sukhleen Aneja highlighted the fact that they are the first in the segment to introduce a real time immersive demo experience for consumers.

    “Consumer needs and demands evolve especially as they adjust to the new normal. Vanish provides ‘dry clean like results at home’ by whitening, brightening and removing stains. This is a perfect solution for consumers who can take care of their everyday clothing and make their clothes last longer while looking brighter and whiter,” she said.

    RB hygiene, south Asia director Skand Saksena said the Vanish campaign is all about the maxim ‘seeing is believing’ and showcases the product's efficacy through live demos.

    Read more news on RB

    The digital AR experience will go live in November, added Aneja.

    Vanish in both powder and liquid formats is available across the country in modern trade stores, e-commerce sites and local kirana stores. It is priced starting Rs. 59 onwards.

    Last year, the brand relaunched the stain-removal laundry product, in line with its strategy to offer premium products to tap into emerging segments. The FMCG major is known for its brands such as Harpic and Lizol household disinfectant.

    In 2019, Anglo-Dutch company Reckitt Benckiser had launched its global liquid laundry brand Woolite in India, apart from introducing a chemical-free range of soaps and hand washes under brand Dettol.

  • Reckitt Benckiser launches an All- New Vanish as a Detergent Booster

    Reckitt Benckiser launches an All- New Vanish as a Detergent Booster

    National: Reckitt Benckiser announced the launch of Vanish in an ‘All-New’ avatar at a press conference in New Delhi earlier today. Vanish, World’s No. 1 stain removal brand has brought in a revolutionary formulation keeping in mind the change in preferences of the Indian consumer. Studies conducted by leading marketing agencies Nielsen and Third Eye revealed that more than 60 per cent consumers are inherently dissatisfied with their laundry results despite using premium detergents. Vanish aims to fill the void in the market by providing home makers with the perfect laundry solution.

    The All-new Vanish has 10X more Active Oxygen compared to Premium detergents that help in removing various complex stain types while being safe and gentle on your garments. The Post use consumer research showed that 9 out of 10 consumers after trying the product were motivated to buy the product. Seeing is believing! The New Vanish ad campaign showcases the ‘Wow’ in Vanish by bringing to life the magic of Vanish through live demos in front of consumers eyes. The TVC shows, Aparshakti doing live demos bringing the 3 benefits to life – stain free, brighter and whiter clothes. The campaign highlights the importance of seeing is believing by having Aparshakti interact with a live audience addressing their laundry issues.

    Commenting on the launch, Sukhleen Aneja, Marketing Director, South Asia RB Hygiene Home said, With the evolution of fast fashion more and more consumers wearing blended or synthetic fabrics which are fragile in nature the need for additives in India is only going to grow. Vanish with Active Oxygen gives amazing stain removal and brightens colors while being gentle on the fabric.”

    Abhishek Chuckarbutty, Global Category Director, RB Hygiene Home, said “Vanish has been the Global No. 1 brand present across 70 countries, including India. The new Vanish has been tailor-made keeping in mind the evolving consumer needs. Each scoop of Vanish, unlike detergents, has millions of oxygen bubbles which remove stains, whiten whites, brightens colours and keeps the colours safe.”

    Vanish’s ad campaign aims at educating the audience with the magic of Vanish and providing the consumer with the perfect laundry solution with every wash. The TVC further highlights the benefits of Vanish which says, “Stains Gone, Whiter, brighter clothes. WOW – Wow Vanish!”. The integrated campaign will be deployed across multiple platforms including TV, Digital and Print.

    The new Vanish is an advanced solution to all laundry problems, ensuring the Indian consumers get stain free clothes, whiter whites and brighter colours with increased longevity. The new product will be available in both powders and liquids and across different sizes ranging from 100g to 800ml. It will be available across the country in modern trade stores, e-commerce sites and local kirana stores. The price range starts from Rs. 59 onwards.

  • Saavn launches Impact advertising platform in India

    Saavn launches Impact advertising platform in India

    MUMBAI: Indian music service provider South Asian Audio Video Network (Saavn) has launched its new advertisement platform named Impact. This platform will enable brands to identify, connect and engage with its 10.5 million users in India and across the globe.

    Impact’s approach to digital and mobile advertising aims at giving brands 100 per cent share-of-voice. Using Impact, brands get exclusive access to all advertisement units on the Saavn web site and mobile apps for a set time period. These include Custom Skin, Web Display, Web Audio, Mobile Spotlight, Mobile Display, and Mobile Audio. The impact model allows brands to build positive associations with their products and services through music. The model has proven to create strong brand awareness, shape brand preferences and increase purchase consideration through undivided mindshare of listeners of Saavn across platforms.

    Saavn co-founder and CEO Vinodh Bhat said, “In India, we all know that music plays an integral and meaningful part in every individual’s life. IMPACT is a powerful solution that enables the advertisers to build an emotional connection with their target audience during a passionate, social and engaging musical experience. The Saavn IMPACT model is based around engagement, curation and social sharing rather than the archaic click-through. Brands are able to measure ROI in meaningful ways, such as increases in perception, awareness, recall and purchase intent. The by-product of our strong focus on the consumer experience is helping brands grow their businesses.”
     
    Some brands utilizing Saavn to reach million of engaged users in India include Samsung, Lay’s, Pantene, Pepsi, Nokia, Vodafone, Airtel, Hyundai, Domino’s Pizza, 7Up, Nielsen, MakeMyTrip, Max NewYork Life, Google Plus, Nokia, Vanish, Groupon, Intel and several others.

    In addition to its popular web, iOS, Android and J2ME apps, Saavn is currently developing its popular music product for launch on Symbian, BlackBerry and Windows Mobile platforms.