MUMBAI: Renu Yadav has traded the global sophistication of Grey Goose and Bombay Sapphire for the patriotic promise of Vanaha Gin, becoming marketing lead at Revelry Distillery in a bet that Indian spirits can conquer international palates.
Yadav’s departure from Only Much Louder, where she shepherded premium Bacardi brands including Patron tequila, signals her confidence in homegrown distilling. At Revelry, she will champion Vanaha Gin, a craft spirit that founders Vaniitha Jaiin and Navvin Jaiin position as India’s answer to the global gin renaissance.
The move caps a decade-long love affair with the spirits industry that began somewhat accidentally. Yadav’s immersion in the alcoholic beverages world through Bacardi’s portfolio awakened what she describes as her “passion for building brands that create not just products, but experiences.”
Her career trajectory reads like a route map in modern marketing evolution. From co-founding agency Notch It UP to producing content for Condé Nast India, Yadav has bounced between entrepreneurship and corporate roles with characteristic restlessness. A stint at Extento Experiences, where she managed experiential marketing for premium alcohol and lifestyle clients, provided the final polish to her spirits credentials.
Yadav’s appointment comes as Indian craft distilleries eye international expansion, riding a wave of global curiosity about subcontinental flavours. Her dream of opening her own bar remains on hold, but this role represents what she calls “a big step in that direction.”
Revelry Distillery will be banking on her knack for creating memorable brand experiences—a skill honed through years of managing everything from live activations to trade marketing. Whether Vanaha Gin can match the marketing panache of its international rivals remains to be seen, but Yadav’s track record suggests the spirit has found a formidable champion.