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Tag: Vani Venkatesh

  • Airtel Business and Sparkle sign Blue-Raman capacity agreement

    Airtel Business and Sparkle sign Blue-Raman capacity agreement

    Mumbai: Bharti Airtel’s B2B arm Airtel Business has signed an agreement with Sparkle, the first international service provider in Italy and a top global operator, for additional capacity on a diversified low latency route between Asia and Europe.

    Under the agreement, Airtel will take capacity from Sparkle on the Blue-Raman Submarine Cable Systems, which will connect India to Italy. With this additional capacity, Airtel will further diversify its global network across multiple international submarine cable systems to serve the growing demand for data services in India and neighbouring countries.

    The two companies will also work together on the development of new business opportunities and projects in the Indian sub-continent, leveraging their respective cable infrastructures.

    Airtel Business CEO – global business, Vani Venkatesh said, “We are happy to partner with Sparkle as we further consolidate our leadership in global connectivity. This partnership will further diversify our network with large integrated capacities to meet the ever-growing connectivity needs and data demand of our customers.”

    Sparkle CEO Enrico Bagnasco added, “We are very pleased with this agreement, based on the new solution provided by Blue & Raman, that supports the digital growth of the region and strengthens our historical partnership with Bharti Airtel.”

    Airtel Business is a provider of ICT services, with submarine cables, satellite networks, and global networks spanning over 400,000 Rkms across 50 countries and five continents. The company has over 1,200 global carrier partnerships, allowing it to connect customers worldwide, including in remote areas. In India, Airtel Business provides a range of solutions, including secure connectivity, cloud and data center services, cyber security, IoT, and cloud-based communications to enterprises, governments, carriers, and small and medium businesses.

  • Airtel partners Flipkart, MakeMyTrip, Netflix to counter Jio

    Airtel partners Flipkart, MakeMyTrip, Netflix to counter Jio

    MUMBAI: Indian global telecommunications company Bharti Airtel is teaming up with Flipkart, MakeMyTrip and Netflix to provide customised offers for its consumers, in a bid to compete with Reliance Jio.

    Reliance Jio, having experienced a huge growth over time, used the same strategy to attract customers. Airtel will also attempt to expand itself into a digital platform to attract more customers.

    According to a report by The Economic Times, the offer will be harboured under the #AirtelThanks privilege membership programme. Subscribers who contribute a monthly revenue of over Rs 100 on an average can enjoy the benefits of the offer. On the principle, higher the recharge, bigger the offer value.

    Flipkart will offer cash backs in the form of coupon recharges on buying a smartphone from the ecommerce platform.

    The idea is to make sure a subscriber stays with the firm. “We studied telcos across the globe including T Mobile and Telstra for this,” said Bharti Airtel CMO Vani Venkatesh.

    Speaking to ET, Jaideep Ghosh, partner at consultancy firm KPMG explained how Reliance Jio’s services have demanded other telcos to rise a step up further. Explaining that, he said, “In the currently competitive landscape, traditional sources of plain vanilla telecom services and data services are facing intense pressure and telcos need to branch out into other services, Carriers need to get into partnerships to achieve this, which is crucial to their future growth.”

    Concluding this, Sameer Batra, CEO – content and apps, at Bharti Airtel said, “The more you are invested in the brand, the higher differentiated products and more options thrown to you”.