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Tag: Vandana Sethi

  • TRAI delegation attends GSMA Mobile World Congress in Spain

    TRAI delegation attends GSMA Mobile World Congress in Spain

    Mumbai: A high-level TRAI delegation led by TRAI chairman Anil Kumar Lahoti participated in the GSMA Mobile World Congress (MWC-24) held at Barcelona, Spain. The chairman was accompanied by member Meenakshi Gupta, secretary V Raghunandan, and advisor Vandana Sethi.

    This annual GSMA Ministerial Programme is the world’s leading forum for policymakers and global industry leaders from across the mobile ecosystem and adjacent industries to convene in pursuit of building a stronger digital future for all. This year, 196 delegations represented 151 countries and 45 intergovernmental organisations participated in the event and shared experience, identifying best practice and fostering partnerships to drive a digital and green transition across all sectors of their economies.

    The event focused on current priority topics, such as 5G expansion, artificial intelligence, digital inclusion, and climate action – to fuel the growth of our digital economies and societies. In addition, a new focus stage will delve deeper into the topics and challenges that are dominating globally.

    TRAI chairman AK Lahoti participated in the high-level panel in the session titled “Unlocking Opportunity through Digital Inclusion”, which is a part of prestigious ministerial stage program. He shared his views on the importance of digital inclusion for nation’s overall socio-economic growth and the initiatives taken in India for digital inclusion.

    TRAI member Meenakshi Gupta participated in the roundtable discussions titled ‘Women Leaders Roundtable’ and ‘Digital Nations in Asia Pacific: Shaping the Future through Strategic Policy and Collaboration’.

    TRAI delegation visited technology demos of leading technology companies who had their pavilions at the GSMA Mobile World Congress 2024. The delegation also had bilateral meetings with international regulators at the sidelines of the event.

    One of the important highlights of this visit was signing of a bilateral agreement in the form of Letter of Intent (Lol) with South African Regulator ICASA (Independent Communications Authority of South Africa) which was signed on 27 February 2024. The main objective of this Lol is to strengthen the existing bilateral relations between two regulators in the areas of regulation of telecommunications markets, Consumer protection in relation to telecommunication services, promotion of technical innovation in the telecommunications field, international cooperation especially in the framework of ITU, ICT Regulatory framework in sustainable smart cities, regulatory framework for M2M communications etc.

  • Water creates Orthogel Mattresses launch campaign

    MUMBAI: The new campaign of Orthogel Mattresses created by Water Brand Consulting aims to redefine comfortable sleep. It showcases Orthogel, the new range of mattresses by Foam Home made with advanced gel technology developed by Bayer, Germany.

    The campaign draws attention towards Orthogel’s focus on comfort and ergonomics to create a tridimensional support system in their mattresses that perfectly distributes body weight, eliminates pressure points, creates a zero bounce effect and maintains perfect alignment to make one feel weightless.

    The creative team has hinged their communication proposition on the `weightless’ concept. A series of print campaigns have been designed for the first phase which will be extended in diverse media including new media.

    Water Brand Consulting founder and director Vandana Sethi said, “It needs soft comfort to ease a hard day’s night and this could be best expressed through the concept of ‘weightlessness’. Besides, going forward, this central thought would not be disturbed as we explore deeper insights into sleep solutions creatively.”

    Foam Home CEO Sabina Bhanpurwala said, “The creative solution offered by the team at Water was sound and the premise was clear. The communication was completely in sync with our idea and visually convincing.”

  • Water launches touch and feel campaign for Marshalls Wallpapers

    MUMBAI: Water Brand Consulting has launched a new campaign for wallpaper marketer Marshalls. Based on the concept of test drive, the new campaign plays on the human psyche of touch and feel.

    The campaign has been designed as a phase-wise long term campaign which will last for three months. The first phase has been rolled out pan India in all leading print media. As part of this phase, the brand will appeal to the people to come, touch and experience wallpapers. It will also convey the message that wallpapers are not only aesthetically appealing but also installation-friendly and easy on the purse-strings. Going forward, this message will be extended to outdoor and digital.

    Water Brand Consulting founder and director Vandana Sethi said, “You need to cajole and coax your way into the customer‘s mind-space with logic and emotion. The first phase has already been rolled out pan India in all leading print media. This is the introductory phase which will morph into a more `tactile campaign message‘. ‘Try it on one wall and you would want your whole home to be adorned with Marshalls Wallpaper.”

    Marshalls CEO Mona Menon said, “It did not come as a surprise when it was discovered that a good majority of enquiries were converted to sales once the customer actually `touched‘ the wallpaper. There seemed to be a virtual wall of resistance on a decision based on the other senses! Water was quick to grasp this opportunity and drive home a campaign to fill this lacuna.”

  • Water Brand Consulting launches new platform ‘Synerzence’

    MUMBAI: Mumbai-based digital media advertising and communications agency, Water Brand Consulting, has announced the launch of its new platform – Synerzence.

    With this new launch, Water Brand Consulting aims to create an opportunity for the architecture and interiors industry to forge and build business relationships. Synerzence is a platform for meeting of minds from all dimensions of the architectural, building and construction and design world.

    Water Brand Consulting director and founder Vandana Sethi said, “Synerzence is a serious meeting ground for serious business. The pleasure is a corollary. It is great to see great minds from the world of architecture and construction come together on a single platform and share ideas and discuss important issues. This is a first of its kind platform and we are hoping to see success as we go along the route.”

    Water Brand Consulting was started by Vandana Sethi with a vision of diversifications in creative thinking backed by intensive consumer research, which brings out determined results.

    Water Brand Consulting‘s clientele comprises companies including Future Generali, Aegon Religare, Marshalls Wallpapers, Foam Home, The Artist, Tata AIG and Bliss GVS Pharma.

  • Water Brand Consulting’s last 3 wins amount to Rs 100 mn

    Mumbai: Water Brand Consulting has won three accounts amounting to Rs 100 million. The latest catch is ‘The Artist‘, an artifact brand for which it will handle the creative, media and digital duties.

    ‘The Artist‘ following a multi-agency pitch.

    The other two wins over the last three months include Update Advertising (a cable advertising solution provider) and Foam Home (mattress).

    The three businesses collectively amount to Rs 100 million, an agency official said.

    Water Brand Consulting handles clients such as Future Generali, Aegon Religare, Marshalls Wallpapers, Tata AIG and Bliss GVS Pharma.

    Update Advertising Water Brand Consulting director Vandana Sethi said, “Artifact is an interesting category to work on. Just like the creative nature of the business, it requires creative thinking on the part of the communications partner as well to be able to handle such a brand.”

    The Artist CEO Karuna Samtani said, “We at ‘The Artist‘ have a vision for the company and the ad agency had to be in sync with this vision in order to produce the desired results. After series of meetings and internal reviews, Water Brand Consulting was found closest in identifying and understanding our needs and vision and how we would like to place ourselves”.