MUMBAI: Dr Batra’s Homeopathy has announced the launch of its advertising campaign #PhirSeBachpan. The integrated campaign conceptualised by Water Communications combines a mix of TV, Radio, Digital and Print advertisements.
The media planning for this campaign is done by OMD Mudramax.
The #PhirSeBachpan TVC begins with a small child looking into the mirror as he plays with his bouncy hair. A peppy jingle plays in the background. The child then transforms into an adult version of himself, who seems evidently disappointed with his scanty hair. He is seen attempting to conceal his bald patch with the jingle ending on a low note. The TVC concludes with a voice over – ‘Treat your hair loss with Dr. Batra’s Homeopathy.’
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Dr. Batra’s group of companies chief marketing officer Sanjeev Dhiman said, “Forty-five per cent of our business comes from the hair segment. With the Indian hair care market growing at 18 per cent and Indian homeopathy industry growing at 30 per cent, we see this as an opportunity for us to further consolidate our position in this segment. With this campaign, we have shifted our focus to TVC, radio and digital mediums.”
Water Communications CEO and creative thinker Vandana Sethhi said, “The new campaign celebrates the joy of childhood – hair in particular and wellness at large.”
OMD Mudramax SVP and principal partner Gerald Roche said, “The plan for Dr Batra’s campaign is centred on achieving business goals in targeted markets.”
MUMBAI: Water Communications recently unveiled a new campaign for Dr Batra’s based on the concept of ‘live life to the fullest’. Additionally, the campaign also sought to dispel the perception that the brand was just a hair and skin specialist.
Calibrating the message to the choice of media, the print campaign explored a more serious and sophisticated delivery and message, focussing more on exploding the myth that Dr. Batra’s was just about hair and skin. The central headline message boldly dominated the layout and got straight to the core message, albeit in a sophisticated manner. It was smartly complemented by the equally dominant visual of a doctor, thereby lending it plenty of subliminal credibility.
The headline-visual combination having set the context, the copy then goes on to explain that Dr. Batra’s has treated lakhs of patients for over 120 medical conditions, far beyond the pale of hair and skin. Lifestyle diseases, women’s health issues, children’s diseases… it gradually skews towards the other core message: Dr. Batra’s enables you to live life to the fullest.
Deft touches like the little girl with ice cream (explaining how she used to get teased about her colds, but now she can eat all the ice cream she wants), or the middle-aged woman with her confidence and beauty queen ‘tiara’ (who is happy that several issues were sorted out for her), or the professional looking executive in a suit (talking about stress)… leave the viewer being able to empathise and associate with the TVC.
The ads take the rhetoric beyond skin problems and hair loss to the entire spectrum of problems like cold, obesity and stress among others. Reinforcing that the victims could be people of any age group – a child, a young adult, a working professional or an ageing parent.
Water Communications director Vandana Sethhi said, “Today, most often, it isn’t the complex problems but basic health issues faced by an individual in everyday life that deprive them the opportunity of living life to the fullest. Dr Batra’s speciality clinics offer solutions to these and many more health problems that are not only safe but also natural.”
MUMBAI: Marketers are forever in search of new engaging ways to connect with consumers, but consumers, at the end of the day, are people. In India, the word ‘people’ has a varied connotation with the country having a population of over a billion, nestling several languages, religions and cultures. Hence a message targeted at a few million might not connect with the rest.
While the Indian calendar is checkered with festivals that trigger traction from several millions, there are few things that connect the 1.8 billion as one like cricket, a national crisis or even our pride as Indians.
Creatives understand this well, and have time and again thrilled, moved, excited and even tickled us with these instances of Indian-ness. This Republic Day too, there are a handful of brands riding the patriotic wave and delivering some version of the many facets of what makes us Indian. Indiantelevision.com handpicks a few for our readers.
9XM’s #OneDreamOneIndia
A Republic Day video preaching religious harmony has been done to death and therefore is commonplace. But what about a video that reflects unity of several political ideologies? That is exactly what we see in this 90-second video where actors — who are clearly depicting stalwarts from major political parties in India — join hands to stand up against any threat to the nation. Going on air on 25 January, the ident ‘OneDreamOneIndia’ is sung by JSL Singh and Ranjit Bawa capturing the nation’s spirit of unity and freedom. The ident will be promoted across social media platforms and YouTube. After laughing at several newspaper cartoons that make fun of the rivalry between the national parties, and cracking up at their puppet parodies on television and digital medium, this new initiative from 9XM comes as a breath of fresh air.
Gaali Free India
Our constitution grants us free speech and by virtue of it we are free to use the language we choose, even if it is vulgar. But have we stretched our freedom too far to notice that ‘gaali’ has become part of our vocabulary? A question Water Communications’ founder and director Vandana Sethhi asks the nation through an innovative campaign.
Inspired by Prime Minister’s ‘Swachh Bharat’ initiative, the campaign gives an interesting spin off and seeks cleanliness in speech.
Videocon: FlagOfChange
The tricolour of Indian national flag evokes several emotions. It also carries the burden of several freedom fighters who gave their lives to gift us this day when we walk free with pride. It also carries the pride of the leaders of that time who gave their blood and sweat in building the Constitution. And yet we see many amongst us who take this for granted and bring down the decades worth of effort in a minute by giving into petty temptations. To some, it’s for extra cash, while for others, it might be to save themselves from bureaucratic hassles. This powerful short-film by Videocon created by Rediffusion Y&R reminds us of the burden of the Indian flag and urges everyone to start changing our mindset, at the same time inserting a message on anti-corruption.
MUMBAI: Marketers are forever in search of new engaging ways to connect with consumers, but consumers, at the end of the day, are people. In India, the word ‘people’ has a varied connotation with the country having a population of over a billion, nestling several languages, religions and cultures. Hence a message targeted at a few million might not connect with the rest.
While the Indian calendar is checkered with festivals that trigger traction from several millions, there are few things that connect the 1.8 billion as one like cricket, a national crisis or even our pride as Indians.
Creatives understand this well, and have time and again thrilled, moved, excited and even tickled us with these instances of Indian-ness. This Republic Day too, there are a handful of brands riding the patriotic wave and delivering some version of the many facets of what makes us Indian. Indiantelevision.com handpicks a few for our readers.
9XM’s #OneDreamOneIndia
A Republic Day video preaching religious harmony has been done to death and therefore is commonplace. But what about a video that reflects unity of several political ideologies? That is exactly what we see in this 90-second video where actors — who are clearly depicting stalwarts from major political parties in India — join hands to stand up against any threat to the nation. Going on air on 25 January, the ident ‘OneDreamOneIndia’ is sung by JSL Singh and Ranjit Bawa capturing the nation’s spirit of unity and freedom. The ident will be promoted across social media platforms and YouTube. After laughing at several newspaper cartoons that make fun of the rivalry between the national parties, and cracking up at their puppet parodies on television and digital medium, this new initiative from 9XM comes as a breath of fresh air.
Gaali Free India
Our constitution grants us free speech and by virtue of it we are free to use the language we choose, even if it is vulgar. But have we stretched our freedom too far to notice that ‘gaali’ has become part of our vocabulary? A question Water Communications’ founder and director Vandana Sethhi asks the nation through an innovative campaign.
Inspired by Prime Minister’s ‘Swachh Bharat’ initiative, the campaign gives an interesting spin off and seeks cleanliness in speech.
Videocon: FlagOfChange
The tricolour of Indian national flag evokes several emotions. It also carries the burden of several freedom fighters who gave their lives to gift us this day when we walk free with pride. It also carries the pride of the leaders of that time who gave their blood and sweat in building the Constitution. And yet we see many amongst us who take this for granted and bring down the decades worth of effort in a minute by giving into petty temptations. To some, it’s for extra cash, while for others, it might be to save themselves from bureaucratic hassles. This powerful short-film by Videocon created by Rediffusion Y&R reminds us of the burden of the Indian flag and urges everyone to start changing our mindset, at the same time inserting a message on anti-corruption.
MUMBAI: Mumbai based communications agency Water Communications recently unveiled a new campaign for Marshalls Wallcoverings – ‘Design Wala Colour.’
The campaign reflects that design is indeed an important element in our lives. However, when it comes to our walls, we think only in terms of colours and not designs. The ad stresses on the point that by adding designs to our walls, we can make the world around us even more beautiful.
Speaking on the new campaign, Water Communications director Vandana Sethhi said, “When we think of renovating our homes or offices, we immediately start thinking different colours for different rooms and walls but for everything else in life, we always think Colurs plus Design. So the idea is instead of thinking mere colour for our walls, we think design wala colour.”
“Marshalls Wallcoverings has pioneered the concept of wallcoverings in India. With ‘Design Wala Colour’, we once again intend to highlight to our audience the fact that walls, like other elements that are part of the home décor need to be designed and not just coloured. Take for example – windows, they are an extension of our walls and we invest a lot of time and money to get the best patterns and designs for the curtains. Similarly, we need to change our outlook towards our walls as well and go beyond just colours,” added Marshalls Wallcoverings director Mona Menon.
