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Tag: Vandana Ramkrishna

  • Nick x Fevicreate Idea Labs secures top honours at ANN Awards 2024

    Nick x Fevicreate Idea Labs secures top honours at ANN Awards 2024

    Mumbai: Fevicreate Idea Labs, Pidilite’s annual art and craft competition in partnership with Nick, won the prestigious ANN Award for Best Live Action Program” in the Kids category. Partnering with Nick places brands at the forefront of kids’ entertainment, ensuring unmatched engagement and visibility. Nick’s expertise in connecting with young audiences makes it the ultimate destination for brands looking to build saliency in the kids’ market. As a fellow kids-first brand, Pidilite integrates play and learning into its core values, offering products that inspire imagination while imparting valuable skills. Collaborative initiatives like Fevicreate Idea Labs showcase that a deep understanding of children’s interests and preferences can elevate a brand’s presence and impact.

    Aired on Nick, Sonic and JioCinema, the Kids’ network ensured that the show was out there through a multi-channel marketing blitz including on-air, digital and social media touchpoints. This partnership not only facilitated the creation of a unique, interactive experience but also led to the highest reach ever achieved for a branded content piece in the kids’ category. The competition provided young talents with a platform to showcase creativity and innovation with groundbreaking projects centred around themes such as Marine Life and Space Exploration. This initiative, produced in collaboration with Prisha Arts and facilitated by Madison, offered children across the nation a unique opportunity to innovate and express themselves using Pidilite’s renowned products. With over 1.5 lakh students participating, the show’s recognition underlines its successful blend of art, science, and education.

    Commenting on the win, Viacom18 business head of kids TV Network Anu Sikka said, “We are thrilled that Fevicreate Idea Labs has won the prestigious ANN Award. This recognition comes on the back of the deep synergy between Nick and Pidilite, showcasing how our partnership goes beyond traditional television to deliver out-of-the-box innovation. We excel in providing solutions across various brand categories through a kids-first lens, addressing unique challenges and elevating brand experiences. By leveraging the immense popularity of Nick Toons like Chikoo Aur Bunty, we’ve successfully brought this IP to life, setting a new benchmark in kids’ programming.”

    Pidilite senior vice president of consumer products business Kashyap Gala “At Fevicreate, we wholeheartedly support the concept of ‘learning by doing.’ School boards and NEP guidelines advocate for ‘Art-Integrated Learning,’ emphasizing that more learning should take place through art and craft. We are elated that the Fevicreate Idea Labs initiative has been recognized with the ANN Award for Best Live Action Program. This achievement validates our commitment to nurturing creativity through the perfect blend of art, craft, and science. Partnering with Nickelodeon allowed us to reach countless young creators, and this recognition further boosts our efforts to inspire and empower the next generation of innovators. We look forward to continuing this exciting journey.”

    Madison COO Vandana Ramkrishna said “Winning the ANN Award for Best Live Action Program is an incredible honor for Fevicreate Idea Labs and the entire team involved. At Madison, we take great pride in working on projects that make a difference, and this recognition is a testament to the synergy between Pidilite, Nickelodeon, and ourselves. The success of this initiative not only highlights the impact of our efforts but also motivates us to push the boundaries of creative programming for kids in the future.”

  • Vivo PKL 8 ropes in Dhani app as strategic timeout partner

    Vivo PKL 8 ropes in Dhani app as strategic timeout partner

    Mumbai: Vivo Pro Kabaddi League (PKL) season 8 has roped in Dhani app as its strategic timeout partner in collaboration with Professional Management Group (PMG) and Madison Media Ace.

    The association will provide Dhani with differentiated visibility during the Live matches of PKL. Strategic timeout is taken twice, at the 10th and 15th minute of the game’s second half. Dhani has further strengthened its on-ground association with Vivo PKL 8 through inventory buys on TV as well as Hotstar.

    The 90-second ‘strategic timeout’ fits in seamlessly with Dhani’s proposition of providing the OneFreedom Card to customers in less than two minutes, said the brand in a statement.

    “Getting to be a part of a homegrown sport that brings the entire country together is truly exciting for us at Dhani,” Dhani CMO Ankit Banga remarked. “Since a majority of our customers also stem from the heartland and other smaller pockets of India, we believe it is a great fit for us. Also, it resonates fantastically with our product proposition of giving our customers a timeout from making full payments by splitting their transaction into three interest-free parts.”

    “Dhani – OneFreedom Card is the first kind of a product and needed a unique way to drive benefits of the product beyond standard inventory buys,” stated Madison Media Ace COO Vandana Ramkrishna. “We leveraged PMG’s expertise to get the STO created for the first time ever on Kabaddi for Dhani to help bring out the brand benefits seamlessly. Kabaddi as a sport, has significant unique viewers and driving visibility through both on-air and on-ground will not only help Dhani garner incremental audiences, but would also drive significant business results.”

    “Both Vivo PKL and Dhani are only growing bigger and better in terms of stature and popularity. We have no doubt that the relationship between these two institutions will go the same way in the weeks and months to come,” said Professional Management Group COO Melroy D’Souza.

  • Madison Media promotes Vandana Ramkrishna to COO, Madison Media Ace

    Madison Media promotes Vandana Ramkrishna to COO, Madison Media Ace

    Mumbai: Homegrown media agency Madison Media on Monday elevated Vandana Ramkrishna to the position of chief operating officer (COO), Madison Media Ace. While Ramkrishna heads the Kolkata operations of the agency, she will continue to handle the Mumbai accounts as well.

    “Ramkrishna will continue to lead the businesses of Raymond, Pidilite, Cipla Health, Weikfield, Balaji Wafers, Dhani Services in Mumbai, and those of Joy Personal Care, Bandhan Bank, MP Birla Cement in Kolkata and further strengthen Madison’s east region operations”, said the agency in a statement.

    Ramkrishna is a seasoned media and communication planning specialist with over 22 years of experience spanning across the Indian and overseas markets. She is well-versed with offline as well as the digital ecosystem.

    “Vandana brings rare passion, aggression, and integrated thinking into delivering great client value. This also recognises her evolution from strong client leadership to business leadership,” said Madison Media & OOH, partner & Group CEO, Vikram Sakhuja.

    Speaking on her new role, Ramkrishna shared, “Elevation is the highest form of recognition to one’s ability and contribution to their organisation and I feel honored to be working for a company like Madison that believes in my capability to take on this role. I look forward to strengthening our client relationships by driving their business outcomes to create new milestones within Madison and the industry.”

  • Madison Media’s Vandana Ramkrishna given charge of Kolkata operations

    Madison Media’s Vandana Ramkrishna given charge of Kolkata operations

    NEW DELHI: Madison Media Ace VP Vandana Ramkrishna has been given the additional charge of the group’s Kolkata operations. Ramkrishna, who is based in Mumbai, will now also oversee the Kolkata office in a bid to strengthen the agency's presence in the region. Her key role for Kolkata will be to focus on strategy, digital, business development and ensuring access to Madison World practices of trading, analytics, activation, retail, OOH, sports and content.

    Madison Media has a strong offering in the Kolkata market and services marquee clients like Bandhan Bank, Joy Personal Care and Ganesh grains, amongst others. With this new role, Vandana will directly report to partner and group CEO Madison Media and OOH, Vikram Sakhuja. 

    “Vandana is one of our strongest business leaders and I am delighted to give her the additional charge of the Kolkata office as we make plans to strengthen our presence in the east,” said Sakhuja.

    Ramkrishna added, “I’m delighted to be given the additional responsibility of overseeing the Kolkata operations over and above my current Mumbai portfolio, and look forward to creating a strong foothold for Madison in the Kolkata market." 

    Madison Media group handles media planning and buying for blue-chip clients including Godrej, Marico, Titan, Asian Paints, Viacom 18, BJP, TVS, Raymond, Pidilite, Ceat, Blue Star, McDonald’s, Gaana.com, Timesjobs.com, Tata Consumer Products, Crompton, Indian Oil, Snapdeal, Abbott Nutrition, Cipla Health, Welspun and many others. Madison Media is a part of Madison World which, through its 11 companies, served as many as 500 advertisers last year.

  • Economic slowdown impacted ad spend in H2 2019

    Economic slowdown impacted ad spend in H2 2019

    MUMBAI: Economic slowdown in 2019 brought the country, as well as the media industry, to a standstill. It visibly impacted advertising spends. This view was shared by advertisers present during the sixteenth edition of the Video and Broadband Summit 2019 that took place on 11 December in Mumbai.

    The panel was moderated by indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari, with panellists ITC Ltd head media and PR Jaikishin Chhaproo, Havas Media Group managing partner west and south Kunal Jamuar, Godrej Consumers Pvt Ltd VP and head of media services Subha Sreenivasan Iyer and Madison Media vice president Vandana Ramkrishna.

    Chhaproo, in his opening statement, said, “There has been a yo-yo syndrome since January 2019 and the only two media-mela events (Indian Premier League and World Cup) in the first half of the financial year saw some advertisement growth.”

    He further added that since June people have been quite cautious about advertisement spend.

    Agreeing to Chhaproo’s perspective, Jamuar said, “2019 has been something like that of 2008 double dip. And, with respect to advertisement spend on television is as similar as of last year.” Many of Havas Media Group’s clients are from the auto and finance sectors.

    All of the four panellists were of the view that along with other sectors, the advertisement spends on television has also been slow and has hardly seen any growth this year.

    Accepting the slowdown in the market, Iyer said, “This year had made us re-look at all our advertising plans due to lack of resources and we have been far more prudent in terms of evaluating the need for further spend with quantifiable ROI."

    Meanwhile, Ramkrishna believes that one of the reasons for the slowdown could be because of the poor performance of world economies.

    According to Ramkrishna, her agency being associated with retail brands, the festive season has not turned up to be a happening one. Adding further, she said people are very cautious on spends and there’s a fear that the economy is going to crash.

    However, despite facing a slowdown, Iyer said that in terms of volume, the company’s growth is very strong, which is a positive sign. This goes with competitors as well, especially, in the FMCG sector.

    She added, “Consumers are not completely cutting down on their basic essentials, especially in segments where value for money is core.”

    In the same context, ITC’s PR head said, “Consumers seek value for money and this is what is happening in the current economic situation. Moreover, there have been steady volumes all over.”

    Ramkrishna, talking about NTO’s impact on advertising spend, said, “GEC and movie channels continue to be there and the new order has hardly affected the brands' television spends.” However, she pointed out that the smaller set of channels will certainly have an adverse effect.

    GPCL’s media head said there has been a vast difference between DTH and cable networks in data capturing granularity and that helps brands to decide on advertising spends on television.

    Havas Media’s managing partner questioned the importance of a proper measurement of audiences’ rating that has seen improvement after DTH’s existence. He said, “Today, niche channels are offering niche content, making the existing eco-system a bit difficult.”

    Iyer said that companies are ready to test any medium, just that accurate third party data is needed.

  • Vandana Ramkrishna rejoins Madison Media as Sr GM

    Vandana Ramkrishna rejoins Madison Media as Sr GM

    MUMBAI: Madison Media Sigma has roped in Vandana Ramkrishna to handle its Godrej account.

    Ramkrishna re-joins Madison as Sr GM and will be based in Mumbai.

    Ramkrishna said, “I am happy to be a part of the Madison family once again and looking forward to lead a dynamic team and come up with innovative solutions for Godrej.”
     
    Madison Media Sigma COO Vanita Keswani added, “I am delighted to have Vandana join my team and am sure she will be a great asset to our team and will strengthen our offering to our marquee client Godrej.”

    Vandana, who joins from Zenith Optimedia, brings in 15 years of experience in media. She has worked with agencies like Lodestar Initiative Media, Saatchi and Saatchi and Leo Burnett in India and US.