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Tag: Vandana Das

  • Sumeer Mathur joins DDB Mudra North

    Sumeer Mathur joins DDB Mudra North

    MUMBAI: DDB Mudra Group has announced the appointment of Sumeer Mathur as DDB Mudra North strategic planning senior VP and head.

     

    Based out of DDB Mudra North’s Gurgaon office, Mathur will work closely with national strategic planning head Aditya Kanthy, to lead planning and brand management for the agency.

     

    Before joining DDB Mudra North, Sumeer was associated with JWT (Delhi). During his tenure at JWT, he led award winning campaigns for Airtel Money and Microsoft. Apart from JWT, he has also worked with Rediffusion Y&R, Lowe Mumbai, Contract and SSC&B Lintas.

     

    On joining DDB Mudra North, Mathur said, “I am quite excited by the opportunity DDB Mudra North offers. While many agencies talk about the change in communication landscape, DDB Mudra Group seems to be the only one that has multiple disciplines working together to build brands under one roof. Too often the area of influence of the planner remains constricted to cracking an insight that turns into a TV campaign. I was also drawn to the culture of the agency which came through during my interactions with Madhukar, Aditya and Vandana.”

     

    Mathur brings to the agency an experience of over 15 years in communications across brands while being based in Mumbai and Delhi. He has worked with leading brands, across categories ranging from automobiles (Hyundai & Tata motors) FMCG (GSK, Unilever, Colgate Palmolive and Unicharm), household appliances and home electronics (LG and Microsoft), social health (USAID), airlines (Kingfisher airlines, Spice Jet) and hospitality (Taj Hotels & Resorts). He has also undertaken regional and global responsibilities for Unilever Brands (Fair & lovely, Lifebuoy shampoo, Clinic all Clear) for the South East Asian markets.

     

    Kanthy said, “We’re thrilled to have Sumeer on board. He’s an incredible talent. Vandana, Sambit and Sumeer make a formidable team in Delhi. He’s excited about working with all the DDB Mudra Group agencies under one roof and leading our bright young team to create influence and apply creative thinking for business growth. We’ve got a lot to do to be the best agency in the city and he’s up for it.”

     

    Added DDB Mudra North president Vandana Das, “I’m so excited to have Sameer as part of the DDB Mudra group in Delhi. Sumeer is a dynamic leader & brings with him experience & maturity that is required to strengthen existing brands while ensuring that we are on a growth drive. I believe that he is a great asset & we can use his skills and talents in making our agency reach new heights.”

     

  • DDB Mudra appoints Sambit Mohanty as creative head, North

    DDB Mudra appoints Sambit Mohanty as creative head, North

    DDB Mudra creative head, North Sambit Mohanty

    MUMBAI: DDB Mudra has roped in Sambit Mohanty (fondly known as Sam) as creative head, North. Sambit will be based out of Delhi and will report in to DDB Mudra Group chairman and CCO Sonal Dabral.

    Sam joins DDB Mudra from McCann Erickson where he was executive creative director, New Delhi, instrumental in creating memorable work for Coca-Cola (Haan, Haan, Mein Crazy Hoon) and Aircel (Thoda Extra Milta Hai Toh Achcha Lagta Hai).

    With over 14 years in advertising and design, Sambit has worked with world-class brands in categories ranging from Telecom, Food & Beverage, Automotive, Retail, Media & Publications, Healthcare and Lifestyle. In his diverse career, Sam has been a part of well-known agencies including Leo Burnett, Publicis, Lowe and Elephant Design and worked on an envious list of clients such as Coca-Cola, GM, Nestle, HP, Pernod-Ricard, Virgin Mobile, Hitachi, Max Bupa, Godfrey Philips, The Indian Express, BBC World, Tanishq, Britannia, Reckitt-Benckiser and more.

    DDB Mudra Group chairman and CCO Sonal Dabral

    On joining DDB Mudra, Delhi, Sambit said: “It’s a privilege to be part of DDB’s creative culture that’s guided by play books not rule books. With Sonal’s help, I’m keen on creating a place where one looks forward to coming to work – even on a Monday morning. And also producing some glorious work along the way!

    An avid quizzer, Sambit is well-known on the Delhi quiz circuit. He has had the distinction of being a finalist in BBC Mastermind as well as a National winner of the Brand Equity Quiz.

    Sambit has won national and international awards including a Silver World Medal at New York Festivals. He has also been acknowledged by 4Ps business magazine as one of ‘India’s Gen-Next Creative Brains’.  

    DDB Mudra Delhi president Vandana Das

    DDB Mudra Group chairman and CCO Sonal Dabral said: “New Delhi is an extremely important market for us so I’m really happy that a talent like Sambit will lead our creative offering there. Sambit is among the rare breed of creative professionals in India who are equally comfortable with Hindi or English, with paper and pen or mouse and computer screen. I’m certain Sambit will play a big role in helping shape an exciting creative future for DDB Mudra Group.”

    DDB Mudra Delhi president Vandana Das added: “We have got to dot our “I”s in the creative business. I am looking at ushering, welcoming, embracing creative leadership in DDB Mudra Delhi through Sambit. He is a phenomenal talent and he has got the three Is – Inspiration, Imagination and Involvement. Many “I”s put together becomes “We” and I look forward to generating some more incredible work from our office.”

  • Arun Sharma appointed as DDB Mudra head of planning

    Arun Sharma appointed as DDB Mudra head of planning

    MUMBAI: DDB Mudra has roped in Arun Sharma as head of planning, DDB Mudra Delhi. He will report in to DDB Mudra senior vice president Aditya Kanthy.

     

    Arun will be working on the agency’s client roster including Wrigley’s, Bata, Carrier Midea, India Yamaha Motors and Dabur among others.

     

    Arun joins DDB Mudra Delhi from Contract Advertising where he was VP, strategic planning. On joining DDB Mudra, Arun said, “DDB Mudra has a well known culture of planning and it’s an opportunity for me to partner Vandana and Aditya in implementing the bold planning vision for the agency.”

     

    With over 14 years of experience, Arun has worked on automobiles, telecom, confectionery, education, home appliances and airlines to name a few.

     

    Commenting on Arun’s appointment, DDB Mudra Group, Delhi president Vandana Das said, “I Welcome Arun to the DDB Mudra Group family. He has vast experience across categories and I’m sure with his experience, he would be able to add value to all our current businesses and also towards our new business initiatives.”

     

    Adding to this, DDB Mudra senior VP planning  Aditya Kanthy said, “Arun is a bright, ambitious and full of energy – just the kind of person we were looking for to lead our terrific young planners in Delhi. His experience is a good match for our client profile. He should have no trouble easing into our culture. I’m sure he’ll enjoy it.”

     

    In his earlier stints with leading agencies like Lowe, Saatchi & Saatchi and Rediffusion Y&R he got the opportunity to work on some of the largest brands in the country like Airtel, Hyundai, and Maruti Suzuki.

     

    Arun also had a two-year stint with ABN Amro Bank, before Contract, where he was one of the key persons responsible for the launch of ABN AMRO Broking, the retail brokerage division of ABN AMRO and managed NRI Banking.

  • Bata decides to walk with DDB Mudra

    MUMBAI: Footwear retailer Bata has appointed DDB Mudra Delhi as its integrated marketing and communications agency to shoulder marketing communication responsibilities starting December.

    The agency will be responsible for strengthening the Bata brand and highlighting its contemporary and youthful product range. The Delhi branch of the agency will be in charge of the account.

    Bata India plans to maintain an aggressive momentum on retail expansion, having added 168 new stores so far this year and will be launching new styles for the entire family.

    Group Managing Director Bata India Limited Rajeev Gopalakrishnan said, “DDB Mudra’s robust experience in media, OOH, retail and experiential lifestyle retail has positioned them as our preferred choice. Their understanding of our brand integrated seamlessly with our foreseeable plans. Given the complexities of the retail marketplace and our diverse portfolio of products, it was crucial to select a creative and passionate team to partner Bata in our growth endeavour.”

    DDB Mudra Group group CEO and managing director Madhukar Kamath said, “I am elated about this new win for DDB Mudra Delhi. Bata, is one of the oldest and most respected brands in India and represents a very special addition to our list of clients. I am confident that our team in Delhi, consisting of Vandana Das, Talha Mohsin, Mahesh Parab, Xavi Bech and Radhika Das will do an excellent job partnering and building brand Bata.”

    DDB Mudra Group president Vandana Das said, “Bata is one brand we all have grown up with. Needless to say that it’s a prestigious business and it delights us even more to win it particularly at a time when the brand is going through an evolution. There are a host of new offerings planned for the year ahead and we are all geared up and excited.”

  • Carrier Midea India appoints DDB Mudra as its advertising agency

    MUMBAI: Carrier Midea India Pvt. Ltd. has appointed DDB Mudra Delhi as its creative agency for the Midea Brand. DDB Mudra Group was entrusted with the account after a multi-agency pitch.

    The agency‘s main focus will be on strategic planning and creative execution for both ATL and BTL requirements of the Midea brand.

    Carrier Midea India is a new entrant in the Indian home appliances market and has aggressive marketing plans. The business was awarded to DDB Mudra Group based on its strong strategic recommendation and sharp point of view on positioning the brand Midea in the competitive Indian consumer durables market.

    Carrier Midea India vice president – sales and marketing Sanjay Mahajan said, “DDB Mudra has a proven track record of creating brands, remarkable campaigns and fresh ideas. The team is proactive, extremely passionate and provides a good balance of thinking and doing. Also, we are poised for growth with major expansion plans and are confident that our partner agency will play a critical role in achieving our marketing goals. We look forward to work with them.”

    DDB Mudra Group Delhi president Vandana Das said, “Wins are always delighting, but with this specific one, we are even more delighted as we would be partnering with Carrier Midea India for a full fledged launch of the Midea brand in the country. We would be adopting an integrated approach to launch it across all consumer touch points, in the months ahead.”

    Carrier Midea India is a joint venture between Carrier Corporation and GD Midea Holding Co. Ltd. and deals in high technology heating, air-conditioning and refrigeration (HVACR) solutions. In 2011 it has net sales of $17Billion.

  • Dhara rolls out ‘India Ka Tadka’ campaign

    MUMBAI: Dhara, the edible oil brand from the Mother Dairy stable, is launching its new marketing campaign titled- ‘India Ka Tadka‘.

    Developed by DDB Mudra Delhi and shot by Thumbnail Pictures, the brand has launched the TVC pan-India with Hindi, Marathi, Kannada and Bengali edits.

    According to the company, the word ‘tadka‘ has a lot more meaning. It‘s also a metaphor for the spice of life. It signifies this joy of life and celebration of life with food. The positioning of the campaign tries to capture the significance of food even in smallest of celebrations.

    DDB Mudra Group- Delhi president Vandana Das said, “We take a lot of pride in this campaign and our association with Dhara for so many years. With past campaigns like ‘Jalebi‘ and ‘My Daddy Strongest‘ done for Dhara the benchmark was already set very high. What‘s great and delights us is that we managed to partner the client in creating yet another campaign that not just breaks the category clutter but also captures a strong insight. India ka Tadka for sure depicts every one of us in some way or the other.”

    Additionally, an OOH campaign is also rolled out in different cities across India. Targeting women aged 25 years and above, the television commercial aims to spread the message of apt consumption of oil.

    Mother Dairy senior brand manager- Dhara Amit Kumar Taneja added, “Though we Indians love fried food there is a growing awareness on health and fitness due to which people shy away from indulgence. The TVC goes on to say that thought the food is fried in Dhara it still is healthy and we can still enjoy our favorite khana. The TVC encourages consumers to change their cooking oils frequently as different oils offer different benefits. The message is being reinforced on Dhara packaging as well, which reads as ‘For optimum health benefits Dhara recommends consumption of more than one variant to get balanced quantity of saturated fatty acids (SFA), monounsaturated fatty acids (MUFA) and polyunsaturated fatty acids (PUFA) along with a variety of micro nutrients present in different oils.”

  • Vandana Das on board as DDB Mudra restructres

    Vandana Das on board as DDB Mudra restructres

    MUMBAI: Vandana Das, who was president and branch head at Ogilvy‘s sister agency Brand David, has joined the DDB Mudra Group as president of Delhi branch. She will be responsible for building both the DDB Mudra and Mudra brands in Delhi.

    Das brings with her more than two decades of experience including more than 15 years at Ogilvy.

    A post graduate in Psychology and Business Administration she has been a part of Ogilvy Delhi’s growth in the last few years. Besides successfully turning around many brands of Dabur across the hair care, skin care, oral care and home care categories, she launched the hugely successful Maruti- Zen –Estillo- Little box campaign, a completely integrated effort that spanned Television, Print, OOH, Digital as well as Rural Marketing. She played a significant role in the transformation of Limca from an uninspiring brand to a very refreshing drink for the youth. She has also worked on Costa Coffee, Hindustan Times and Four Square Cigarettes. At Ogilvy Delhi, Vandana also served as a training leader.

    DDB Mudra Group CEO and MD Madhukar Kamath said, “In the Group, we are keen on building our Delhi operations around her. I was impressed with not just her dynamic leadership capabilities, but also her boundless energy and lively people skills. Both in terms of culture and mindset, she will be a great fit and asset within the DDB Mudra Group.”

    In a related development, Rajiv Sabnis, who was president at DDB India, will now head the western operations for the agency. He will be based in Mumbai. His earlier mandate was to manage both the Mumbai and Delhi offices of the agency.

    Mudra South executive vice-president and head Rajni Cherian will continue to head the southern operations for the Mudra Group.