ITV

Tag: Van Toffler

  • Peter Chernin backs former Viacom exec Van Toffler’s new digital studio

    Peter Chernin backs former Viacom exec Van Toffler’s new digital studio

    MUMBAI: Former MTV and Viacom executive Van Toffler has launched a new digital content studio called Gunpowder & Sky, which is being backed by Peter Chernin.
     
    Toffler has joined hands with former Endemol global head of strategy Floris Bauer, and Otter Media, which is the digital joint venture between Chernin Group and AT&T – to form Gunpowder & Sky.
     
    The new studio will focus on cutting-edge entertainment for millennial audiences of varying lengths from 90 seconds to 90 minutes, which will be distributed online globally online.
     
    Chernin Group CEO Peter Chernin said, “Gunpowder & Sky is a bold move for us into what we think is the next great opportunity in content production — producing premium groundbreaking video with up-and-coming as well as established writers, directors and talent for primary distribution on emerging platforms.”
     
    “The organising principle is, we want to nurture and find people with new ideas about how to tell stories. And we want to do that globally, with stuff that lives primarily in the digital ecosystem,” said Toffler, who will head Gunpowder & Sky as CEO.
     
    In a statement, Chernin called Gunpower & Sky “the next great opportunity” in content production with new as well as established writers, directors and talent for distribution on emerging digital platforms.
  • MTV Networks’ Music & Logo Group launches ‘hyper-programmed’ online verticals

    MTV Networks’ Music & Logo Group launches ‘hyper-programmed’ online verticals

    MUMBAI: MTV Networks’ Music and Logo Group have announced an aggressive development of more than 20 “hyper-programmed” online experiences or vertical channels, that are web content plays designed for the interactive, on-demand environment.

    The channels, many of which have been in development for months, will debut in the first and second quarters of 2007 and will enable their users to explore and engage in their personal interests, obsessions and topics of choice by covering a range of subjects including: music genres and sub- genres, celebrity fashion and style, personal growth and faith and spirituality, among others, informs an official release.

    Delivering on a two-way proposition, audiences will be able to actively “hyper-program” a number of these vertical channels themselves through next- generation web tools that allow users to help discover, curate, edit and upload content. MTV, VH1, CMT and Logo will seek to acquire, partner on or organically develop the properties, depending on the topic.

    A number of verticals under development will serve as companion sites to existing popular television franchises and focus on relevant topics that resonate with their fans. For instance, a vertical built around VH1’s “Web Junk 20” is geared toward serving as a guide and daily source of viral videos, while others will be stand-alone creative propositions, without television companions, informs an official release.

    Earlier this year, as an experiment in this direction, VH1 launched a stand-alone site bestweekever.tv. As a companion vertical to the popular “Best Week Ever” TV franchise, this new site offers a selection of pop culture nuggets and includes a host of exclusive mobile and video content in real-time. The site also allows users to create their own front page gossip by uploading their own video and news.

    Similarly, this past fall, MTV launched ‘Virtual Laguna Beach’, an entirely stand-alone virtual world tied to the TV series, and a first of its kind. Additionally, in June Logo acquired three stand-alone sites, AfterEllen.com, AfterElton.com and 365Gay.com independently complimenting Logoonline.com and serving the gay, lesbian bi and transgender audience, adds the release.

    “These serve as successful models for a new interactive, hyper-programming approach and represent the next phase in the evolution of media for consumers, from broadcast networks to cable channels and now to hyper-programmed verticals,” said MTV Networks’ Music and Logo Group president Van Toffler. “Just as MTV networks blazed new territory by establishing linear cable networks built around specific interests and lifestyles, we are now developing new online experiences around niche topics that resonate with our current audiences, as well as those subversive web surfers.”

    “These verticals can be viewed as ‘front doors’ into the wide spectrum of passionate and specific interests that reflect our audiences’ tastes and desires,” added Entertainment for the MTV Networks Music Group president and Logo president of Brian Graden. “Each project gives us a unique and liberating opportunity to indulge the unique aspects of Web 2.0 technology in an effort to do what we’ve always done well, super-serve niche audiences.”

  • William Holt to oversee MTV US’ digital initiatives

    William Holt to oversee MTV US’ digital initiatives

    MUMBAI: US broadcaster MTV has announced that Courtney William Holt is the group’s executive VP of digital music and media.

    A recognised expert in the convergence of new media, music and marketing, Holt will oversee digital initiatives for MTV’s Music and Logo Group, including the MTV: Music Television, VH1 and CMT music brands; Logo, the network for the LGBT audience; and Urge, the digital music service recently launched to strong industry support.

    Holt will partner with the teams who direct the day-to-day operations of each brand’s online and wireless properties such as MTV’s Overdrive, VH1’s VSpot, mtvU’s Uber and CMT’s soon-to-launch Loaded.

    Holt joins MTV Networks from Interscope Geffen A&M, where he was executive vice president of new media, creative and strategic marketing. At Interscope Geffen A&M, Holt embraced emerging technology to break new marketing ground, galvanizing communities of fans around top musical artists.

    At MTV, Holt will be responsible for continuing to expand the reach of MTV Networks’ premier music brands, engaging audiences across a spectrum of touchpoints – on air, online, on the handset and through its new digital music service.

    MTV US president Van Toffler says, “It’s only fitting to have a creative music executive like Courtney – who started his career producing videos that appeared on our channels – join our stable of talent. Courtney’s background and experience is a perfect fit for our brands, which deliver innovative short- and long-form music entertainment that connects with our audience on many screens.

  • MTV, Microsoft launch digital music service Urge

    MTV, Microsoft launch digital music service Urge

    MUMBAI: Media conglomerate Viacom’s unit MTV Networks, which brought in the music video fad, is foraying into new digital music service and will be competing with the music store of Apple Computer Inc’s iTunes, which has a strong dominance in the online music market.

    The broadcaster has teamed up with Microsoft to launch the beta of a new online music service, called Urge, that will be integrated in Windows Media Player 11, which is set to make its debut on 17 May.

    Offering more than two million songs from the major labels and thousands of independents, Urge will encompass all musical genres from alt-country to zydeco. In addition to a broad catalogue of music choices, Urge will deliver a deep well of exclusive MTV Networks programming and original, hand-crafted content.

    Urge, the subscription and download music service, though not first in the market, can be purchased for 99 cents each or as full albums starting at $9.95. The service will also offer a two-week trial without requiring any commitment or credit card number, according to media reports.

    The service also will offer unlimited downloads at a monthly rate of $9.95 or $14.95 for the ability to transfer songs to any or more than 100 compatible portable music players.

    It has celebrity playlists, streaming radio stations, artist profiles and an increasing number of blogs. One can download billboard charts by genre and year, watch music videos, and explore music by genre.

    MTV Networks’ music group president Van Toffler said, “Urge will serve as a ‘psychic concierge,’ introducing fans to new artists and helping them to develop a deeper connection to old favorites.”

    “By combining our expertise in digital media with the music leadership and marketing savvy of MTV Networks, we have created a powerful and unique way to experience music. This landmark collaboration will bring innovative new experiences to millions of music fans,” said Microsoft media/entertainment and technology convergence group corporate vice president Blair Westlake.

    “As with everything we do at MTV Networks, every element of Urge will be developed with our audience in mind. Beyond providing a simple transactional service, Urge will provide a musical playground where fans can experiment, customise, discover and download new music,” said MTV Networks chief digital officer Jason Hirschhorn.

    Urge will be promoted through multiple venues, including the MTV, Vh1 and CMT channels, which on average collectively reach more than 165 million US viewers, as well as through the respective brands’ web sites and Urge.com.

  • MTV US president Van Toffler highlights the importance of short form videos during CTIA keynote

    MTV US president Van Toffler highlights the importance of short form videos during CTIA keynote

    MUMBAI: In his keynote address at the CTIA Wireless 2006 event in the US, MTV Music Group president Van Toffler highlighted the appeal of short-form video from the MTV, VH1, CMT, Comedy Central, Logo and Spike TV brands on the wireless platform.

    He described the mobile platform as a rich, creative medium for new and emerging talent to connect with and cultivate new audiences.

    To underscore that point, Toffler welcomed recording artist LL Cool J, to the stage. LL offered an advance look at an upcoming episode of MTV’s Life & Rhymes, which chronicles his life as an artist and is set to debut tonight 10 April on MTV, MTV’s broadband channel Overdrive and on MTV Mobile.

    Toffler noted that audiences have increasingly embraced MTV Networks’ diverse array of mobile programming. Last month MTV Networks streamed nearly 2.5 million videos cross-carrier, an all-time high, Toffler reported, adding that the number is growing by nearly 40 per cent month-to-month for the first three months of 2006.

    He says, “Our audience is responding in droves to our mobile programming. They have a personal relationship with our brands and they increasingly want to consume our content on the handset, the new ‘holy grail’ of electronic
    devices.”

    LL Cool J echoed that sentiment saying, “The mobile phone helps me establish closer ties with my fans, connect with new ones and hopefully inspire everyone I touch through my music. The cell phone — which has become
    the accessory for today’s young adults — is one way that helps me reach them.”

    Among the varied types of mobile programming driving audience consumption are music videos, comedy segments, user-generated content, scenes from television shows, ‘after shows’ developed exclusively for mobile, never-
    before-seen outtakes, and short art breaks, also known as “sharts,” featuring animated and live-action segments.

    In many respects, the burgeoning mobile
    platform is a return to MTV Networks’ early roots, when MTV gained significant
    notoriety for the five- and 15-second art breaks created by brilliant, young talent and which lived between the music videos. For the MTVN Music Group, which encompasses the CMT, MTV and VH1 brands, three types of programming — extensions of on-air franchises; made-for-mobile episodes; and music — are all performing well on the mobile platform.

    Extensions of On-air Franchises
    VH1’s Flavour of Love, the most successful show in that channel’s history, was also the most popular VH1 Mobile content in February
    and March.
    — Web Junk 20 also on VH1 and VH1 Mobile, ushered in the user-generated era to TV and simultaneously to mobile phones.

    — MTV will showcase a 20-year-old college student’s visual interpretation using stick figures based on the lyrics of Fall Out
    Boy’s Sugar We’re Going Down, representing original user-generated content.
    — VH1 is debuting Dingo Ate My Video, a made-for-mobile series that combines VH1’s comedic voice with music videos from a wide
    range of artists, including Green Day, Missy Elliot, Jewel and others.
    — Country Music Television soon will debut a made-for-mobile reality series called Road Hammers about a southern rock/blues band trying to make it in the music business.

    MTV adds that labels and artists like LL Cool J increasingly are embracing the mobile platform to connect with fans and institute new marketing paradigms.
    The Arctic Monkey’s new video I Bet You Look Good on the Dance floor made its debut on: mtvU, MTV’s network for college students; mtvU’s Uber broadband network; mtvU.com and mtvU wireless.

    The approach mirrored a similar one taken by VH1 last year, which debuted Te Amo Corazon, the new Prince single, on VH1, VH1’s
    VSPOT broadband channel, and VH1 Mobile. The Prince debut marked the world’s first-ever multimedia, multiplatform worldwide
    exclusive premiere.
    — Prior to releasing her latest single and album, Madonna distributed an exclusive ringtone for Hung Upon MTV Mobile and VH1 Mobile.

    Spike TV is delivering the Ultimate Fighting Championship’s ‘Ultimate Fight Night(TM) Live’ to Amp’d Mobile subscribers tonight.
    This represents the first time the live sporting event is being simulcast to both mobile devices and to television subscribers.

    “The wireless platform is as important to us as television and computer screens. As soon as we start developing a new concept, we think beyond the television. We think of how that idea can live on broadband and mobile” Toffler says.