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Tag: Van Heusen

  • Show must go on for brand partnership maven as Sujith Kumar joins BookMyShow

    Show must go on for brand partnership maven as Sujith Kumar joins BookMyShow

    MUMBAI:  In a move that has more twists than a Hindi cinema blockbuster, Sujith Kumar has swapped his role as head of brand partnerships at Swiggy SteppinOut for a senior manager position at BookMyShow, India’s entertainment ticketing titan. The career hop, announced this month, sees the marketing maestro taking his knack for turning consumers into brand evangelists to fresh pastures.

    Kumar’s track record reads like a greatest hits album of Indian entertainment marketing. At Swiggy SteppinOut, he orchestrated partnerships spanning food, music, comedy and lifestyle events, including the launch of “Supper Clubs of India”—intimate dining experiences showcasing regional cuisines that had Mumbai’s foodies queuing round the block.

    His previous stint at Paytm Insider proved particularly lucrative, where he built the brand partnerships team from scratch. The portfolio included managing Arijit Singh’s five-city tour and pioneering Van Heusen’s first metaverse concert—a digital-age spectacle that had traditionalists scratching their heads and millennials reaching for their wallets.

    The marketing maverick’s earlier adventures include a two-and-a-half-year spell at Sony Music Entertainment, where his mission statement “turn music fans into brand fans” became the stuff of industry legend. He juggled over 80 active brand strategies across south India, orchestrating collaborations with musical heavyweights including Badshah and Anirudh Ravichander.

    At ESPN, Kumar cut his teeth managing marketing for ESPNcricinfo during cricket’s golden television era, overseeing campaigns for the 2015 World Cup and IPL. His creation of CricIQ, billed as India’s largest cricket quiz platform, proved that sports and smartphones could be a winning combination long before fantasy leagues became the rage.

    Now at BookMyShow Live, Kumar faces the challenge of making brands feel rather than merely seen when “the lights dim and the fans roar.” Given his penchant for turning spectators into spenders, India’s entertainment industry may have found its most valuable player yet.

    The motorcycle enthusiast, who founded BrosonWheelsOfficial and treats riding as his “refresh button,” appears ready to take the brand partnerships game into top gear. For an industry where attention spans are shorter than TikTok videos, that could be music to corporate ears.

  • Hungama’s Heftyverse teams up with Van Heusen for virtual fashion exploration

    Hungama’s Heftyverse teams up with Van Heusen for virtual fashion exploration

    Mumbai: Heftyverse, an innovative Metaverse initiative by Hungama Digital Media, joins hands with Van Heusen, a fashion powerhouse brand for men and women from Aditya Birla Fashion and Retail Ltd to redefine the online shopping experience by leveraging the power of 3D worlds. Through this ground-breaking collaboration, Heftyverse offers users a one-of-its-kind fusion of entertainment and fashion.

    Hungama and Aditya Birla Fashion and Retail Ltd are set to kick off this collaboration by introducing Van Heusen to the platform, infusing personal expression and variety in virtual fashion. At the heart of Heftyverse’s offerings is Avatar Customization, which allows users to personalize their avatars with outfits and styles from Van Heusen.

    This unique collaboration will not only help users style their Avatars but will also allow users to share their stylized looks on social media. Users will also be able to buy the Van Heusen styles offered on Hevtyverse in real life on Van Heusen’s brand website, effortlessly transitioning between the virtual world to the physical. This purposeful move aims to drive platform adoption, enhance user engagement, and encourage e-commerce transactions. Beyond spotlighting a renowned brand and integrating diverse styles, this collaboration also marks a significant milestone in Heftyverse’s evolution, redefining virtual fashion and promising users an unparalleled online shopping experience. The platform Heftyverse has been developed in partnership with Ink In Caps.

    Expressing his excitement on the launch, Hungama Digital Media founder and MD Neeraj Roy said, “Teaming up with Aditya Birla Fashion and Retail Limited for this exciting initiative marks a significant milestone for Heftyverse and Hungama Digital Entertainment. This collaborative effort propels us into the immersive world of the Metaverse, where digital fashion and captivating experiences seamlessly merge. Our objective is to redefine the landscape of online shopping by offering users an electrifying fusion of entertainment and fashion within Heftyverse. This launch is a testament to our relentless drive to break barriers and nurture innovation, ensuring our users are always at the forefront of the dynamic digital space.”

    Van Heusen COO Abhay Bahugune said, “We are pleased to collaborate with Hungama’s Heftyverse, a partnership that further strengthens our brand’s commitment to innovation. With this initiative, we aim to elevate the intersection of fashion and digital entertainment, creating a synergy that resonates with the dynamic lifestyles of our discerning new-age consumers.”

    Ink In Caps director Manish Kakkar “We are excited about this innovative venture. Through our partnership, we aim to seamlessly elevate the online shopping experience by integrating immersive technology. This collaboration reflects our commitment to pushing boundaries and delivering cutting-edge solutions to enhance user engagement and satisfaction. We look forward to continuing our successful partnership and delivering exceptional results together.”

    Heftyverse is now available on browsers laptops and mobile devices and is poised to revolutionise the online shopping landscape within the metaverse. Follow the link to know more-

    ttps://world.heftyverse.xyz/login

  • Van Heusen forays into the premium wedding space; Launches Van Heusen weddings

    Van Heusen forays into the premium wedding space; Launches Van Heusen weddings

    Mumbai: Van Heusen, a fashion powerhouse brand for men and women from Aditya Birla Fashion and Retail Ltd, has launched its biggest media campaign to date for its recently introduced premium wedding collection, Van Heusen Weddings.

    As a brand synonymous with workwear for young professionals, Van Heusen has broadened its product portfolio to cater to the ever-evolving lifestyle of the modern consumer. With the Van Heusen Weddings campaign, the brand marks its entry into the premium wedding suits and blazers space.

    This collection embodies the highest degree of refinement and meticulous attention to detail, making it the ideal choice for discerning modern consumers who seek to leave an indelible mark on their special day.

    Van Heusen COO Abhay Bahugune said, “We are delighted to unveil our latest campaign, Van Heusen Weddings. At Van Heusen, we recognize that suits have transcended their traditional roles in corporate settings. This campaign signifies the launch of our premium ceremonial suits and blazers collection, tailored to the discerning consumer. The collection showcases unique colours, sophisticated embellishments, and premium fabrics, heralding a fresh interpretation of wedding attire.”

    Van Heusen’s wedding campaign stays true to the brand’s promise of “fashion meets innovation” and brings to life the sophistication of modern premium weddings with the signature action-packed style of storytelling, which is true to the brand. The collection will be available in over 400 retail stores spanning more than 170 towns. Additionally, this collection can also be found online in marketplaces like Flipkart, Amazon and Myntra, as well as on the brand’s official website and app.

    Famous Innovations CEO Mithila Saraf said, “Van Heusen has always epitomized power and action, as symbolized by the Knight archetype. The brand had already carved a distinctive identity in workwear by embracing designs tailored for movement, flexibility and performance. In our effort to make an impact in the premium wedding attire segment, we sought to align the brand’s identity with a category that traditionally stands in stark contrast. Our solution lies in dynamically showcasing premium wedding wear, a departure from the conventional approach. Coupled with the distinctive Coffee Gold colour being introduced by the brand, this strategy ensures that Van Heusen distinguishes itself in the crowded wedding and special occasion market.”

    This Van Heusen “Weddings” campaign will be reinforced by a comprehensive 360-degree multimedia promotion plan, guaranteeing its extensive reach across national media platforms, including television, digital channels, print publications, and outdoor advertising. Additionally, the campaign will be prominently featured during the highly coveted ICC World Cup on Disney Hotstar, further solidifying its national presence and impact.

  • Van Heusen unveils next edition of innovative formalwear

    Van Heusen unveils next edition of innovative formalwear

    MUMBAI: Van Heusen, India’s premium menswear brand from Aditya Birla Fashion and Retail Ltd reveals the next edition of MOVE LABS COLLECTION, a uniquely engineered line for the contemporary man. The brand has launched a thrilling new TVC featuring international Parkour artist Chase Armitage performing gravity-defying stunts, attired in the ergonomically tailored garments. Under the umbrella of Move Labs, the brand has launched THE AIRPORT COLLECTION. Crafted from new-age blends of ultra- stretchable fabric, the collection is lightweight, wrinkle-free and allows ease of movement that makes travelling seamlessly comfortable which resonates with the fast-paced lifestyle of consumers today.

    The brand has launched a comprehensive marketing campaign which will debut nationally across multiple mediums – television, cinema, social media and out of home. Conceptualised by Famous Innovations the 45 seconds film will be aired nationally across 1300+ movie screens, digital, electronics and will be supported through a diverse promotion strategy in the upcoming months.  

    The AIRPORT COLLECTION from MOVE LABS consists of pieces which enhance the functionality of menswear. The collection boasts of knitted trousers and blazers in a colour palette of modern blues, dusty olives, corals and neutrals. The bi-stretch suit which is a fashion marvel is equipped with auto-flex waist band, elbow stretch and gripper for unrestricted movement.  

    Speaking on the campaign Van Heusen COO Abhay Bahugune said “The newest AIRPORT COLLECTION from MOVE LABS defines the dynamic achievers, the modern man with a curated personal sense of style, which is confident, precise, classy and compliments his busy lifestyle. For this fresh campaign we are pleased to renew our partnership with Chase Armitage whose parkour skill uncovers the versatility of the newest MOVE LABS Collection. The brand is reaffirming its commitment to the latest project of the season which has already gained a reputation amongst our patrons, with the tagline: Power to MOVE.”

    Set inside a busy airport the fast-paced TVC puts the spotlight on Chase Armitage who helps an aide worker retrieve her travel documents in the nick of time. He exhibits powerful parkour stunts, crossing hurdles making his way through the meandering crowd thus displaying determination and resilience. He is sporting the latest collection from MOVE LABS with the Van Heusen motif emblazoned on his cuff. His spirit which is similar to his choice of attire stays powerful, prepared, fluid and in action.

    Van Heusen creative director Saikat Mitra added “The distinct construction within the pieces of this line is what defines incomparable and unique tailoring. The line exudes a powerful amalgamation of performance infused style and dynamic comfort. With our latest MOVE LABS Collection – formalwear are no longer deemed restrictive and monotonous. The aesthetically fresh designs render innovation and functionality to the wardrobe of a man proposing to conquer everyday styling while staying sharp and active.”

    Famous Innovations business head Mithila Saraf added, "This campaign takes forward the promise of free movement that was established with our London parkour film last year. In addition to being dynamic and high on adrenaline, the campaign also shows the brand in a new light by featuring a protagonist who uses his powers for the greater good. It was an action-packed experience in filmmaking as every stunt was shot live without any CGI. With these campaigns, our aim is to create a new narrative in the stoic and serious category of men's formals, and therefore make the category aspirational for the young once again."

  • Van Heusen presents ‘Carry Your World’ campaign with Jacqueline Fernandez

    Van Heusen presents ‘Carry Your World’ campaign with Jacqueline Fernandez

    MUMBAI: Van Heusen, India’s leading power dressing brand from Aditya Birla Fashion and Retail Ltd has launched a comprehensive `Carry your World’ campaign featuring India’s leading Bollywood star Jacqueline Fernandez across 60 cities for two months.

    The campaign, conceptualised by Famous Innovations, will be featured in multiple mediums such as television, print and online as well. A 40-second video will be launched across digital channels and movie screens and will be supported through diverse print and TV promotions in the coming months.

    The commercial symbolically puts the spotlight on the Van Heusen Woman who is an independent and a modern woman, willing to define life on her own unique terms and make her mark on the world. Armed with a sprightly attitude and a fresh perspective, she uses fashion as a means to show her passion.

    Speaking on the campaign, Van Heusen COO Abhay Bahugune said, “The newest ‘Carry Your World’ campaign celebrates the effortless style that resonates the independent and empowered woman of today. The premise of the campaign seeks to explore the brand’s identity through language and emotion, to shine a spotlight on our newest handbag collection where fashion and functionality meet mobility in every piece. We are proud to associate with Jacqueline Fernandez as she personifies with the brand personality.”

    Commenting on the video launch, Famous Innovations founder and CCO Raj Kamble said, “A power figure, a fashion icon and a go-getter, Jacqueline Fernandez perfectly embodies the ethos of Van Heusen Woman. Our brief was to bring alive the functionality of Van Heusen’s hero bag, which is designed keeping in mind the modern woman’s lifestyle. We started with the insight that the ambitious woman of today is always on the go and the long, dynamic days mean that she needs to be prepared for anything. Therefore, she carries her world with her. We’ve portrayed the same in the film in a visually interesting manner.”

  • Van Heusen unveils Jacqueline Fernandez as face for handbags

    Van Heusen unveils Jacqueline Fernandez as face for handbags

    MUMBAI: India’s leading power dressing brand from Aditya Birla Fashion and Retail Ltd has announced Bollywood actress Jacqueline Fernandez as the face of Van Heusen’s ‘Women’s Handbags’ segment. The latest ‘Carry Your World’ campaign celebrates a woman’s everyday multi-dimensional brilliance.

    Commenting on the association, Van Heusen COO Abhay Bahugune said, “We are excited to have Jacqueline on board for the new range of Van Heusen bags themed ‘Carry Your World’. The vision of our latest line of handbags captures her captivating spirit and independent persona. With her eclectic style and on-trend identity she embodies the confident outlook of the consumers, inspiring them to take on the world with style.”

    Jacqueline Fernandez added, “I am excited to join the Van Heusen family and be a part of the brand’s long history of bringing in modernity, spontaneity, self-expression, and individuality through their range of edgy cosmopolitan design of bags for contemporary women.”

    Van Heusen Creative Director Saikat Mitra mentioned, “We are happy to present the Van Heusen Bags range for the smart and sophisticated women of today. The collection fuses the best of international designs with modern functional forms and signature Van Heusen aesthetics. The collection promises to deliver trendy fashionable bags for a wide variety of occasions and the multiple worlds of women. These bags are the best blend of form and function to create fashion bags for ‘every woman – every time.”

    He further added, “Each bag is thoughtfully designed to be paired with sharp aesthetics of Van Heusen’s women range – be it fusion formals, day casuals, fusion or evening collections.”

    The latest collection of handbags from the ‘Carry Your World’ line, which will soon be available at Van Heusen stores across the country and on Amazon.in, will feature a refined look for today’s modern woman.  The prices will range from Rs 799 to Rs 3499, with wallets starting at Rs 799 and bags starting at Rs 1499.

  • Malkani joins Law & Kenneth Saatchi & Saatchi

    Malkani joins Law & Kenneth Saatchi & Saatchi

    MUMBAI: Rohit Malkani has joined Law & Kenneth Saatchi & Saatchi from Minority Brand Creation and Management. He has over 22 years of experience in agencies such as Rediffusion DY&R, Planetasia.com, JWT, Grey Worldwide, Publicis Ambience Advertising, Bates 141, Publicis Singapore. He will be based out of the Mumbai office of the agency.

    He has worked on brands such as Van Heusen, Unilever, Kingfisher, Sony Music, P&G, Reliance Telecom, Killer Jeans, Parle, ICICI Bank, Citibank, Virgin Mobile, Legrand and Siemens.

    Law & Kenneth Saatchi & Saatchi CEO & managing partner Anil S Nair says, “Rohit’s expertise and energy will be a great asset for Law & Kenneth Saatchi & Saatchi clients.”

    Malkani says, “Law & Kenneth Saatchi & Saatchi is at yet another inflection point with an agenda that promises one heck of a ride. We have brands that would make any agency envious, a team that is hungry, a vision that is inspiring and audacious and the ammunition to fire us into the next level. To me it was an irresistible.”

  • Malkani joins Law & Kenneth Saatchi & Saatchi

    Malkani joins Law & Kenneth Saatchi & Saatchi

    MUMBAI: Rohit Malkani has joined Law & Kenneth Saatchi & Saatchi from Minority Brand Creation and Management. He has over 22 years of experience in agencies such as Rediffusion DY&R, Planetasia.com, JWT, Grey Worldwide, Publicis Ambience Advertising, Bates 141, Publicis Singapore. He will be based out of the Mumbai office of the agency.

    He has worked on brands such as Van Heusen, Unilever, Kingfisher, Sony Music, P&G, Reliance Telecom, Killer Jeans, Parle, ICICI Bank, Citibank, Virgin Mobile, Legrand and Siemens.

    Law & Kenneth Saatchi & Saatchi CEO & managing partner Anil S Nair says, “Rohit’s expertise and energy will be a great asset for Law & Kenneth Saatchi & Saatchi clients.”

    Malkani says, “Law & Kenneth Saatchi & Saatchi is at yet another inflection point with an agenda that promises one heck of a ride. We have brands that would make any agency envious, a team that is hungry, a vision that is inspiring and audacious and the ammunition to fire us into the next level. To me it was an irresistible.”

  • Sony Pix to premiere ‘American Hustle’

    Sony Pix to premiere ‘American Hustle’

    MUMBAI: Sony Pix will be premiering American Hustle, a black comedy crime movie for the first time on Indian television. The movie is inspired by the real life story of FBI ABSCAM operation and will air on 26 December at 9 pm.

    The movie is presented by Moto 360 in association with Adidas and Van Heusen. 

     

    Directed by David O Russell, the movie highlights the scandals of 1970s and portrays the story of a con man named Irving Rosenfeld played by Christian Bale, who along with his partner Sydney Prosser played by Amy Adams, is forced to work for a wild FBI agent named Richie DiMaso played by Bradley Cooper. 

    DiMaso pushes them into the world of the Jersey powerbrokers and the mafia that is as dangerous as it is enchanting. Jeremy Renner plays Carmine Polito, the political operator caught between the con-artists and the Feds. Irving’s unpredictable wife Rosalyn played by Jennifer Lawrence, could be identified as the one to bring the entire world crashing down like a delicate pack of cards.

  • Razorfish bags five awards at Global Youth Marketing Forum

    Razorfish bags five awards at Global Youth Marketing Forum

    MUMBAI: Razorfish India bagged five awards at the ‘Social Media Summit & Awards.’ The agency won the ‘Social Media Campaign of the Year’ award for Van Heusen, ‘Best Use of Twitter’ award for Allen Solly, Van Heusen and Alto #25LakhAltos and ‘Online Game of the Year’ for Alto – K10 Get-Set-Chase.

     

    “We feel immensely proud and delighted to partner our clients in this journey of success!” said Razorfish India COO Gaurav Pathak.

     

    “We are delighted that the recognition comes in, in just less than two years of our operations in India,” he added.

     

    Razorfish is the digital AOR for Maruti and has also set up and drives “The Epic Center” housed within Madura Fashion and Lifestyle for responsive social listening and interventions.

     

    Razorfish India CEO Charulata Ravi Kumar said, “Clearly, when the client encourages the agency to drive innovative business solutions and the agency delivers it through an integrated approach of strategy, technology and creativity, it’s already a winning team. And these awards corroborate just that.”

     

    Maruti Suzuki India VP (marketing) Manohar Bhat added, “Maruti has already been ranked the topmost Indian brand and has the highest SOV in the social media space. But we like to constantly challenge ourselves to keep doing something innovative and engaging with our consumers and Razorfish aligns itself very well to this ambition. This award is a reflection of this partnership.”

     

    Allen Solly COO Sooraj Bhat informed, “With the all-pervasive presence of the digital medium, brands will need to continuously look at how they engage with consumers. From an era of manufacturer speak, brands have had to move to a more human level, especially when the consumer is in charge of conversations. Allen Solly has been working closely with Madura Fashion and Lifestyle’s Listening Center – The Epic Center, to look out for opportunities where the brand can find a role. ‘How Allen Solly said Sorry’ was one among many such campaigns we have run in a little under a year. In this, I am proud that the team at Epic Center showed the presence of mind to come up with a response, completely in the brand’s tone of voice.”

     

    Van Heusen COO Vinay Bhopatkar said, “This is a huge moment of pride for us. Van Heusen looks at the digital medium very seriously with the objective to engage and build associations with its consumers. The brand is constantly striving towards innovation and exciting ways to connect with its consumers on this platform. This recognition reaffirms the work we are doing.”