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Tag: Value 360 Communications

  • Value 360 locks in Keshav Shanbhag as CFO for upcoming public listing

    Value 360 locks in Keshav Shanbhag as CFO for upcoming public listing

    MUMBAI: A company on the brink of a public listing needs a steady hand at the financial wheel enter Keshav Shanbhag, Value 360 Communications’ newly appointed as CFO. The firm prepares to make history as the first publicly listed PR company in the country, Shanbhag’s arrival signals a strategic push towards financial strength and investor confidence.

    The timing couldn’t be more significant. Value 360 Communications recently closed Its pre-IPO investment round, attracting heavyweight investors including film star Huma Qureshi and is set to file its Draft Red Herring Prospectus (DRHP) for its SME IPO. In this high-stakes moment, Shanbhag will oversee financial strategy, investor relations, and corporate governance, ensuring a smooth ascent to the stock market.

    With over 17 years of experience, Shanbhag isn’t new to the high-pressure world of IPOs, mergers, and turnarounds. He’s played pivotal roles at MCX, IN10 Media, and Dentsu Aegis Network, financial strategies that drove business transformations. His work at MCX, in particular, made waves when he spearheaded the company’s IPO, bagging the title of best mid-cap equity deal in the APAC region and earning himself the coveted most valuable player award.

    Value 360 Communications group CEO & co-founder Kunal Kishore said, “Bringing Keshav on board as CFO marks a strategic advancement in our journey. His proven expertise in managing IPOs, M&A transactions, and driving business transformation perfectly complements our ambitious five-year growth strategy. We are confident his management will be instrumental in creating substantial value for our stakeholders as we work toward scaling our operations exponentially as we complete 20 years of operations in 2027.”

    Shanbhag himself is no stranger to high-stakes financial management. Speaking about his new role, he remarked, “I’m honoured to join Value 360 Communications at such a transformative juncture in its corporate journey. The opportunity to steer the company’s financial strategy as it prepares for its public listing represents a unique challenge. I look forward to leveraging my experience in capital markets and investor relations to advance Value 360 Communications’ position as the market pioneer in integrated communications, while delivering exceptional value to our clients, stakeholders, and future shareholders.”

    Value 360 Communications isn’t just preparing for an IPO it’s gearing up for exponential growth. The company’s five-year roadmap focuses on expanding operations, investing in technology, enhancing capacity, and pursuing strategic acquisitions. Its impressive client roster already features Tata Motors, Pernod Ricard, Kia Motors, Skoda, Fedex, Digi Yatra, Poco, Zupee, Mondelez, Audi India, and Easemytrip, among others.

    With Shanbhag at the financial helm, the company is set to break barriers, redefine communications, and make waves on the stock market.

  • Value 360 gears up for IPO with pre-listing boost

    Value 360 gears up for IPO with pre-listing boost

    MUMBAI: Value 360 Communications is dialling up its next big move—preparing to become India’s first publicly listed PR firm. The integrated communications powerhouse has successfully closed its pre-IPO investment round, attracting interest from key investors, including Hindi movies actor Huma Qureshi. In a move signalling its evolution, the company has restructured itself as a limited entity, reinforcing its commitment to governance, scalability, and long-term value creation.

    With this latest development, Value 360 Communications is set to file its draft red herring prospectus (DRHP), accelerating its journey toward an SME IPO. The milestone aligns with India’s rapidly transforming corporate landscape, where businesses are prioritising strategic communications to enhance reputation and audience engagement. The firm, known for its extensive client portfolio that includes Tata Motors, Pernod Ricard, Poco, Skoda, Fedex, Digi Yatra, Kia Motors, and Zupee, aims to capitalise on the growing demand for integrated communications solutions.

    The pre-IPO investment is expected to fuel Value 360’s expansion plans, enabling the company to broaden its service capabilities, integrate cutting-edge technology into its operations, and extend its geographic footprint. Additionally, the firm is actively exploring strategic acquisitions to accelerate its vision of becoming a future-ready communications powerhouse.

    With India’s digital-first economy fuelling an unprecedented demand for PR and marketing solutions, Value 360 Communications has unveiled an ambitious roadmap to scale fivefold over the next five years. The strategy centres on strengthening core and emerging service areas, investing in AI-driven media intelligence and automation for data-led PR strategies, expanding into new markets and industry verticals, and pursuing strategic acquisitions to diversify offerings and reinforce market leadership.  

    “As India’s business landscape matures, PR is evolving from a traditional function to a strategic business enabler,” said Value 360 Communications group CEO & co-founder, Kunal Kishore. “Our IPO aligns with our long-term vision to not only grow but also redefine the communications industry with innovation, scalability, and impact. This pre-IPO investment brings us one step closer to building a company that is five times our current scale, integrating strategic advisory, digital intelligence, and technology-driven storytelling to shape the future of brand engagement.”

    Since its founding in 2009, Value 360 Communications has continuously evolved, expanding beyond traditional PR into high-growth areas such as digital creative agency Popkorn and influencer marketing platform ClanConnect. The firm is now doubling down on technology, investing in AI-driven media intelligence, advanced analytics, and integrated storytelling solutions that blend PR with emerging digital formats.

  • Value 360 takes the spotlight as Miss World Organisation Entrust them as official PR partners

    Value 360 takes the spotlight as Miss World Organisation Entrust them as official PR partners

    Mumbai: In a momentous announcement, Value 360 Communications has been named the official PR Partner for the prestigious 71 Miss World Pageant, set to grace India’s shores from 18 February to 9 March 2024. This strategic alliance aims to raise the global prominence of the Miss World pageant while spearheading impactful communication initiatives.

    Eagerly anticipated nationwide, the return of the Miss World pageant to India after 28 years has ignited excitement and fervour across the country. Value 360 Communications is proud to unveil its collaboration with the Miss World Organization to lead the event’s public relations efforts, emphasizing the empowering theme of ‘Beauty with Purpose’.

    Miss World Organization chairperson and CEO Julia Morley, expressed her enthusiasm for bringing the 71 edition of the Miss World pageant to India. “This significant occasion serves as a platform to showcase the vibrant cultural tapestry and remarkable diversity of the nation on a global stage, embodying the ethos of ‘Beauty with Purpose’. Miss World Organization selected Value 360 Communications for their exceptional track record in shaping successful brand narratives. The collaboration between the two entities aims to ensure that Miss World 2024 receives widespread recognition and acclaim both locally and internationally.”

    Value 360 Communications  founder & director Kunal Kishore, expressed his excitement over the forthcoming partnership with the Miss World Organization “This milestone collaboration signifies a momentous occasion for Value 360 Communications, and the team is dedicated to leveraging their expertise to enhance the global appeal of Miss World 2024, rooted in the core values of ‘Beauty with Purpose’.”

    The return of the Miss World pageant to India after 28 years has ignited anticipation and excitement nationwide, promising a celebration of beauty and empowerment on a global scale. Celebrating beauty, intelligence, and advocacy for meaningful causes, contestants from over 120 countries will converge in India for the 71 Miss World Pageant, embodying the spirit of empowerment and positive change. The event promises to showcase not only the physical beauty of contestants but also their inner strength and commitment to making a difference in the world.    

  • POGO appoints Value 360 Communications as its brand communications partner

    POGO appoints Value 360 Communications as its brand communications partner

    MUMBAI: Leading kids’ entertainment channel POGO, a part of WarnerMedia Entertainment Networks Asia Pacific, has appointed Value 360 Communications as its PR and brand communications partner. The agency assumed the brand mandate on February 1, 2020, and will be responsible for planning, managing, and supporting all PR-related activities for POGO in India.

    Value 360 Communications won the POGO mandate after a multi-stage, multi-agency pitch and was chosen for its brand-building expertise in the entertainment domain with existing clients like JioSaavn, Comic Con, Navrasa Duende and former clients including SonyLIV, PVR Pictures, and KWAN Entertainment. The firm’s extensive media network and proven track record of consistently delivering high-impact communications solutions also played a key role in securing the contract.

    Value 360 Communications founder and director Kunal Kishore said, “We are delighted that India’s first home grown kids’ channel and leading entertainment brand, POGO has chosen us to lead its communications strategy. We are looking forward to creating and executing high-impact campaigns and delivering tangible brand results for the brand, as we contribute towards consolidating POGO’s market leadership in India.”

    Value 360 Communications’ latest account win follows close on heels of the recent additions to its client portfolio, which include prominent brands such as Union Bank of India, Angel Broking, DB (Dainik Bhaskar) Digital, and LensCrafters. The organisation already caters to several big global and national brands across sectors such as Lufthansa, Qlik, Cleartrip, MG Motor India, Quick Heal, Indian Angel Network, TCL, Shine.com, TiE Delhi-NCR, Oriflame, and ASUS.

    WarnerMedia Entertainment Networks in South Asia  director communications Deepa Sridhar added, “Value 360 Communications has differentiated itself in the brand communications space through innovative strategies and compelling brand narratives. We have full faith in the team’s ability and expertise. We view Value 360 Communications not as an agency or a partner but as an extension of our in-house team and are confident that they will live up to their name by adding 360-degree value to all our PR-related brand initiatives.”

    Launched in 2004, POGO is WarnerMedia’s only-for-India kids’ entertainment network featuring content that spans multiple genres like chase comedy, adventurous escapades and fun-filled action. The channel is home to popular Indian shows like Chhota Bheem, Super Bheem, as well as international hits Grizzy and the Lemmings and Mr. Bean.

    One of the fastest-growing PR and communications firms in India and Southeast Asia, Value 360 Communications has crafted its unique niche within the country’s PR and communications landscape on the back of its integrated communications approach. It has won several recognitions, both in India and internationally, and was named the Agency of the Year at all the leading industry awards in the last year.

    With a strong team of more than 250 professionals, Value 360 Communications is currently managing a portfolio of over 150 brands in sectors as diverse as hospitality, entertainment, lifestyle, travel, IT/ITeS, automotive, on-demand logistics, fintech, proptech, etc. It is headquartered in New Delhi and has principal offices in key regional centres such as Mumbai, Bangalore, Hyderabad and looking to expand to more cities in the near future.

  • NorthEast United FC partners Value 360 Communications

    NorthEast United FC partners Value 360 Communications

    MUMBAI: While strengthening its claim to the upcoming third edition of Hero Indian Super League, NorthEast United Football Club, announced its partnership with the media agency, Value360 Communication. The association is poised to facilitate the football club’s communication of the entire array of developments, following the recent success of the Hero Indian Super League and beyond.

    Representing the 8 North Eastern states, NEUFC is owned by John Abraham, who is a self-confessed football fan. The team is currently gearing up for the upcoming championship that will feature the 8 Indian Super League teams competing against each other for the ultimate moment of glory as the undisputed champions of Hero ISL 2016.

    In the recent times, NEUFC has stepped up it’s momentum in roping in the most sought after players for the Hero ISL 2016. In addition to signing the seasoned Brazilian Football Manager, Sergio Farias, as the head coach, the club went on to enroll country’s top football talent, Jerry and Zuala, along with other key sport stars like Katsumi Yusa, Rowlin Burges, Subrato Paul and Nirmal Chettri. Value360 Communication, providing focused, pragmatic and measureable communications solutions to top brands, has been actively working to streamline and facilitate NEUFC’s communication with the top journalists and publications.

    Commenting further on the partnership, NEUFC director of football Ardeshir Jeejeebhoy said, “Value360 Communications is a strategic media agency assisting us in enhancing our outreach to top publications and journalists. We are affirmative that associating with the brand will allow us to establish the true essence of NorthEast United Football Club and better put forth the passion, vision and intent driving the club.”

    Echoing the same thought, Value360 Communications co-founder Kunal Kishore added, “We are glad to be partnering with NEUFC and looking after their media outreach. The club boosts an envious line-up of passionate footballers and we are humbled at given the opportunity to better promote the club’s vision and passion for football.”

  • NorthEast United FC partners Value 360 Communications

    NorthEast United FC partners Value 360 Communications

    MUMBAI: While strengthening its claim to the upcoming third edition of Hero Indian Super League, NorthEast United Football Club, announced its partnership with the media agency, Value360 Communication. The association is poised to facilitate the football club’s communication of the entire array of developments, following the recent success of the Hero Indian Super League and beyond.

    Representing the 8 North Eastern states, NEUFC is owned by John Abraham, who is a self-confessed football fan. The team is currently gearing up for the upcoming championship that will feature the 8 Indian Super League teams competing against each other for the ultimate moment of glory as the undisputed champions of Hero ISL 2016.

    In the recent times, NEUFC has stepped up it’s momentum in roping in the most sought after players for the Hero ISL 2016. In addition to signing the seasoned Brazilian Football Manager, Sergio Farias, as the head coach, the club went on to enroll country’s top football talent, Jerry and Zuala, along with other key sport stars like Katsumi Yusa, Rowlin Burges, Subrato Paul and Nirmal Chettri. Value360 Communication, providing focused, pragmatic and measureable communications solutions to top brands, has been actively working to streamline and facilitate NEUFC’s communication with the top journalists and publications.

    Commenting further on the partnership, NEUFC director of football Ardeshir Jeejeebhoy said, “Value360 Communications is a strategic media agency assisting us in enhancing our outreach to top publications and journalists. We are affirmative that associating with the brand will allow us to establish the true essence of NorthEast United Football Club and better put forth the passion, vision and intent driving the club.”

    Echoing the same thought, Value360 Communications co-founder Kunal Kishore added, “We are glad to be partnering with NEUFC and looking after their media outreach. The club boosts an envious line-up of passionate footballers and we are humbled at given the opportunity to better promote the club’s vision and passion for football.”

  • ShopClues to get aggressive with its marketing activities

    ShopClues to get aggressive with its marketing activities

    MUMBAI: Looks like the Indian e-commerce businesses are speeding towards rapid transformation. While giants like Flipkart and Amazon are busy making announcements about funding, other players in the space are looking at changing their marketing strategies.

     

    ShopClues, an online marketplace has announced the launch of its end-to-end advertising and branding roadmap to gain top-of-the-mind recall in the Indian e-commerce segment.

     

    The brand has already carved a strong niche for itself in the Indian e-tailing space with over 65,000 merchants powering an extensive selection of 5.3 million products across 3000 listing categories.

     

    It is now ready with a full-fledged branding and mass communication campaign to further its penetration and recall in broader geographies and demographics. To achieve this objective, ShopClues has engaged partners across functions to lead its large-scale consumer engagement campaign.

     

    Enormous Brands, headed by advertising veteran, Ashish Khazanchi, has been appointed as its creative partner. The media planning and buying activities have been assigned to Exposure which is headed by Rajul Kulshrestha. The public relations mandate has been assigned to Value 360 Communications, headed by Kunal Kishore Sinha.

     

    A few months back, the platform got on board Shweta Jain as brand strategy consultant to kick start the accelerated mode of branding and advertising initiatives.

     

    ShopClues co-founder & CMO Radhika Ghai Aggarwal said, “We observed early on that our country has millions of small merchants with interesting products and we Indians love to shop in local bazaars. This is the basic and defining essence of our product. At ShopClues, we’ve built properties like the Sunday flea market, wholesale, cash-before-delivery, factory outlet, keeping the orientation of our shoppers and their comfort zones in mind. We have an approach to merchandising which is unprecedented. Our build-up is focused on extensive unstructured products categories, offerings and unique cataloging.”

     

    ShopClues claims to have spent less than US $10 million to reach the status of India’s fifth largest, while every other company in the top five list has spent an over ten times the amount.

     

    While ShopClues covers a broad range of products, prices, categories, brands, and sellers, it specialises in non-standard categories, unbranded products or less-known brands, smaller merchants, and tier II and tier III cities.

     

    Unstructured products account for over 75 per cent of the Gross Merchandise Volume (GMV). It is thus a combination of a discovery and transaction-enabling engine. In addition to strong traction and a very well-developed marketplace ecosystem, it also has an unmatchable cost advantage and rapidly improving fundamentals – the company is close to gross margin break-even and will be operating margin positive by March 2015.

  • Digiworld appoints Value 360 Communications as their strategic communication partner

    Digiworld appoints Value 360 Communications as their strategic communication partner

    MUMBAI: Digiworld has appointed Value 360 Communications, as their strategic communication partner to manage all the external communications and public relation activities across India. Value 360 Communications, an affiliate of Huntsworth, is one of the leading Public Relations (PR) Agencies, headquartered in New Delhi with five network offices and 36 regional partners in India. Value 360 claims to have helped more than 100 startup brands from across the world to fulfil their corporate communication requirements.

    Digiworld, a large network of stores showcasing leading brands in consumer electronics, home appliances, mobile phones, laptops, cameras and other IT accessories has partnered with Value 360 Communications to build brand awareness and manage external communication. The company looks forward to provide experience of latest technology by vast array of brands.

    Commenting on the tie-up Digiworld COO Jaideep Rathore said, “We were looking for an agency that can partner with us to further assist us in communicating our newly unveiled brand identity and building a progressive, dynamic and contemporary upholding. We are affirmative that Value 360 Communications‘, knowledge of emerging markets and capability to seamlessly implement national campaigns will be invaluable in positively putting across our brand‘s growth. Value 360 Communication‘s proficiency in establishing the reputation of businesses appealed to us and the company‘s strategic understanding of the industry landscape ascertains our belief in this association.”

    Value 360 Communications director and co-founder Kunal Kishore commented on the appointment, “We are extremely elated on our alliance with Digiworld. We anticipate establishing compelling PR activities around the brand messaging and the newly coined identity. Our successful experience and key learning congregated over the years will help us achieve the brand‘s communication objectives. Digiworld‘s vast network and multi brand availability are indication for its quality services and offerings. We are positive to highlight brand‘s growth and progress and the essence behind its new brand positioning.”

    Value 360 Communications will work with Digiworld on a nationwide mandate, spearheaded by its New Delhi office. The agency has been tasked with drawing on its strategic communications expertise to creatively engage consumers and stakeholders on a nationwide scale.