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Tag: Valentine’s Day

  • Ola and Cadbury Dairy Milk Silk join hands with Vertoz for a memorable Valentine’s Day

    Ola and Cadbury Dairy Milk Silk join hands with Vertoz for a memorable Valentine’s Day

    MUMBAI: Every year, Valentine’s Day brings an opportunity for brands to break out their creative sides and create special moments for their customers. With every brand out there trying to outdo each other with special offers, discounts and events, what often is missing is the creation of an experience to celebrate the actual emotion behind the day – Love. Cadbury Dairy Milk Silk (With WAVEMAKER ), Ola and Vertoz, keeping in mind the busy lifestyles their customers lead, have spent this Valentine’s Day creating a romantic experience for lucky couples across the city by taking away the hassle of late bookings and reservations.

    Although a cliché, sometimes there is nothing better than the simplicity of an event filled with chocolates, movie and a long drive. Ola and Cadbury Dairy Milk Silk made sure that select couples get to experience just that and have the most stress-free and easy date. Vertoz, India’s leading programmatic advertising company, came on board for this unique campaign to help reach the couples of Mumbai for a special contest held by Cadbury Dairy Milk Silk before Valentine’s Day. Vertoz being Ola’s preferred advertising partner, planned and coordinated the date along with Dairy Milk Silk and Ola. Lucky couples won a romantic date worthy of the special day. With a personalised car and personal driver arranged by Ola, the couples were taken for a movie with a gift hamper specially curated by Cadbury Dairy Milk Silk. 

    Aided by Vertoz’s programmatic expertise, Cadbury Dairy Milk Silk was able to reach out to people across the digital space giving them visibility with ads on Ola’s advertising platform. The campaign was targeted towards young millennial couples looking to spend the special day with their partners and create memories. The campaign was advertised on the Ola app and Ola Cabs. Vertoz successfully reached multiple couples who entered the contest and tried their luck at winning a beautiful evening.

    Talking about the association Ashish Shah, Founder & CEO, Vertoz says, “Valentine’s Day is a busy time for advertisers with campaigns being run by brands across sectors. What makes a campaign stand out is its uniqueness and Vertoz, Ola & Cadbury Dairy Milk Silk together have managed to create something simple yet memorable which is essential in the digital advertising space. We are proud to be on board with them and be able to offer such a unique experience for each of the winning couples.”

    “Silk has been activating Valentine’s Day for 6 years now, and while Indians have started celebrating the occasion, there is still a majority of people who find it difficult to express their feelings. In that spirit, we wanted to give consumers a way of expressing their true feelings and make their Valentine’s Day celebration truly memorable and special.  What we have managed to do with Ola and Vertoz is to create a very special experience for the day which helps them celebrate their love and have a great time with their partners” says the spokesperson of Cadbury Dairy Milk Silk

  • This Valentine’s Day, VOOT asks you to share the love and ignore the drama

    This Valentine’s Day, VOOT asks you to share the love and ignore the drama

    This Valentine’s Day, Voot’s all set to interest its viewers with some love, some slips, and all the drama that comes with the two by means of a cheeky video series. The ‘Day of Love’ is celebrated with some short, quirky and admittedly real videos that show all that goes down if you address your loved one by a wrong ‘name’. We’d watch these rather carefully before that Valentine’s dinner this year.

  • SonyLIV celebrates the season of love this valentine’s day

    SonyLIV celebrates the season of love this valentine’s day

    MUMBAI: ‘There is only one happiness in life: to love and be loved’.

    Valentine’s Day is a serious affair for couples in love.  India’s first premium video on demand (VOD) service, SonyLIV, is all set to bring an exciting line up this Valentine’s Day. The OTT platform is giving a chance to its viewers to be engrossed in the season of love through movies, web originals, short films and romantic songs streaming live on the platform.

    Valentine’s Day is an excuse to binge watch your favourite movies with your loved ones making the entire experience worthwhile. SonyLIV is playing cupid by bringing non-stop romantic drama and captivating experiences for its viewers with movies like Aashiqui 2, Ram amongst others.  But why stop there, SonyLIV keeps you on the edge of your seat with some web originals that will make you binge watch romantic series like Lovebytes, Married Woman Diaries, The Good vibes, The Big Bong connection to name a few. SonyLIV even brings to its viewer’s short romantic films like Gulmohar, Guzaarish, Us & Them, Ansuni amongst others. How can a V’Day be complete without SonyLIV?

  • Candere crushes Valentine’s Day stereotypes with its latest video themed #OneForLove

    Candere crushes Valentine’s Day stereotypes with its latest video themed #OneForLove

    MUMBAI: The very intimation of the term ‘Valentine’s Day’ brings to one’s mind human-sized teddy bears, overpriced chocolates and cliché rose bouquets. While these might seem to be the perfect idea to celebrate the day of love, as we have been influenced to believe owing to movies, the concept of love goes far beyond. Candere, one of India’s leading online fine jewellery boutiques, has brought forth an unconventional campaign celebrating the little nuances of love found in every relationship, be it romantic or platonic. Christened ‘#OneForLove’, this campaign has a refreshing take on love, commemorating relationships that still have a long distance to scale.

    Titled ‘This Valentine’s Day, let’s do something memorable for our loved ones’, this video by Candere by Kalyan Jewellers begins with an old-fashioned household and a traditional family setting the table up for a certain occasion. A little while later the female protagonist enters the scene upon having reached home after a usual day at work. What was supposed to be a typical family dinnertime turns into a sweet little surprise, with the elderly couple gifting her a beautiful jewellery set to celebrate Valentine’s Day. It is only after the protagonist is referred to as ‘bhabhi’ that it becomes clear that she is the daughter-in-law of the house and the wife to Army personnel, who is not present at the table.

    This sweet gesture expressed by her in-laws indicates that the protagonist is not rendered alone on a special occasion as Valentine’s Day, and that she has a loving family by her always. This simple yet impactful video reiterates on the vibrant dynamics of different relationships, shattering stereotypes in a sweet and subtle manner.

    The story throws light on relationships that are not romantic in nature by bringing a sense of love, warmth and belonging. It conveys the message that Valentine’s Day is not just meant for couples but instead can be spent appreciating all the loved ones in one’s life. Moreover, it emphasizes on how one does not need to be in a relationship to enjoy this special day, and that every dynamic shared counts. Love is found in different forms, especially seen among families, who are the ultimate support systems. This video highlights the atypical bond and the modern values shared between in-laws beautifully, aiming to change the mind-set of the society.

    Sharing an insight on the video and the campaign, Rupesh Jain, Founder & CEO of Candere, remarked, “Love is found in every relationship of our lives, all we need to do is look for it. Our Valentine's Day video takes a refreshing take on love that will definitely make you smile. Through our campaign #OneForLove, we at Candere aim to break stereotypes and ignite thought-provoking conversations that would eventually lead towards a society that acknowledges and celebrates unconditional love and bonding.”

    Real change is a gradual, constant, and continual process. Candere believes that this change that it truly begins at home. Through this heartfelt campaign, the brand urges everyone to come together and love each other unconditionally this Valentine’s Day.

  • Snapdeal offers new age gifts on Valentine’s Day store

    Snapdeal offers new age gifts on Valentine’s Day store

    MUMBAI: Snapdeal has announced the launch of its especially curated Valentine’s Day store on its platform to let users pick gifts for spouses, parents, children, and pets. The store allows users to buy gifts by gender or budget to make gift shopping less confusing and more convenient.

    The store has a huge selection of traditional valentines’ day favourite gifts like roses, chocolates, soft toys, candles, photo frames, cards, couple Tshirt combos, and heart-shaped accessories.

    It also has a specially curated new-age items that couples can enjoy together. These include drinking games, travel, and entertainment-related e-gift cards, streaming devices, gaming accessories.

    There is a great variety of thoughtful gift items under 199 including rings, handbags and clutches, pendant sets, dresses, mugs, selfie sticks, makeup, nail polish and romantic books.

    It also has a huge selection of fashion items to help users dress up for the occasion. The store has a variety of cute pet accessories including beds, clothes, toys, colourful cages and bathing kits. 

    The store has a range of over 10,000 products at up to 80 per cent discount across all categories. SBI debit card users will get an additional 10 per cent instant discount.

  • Net sensation Priya Varrier promotes Pringles

    Net sensation Priya Varrier promotes Pringles

    MUMBAI: At a time when the whole wide world seemed to be lingering around with cupids and love-struck angels, Kellogg’s popular potato crisps brand and the world’s second-largest potato chips player Pringles created a frenzy by striking the right chord with singles! 

    Unlike other popular brands that were hopping onto the Valentine’s Day buzz, creating fancy coupled campaigns, Pringles was trending on Twitter (alternating between number 2 and 3) on the afternoon of 14 February securing much affection with an intriguing singles campaign. 

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    To further amplify the buzz around the campaign, overnight internet sensation, Priya Prakash Varrier joined the bandwagon by sharing a Facebook post on Valentine’s Day, “So many Valentines requests but I’m staying #SingleAsAPringle because I’m just Puurrfect. Pringles ;)”; with a photo of her eating Pringles. Overnight, the post went viral with more than 1.4 million ‘likes’ on Instagram alone.

    Love is surely not in the air for many of us all the time; and with so much hype around Valentine’s Day and the week before, the pressure of being alone and insignificant tends to bog even the best of us down. Pringles activated a noteworthy campaign on Facebook and Twitter a week ago where it celebrated eternal singlehood and the unending love one has for Pringles. The brand helped embrace the singlehood status and that Pringles is all they need hence, they’re happy to be #SingleAsAPringle.

    Pringles has always been atop topical campaigns. From interactive experiences to engagement formats, it is all about being fun and fresh along with highlighting their value proposition in a unique way. This particular activity managed to reach about 7.5 million people, garnered over 300 million online impressions and generated close to 40 thousand conversations. 

  • Digital takes centre stage on tepid Valentine’s Day for brands

    Digital takes centre stage on tepid Valentine’s Day for brands

    MUMBAI: Love has been in the air and on the internet all week. Valentine’s Day is no longer about just a day you spend with your loved one but is rather a week-long affair of gifts and celebration. Valentine’s Day has become no less than a festival in India, a country that takes much pride in its traditions and culture.

    Although the phenomenon is only a few years old, the enthusiasm of brands investing in Valentine’s Day seems to be only increasing every year. Gifting and food and beverage (F&B) industry are most active during this time of the year and it is a big occasion for all sectors other than BFSI.

    Earlier, brands focussed mainly on print advertising backed by television for Valentine’s Day promotion. But that seems to have changed now. Brands are increasingly looking at newer avenues to connect with consumers and remind them about the brand. Although the market sentiment for the day in 2018 has been tepid as major brands chose to stay away from advertising, some SMEs and new players leveraged the day to connect with consumers. The day also saw e-commerce, a major advertiser during major festivals and occasions in India, not being too gung-ho but small gifting websites such as Chumbak, Bigsmall, Dailyobjects among others got the most from the occasion on the digital platform. 

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    iProspect India associate vice president, branding and affiliate marketing Mihir Mehta notes that brand sentiment this year has been weak as advertisers have stopped force fitting their products to occasions. 

    Over the years, Mondelez India has built and led the occasion through its concerted marketing efforts and gifting innovations. This year, Cadbury Dairy Milk Silk announced the launch of its new special edition pack with a heart pop, which urges consumers to not hold back from expressing their love.

    Dentsu Aegis Network’s digital agency, Carat, collaborated with Snapchat to create India’s first ‘National Snapchat Lens’ for the product. Through this lens, one can blow a kiss with the Silk bar, which creates a drool effect around the consumer. Additionally, the agency also used 3D filters on Facebook that allowed users to engage and post a variety of animations on their pictures/videos, which could be downloaded and shared later.

    This year, we saw brands leverage digital as the primary medium for brand activation as the occasion caters to people in the age group of 16-30 years and as the millennials are more active on digital than on traditional mediums. Other than the usual promotional ads, brands started Valentine’s hashtags to attract online audiences and organised social media contests.

    Consumers have today become more product-centric and brands are making sure they deliver that. Mehta says that this year brands have not used Valentine’s Day for customer acquisition but have rather concentrated on engagement with existing customers.

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    Food-delivery platform Swiggy created an opt-in platform called, My ValenDine, that used interested Swiggy users’ order history, and matched them based on their favourite food and preferences. On Valentine’s Day, users could come back to the microsite to find out who their Valendine’s matches were. 

    Jewellery brand Tanishq created an 8-minute digital film that captured seven real love stories. Kellogg’s launched a digital-only campaign on Facebook and Instagram to create buzz around its chocolate flavoured crunchy snack. 

     

     

     

    Kellogg’s believes that the response to its campaign has been very encouraging as both their branded creatives as well as content co-created with leading youth influencers like Tanmay Bhat, Ashish Shakya and Kaneez Surka have surpassed their expectation. This goes on to show that bite-sized and engaging pieces of content create relevant conversation around the brand.

    Brand-Building.com founder and brand guru Ambi Parameswaran notes that this year Valentine’s Day did not see too many ads in the daily newspapers as brands decided to play it low key. “It is possible that after the furore around Padmaavat they were just playing safe but the final pudding is in the eating and if Indian upper-income consumers and youngsters do want an occasion to celebrate, then they will use Valentine’s Day to do that.”

    Also Read :

    How iProspect’s Vivek Bhargava foresaw a digital future two decades ago

    Kids’ candy segment: Communication sees a shift

    Dairy Milk innovates Silk for Valentine’s Day

    Brands pick digital over TV and print for Diwali marketing

  • Swiggy finds you a food partner this ValenDine’s Day

    Swiggy finds you a food partner this ValenDine’s Day

    MUMBAI: Matching in the modern-day is all about choosing a partner (by face) and hoping it clicks. This Valentine’s Day, among all the roses and right-swipes, Swiggy and its digital agency partner, Dentsu Webchutney, came up with a novel approach to finding the perfect match.

    Swiggy AVP of marketing Ashish Lingamneni says, “Food is one thing that nearly every Indian loves, in his own different way. However, there are so many people out there who would have similarities in which they order and enjoy their food. As India’s top food delivery service, we see these similarities on a daily basis. So we thought, what could we do with India’s greatest talking point — food?”

    It is with this intent that Swiggy created My ValenDine, an opt-in platform, which uses interested Swiggy users’ order history, and matches them based on their favourite food and preferences. On Valentine’s Day, users come back to the microsite to find who their ValendDne’s matches are. 

    Dentsu Webchutney Bangalore creative director PG Aditya adds, “The insight came from one of the seemingly bigger challenges of modern dating and it’s not a match if you have nothing in common. Food is the perfect talking point as everyone has a particular food they love, and a particular way they love their food. With Swiggy’s user data, we have found a way to use this to bring people of similar tastes together.”

    The campaign was launched on 11 February on myvalendine.swiggy.com, where registrations were open until Monday night. Interested users had to register before the deadline with their name, phone number and a link to their Facebook profile.

    The site hit immediate success on Sunday, with close to 1000 registrations within the first few hours, despite limited promotion. “Food plays a far more important role in our society than just filling our tummies”, Lingamneni continues. “This is just one of the innovative ways in which the team has been exploring the things food can do.”

  • Amazon Prime Video premieres exclusive series die trying created by top comedian Kenny Sebastian, on Valentine’s Day

    Amazon Prime Video premieres exclusive series die trying created by top comedian Kenny Sebastian, on Valentine’s Day

    Amazon Prime Video brings to its viewers another exciting Prime Exclusive series – Die Trying. Die Trying is a 7 episode series about two struggling musicians, created by well-known comedian, Kenny Sebastian. This show is a collaboration between Amazon Prime Video and OML, who also produced other popular Amazon Prime Exclusives like Going Viral, Pushpavalli and Laakhon Mein Ek. It will release on 14th February 2018.

    Comedian and Creator, Die Trying, Kenny Sebastian said, “It’s incredible how Amazon Prime Video provides local creators like me an incredible platform to tell stories to a wide audience. My stand up special which released on Amazon Prime Video in 2017 received a lot of love from viewers across the country and the globe. ‘Die Trying’ is a snippet from my earlier days as a struggling musician and is extremely special from a story point of view as I try to explore how artists see themselves from a creative point of view since I act and even sing in the show.  I hope viewers have a great time watching it (preferably binge watch it)!”

    Die Trying is a story of two Bangalore-based musicians who want to be big music stars. They are convinced that they have what it takes to make it big in the music scene, no matter what people tell them. Armed with only mediocre music and blind confidence, they give their big music dreams a shot.  But, will they make it? Find out this 14th of February, only on Amazon Prime Video.

    Amazon Prime Video has the largest selection of latest and exclusive movies and TV shows, stand-up comedy, ad-free across Indian and Hollywood movies, US TV shows, top/popular Indian and international kids’ shows, award winning Amazon Prime Original shows along with content from top Bollywood, regional, Indian and international studios – all available in one location/service.

    To watch these and other new release Hollywood and Bollywood movies, US TV shows, kids’ programming and Amazon Prime Originals, please visit www.PrimeVideo.com or download the Amazon Prime Video app today and sign-up for a Prime membership.

  • Plan date night in with love per square foot, on Netflix this Valentine’s Day

    Plan date night in with love per square foot, on Netflix this Valentine’s Day

    Netflix completes the ultimate date-night package of flowers, candles and hearts on Valentine’s Day, bringing love to everyone’s screens with quirky romantic comedy Love Per Square Foot. Follow the twists and turns of Sanjay Chaturvedi (Vicky Kaushal) and Karina D’Souza (Angira Dhar) who, like millions of millennial Mumbaikars, are looking for space in the City of Dreams. Their perfect plan – a marriage of convenience – is sometimes thwarted and sometimes aided by an ensemble of characters played by Ratna Pathak, Supriya Pathak and Raghuvir Yadav. With Love Per Square Foot launching exclusively on Netflix worldwide on February 14, hang up the do-not-disturb sign and stay home with Netflix this Valentine’s Day.

    Love Per Square Foot is produced by Bollywood veteran Ronnie Screwvala’s RSVP and is directed by Anand Tiwari. It is a co-production with Still and Still Moving Pictures. Love Per Square Foot will be available on Netflix worldwide on February 14, 2018.