MUMBAI: Relationships today are complex in many ways. While love remains constant, it also brings a host of other issues with it, ego and pride to be precise! But what’s true love without some conflicts and issues? Its normal, isn’t it? This Valentine’s Day, MTV tells you just that. In its newly released brand film, couples from all walks of life engage in everyday arguments and conversations, something as relatable as couples fighting over eating on the bed, or ordering food from outside, not spending enough time with each other- only to prove that problems are as necessary to love as love is to life.
Khana bed pe mat rakho, bed ganda ho jayega. Bahar ka khana mat khao. Socks aise mat rakho. Yeh mat karo, woh mat karo! Phew!! Fights, tantrums, problems are constant in every relationship, regardless of age, duration of a relationship or any other aspect.
The film shows how fights and arguments are normal for every couple on a regular basis, in the cutest way. But in the end, no matter what happens or even if the argument reaches a crescendo, love conquers all. These tiffs give you a sneak peek into the daily lives of the couples, irrespective of any limitation.
This Valentine’s Day, MTV makes you believe that “Love is Universal and so are the problems in Love”, in the most adorable way.
MUMBAI: This Valentine’s Day, Star World, invites you to celebrate love with a treasure trove of special content! Home to some of the best TV shows from around the world, Star World brings a marathon of romantic blockbusters to your home. So fix your favorite spot in front of your TV with your better half as Star World hand-picks some of the most passionate and lovable movies to immerse in – from romantic comedies to soulful tales of love, old-fashioned love stories, and fantasy tales.
Starting off at 11 AM on the Valentine’s Day, Star World brings the celebrated folk fantasy tale, Cinderella from 2015. This live-action reboot of one of Disney’s most enduring animations airs just an hour before the clock strikes 12PM! Cinderella has a solid star cast with Richard Madden, known for playing Robb Star from Game of Thrones, alongside the SAG award winner for Downtown Abbey, Lilly James!
Next up comes Michelle Pfeiffer and George Clooney starrer One Fine Day, an enjoyable romantic comedy of a single day’s adventure where the two characters meet by chance, argue a lot, and eventually fall in love! Sounds like your story? Get watching this romantic hit and while at it, there’s a good chance you might just fall in love with one of the awesome tracks – For The First Time, which was nominated for an Oscar for Best Original Song! One Fine Day will air on Star World at 1 PM!
For all those who love some romance and plenty of laughs, Star World brings the super hit and sensational 1998 movie There's Something About Mary, starring the award-winning Cameron Diaz and Ben Stiller! Get couple goals watching this delightful movie which received immense acclaim for its humor and Diaz’s titular performance and brought in multiple awards and Golden Globe nominations! This movie will air on Star World at 3 PM!
Following suit is the popular and feel-good romantic comedy 27 Dresses, starring the Emmy award winner Katherine Heigl alongside the versatile James Marsden. The film which continues to remain a fan-favourite, takes you through the life of perpetual bridesmaid and brings a wry sense of humour, while perfectly depicting the hypocritical nature of the wedding industry. You can watch this movie on Star World at 5 PM!
MUMBAI: This Valentine’s Day, SARVA, India’s fastest growing Yoga Studio Chain, is asking people to #ChooseLoveEveryday, in the smaller things of life. SARVA’s pack of love campaign talks about how love manifests itself in the smallest of gestures. The #packoflove consists of 52 cards with gestures that are either born of love, showcase love or invoke the feeling of love.
The digital campaign is supported by over 35+ celebrities and influencers, including Amrita Arora, Kubbra Sait, Harleen Sethi, Yami Gautam, Gaur Gopal Das, Aditya Ghosh and our very own Malaika Arora(Co-Founder, SARVA/DIVA Yoga), who have a collective following of about 35 Million subscribers on digital platforms. All of them speak about what love means to them and the need to recognize, celebrate, and cherish it in different forms every day.
Love is often underestimated, and people look for it in grand gestures and gifts. Somewhere between growing up and taking on life’s responsibilities, we miss out on appreciating the little things and forget to #ChooseLoveEveryday. SARVA’s campaign directs attention to this and the fact that even taking care of one’s health through yoga is also a way of self-love. To further encourage this, Malaika Arora will be sending The Box of Love to 100 of her friends, which comprises of some beautiful heartwarming surprises.
Speaking about this, Sarvesh Shashi, Founder, SARVA/DIVA Yoga, said, “Love manifests itself in different ways. This Valentine’s Day, we are asking you to notice the smaller things that matter to you. This could be eating your favorite meal, looking at a throwback picture, playing with a puppy; or even better, taking care of yourself. All these moments are full of love. On this special day, SARVA wants to encourage people to understand this and #ChooseLoveEveryday. Loving yourself also includes ensuring that your mental and physical health are in top shape – and yoga can help you do this. Indulge in self health through yoga and make Valentine’s Day even more special.”
Adding further, Malaika Arora, Co-founder, SARVA/DIVA Yoga, said, “I strongly believe in loving yourself first before anyone else – and what better than Valentine’s Day to indulge. We often become so immersed in pleasing others and making them feel special that we forget to love ourselves including enjoying life’s intricacies. It is time to #ChooseLoveEveryday and notice the smaller gifts of life. Give your mind and body some love too with yoga and celebrate not just today but every day. It can certainly be a life changing experience.”
A disruptor in the fitness and wellness category, SARVA is focusing on the millennial population. With 25 different forms of practices, the venture plans to make yoga popular amongst the urban youth. SARVA has rapidly grown since its inception and runs studios across two formats: Diva Yoga and Sarva Yoga.
Founded in 2016 by Sarvesh Shashi, SARVA envisions to build a global community of physically, mentally and emotionally fit individuals, through yoga, mindfulness, movement and beyond. SARVA does this through two approaches: physical and digital. The physical approach includes the company’s state-of-the-art brick and mortar studios and lifestyle products. The accessible and interactive digital platform constitutes the digital approach.
MUMBAI: To love is to live! Nothing compares to the warm and fuzzy feeling you experience when you share a moment with your loved one. Be it an infant with the mother, a dog with his master or even a friend from miles away – love truly comes in all shapes and sizes. This Valentine’s Day, Zee English Cluster celebrates the emotion that needs to language and the feeling that makes the world go round with a special line-up of blockbuster movies curated for the day! No matter who your Valentine is, Zee English cluster has got you covered as Zee Café, &flix and &PrivéHD are each set to present a day-long binge on February 14, 2020.
Ever wondered how a man can befriend a robot? What would you do if countless innocent lives were in the hands of a fellow passenger and you? Can two robots develop an unspoken connection? Rediscover a new meaning to love and witness the power of an unbreakable bond as &flix brings a collection of top-rated Hollywood hits with ‘The Things You Do For Love’. The day-long binge starting 9 AM, includes the biggest and most-acclaimed movies such as the IMDB 8.4-rated ‘Wall-E’, the IMDB 7.6-rated ‘Spider-Man: Far From Home’, the IMDB 7-rated ‘Passengers’ and the sci-fi delight A-X-L among others.
Adding a dash of romance to the day is the exciting line-up of Valentine’s Day special movies on Zee Café. Hangout with your loved ones and spend the day reminiscing the memories that make you smile with a slew of the most exciting movies on the channel. From romance and comedy to drama and animated-adventure, the Valentine’s Day binge includes a happy mix of movies that are sure to set the tone for the day. The titles include Academy Award-winning movies such as ‘Ratatouille’ and ‘Slumdog Millionnaire’ along with celebrated rom-coms like ‘How To Lose A Guy In 10 Days’, ‘She Is Out Of My’ and ‘League Playing It Cool’, 8 AM onwards.
What’s more? &PrivéHD, the premium destination of nuanced cinema, is set to turn hearts to mush as it encourages viewers to feel the love, all day long with heart-warming movies as part of ‘Love All Day’ starting 9AM onwards. The line-up includes tales that explore the unconventional and unravel the other side of love, obsession and infatuation with titles such as ‘Juliet, Naked’, ‘The New Romantic’, ‘The Seagull’ among others.
MUMBAI: Easy Trip Planners Limited (“EaseMyTrip”) has come up with exciting offers & discounts especially for the upcoming Valentine’s Day. The company is offering exclusive deals on various international airlines on airline tickets and discounts on other travel products which will continue till 14th February, 2020.
This sale is brought-in to provide a breather to the love birds as well as customers planning spring vacations. Under this campaign, customers can avail a flat 8% discount on flight bookings (up to Rs. 1500 off on domestic and up to Rs. 5,000 off on international flights), 30% off on hotel bookings (maximum discount is Rs. 5000) and 15% off on bus bookings (maximum discount is Rs.250).
Kotak Bank and ICICI Bank are the banking partners of EaseMyTrip for the successful completion of this campaign. Customers just need to make their bookings using promo code: EMTVALENTINE to avail the bouquet of offers under this sale. Turkish Airlines, Air Astana, Malindo Air, American Airlines and Ethiopian Airlines are also participating in this campaign with special discounts.
The sale will continue till 14th February and will be accessible through EaseMyTrip's website, Mobile site, Android & iOS App. The benefits of the offer can be enjoyed as instant discount as well as cash back by applying the coupon code.
So, if you are looking to make this 14th all the more lovable, book a trip from EaseMyTrip.
MUMBAI: February is the month of Love, and Valentine's Day adds a spark of celebration to it. But a relationship isn’t just about love, it’s about equality, respect and a lot of understanding. As we celebrate Valentine’s Day on the 14 February 2020, Coffee Culture urges you to not just share the love, but #SplitTheBill!
This campaign by Coffee Culture focuses on gender equality in all terms. With the initiative #SplitTheBill, Coffee Culture wants to spread the message that no matter the gender, it is essential to partake in all activities equally, the benefits, & the payments, literally & figuratively.
The stress of paying the bill can take the happiness out of having a good dining experience. Through this campaign, Coffee Culture wants to make the concept of “Splitting The Bill” more popular amongst the masses as people are becoming more financially independent. Although people are increasingly accepting the concept of splitting, a lot of inhibitions like awkwardness and discomfort still persist. Be it your first date or a get together with friends – No matter the nature of your visit, with split the bill, the coffee joint wants to make dutching a socially acceptable concept.
Coffee Culture founder Gaurav Narang shares, “We are progressing towards a more financially independent society. And no matter a date, a meeting or a get-together – coffee is a constant. #SplitTheBill is about making money no object between two people. As you dutch, you honor another person’s financials, beliefs, and freedom”
Spend your day of love with a cup of coffee that invokes love, respect, and understanding. Visit a Coffee Culture Outlet near you and celebrate your Valentine’s Day as you split the bill, record your views on the concept, share it on social media, and get a free coffee in return! Join the campaign and spread the culture!
MUMBAI: Come Valentine’s Day and brands will try to woo all the couples out there. Even as cakes, flowers and chocolates are the most common ideas, Melorra’s Valentine’s Day film is attempting to break this stereotypical idea.
The endorsement created by Dentsu India Slingshot has a bunch of women asking men to ‘up their game’ and gift something that lasts more than one day.
While speaking to indiantelevision.com Melorra head of marketing Sharat Krishnan stated, “Valentine’s Day is a gifting season, and most of the time people gift something that doesn’t have a life beyond Valentine’s Day. People usually gift chocolates, roses, and wine so we wanted to take away this concept and bring something which is more lasting. The whole concept is to gift something which is more relatable and brings a sense of joy to the person. We have tried to give a musical treatment to our ad which you will not be seeing in any other endorsement. We are trying to narrate the whole gifting scenario that happens during the Valentine’s Day and then suggesting users to up their gifting game.”
Whether you chose to love it or hate it Valentine’s Day is an occasion of love and commercialisation. Hence, it becomes an important selling season for brands. Running a promotional campaign on products that can be seen as gifts is a traditional move.
“We have been using YouTube, Facebook and Hotstar for this particular promotion. As the nation is going digital the idea is to grab consumer attention while they are on the platform. We also look at good engagement rate across all channels for our video,” stated Krishnan
It’s not enough to only run a campaign, it is also important to measure the performance with metrics.
Krishnan commented, “After the end of campaign we look into the uplift that we have got since the campaign has started. We also look into factors like brand metrics and sales metrics and see how things have gone up because of this particular campaign.”
Krishnan adds that in today’s time, women are not looking at jewellery from an investment perspective. They have started seeing jewellery from an accessory perspective. “Women are more inclined towards lightweight and fashionable jewellery rather than the traditional ones you get. From millennials to everybody else they all are going to this direction. The concept of jewellery our parents had and that this generation has, has shifted,” he further added.
The global jewellery market is currently facing high competition. The challenge before every jewellery firm is to differentiate its brands through unique prepositions. Emerging jewelers in the industry have realised the importance of understanding consumer behaviour and incorporating the same in their marketing strategies.
Krishnan echoes, “The jewellery business in India is very huge. Even the largest player has a single-digit market share which you do not see in any other category. There is a larger share for everybody in the market. With every single year, people are moving towards the branded side of the jewellery rather than going to family jewellers. Elements like hallmark are also coming in which acts as a supporting factor. So people are now focusing on organised jewellery and it would be on the rise. Tanishq which is currently the leading single-digit market player in the jewellery business also tends to have USD 2 to 3 billion in terms of revenue.”
Keeping in mind all these changing conditions, Melorra’s brand campaign is geared to envisioning Valentine’s in a new way
New Delhi : VMate, the trending short video platform, is all set to give another golden opportunity to its users to virtually experience a date with Bollywood Diva Sunny Leone. After the blockbuster campaign #SunnyKaNewYearCall, Sunny Leone is back for VMate users to take their enthusiasm to the next level. Under the newly launched #HappyValentinesDay campaign, VMate user can fulfill their dream by spending a day with Sunny Leone on VMate app, creating memories in form of short video’s with Sunny on this Valentine’s Day. Besides, users can participate in an exclusive contest to win either of a car, cash prizes, a smartphone, a smart TV and other exciting gift options.
VMate's#HappyValentinesDay campaign is launched with exclusive video stickers to make Valentine's Day special. It will enable 50 million VMate users to avail a unique sticker featuring the beautiful Sunny Leone. Users can make videos on how a day spent with Sunny Leone will feel like and what thrill will it bring along. The sticker will give users a glimpse of how Sunny Leone would romantically wake them up and handover morning tea. Later, she is seen conversing with the user and asking about how he or she would like to spend the rest of the day.
Furthermore, VMate is inviting users to participate in a mission-based contest around love and win something on completing each mission. To complete the missions, VMate has rolled out attractive video stickers capturing the dream scenery of every lover. Users can make videos along with their partners, gliding in the beautiful night sky full of stars under a hot balloon, or fulfil the demand of their lovers and bring the moon on earth with VMate's special powers! More video stickers on exciting themes is available for users to bring out the best of their creativity. Once a user has successfully completed all the missions, s/he will qualify to spin the wheel of fortune to win contest prizes.
Ms Nisha Pokhriyal said "VMate is a people's platform and we aim to be an essential part of our users' life. Valentine's Day is a special day for lovers and many plan to express their commitment to their partners. VMate's #HappyValentinesDay campaign is launched to make their moments of love more special and unforgettable. This is coupled with winning some exciting prizes as well. An exclusive video sticker featuring Sunny Leone is also rolled out keeping mind the overwhelming response we got from our previous association with Sunny.
VMate has become a rage among the youth of India across the country for introducing exciting social media campaigns which also allow them to win bumper prizes such as a car, a scooty, latest smartphones, and more. Recently, VMate had concluded its #VMateFilmistan campaign with more than 7.8 lakh people winning prizes worth Rs. 2.65 crores. In the past also, VMate gained popularity for introducing unique campaigns such as its association with Nach Baliye Season 9, Diwali Campaign and more. Many VMate creators, who are common people, are earning money via VMate videos and transforming their lives by achieving their dreams.
MUMBAI: Love deserves an expression. But do phrases like “falling for you”, “blinded by love”, “head over heels”, “madly in love” hold true today? Are they relevant? Is that what we want love to feel like in a modern world that aspires for equality, empowerment and respect for individuality? A state where one loses one’s sense of rational thinking is dizzy and confused seems like sharp contrast. While love is meant to be great high, one that uplifts you then must its expressions all somehow pull you down?
Dinner dates at expensive restaurants, over the top romantic gestures – sure sound nice in a film, but don’t they tend to preoccupy your thoughts, misdirect your efforts /expectations and create a shift in focus. Instead of thinking of how to make this relationship more real for today, a more meaningful partnership, don’t they serve to lead you into believing something else?
This month of love – “LOVE” itself comes alive and questions the relevance of these expressions and gestures.
Platinum Days of Love brings alive a unique four week digital and social campaign personifying love and infusing new and refreshed meaning into expressions and gestures around Valentine’s Day. Reimagining love to mean a relationship that makes two people greater together. In the days leading up to Valentine’s Day, each day LOVE will write an open letter that questions outdated expressions, frivolous gestures, rituals and days offering its modern perspective on relationships, urging couples to embrace acts and gestures that are more meaningful.
And that’s not all – One of the most interesting features that Platinum Days of Love adds to this campaign is the “Love Bot”. The Love Bot works in the form of a voice-based ‘google assistant’, suggesting meaningful ways to celebrate Valentine’s day – including the best way to express your love to your partner, to surprise your loved one and also to buy him or her the perfect Valentine’s Day gift!
The entire campaign is supported by PDOL’s acclaimed #GreaterTogether digital film that celebrates couples who can come together to build an even more formidable force where differences add perspective and similarities are built on to make one stronger.
“It’s time we replace and reimagine the vocabulary around love and relationships from one that rejects and undermines the potential of an individual, cues compromise and sacrifice to one that demonstrates how two individuals can come together to build something greater. Can go from strength to strength. Falling, blinded, taking the plunge all land up seeming like one has been severely compromised. Couples today aspire for a love that empowers and uplifts – where together builds a greater partnership at every level. Where gestures don’t leave you skeptical because they are so over the top but rather reassured- said Platinum Guild International India consumer marketing director Sujala Martis.
“Reimagining love is a natural fit for today’s couples. They have stopped believing in archaic definitions of love and believe in love that empowers them. With this campaign, this Valentine’s Day we want couples to look beyond over the top, frivolous ways to celebrate; and take a more meaningful approach. The idea was to not make this a preachy campaign and hence the conversation is led by Love. Love that’s meaningful and the one that makes you greater together” – said DentsuWebchutney client services Harsh Shah
Known for meaningful designs crafted in rare platinum – apt for when a relationship too mirrors rare qualities. PDOL has curated a collection of six exquisite Platinum Love Bands in its “Greater Together” collection. The designs of each pair stands for a unique promise that enables couples to be #GreaterTogether. The collection will be available to purchase across leading jewellery retail stores in India from the 25 of January until 15 February.
The campaign is live across digital platform from the 25 of January until 15 February.
MUMBAI: Melorra, India’s fastest growing fine jewellery brand that’s making gold trendy for everyday wear has unveiled its latest Valentine’s Day campaign. Trending as #UpYourGiftingGame across all social media platforms, the campaign urges men to go beyond the traditional roses, teddy bears, and chocolates as gifts. Rather it asks them to celebrate the multifaceted persona of the women they love by gifting them something that will last more than a day!
The film featuring Swasti Kapur, Tamanna Sharma, Noyrika and Shaina shows how women are destroying the same old boring gifts that they get on Valentine’s Day every year. They demand #change and ask men to #UpTheirGame with the gifts they choose. With partner-in-crime Melorra, men can match the unique personality of their loved one by gifting them trendy and lightweight gold jewellery that lasts a lifetime just like their love.
Commenting on the same, Melorra founder and CEO Saroja Yeramilli said, “Love is an emotion that must be celebrated every day. And what better way to say, that you care, than to gift her Melorra’s lightweight and trendy gold jewellery that complements her personality and can be worn daily? Through our Valentine’s Day campaign, that is carefully crafted to connect with the millennial audience, we ask men to think beyond the regular gifts, and as a token of their love, gift her something she can wear every day. Our new collection that features trendy interpretations of heart motifs is inspired by the latest fashion trends and is made for the modern-day women. So replace the #cliched, and #untradition with jewellery that will become her go-to accessories, no matter what she wears.”
Talking about the campaign, Dentsu India Slingshot VP head of business Kunal Dubey and VP digital and marketing solutions Lucky Saini said, ” With this campaign, we wanted to break the communication codes of the category and yet deliver the brand message in a content/entertainment format. A musical treatment along with very dynamic and engaging cinematography helped us deliver a communication piece that’s not just fresh and engaging but also on point when it comes to translating brand strategy of everyday jewellery into creative execution. Initial response in terms of View through Rates is very encouraging and we hope that this campaign will lift both brand and business metrics “.
