ITV

Tag: Valentine’s Day

  • 14 percent of Valentine gifts were from men to men, says Bombay Shaving Company

    14 percent of Valentine gifts were from men to men, says Bombay Shaving Company

    MUMBAI: Valentine’s season is a great occasion for brands to make connections with the masses. For people, this day is about celebrating love, togetherness and experiencing butterflies in the stomach. But for Bombay Shaving Company, it was about experiencing a rush of orders and spike in sales. The company registered a growth of 120 per cent overall growth in number of orders in 2020 as compared to last Valentine’s Day.

    Bombay Shaving Company, which is in the men’s grooming industry, offers men’s skincare, shaving, beard-care and bath-care products. While V-Day gifting did quite take off and ended on a high! What’s interesting was the kind of gift personalization requests the brand received from across the world.

    *This trend report is based upon the anonymized and aggregated insights collected on Bombay Shaving Company platforms during Valentine's week. This information is made available by the company for educational purposes as well as to give out general information on the trends observed during Valentine’s week*

    Bombay Shaving Company also mentioned aalsi, potato, chut*ya, shaktimaan and momo as the five most common words used as a nickname for a partner.  

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    Pride rules

    This Valentine’s season was all about expressing love regardless of any gender. 14 per cent of the gifts were ordered by men for men.

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    Celebrate being single

    One out of six gifts were gifted from men to themselves #SelfLove

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    Getting into a committed relationship

    1483 proposals through sending out personalized gifts.

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    Other interesting insights:

    · 7 per cent of the customers sent gifts to multiple partners. Valentines can be heavy on pockets for them!

    · Enticing, Tantalizing and Sensualizing summed up 5 per cent of the gift hamper cover visuals.

    · 40 percent of the gifters seemed hardcore Bollywood fans – Tan Tana Tan Tan Tan tara, Tu Cheez badi hia mast mast , were some of the songs that got their space on the gift hamper cover.

  • This Valentine’s Season, SOCIAL unveils the #AllWeNeedIsLove Campaign

    This Valentine’s Season, SOCIAL unveils the #AllWeNeedIsLove Campaign

    February 2020: This Valentine’s Day, SOCIAL goes all out with a #AllWeNeedIsLove campaign, an inclusive 360-degree campaign introduced at a crucial time for the hospitality industry. With a substantial experience in curating events & programming, the popular café/bar hosted 12 dance parties and 10 community events across all the cities it is operational in, with a special focus on gigs that bring people closer.

    Led by culture and inspired by the power of love over hate, SOCIAL decided to celebrate Valentine’s Day with all kinds of art, music, and food – anything that brings communities together. Some of the key performances featured Visual Art Pop-up by SynthsBack x AztecTableSound at Church Street SOCIAL, Photo Art Exhibit by Iseo & Dodosound + Daisho at Koramangala SOCIAL, Bachata Workshop & Party at Sector 7 SOCIAL to name a few.

    Explaining the thought behind the new campaign, Divya Aggarwal, Head – Marketing, Impresario Handmade Restaurants, says “Binding the community together– it’s what we at SOCIAL know how to do best. The idea for our campaign was pretty simple. With hate being used a currency in today’s day and age, what was needed to bring back togetherness? The answer was how the campaign was named. Instagram is a significant medium for us, through which we curated User Generated Content using our community’s artwork/soundtracks/performances etc. Our zine-styled menu was a customer favourite too!”

    The brand is known to use a heavy dose of quirk to name their equally quirky dishes.  Some of thedishes included Not Cupid’s Chaat (with Puffed wild rice, strawberries, asparagus tempura, strawberry chili chutney, papdi, spinach & Bhalla), Roses For Revolutionaries (Rose lachha with mushroom ghee roast) and a special Bae-ryani. The drinks menu featured Self Love Club, Raspberry Fields Forever, Kill 'Em With Kindness and Sip of Solidarity to name a few.

    Over the years, SOCIAL has become synonymous with a community space that effectively employs great design, food, drinks, and more in a interesting way. Through various ATL and BTL efforts, SOCIAL’s unique identity has been solidified over the last six years as not just a place to eat and chill, but rather a space that thrives on community participation and collaboration.   

     

  • Watcho streams special original series for Valentine’s Day

    Watcho streams special original series for Valentine’s Day

    MUMBAI: With Valentine’s Day just around the corner, Dish TV India Limited, India’s leading DTH Company is all set to premier two new shows on its OTT platform, Watcho. Watcho is giving a chance to its viewers to get immersed in the season of love through their daily episodic show ‘Love Horoscope’and feel the thrill of the season with their new series which explores different aspects of love, ‘Love Crisis’.

    Directed and written by Bhaan Sen, ‘Love Crisis’ revolves around an extramarital affair while weaving a complex web of emotions. The series is a cautionary tale, uncovering the dark side of a ‘happy marriage’. The series exposes the depravity that the human mind is capable of, if it can justify its actions as acts of Love. On the lighter side of things, ‘Love Horoscope’ is a daily episodic show anchored by renowned astrologer Dr. Ajai Bhambi. The show offers advice to its viewers to reignite the passion in their love lives and in some cases win their partners over by sharing predictions, do’s & don’t’ s for dating and love life for individuals basis their sun-signs. In addition to this, viewers can also binge watch recently launched supernatural fiction show ‘Ardhsatya’.

    Commenting on the launch of exhilarating new series on Watcho, DishTV & Watcho corporate head – marketing Sukhpreet Singh said, “At Watcho, we are constantly looking for new ways to entertain our viewers. We are continuously investing time and effort in understanding content consumption pattern of viewers across platforms and provide them with entertaining content as per our viewer’s needs.  We are thrilled to announce the launch of these new series that you can binge watch with your loved ones and making the entire experience worthwhile. As the platform continues to grows, we plan to further expand and provide a more robust and personalized experience to our users.”

    Focused on short format storytelling apt for digital consumption, Watcho also offers many other original fiction shows like Vote The Hell, Mission Breaking News, Chhoriyan, Rakhta Chandana and original influencer shows like Look I can Cook, Bikhare Hain Alfaaz to name a few. Watcho content cuts across all genres including but not limited to; Drama, Comedy, Thriller, Romance, Food, Fashion and Poetry.

  • Brands and Valentine’s Day campaigns 2020

    Brands and Valentine’s Day campaigns 2020

    MUMBAI: Love is in the air and Valentines’s day is not just an occasion for those who love to connect but also for brands to connect with their consumers. This year too, brands are leaving no stones unturned to grab customer’s attention and promote their products.

    Brands are trying to break the stereotypical notion of gifting roses, chocolates and teddy bears on this special day in favour of more relatable and tangible products and experiences.

    Here’s a list of top brands that have come out with some innovative campaigns.

    Kalyan Jewellers
    One of India’s leading jewellery brands, Kalyan Jewellers, asks its consumer to gift her something that makes her feel deserving. Because, like diamonds, a girl as special as her is rare and impossible to find.

    TheSmallBigIdea

    This Valentine’s Day brands are curating innovative strategies to garner eyeballs. This is what TSBI, the digital marketing partner for Shubh Mangal Zyada Saavdhan did for the film.

    The video showcases Bollywood actors Ayushmann Khurrana and Jeetu’s romance amid family humour, staying true to the film proposition, ‘Jeetega Pyaar Seh Parivaar.’

    Pepsi

    Why should a couple have all the fun! Pepsi is all set to celebrate singlehood with its new ‘Swag Se Solo’ anthem.
    The peppy, foot-tapping anthem features Bollywood superstar and Pepsi’s brand ambassador Salman Khan in a music single for the first time in over a decade.

    Britannia Little Hearts

    Britannia Little Hearts seems to have understood the need of staying attuned to the vibes of the youth. To break some hearts in this season of love Britannia has introduced #BreakSomeHearts Song, Valentine’s Day 2020 edition.

    The brand-new song released on the eve of Valentine’s Day is set in a rap-meets qawwali genre and is a fresh, fun and edgy take on heartbreaks and one that will inevitably make it to your playlist! The song features the standout rapper, Kaam Bhaari along with actress and influencer, Ahsaas Channa.

    Mad Over Donuts

    MOD is back with its Valentine’s campaign but this time it about celebrating love of every kind.

    Ferrero Rocher

    Valentine’s Day is approaching fast, so it is the time for love to be glorified! Ferrero Rocher launched a campaign based on the theme “#GoldenLove”.

    The Ferrero Rocher campaign has kick-started involving key influencers to express their golden love for their precious ones as grandmother, mother, father, sister, brother and partner.

    https://www.facebook.com/FerreroRocherIndia/videos/183096326367422/

  • Channels curate special line-up for Valentine’s Day

    Channels curate special line-up for Valentine’s Day

    MUMBAI: Love comes in all shapes and sizes and between all kinds of people. On Valentine’s Day, channels celebrate this love with a special programming line-up for its viewers. From Hindi movie channels to regional GECs to music channels to English movies channels, each one of them pays a tribute to a variety of love.

    Hindi movie channels

    Hindi movie channels Zee Cinema, &Pictures, Colors Cineplex and Sony MAX2 have scheduled various movies for viewers throughout the day. Sony MAX2 has curated a line-up with a wide variety of films that are iconic and commemorate some of the most memorable love stories that fans can watch. The channel will air movies from 12-28 February to celebrate Valentine’s Day. Its line-up includes titles like Dilwale Dulhania Le Jaayenge which aired on 12 February, Deewana airs on 14 February, Karan Arjun on 21 February, Akhiyon Se Goli Maare on 22 February and Heer Ranjha on 28 February.

    On 14 February, kickstarting the day with a treasure trove of heart-warming movies, &pictures with its special segment ‘Loveistaan’ will showcase the magic of new age love stories that are bordering on insanity and unimaginable passion with inconceivable limits that tests true love. From the caring husband like Laxmikant in Padman, to Madhav proving his love to his Half Girlfriend, &pictures will put together a pyaar and passion ka combination in its day long festival, 9.30 am onwards. Loveistaan: a day-long movie festival will air Padman at 9.30 am, Jabariya Jodi at 12 pm, LoveYatri at 3 pm, Kedarnath at 5.45 pm, Zero at 8 pm and Half Girlfriend at 11 pm. The channel will also air Dream Girl on 15 February at 8 pm.

    To celebrate Valentine’s Day, Zee Cinema has scheduled a World Television Premiere ‘Pal Pal Dil Ke Paas’ at 8 pm. Colors Cineplex is doing a Loveria Festival on Valentine's Day wherein the stars of Love Aaj Kal – Kartik Aaryan and Sara Ali Khan also shot a promo. It was a weeklong movie festival and showcased popular movies like Inspector Vijay, Magadheera, Bajirao Mastani, Garam and Manmadhudhu 2 to name a few. On 14 February the channel will bring a World Television Premiere of Dove, along with titles like The Super Khiladi 2, Dangerous Khiladi 3, Gabbar is Back, and Manmadhudu 2.

    English Movie Channels

    Zee English cluster celebrates the emotion that needs to language and the feeling that makes the world go round with a special line-up of blockbuster movies curated for the day. Zee Café, &flix and &PrivéHD are each set to present a day-long binge on 14 February 2020.

    &flix brings a collection of top-rated Hollywood hits with ‘The Things You Do For Love’. The day-long binge starting 9 am, includes the biggest and most-acclaimed movies such as the Wall-E, Spider-Man: Far From Home, Passengers and the sci-fi delight A-X-L among others.

    Adding a dash of romance to the day is the exciting line-up of Valentine’s Day special movies on Zee Café. The titles include Academy Award-winning movies such as Ratatouille and Slumdog Millionnaire along with celebrated rom-coms like How To Lose A Guy In 10 Days, She Is Out Of My League and Playing It Cool, 8 am onwards.

    &PrivéHD, the premium destination of nuanced cinema is set to turn hearts to mush as it encourages viewers to feel the love, all day long with heart-warming movies as part of ‘Love All Day’ starting 9 am onwards. The line-up includes tales that explore the unconventional and unravel the other side of love, obsession and infatuation with titles such as Juliet, Naked, The New Romantic, The Seagull among others.

    Star Movies and Star Movies HD will air The Incredibles-2; Disney's Jungle Book, Titanic and Cinderella on 14 February. Star Movies Select and Star Movies Select HD will bring The Book of Life starring Channing Tatum, Zoe Saldana, Diego Luna at 3 pm.

    Regional Channels

    Colors Bangla has a Valentine’s Day special episodes in Kanak Kakan and Chirodini Ami Je Tomar. For its viewers Zee Thirai will air a world television premiere of Yen Aalodu Seruppu Kanum at 7 pm. Zee Cinemalu will be seen running a special line-up through the day, the channel will air Lovers at 7 am, Ye Maaye Chesave at 9 am, Rarandoi Veduka Chuddam at 12 pm, Hello at 3.30 pm, Mr. Majnu at 6:30 pm and Student No.1 at 9 pm.

    Music Channels

    The music channels will play the lists of top romantic songs throughout the day on their channels but apart from that Vh1 celebrates the day of love with couples and their #SignificantThird through a special contest. The channel has also come-up with a contest where viewers can participate in fun engagement by clicking on the Instagram link

    , tag their bae, their third-wheel and tell Vh1 why he/she is the couple's ‘Significant Third’.

    On 14 February, viewers can reminisce and take a look back at 50 of the best and most romantic love songs from this decade that mesmerized everyone on – ‘Vh1 top 50 love songs of the decade’ at 12pm & 5pm.

    MTV has also released its brand films on Valentine's Day. In its newly released brand film, couples from all walks of life engage in everyday arguments and conversations, something as relatable as couples fighting over eating on the bed, or ordering food from outside, not spending enough time with each other- only to prove that problems are as necessary to love as love is to life. The film shows how fights and arguments are normal for every couple on a regular basis, in the cutest way. But in the end, no matter what happens or even if the argument reaches a crescendo, love conquers all. These tiffs give you a sneak peek into the daily lives of the couples, irrespective of any limitation.

  • Helix celebrates self-love, life and friendship with the launch of their new collection

    Helix celebrates self-love, life and friendship with the launch of their new collection

    MUMBAI: This Valentine’s Day, building on the philosophy of love and friendship, Helix has launched its new trendy collection catering to the needs and wants of Gen Z. The collection is an ideal amalgamation of style and comfort, making it an everyday essential for youngsters.

    The trendy collection comes with 11 aesthetically designed watches for boys and girls, including two Valentine’s Day special styles sporting a heart icon on the dial. The watches offer a wide variety to choose from, with many colour options as well as leather and stainless-steel attachments.

    The collection for girls is available in a wide array of colours ranging from raspberry to aqua, adding the right amount of style needed in an everyday look. This trendy collection is inspired from youth lingo and catchphrases that resonate with today’s youth.

    On the other hand, the collection for boyscomesinblack and brown variants with watches sporting a wide bezel in a satin finish. These watches will not only make your outfit sporty but also add the trendy edge every college-goer is looking for.

    At an initial price of Rs 1695, the collection is available at Shopper’s Stop and Lifestyle stores and on www.shop.timexindia.com. The collection is in line with the latest trends followed by the youth and is intended at catering to their everyday needs.

  • Here’s how Amazon Alexa is celebrating love this Valentine’s Day

    Here’s how Amazon Alexa is celebrating love this Valentine’s Day

    MUMBAI: It’s that time of the year again when there’s a certain magic in the air. When everything takes a little more colour, looks a little prettier, and sounds a bit sweeter. To be in love like that, knows no boundaries; be that of colour, community, age, or gender.

    This Valentine’s Day, Amazon Alexa decides to stand with love – love of all, for all. A special video featured the real-life couple- renowned fashion designer Suneet Verma and his partner Rahul Arora celebrating their love. The video shows Suneet setting up for a perfect date night at home, to surprise Rahul, with a little help from Alexa. From ordering flowers and cakes to helping with recipes, Alexa has Suneet’s back to make the day special.

    With their busy schedules, couples these days find it increasingly difficult to steal special moments together. The video showcases how a little help from Alexa can make their Valentine’s Day a memorable occasion.

    As Alexa continues to make inroads into the hearts and homes of Indians, here is Amazon Alexa’s Valentines’ Day campaign – painting the town red with a love that’s boundless!

  • Love is in the ‘app’ this Valentine’s Day!

    Love is in the ‘app’ this Valentine’s Day!

    MUMBAI: Valentine’s Day is globally celebrated with couples displaying their affection on Instagram, while the rest are found cringing and overusing vomit emoji in WhatsApp conversations. As a result, people turn towards Dating Applications to treasure trove themselves a Valentine. Observing the substantial trend, Bobble AI has released a report on the increased usage of dating applications during Valentine’s Week.

    This trend report showcases insights of most popular dating applications during Valentine’s week, time spent by Men and women per day on dating applications, Top 10 emoticons used on the applications and the region wise adaption.

    Bobble AI has demonstrated capabilities of and by making smartphones ‘Smarter’. Solutions like Bobble Indic Keyboard gives users an opportunity to experience a variety of themes, fonts, personalized stickers, GIFs. Bobble Keyboard also allows real-time content creation and personalization through its leading-edge technology. Bobble AI-based emoji recommendation engine suggests and predicts a combination of most used and relevant emojis by interpreting the chat context, sentiments and intent.

    *This trend report is based upon the anonymized and aggregated insights collected on Bobble AI platforms during Valentine's week. This information is made available by Bobble AI for educational purposes as well as to give out general information on the usage of dating applications and trends observed during Valentine’s week*

    According to Bobble AI’s data, there’s a 30% increase in usage of dating applications around Valentine’s week.

    Ranking

    Most popular dating applications during Valentine’s week

    1.

    2.

    3.

     

    According to Bobble AI’s Data intelligence and analysis-

    ·         Tinder has emerged as the most popular app being installed on 40.21% of devices

    ·         Followed by Chinese application TanTan which is installed on 32.21% of devices.

    ·         Third place is retained by Azar with installations on 11.56% of the devices.

    ·         These three applications are most fashionable amongst both men and women.

    While Tinder, Tantan, and Azar are the most downloaded applications, but when it came to the maximum time spent, a different trend came to light.

     

    Chart

     

    Surprisingly men are spending most of their time on – Azar, followed by OkCupid and Hinge respectively.

    Time spent by Men per day on Dating applications:

    Chart

    Whereas, the Female population is investing most of its time on Azar, followed by Hinge and QuackQuack.

    Time Spent by Women per day on Dating Applications:

    Chart

    From the above analysis, it is clear that-

    ●      People are more inclined towards dating applications which provide expressive ways of connecting rather than traditional dating applications which primarily bank on texting. The applications like Azar, a video chat application are preferred due to the nature of expressiveness.

    ●      On dating applications, people are looking for fast matches and quick communication. Once matched, they typically move to more expressive and comfortable communication channels like WhatsApp or Instagram.

    ●      People are preferring a personalized approach and are looking for dating applications which are connecting them with like-minded partners/people. Hence, applications like OkCupid and Hinge are gaining popularity as they are engaging even with less user base.

    ●      People want dating applications that are reliable and can be trusted. Therefore, applications like QuackQuack with verified users are gaining acclaim among huge populations.  

    Bobble AI also studied conversational trends on the dating applications. Emoticons used in conversations on dating applications induce the feeling of joy, express romance and also, are used for flirting and sexting. To attract people and to grab an opportunity of date, people use various emoticons like – Kiss emoticon, winking face emoticon, etc.

    Top 10 emoticons on dating applications are:

    Rank

    Emoticon

    Description

    1

    Face with tears of joy

    2

    Winking face

    3

    Grinning face with a sweat

    4

    Clinking Beer Mugs

    5

    Dog Face Emoji

    6

    Face blowing a kiss

    7

    Fire

    8

    Smiling face with heart eyes

    9

    Smirking face

    10

    Face savoring food

    However, one question is constantly being asked – How popular are dating applications in cities like- Ranchi, Jharkhand, Indore, Ahmedabad, Lucknow, etc.?

    Therefore in order to understand the acumen of dating applications in various geographies, Bobble AI studied the usage of dating applications and which app people of different cities are ratifying.

    Chart

    ·         38% of people in the north are using dating applications

    ·         19% of people in south India are using dating applications,

    ·         23% of people in East India have adopted dating applications

    ·         20% of the population in West India is using Dating applications.

  • “Calm-Dev” is here to take stress about gifts for your Valentine

    “Calm-Dev” is here to take stress about gifts for your Valentine

    MUMBAI: Woohoo, India’s largest e-gifting platform, is celebrating love this month. Keeping in mind the hassle one goes through while selecting a worthy gift for Valentine’s Day, the brand has launched a campaign – ‘Calm Dev – The Love Guru of Gifting’. It also powers the individual to gift their loved ones the freedom of choice.

    WooHoo’s ‘Calm Dev – The Love Guru of Gifting’ – is the ultimate love guru that lets people be calm and gift their loved ones in peace. WooHoo gives the option of choosing from a range of quirky gift cards for your Valentine, who can choose to spend it on 100+ brands across categories. Being digitally accessible, it ensures easy transfers and can be used to enjoy products or experiences. Some of the top brands include Amazon, Flipkart, Uber, Big Bazaar, Bookmyshow etc.

    MAIN BANNER With ‘Calm Dev’, the platform has also introduced specially designed Valentine- themed E-Gift card. To enhance the experience, the gift card can be personalized with photos, GIFs, voice messages and more, with the ease to gift directly through WhatsApp or e-mail.

    The gift card can be sent instantly via app or web. The sender can also include a paragraph or a few lines to add the personal touch to the e-gift cards.

    For more details, please visit- https://www.woohoo.in/calm-dev  

    Woohoo, a part of the Qwikcilver family, is India’s largest gifting platform. The digital gift cards can also be gifted through www.woohoo.in & the Woohoo app. Woohoo is a gift card superstore for personal and occasion-based gifting. With Woohoo app and Woohoo.in, consumers can gift their loved one’s apparels, jewelry, a meal at a restaurant, a movie, spa outing or even a holiday at a resort or a luxury hotel. The recipient of the gift cards can also store the gift cards on woohoo.in or Woohoo app so that there are no concerns about the card getting stolen or lost.

  • Hike adds more cheer to Valentine’s Day; gives love back to users!

    Hike adds more cheer to Valentine’s Day; gives love back to users!

    MUMBAI:  As Valentine’s Week is upon us, Hike adds to the celebration of love with a slew of newly launched love stickers and Valentine’s Day surprises for top 2,000 users. As a platform dedicated to enabling shared online experiences between friends and closed one, Hike also shared that over 1 billion love stickers were exchanged by Hike users in 2019. 

    As part of the Valentine's Day celebration, Hike has sent gift vouchers to its top 2,000 users, with curated options to pick thoughtful gifts for their significant others. Hike will be delivering the chosen gifts early in the day by 14th February on behalf of the top Hiker as a surprise and a token of love to their significant other. 

    Operating at the intersection of Art and AI, Hike is known for its locally relevant, highly relatable, fun and quirky stickers. With over 1 billion love stickers exchanged in 2019 and over 100 million love stickers exchanged in January 2020 alone, love stickers are one of the most popular sticker categories from Hike’s collection. Hike offers close to 2000 love stickers to enable the expression of your feeling this Valentine’s including individual options for Rose Day, Propose Day, Chocolate Day, Teddy Day, Promise Day, Hug Day, Kiss Day. Marking the celebration of love, Hike also shared that with the love stickers collection the most popular are the ‘I Love You’ stickers, with over 104 million of these exchanged in 2019 and over 11 million  of ‘I Love You’ stickers shared in January 2020. 

    As one of the only players leveraging AI & ML for local languages at a mass scale, Hike had also recently introduced HikeMoji to its users, an avatar that’s their funnest most expressive virtual self. Tailored to offer a local flavor, HikeMoji allows users to choose from 1000+ components integrating hyperlocal clothing, hairstyles, accessories as well as access to 100+ exclusive HikeMoji Stickers. Keeping up with the love in the air, new HikeMoji DPs are also added for users to express their Valentine’s state of mind. 

    Hike’s vision is to build a new social future with joyful products that are built around the consumers & not the other way around. Creating radically unique products at the intersection of Art, AI, Product, Design & Engineering, Hike is all set to take the user experience to the next level in 2020. Hike recently teased its upcoming social product, HikeLand aiming to transform shared online experiences.