ITV

Tag: Valentine’s Day

  • Whiskers: Scent-sational grooming for the Gen Z crowd this Valentines Day!

    Whiskers: Scent-sational grooming for the Gen Z crowd this Valentines Day!

    Mumbai: For Gen Z, grooming is not just about looking good; it’s about making a statement, expressing individuality, and embracing authenticity. Whiskers understands this sentiment perfectly, which is why their products go beyond traditional grooming to offer a scent-sational journey.

    Whiskers India is a unisex grooming products brand, co-owned by Rannvijay Singha. Whiskers India offers a huge range of beard care and unisex skin care, body care and tattoo care products along with fragrance ranges such as deodorants and perfumes.

    What sets the brand apart is its ability to capture the essence of youth culture in its products. Their scents are not just generic perfumes and colognes; they’re carefully crafted to reflect the spirit of Gen Z – vibrant, energetic, and unapologetically bold. Whether you’re going on a romantic date or hanging out with friends, Whiskers’ fragrances will make sure you stand out in the best way possible.

    Indiantelevison.com reached out to the brand’s CEO and co-founder Neeja Shah Goswami and Aakash Goswami as to how fragrance or lifestyle grooming brands incorporate elements of trends during this Valentines Day and also considering the preferences of the Gen Z audience.

    Edited excerpts

    Whiskers India CEO Neeja Shah Goswami

    For us, this February is special as we are all set to launch our six new fragrances on the market. A scent of love from us to our beloved community of consumers. To answer your question, love never gets out of trend, we just choose one day to express it, and that’s what brands should do, which is to express, innovate, and communicate.

    Whiskers India co-founder Aakash Goswami

    Lifestyle grooming brands can leverage Valentine’s Day 2024 trends by emphasizing self-love and inclusivity. Incorporating diverse representations of love and relationships in their marketing campaigns appeals to Gen Z’s socially conscious values.

  • Celebrate love with meaningful Valentine’s Day gifts

    Celebrate love with meaningful Valentine’s Day gifts

    Mumbai: Valentine’s Day is just around the corner, and whether you’re immersed in love or celebrating your own unique vibe, one thing is for sure—it’s the season for thoughtful gifts! No need to stress about the ‘how,’ because we’ve got you sorted.

    We’ve thoughtfully selected the perfect accessories for everyone on your list, including you! Whether you have a fondness for elegant timepieces, appreciate exquisite jewelry, or revel in bold statement pieces, get ready for the perfect Valentine’s Day indulgence. This year, it’s all about creating moments that make hearts skip a beat!

    Varun Dhawan expresses his joy in collaborating with Fossil, “Working with Fossil has been a delight. Their dedication to celebrating individuality and cherishing special moments deeply resonates with me. I’m particularly enthralled by their latest collection, which evokes a sense of timeless enchantment within its classic designs. These pieces offer a unique way to express affection for loved ones, making any occasion truly memorable.”

    Discover a new dimension of style with the Raquel Watch Ring (₹9995) where telling time becomes a fashionable statement. Embrace this beloved accessory, designed in a rectangular shape inspired by our coveted Raquel watch. Available in Gold-tone, Silver, and Rose-tone, it showcases a sunray watch face and a flexible band tailored to fit any finger seamlessly. Elevate your look and make a timeless impression with this exquisite piece.

    Introducing the Harlow Heart collection ( earrings: ₹4295, necklace: ₹4995)  – a perfect Valentine’s Day choice. Embrace the delicate gold-tone pieces with a modern flair. The intricately etched Harlow Hearts studs bring a subtle glow to any style, while the necklace is crafted for easy stacking and layering. Simplify the art of enhancing your loved one’s style with these sophisticated and versatile pieces, making Valentine’s Day truly special.

    This mini bag crafted from leather showcases a single chain crossbody strap and makes for an ideal companion for Valentine’s Day.

    The 32mm Scarlette features a lustrous magenta sunray dial, three-hand date movement, and a two-tone stainless steel bracelet—an elegant addition to your Valentine’s Day ensemble. The  Scarlette watch is more vibrant (and giftable) than ever.

    The Everett watch, measuring 42mm, showcases a sunray dial in a captivating gold hue, a three-hand date movement, and a bracelet made of gold-tone stainless steel.

    A perfect choice for Valentine’s Day, Carraway is meticulously crafted with every detail in mind. Featuring a two-layered dial, a gracefully contoured case that hugs your wrist, and a leather strap with a soft nubuck lining, this timepiece is not only timeless but also incredibly comfortable.

    This Valentine’s Day, move beyond the conventional roses and gift an experience that lasts a lifetime. With the Disney Fossil Collection, each piece is not just an accessory; it’s a heartfelt expression of love

    Available at select online and offline stores.

  • Eloelo App launches anti-Valentine’s digital campaign #KunwaraDiwas

    Eloelo App launches anti-Valentine’s digital campaign #KunwaraDiwas

    Mumbai: Eloelo, a homegrown live social-media app, launched an anti-Valentine’s campaign with Big Boss fame, Abhishek Malhan aka Fukra Insaan. The company filed a nation-wide petition on change.org to rename Valentine’s Day to #KunwaraDiwas.

    change.org

    Eloelo founder & CEO Saurabh Pandey said, “We saw a barrage of comments and clips online by the new age Indians expressing annoyance and distress with Valentine’s Day. Singles have been calling out for their own day and celebration amidst all the noise around Couples on Valentine’s Day. We at Eloelo decided to stand by all ‘Kunwaras’ this Valentine’s and to demand for their equal rights, we have started a petition on change.org to rename Valentine’s Day to #KunwaraDiwas.”

    Eloelo partnered with Abhishek Malhan to help voice the callout for renaming Valentine’s Day. Abhishek in his own inimitable style proclaimed his feelings to his fans and supporters on X(twitter). Eloelo is also promoting the campaign in various colleges of Delhi-University.

     

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Eloelo app (@eloelo_app)

     

    Commenting on the association with Eloelo, Abhishek Malhan said, “ I have always advocated for love and laughter and I strongly believe nobody should feel left out on Valentine’s Day! Being single isn’t a curse, it’s a comedy of errors, and we should celebrate this day for being single also. I’m really excited to partner Eloelo and launch the petition to rename Valentine’s Day to #Kunawara Diwas.”

    Eloelo is a homegrown live social media platform established in 2020, is defining a digital third place for the new age Indian. A live social entertainment app, Eloelo appeals directly to the need of young Indians to communicate with each other, express themselves, and fulfill their desire to participate in digital communities with like-minded people. Ranked in the Top 1 in India on the Google Play Store for Entertainment, it seamlessly integrates audio and video live chatrooms with interactive games and shows, fostering connections between over 40 million users and 400K creators.

    For Valentine’s Day last year, Eloelo had launched India’s first online reality show, Love House. The show was streamed live for 144 hours, passing the world record for a continuous live stream on a mobile phone. The show observed four million views on livestream across six days, with a peak concurrency of over 200k viewers. Love House also served as a distribution channel for Bollywood movie Shehzada’s promotion.

  • Lay’s stirs Valentine’s excitement with heart-shaped chips for consumers

    Lay’s stirs Valentine’s excitement with heart-shaped chips for consumers

    Mumbai: In the love-filled mood of February, hearts are at every glance! As people wander in their quest to find true love, they are looking everywhere for signs. So, what makes for a solid sign at this time? It’s heart-shaped potato chips. Yes, you read that right! In a world of whimsies, just in time for Valentine’s Day, snacking enthusiasts have stumbled upon a heartwarming surprise in their Lay’s snack packs- heart-shaped chips! People are overjoyed to find the perfect combination of cupid and crunch, spreading love in anticipation of something bigger stirring the pot. These unexpected shapes have sparked a wave of playful conversation amongst finders who are celebrating the early onset of Valentine’s Day spirit!

    The trend sparked fire as an Instagram profile by the name @oyehoyeindia shared a picture, discovering a rare heart-shaped chip in his pack of Lay’s, in an unexpected chance ahead of Valentine’s Day. This led to hilarious posts as Lay’s fans started turning this unexpected romantic twist into a viral sensation! Many creators like @swaad__e_dillii and @foodiejunglee,  took to Instagram to post about their own Lay’s-love-chip-find. Commenting on their posts with “I wish this came true”, “Love this heart”, “Voting for Lay’s to make this happen”, and more, viewers are excited to find their own heart-shaped chips and join in the fun!

    With more and more users flocking to Instagram to share their delightful discoveries, people are turning these heart-shaped chips of Lay’s into the ultimate stars of snack time! In a flurry of reactions, while some folks teasingly declared Lay’s as their Valentine proclaiming their newfound chip love, others are comically confused with this crazy catch. Engaging in light-hearted banter, these people are questioning if this was fated or if their favourite brand is secretly trying to play the matchmaker.

    With Lay’s infusing love in chips, fans are wondering if there is something more exciting looming on the horizon. Could these heart-shaped chips be snack-time showstoppers or are they hinting at a salty and crispy romance? One thing’s for sure, with love in the air even chips are giving Cupid a run for its money!

  • Tim Hortons x Biscoff to offer exclusive Valentine’s delights

    Tim Hortons x Biscoff to offer exclusive Valentine’s delights

    Mumbai: Tim Hortons India is set to elevate Valentine’s Day celebrations with an exciting collaboration, marking Biscoff’s first-ever co-branded venture in the Indian market. This partnership brings together the distinct flavour of Tim Hortons and the irresistible charm of Lotus Biscoff, offering a unique experience for coffee and dessert enthusiasts.

    The limited-time menu includes Biscoff  Hot Milk,  Biscoff  Cold Coffee, Biscoff  Tims Shake, Biscoff  Cheesecake, and the decadent Biscoff  Donut.

    The prices for our indulgent Biscoff-infused offerings:

    Biscoff Milk (Hot): Small (S) – 350, Medium (M) – 400, Large (L) – 450

    Lotus Biscoff Cold Coffee: Small (S) – 420, Medium (M) – 470, Large (L) – 520

    Lotus Biscoff Tim Shake: Small (S) – 420, Medium (M) – 470, Large (L) – 520

    Lotus Donut: 189

    Each item is meticulously crafted to encapsulate the caramel essence and opulent taste that defines the Biscoff brand. This sweet addition is our way of expressing gratitude to our valued customers during this special period.

    This limited-time affair starting from Rs 189 onwards runs from 5 to 20  February, offering a sweet escape into the world of love and flavor.

    Tim Hortons invites you to celebrate this special day with an extraordinary array of premium offerings for a sweet Valentine’s experience.

  • Heartbeats and Rollercoasters: #Dare2DropInLove this Valentine’s Day at Imagicaa

    Heartbeats and Rollercoasters: #Dare2DropInLove this Valentine’s Day at Imagicaa

    Mumbai: This Valentine’s Day, Imagicaa-themed destination is inviting lovebirds to embark on a thrilling and romantic adventure with an exciting #Dare2DropInLove offer. Priced at just Rs 3999 The specially curated couples package promises an unforgettable experience, blending the excitement of theme park rides with the warmth of a candle-lit Valentine’s special dinner.

    Experience the heart-pounding roller coasters enchanting shows to fun activities, there’s something for every couple to enjoy throughout the day. Delight in a romantic candle-lit Valentine’s Day buffet dinner with your special someone at Armada Upper Deck whilst enjoying the captivating – Grand Musical Fountain Show. Indulge in a specially curated menu that will tantalize your taste buds, accompanied by two glasses of wine or mocktails to toast to your love. Immerse yourself in the romantic Valentine’s Day celebration ambience with live guitar music and dance the night away with your loved one.

    Capture the magic of Valentine’s Day by clicking fun pictures with Imagicaa character mascots or against the multiple, aesthetically beautiful backdrops. Take home a complimentary hard copy of your chosen couple’s photo of the day; a tangible keepsake to cherish the beautiful moments spent together at Imagicaa. Part of the Valentine’s Day package is a merchandise gift voucher worth Rs 200, allowing you to take home a piece of magic i.e. the quirky merchandise from the park’s retail store.

    Imagicaa is setting the stage to provide the perfect setting for couples to celebrate love, laughter, and moments of togetherness. Make this Valentine’s Day truly special by choosing the Imagicaa Couples package for an unforgettable experience. Come immerse yourselves in the magic of love and create unforgettable memories at Imagicaa.

  • Domino’s launches ‘Love Loaded Menu’ for Valentine’s Day

    Domino’s launches ‘Love Loaded Menu’ for Valentine’s Day

    Mumbai: Domino’s Pizza is set to make this Valentine’s Day extra special with the launch of its limited edition ‘Love Loaded Menu’. Building on the success of its recent brand relaunch campaign, “It Happens only with Pizza,” Domino’s aims to enhance the occasion in a unique and memorable way by offering a unique heart-shaped menu to make the valentine’s day special for their loved ones.

    Products

    Price

    Loaded Margherita 

    Rs. 129

    Loaded Farmhouse 

    Rs. 279

    Loaded Peppy paneer 

    Rs. 279

    Loaded Veggie paradise

    Rs. 279

    Loaded Pepper BBQ Chicken 

    Rs. 269

    Loaded Chicken Dominator

    Rs. 379

    Loaded Chicken Pepperoni 

    Rs. 379

    Loaded Choco Lava Cake

    Rs. 119

    To build more occasion share, Domino’s is launching a unique offering for Valentine’s Day – Love Loaded Menu, which adds an extra layer of delight to the celebration. From the classic Margherita to the sumptuous Chicken Pepperoni, each pizza is crafted with a special “Double Cheese Crunch” crust, ensuring a burst of flavor with cheese between two heart-shaped thin crusts. Complementing the savory delights is the heart-shaped Choco Lava Cake, a delightful addition to make the Valentine’s celebration even more special. The new range is available from 1st Feb onwards for a limited time.

    Commenting on the occasion, Domino’s India EVP and chief marketing officer Sandeep Anand said, “Domino’s is thrilled to introduce the Love Loaded Menu, a limited edition heart-shaped menu crafted exclusively for Valentine’s Day. As a brand, we are relentlessly focused on staying relevant to our customers, and Valentine’s Day holds immense significance for them. At Domino’s, we take pride in making moments even more special for our customers, and our Love Loaded Menu is a testament to our dedication to delighting taste buds with both creativity and deliciousness to uplift every Valentine’s Day celebration!”

    Domino’s has long been cherished at the backdrop for bringing people together over delicious slices. In an interesting TVC for the launch, Domino’s puts forward its ethos of ‘It Happens Only with Pizza’ and further solidifying brand relevance in key moments. This creative approach, highlighting the multifaceted banter between a couple over a slice of pizza, serves as a perfect testament to this commitment of creating memorable moments.

  • Jos Alukkas unveils new Valentine’s Day film

    Jos Alukkas unveils new Valentine’s Day film

    Mumbai: Jos Alukkas has unveiled the new ad film in anticipation of Valentine’s Day. The film, available in Malayalam, Tamil, Telugu, and Kannada, revolves around the theme of deep love and relationships.

    The exclusive Valentines collection, starting at Rs 6500, is showcased in all Jos Alukkas showrooms. The large diamond collection is presented as part of the Diamond Fest. Customers can enjoy discounts up to 25 per cent on diamond jewellery and a seven per cent discount on platinum. Additionally special offers up to 50 per cent off on making charges of gold jewellery. Jos Alukkas also offers the opportunity to exchange old gold for diamond jewellery.

    “Jos Alukkas, known for consistently prioritizing relationships, is portraying the depth of love through the latest ad film. We are providing an opportunity to gift diamond jewellery in various designs to the loved ones.” stated chairman Jos Alukka.

     

  • Cadbury 5 Star has created a ‘Time-Travel Device’ to skip Valentine’s Day entirely!

    Cadbury 5 Star has created a ‘Time-Travel Device’ to skip Valentine’s Day entirely!

    Mumbai : Taking its philosophy a step further for Valentine’s Day this year, Cadbury 5Star is set to transform 14 February with a bold new campaign that will take the day of love out of the equation. Cadbury 5 Star has consistently supported individuals who feel disenchanted with Valentine’s Day and prefer to spend the occasion doing nothing. Building on the success of last year’s endeavor to help escape the mush, the brand along with its volunteers will introduce the ‘time travel vessel’, with a mission to Erase Valentine’s Day. On 14 February three brave volunteers will embark on a mission to fast forward the day from their timelines, with the entire world invited to witness the spectacle through an event which will be live streamed for all.

    Commenting on the campaign, Mondelez India VP- marketing Nitin Saini said, “Cadbury 5 Star is an embodiment of bold cheekiness and mischief, and the current campaign will meet a new level of whimsy by doing the impossible – Erase Valentine’s Day. Since last year escaping Valentine’s Day was just not enough for some, we wanted to break the mush meter altogether for the 5 Star fanatics, and fast forwarding the day seemed like the only way to accomplish the mission while also offering a rollercoaster ride of laughter and endless banter. We hope this first-of-a-kind voyage with 5 Star will be a successful one with the mission as a new ray of hope for singles who will hopefully join us as Mission Engineers to make this collective dream come true.”

    Cadbury 5Star has embarked on this mission in partnership with the legendary space scientist Nambi Narayanan, to introduce a unique ‘time travel vessel’, a ship named F.N.S. Cringe Vinash, that will be sent to cross the International Date Line between American Samoa and Samoa at exactly 11:59pm on 13 February 2024 thereby crossing the 24-hour threshold and setting foot into 15 February, 12:00am – the local time on the other side of the International Date Line thus, skipping 24 hours of Valentine’s day in a single minute! The volunteers who will embark on this momentous journey will symbolize the spirit of all those who wish to erase Valentine’s Day from their calendars this year. These volunteers, equipped with an abundance of Cadbury 5Star treats, will indulge in these delightful confections and Do Nothing as they journey through time.

    Ogilvy India chief creative officer Sukesh Nayak added, “5 Star has been surprising audiences every year with crazy digs at Valentine’s Day. But this time, when Karunasagar Sridharan proposed the idea of literally erasing the day using time travel, we instantly knew that this was going to be bigger than anything we’ve done, and a mammoth task to pull off. Fortunately, the Ogilvy Experiential Marketing Team lead by Krishnakant Mishra managed to move mountains and get a ship to the middle of the Pacific Ocean, and our Ogilvy teams have orchestrated everything from a detailed live stream event in the middle of nowhere to a mission control room, and to add to the craziness, they’ve even brought in a legend like Nambi Narayanan to explain the science behind the mission. Every ‘do nothing’ campaign on 5 Star has been loved by audiences and we are looking forward to the buzz our latest installment generates.”

    Wavemaker India chief client officer & office head Shekhar Banerjee mentioned, “When it comes to building an anti-culture narrative, we know that one-size-fits-all approach just won’t cut it. Disrupting popular norms and triggering conversations requires a unique and differentiated approach to media. For this mission, we teamed up with some cool influencers as our hosts, carefully chosen to help us achieve our goal. As a countdown to the time-machine launch we will see diverse media touchpoints building anticipation for the D-Day. So buckle up and brace for impact as Cringe Vinash is about to rewrite cultural narratives like never before. Stay tuned for an unforgettable experience.”

    Conceptualized by Ogilvy, the brand has released an ad film announcing the mission and asking viewers to sign up as ‘Mission Engineers’ by visiting the mission’s website – www.erasevalentinesday.com. According to the website, Mission Engineers will get to play a ‘key role in making history’ – they will get to virtually connect with the control room during the event on 14 February and will even get to contribute LIVE to certain decisions taken by the crew.

  • This Valentine’s Day, Cadbury Silk merges the magic of love and power of AI

    This Valentine’s Day, Cadbury Silk merges the magic of love and power of AI

    Mumbai: This Valentine’s Day, Cadbury Silk, India’s favourite premium chocolate from Mondelez India, plays cupid once again to highlight some unforgettable love stories around us. Elevating the celebration of love to new heights, the brand has introduced an innovative and interactive experience that allows couples to weave their significant moments of love into a heartwarming tale of love and affection, brought to life with cutting-edge generative AI technology.

    To add the cinematic magic to this campaign, Cadbury Silk has joined forces with acclaimed filmmaker Zoya Akhtar who brings in her expertise to help couples craft their cherished moments into beautiful memoirs. Being the curator of contemporary love stories, she will contextualise and breathe life into the special moments capturing the essence of love in its most authentic form. Consumers can simply scan the QR code on Cadbury Silk packs, leading them to an exclusive website where they will need to answer some interesting questions that will help in curating their unique love stories with personalized avatars, which will be featured in the animated movie.  The AI module will seamlessly weave these elements together to craft a visually stunning and emotionally resonant story.

    Speaking about this, Mondelez India VP – marketing Nitin Saini said, ” Cadbury Silk continues to reign as the ultimate curator of Valentine’s Day celebrations. We believe the priceless romantic moments are not always the expensive ones, therefore with this campaign, we wanted to celebrate the everyday magic of a deeper and meaningful love and create a platform for couples to express their unique stories in a truly personal and heartwarming way. The idea was to create an experience that couples could revel in by watching a movie on them, by them and gush over the cute moments that are a testament of their love. The collaboration with Zoya Akhtar adds an extra layer of creativity, ensuring this campaign will be an unforgettable celebration of the diverse and beautiful stories that make each love story unique. Combined with the power of technology, this collaboration will bring love stories to life that is bound to touch hearts.”

    Akhtar added, “I am excited to be part of Cadbury Silk’s Valentine’s Day campaign. Collaborating on this campaign will allow me access to a lot of unique love stories that varied couples share. I will also get to craft these moments into beautifully animated short films through the magic of AI.  It’s fun to be able to capture and share the essence of these special experiences in a new way. I look forward to adding my touch of creativity to make this Valentine’s Day unforgettable for everyone involved.”

    The brand has also launched a new ad film featuring Akhtar embodying the spirit of love that Cadbury Silk is known for.

    Ogilvy India CCOs Kainaz Karmakar & Harshad Rajadhyaksha added, “Where there’s love, there’s a story. And there can’t be a better gift than your story made into your own AI movie. When Akshay Seth came to us with the ‘Story of Us’ we instantly loved it, but the execution was a challenge. It involved a partnership between Cadbury Silk x Zoya Akhtar x AI x Disney+Hotstar x Millions of personal stories! Since this is the first time customized AI video generation at scale is being attempted, it took a lot for all the moving parts to come together but they finally have. The interface, with Zoya Akhtar as your guide nudges you to dig into your story and pull out the best nuggets. Then AI will turn that into a mini movie featuring Avatars of the two of you. The best stories will feature as an anthology on the streaming platform Disney+Hotstar”.

    Wavemaker India chief client officer & office head Shekhar Banerjee said, “Over the years, Cadbury Silk has leveraged technology to create unique and memorable experiences during Valentine’s Day. This year, we are taking it up a notch by transforming everyday moments of love into cinematic experiences, powered by AI and Zoya Akhtar. These AI-curated stories will be amplified through strategic media partnerships and personalized content collaborations with leading OTT and music platforms, as well as brand experience zones. Our ultimate goal is to make every couple’s Bollywood dream come true. As a result, we are excited to collaborate with top industry players to deliver unparalleled romantic experiences that will leave a lasting impression on our audience”.

    Ogilvy India’s Creative Tech Team, led by Rajneesh Bolia, is using a proprietary tool to convert simple text input from the consumer into lovable character animations featuring the consumer. Built in-house to deliver personalized videos of moments shared by consumers, the team has successfully automated this unique AI-driven solution that is probably the world’s first in terms of use-case for a brand, the scale and the way it is automated and implemented.

    Selected videos from the campaign will be featured on the streaming platform Disney+Hotstar, allowing consumers to share their love stories with a wider audience.