ITV

Tag: Valentine’s Day campaign

  • JioHotstar’s Valentine’s day marketing stunt wins hearts and engagement

    JioHotstar’s Valentine’s day marketing stunt wins hearts and engagement

    MUMBAI: The launch of JioHotstar, a powerhouse streaming platform combining Jiocinema and Disney+ Hotstar, was nothing short of a marketing masterstroke. The announcement, perfectly timed with Valentine’s day, didn’t just introduce a new player in the streaming industry—it made waves through an ingenious moment marketing strategy that captured consumer attention with humour and wit.

    In the lead-up to JioHotstar’s launch, Jiocinema and Disney+ Hotstar engaged in a flirtatious, light-hearted exchange on city billboards and digital platforms, dropping hints of an impending partnership. The playful banter saw JioCinema put up a cheeky proposal: “Looking for someone who digs cricket, reality shows, and live concerts. Know Anyone?” In response, Disney+ Hotstar flirted back with “Cricket is my love language, who wants to match this Valentine’s Day?”

    These teasers ignited curiosity and engagement, setting the perfect stage for JioHotstar’s grand reveal on 14 February.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by JioHotstar (@jiohotstar)

    As soon as JioHotstar made its much-anticipated debut, brands and creators jumped in to celebrate the new era of streaming entertainment.

    Leading the charge was Shaadi.com, India’s top matchmaking platform, which added its signature humour to the mix. The brand placed congratulatory billboards next to JioHotstar’s launch ads with the witty message: “Badhai ho JioHotstar! Aisi jodi toh hum sab deserve karte hain. Get on Shaadi.com.”

    Even Shaadi.com’s founder & CEO Anupam Mittal couldn’t resist joining the fun. Taking to LinkedIn, he quipped, “The crossover you didn’t see coming,” highlighting how playful banters are the future of marketing.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Shaadi.com (@shaadi.com)

    The campaign quickly gained momentum, striking a chord with audiences who appreciated the humour, timing, and creative storytelling. The buzz around JioHotstar’s launch became more than just an industry announcement—it turned into a pop culture moment, making waves across both entertainment and matchmaking circles.

    Beyond the marketing genius, JioHotstar is poised to redefine streaming in India with an extensive content library featuring over 300,000 hours of movies, shows, and exclusive content. The platform also boasts a robust lineup of live sports coverage, making it a go-to destination for India’s 1.4 billion entertainment-hungry viewers.

     

  • Radio City presents ‘Pyaar Ki Dumm Season 2’ for Valentine’s Day

    Radio City presents ‘Pyaar Ki Dumm Season 2’ for Valentine’s Day

    Mumbai: Radio City, India’s leading radio network, announced the return of its much-awaited Valentine’s Day campaign, “Pyaar Ki Dumm Season 2.” Following the tremendous success of last year’s event, Radio City recreated the vibe of love and joy once again this time on 12 February 2024, at ‘Ohh my Dog Café,’ located in Lokhandwala.

    Building upon the heartwarming experiences of the previous edition, “Pyaar Ki Dumm Season 2” proved to be an unforgettable celebration of love and companionship. This year’s event showcased a variety of thrilling activities, from engaging interactions with furry companions to the captivating charm of Radio City’s RJs their very own internal influencers and celebrities who effortlessly entertained the audience. Their charismatic presence truly delighted the listeners, making the experience all the more memorable.

    The event kickstarted ensuring that attendees had a paw + awesome = pawesome time! A total of 10 lucky winners received the opportunity to bring their beloved pets to the Ohh My Dog café and participate in the celebration. Gift hampers were distributed to the winners, adding to the excitement of the event. Furthermore, building on the charm of the most loved day, well-known celebrity couple, Sanjay Gagnani and Poonam Preet, came along with their pets, Flirty & Disney, adding to the excitement!

    Radio City CEO Ashit Kukian expressed excitement for “Pyaar Ki Dumm Season 2.” He said, “On Valentine’s week, when love is in the air, Radio City aimed to celebrate love in all forms, establishing connection. The season 2 of “Pyaar Ki Dumm” underlines our station’s dedication to offering memorable experiences. Radio City consistently endeavours to enrich the listeners experience, whether through special events or innovative programming. With this exclusive new season, we remain devoted to creating meaningful moments, continuing our tradition of excellence in entertainment and engagement.

    Popular celebrity POWER couple, Sanjay Gagnani and Poonam Preet, showed up at the event along with adorable pets. Sharing their excitement regarding this heartwarming initiative by Radio City, commented, “It’s essential to provide our furry companions with the care and love they deserve, rather than adopting dogs impulsively for momentary entertainment. This Valentine’s Day, we urge everyone to consider the lifelong commitment involved in having a pet. Furthermore, we want to commend Radio City for their initiative, ‘Pyaar Ki Dumm Season 2.’ It’s soul – stirring to see a platform that believes in building connections and spreading love within the community. We wholeheartedly encourage and wish Radio City to continue with more seasons of this event, as it not only entertains but also educates and inspires people to cherish their pets and celebrate the bonds of love in all its forms.”

    “Pyaar Ki Dumm Season 2” reflects Radio City’s commitment to developing connections and spreading love and the event’s key objective was to celebrate the spirit of Valentine’s Day in a meaningful and joyous manner. This event was a huge hit to commemorate the saying, “Love is a four-legged word,” reminding us that love knows no bounds, whether shared with a pet or cherished alone!

  • WazirX unveils exclusive Valentine’s Day campaign

    WazirX unveils exclusive Valentine’s Day campaign

    Mumbai: WazirX, India’s premier cryptocurrency exchange, is excited to launch a special Valentine’s Day campaign, bringing a unique blend of love and joy of holding crypto to its users. The highlight of this campaign is the introduction of Bitcoin to the WazirX Gift Cards, a revolutionary way to share the gift of Bitcoin with your nearest and dearest.

    WazirX Gift Cards redefine the art of gifting by enabling users to send WRX and BTC crypto gifts directly to their partner, family, friends, or colleagues effortlessly. Available for free to all WazirX users, this feature makes crypto gifting more accessible than ever.

    To make this Valentine’s Day even more special, WazirX is offering an exclusive limited-time offer. From 12 to 14 February, users participating in the Bitcoin Gift Cards campaign can enjoy an enticing 50 per cent cashback, with a maximum reward of up to Rs 250 worth of WRX from a prize pool totaling Rs 1 lakh worth of WRX.

    “Valentine’s Day is about expressing love, and with Bitcoin Gift Cards, users can introduce their loved ones to Bitcoin or amplify their existing portfolio in a thoughtful and innovative way,” said WazirX VP Rajagopal Menon. “We invite users to make this Valentine’s Day unforgettable by letting them be the partner in spreading love and joy through this limited-time opportunity.”

  • Lionsgate Play launches Valentine’s Day campaign, #DateAMovie

    Lionsgate Play launches Valentine’s Day campaign, #DateAMovie

    MUMBAI: This Valentine’s month everyone will have a larger than life date who will woo them with cinematic magic. Riding on Valentine’s fever, Lionsgate Play has launched a quirky tongue-in-cheek campaign #DateAMovie to take a humorous dip on the season of love.Conceptualised by creative agency, Havas Creative, #DateAMovie is a quirkycampaignthat will witnessfun innuendos, “Turning on a movie is easy”, “You can always switch movies in between” etc across varied media platforms in Mumbai and Delhi.

    The holistic campaign will encompass engagement across digital, outdoor and radio. The activation will entail outdoor hoardings, human standees at key locations and influencer and media outreach. The highlight of the campaign is the interesting consumer contest that encourages people to #DateAMovie and share their reasons for the same. The contest will be amplified across social pages (Instagram, Facebook and Twitter) of Lionsgate Play India. Best entries will be gratified with exciting prizes. Through this campaign, Lionsgate encourages viewers to date a movie, fall in love with the characters, obsess over its tiniest details, get attracted to its unpredictable plot and remain infatuated with its storyline. 

    Commenting on the launch, Mr. Rohit Jain, Managing Director Lionsgate South Asia said, “Our latest campaign, #DateAMovie, uses bold headlines to ignite conversations and showcases Lionsgate Play as the best partner one can have on Valentine’s Day. It is one of the most compelling campaign after our #WhereElse campaign and we are anticipating positive response from our audience.”

    Further he added, “Lionsgate Play has the most sought-after collection of films across genres. The Valentine’s Day line-up includes some of the best romantic movies like La La Land, Letters to Juliet etc. along with a marvellous collection of action, comedy, and thriller flicks that the audience can binge watch this season. With this campaign, we have a perfect set up for the most loved day in the calendar.”

    Adding to the launch of the campaign Bobby Pawar, Chairman & Chief Creative Officer at Havas Group said “Most valentine’s day campaigns talk about romantic love. For Lionsgate Play, we decided to explore our love for the movies in a manner that would resonate with today’s youth.”

    Cinephiles can watch critically and commercially acclaimed films like La La Land, Juno, How to be a Latin lover and many more exclusively available on partner platforms of Lionsgate Play – Airtel Xstream, Vodafone Play and Idea Movies & TV.