ITV

Tag: Valentine

  • Mondelez India spreads the Valentine’s feeling, yet again!

    Mondelez India spreads the Valentine’s feeling, yet again!

    MUMBAI: Mondelez India, the makers, and bakers of some of India’s iconic snacking brands, is all set to take over the season of love with special offerings from two of its most iconic brands Cadbury Dairy Milk Silk and OREO. Cadbury Dairy Milk Silk and Valentine's Day have been synonymous to each other for almost a decade capturing hearts with the "Say it with Silk" proposition. However, enhancing consumer experience one notch higher, the company will introduce some exciting offering under Oreo Cadbury Dipped and eCommerce, apart from the signature Cadbury Dairy Milk Silk ‘Heart Pop’ bar.

    This year, the brand followed an unconventional path and reinvented the expression of love with the “How far will you go for love” campaign. A concept was conceived to nudge consumers to try and go beyond the usual and make it special for their partner this Valentine’s Day.

    Commenting on the strategy for this Valentine’s Day,  Mondelez India director marketing chocolates Anil Viswanathan  said, “We have received great admiration with the pop your heart campaign over the couple of years and we are thrilled to take it into its third year. As leaders of the chocolate category in India, we attempt to identify new occasions and offer innovative ways for customers to convey their emotions with our products. These simple yet impactful ways help us to stay connected with our consumers. We hope our new heartwarming film and other exciting bundles on eCommerce will urge our consumers to go beyond their limits, for their loved ones, this Valentine’s Day.”

    Joining the love wagon, this year OREO is taking forward its playful ritual to celebrate the spirit of love with Oreo Cadbury Dipped in its refreshed Valentine-inspired avatar to strike a chord with the youth. This latest offering from the house of OREO will be a digital-only campaign that will laud the sweet chocolatey and playful crunchy moments in every love story, just like the personality of Oreo Cadbury Dipped.

    Speaking on the launch of the new packaging of Oreo Cadbury Dipped, Mondelez India associate director marketing biscuits Sudhanshu Nagpal said, “We launched Oreo Cadbury Dipped last year and it has been a phenomenal success story for us. The key reason it struck a chord with our audience is because consumers loved the fantastic combination of crunchy OREO and smooth chocolaty Cadbury. This year we are taking the narrative forward by celebrating this beautiful chocolaty crunchy love story in a fun playful way- through a packaging refresh and digital-first IMC. The key insight at the heart of this initiative is that a great love story is always an amalgamation of chocolatey romantic instances and crunchy playful moments. We strongly believe the product and insight will resonate with our consumers to share their ‘Crunchy, Chocolatey Love Story”

  • B4U Music celebrates love with Valentine’s Day special

    B4U Music celebrates love with Valentine’s Day special

    MUMBAI: February brings a sniff of Romance in the air. Valentine on 14 Feb is the day of love. Red Roses, Chocolates, Poems of Love are few of the many things used to express affections & love. However, in India Love is not complete without Bollywood Music which represents all expressions of love, and in a way is the epitome of expression for love.

    B4U Music resonates this feeling of love and brings a Valentine’s Day Special on this lovers Day. The channel will air different moods of love songs with Soft Romantics, Peppy love Dance numbers.

    Romance of the superstars, the new age love songs and many more. Loveology, Love Plugged in, be my Valentine are some of the shows that will be aired on this day. Tune in on 14 February 2018 from 7am till midnight with your loved one to enjoy this romantic musical day.

  • Valentine’s eve: TLC to premiere three exciting series

    Valentine’s eve: TLC to premiere three exciting series

    MUMBAI: This Valentine’s Day, TLC will be celebrating love, dating and relationships with a line-up of exciting shows and a marketing campaign targeted at millennial women. The line-up includes international hits customised for Indian viewers.

    The Valentine’s line-up will premiere on 13 February, and will air Monday to Friday from 9pm – 12 midnight.

    The Valentine’s Day special premieres will include ‘Undressed’, a new show that redefines dating and personal chemistry between two people; Love Ka Menu, which has men cooking to impress the woman they want to date and; Sister Wives, a reality show about a man, his four wives and the dynamics of their relationship. With a unique take on love in each show, TLC will celebrate the power of women making choices in relationships.

    Undressed turns the concept of dating on its head. Two strangers meet, undress each other and then get to know each other as they answer personal questions. Beyond the provocative headline, at its heart are funny, adorable and sometimes awkward connections that people form on the show.

    Love Ka Menu hands over the reins to women to find romance. In each episode, a lucky woman enjoys three very special meals cooked for her by three eager blind dates. After the dates, the woman decides who she will date.

    Sister Wives is a tale of a man who fell in love not once, twice but four times and married all four women. The equation between the four women and how they manage the affection of the same man, make this an exciting reality series.

  • Valentine’s eve: TLC to premiere three exciting series

    Valentine’s eve: TLC to premiere three exciting series

    MUMBAI: This Valentine’s Day, TLC will be celebrating love, dating and relationships with a line-up of exciting shows and a marketing campaign targeted at millennial women. The line-up includes international hits customised for Indian viewers.

    The Valentine’s line-up will premiere on 13 February, and will air Monday to Friday from 9pm – 12 midnight.

    The Valentine’s Day special premieres will include ‘Undressed’, a new show that redefines dating and personal chemistry between two people; Love Ka Menu, which has men cooking to impress the woman they want to date and; Sister Wives, a reality show about a man, his four wives and the dynamics of their relationship. With a unique take on love in each show, TLC will celebrate the power of women making choices in relationships.

    Undressed turns the concept of dating on its head. Two strangers meet, undress each other and then get to know each other as they answer personal questions. Beyond the provocative headline, at its heart are funny, adorable and sometimes awkward connections that people form on the show.

    Love Ka Menu hands over the reins to women to find romance. In each episode, a lucky woman enjoys three very special meals cooked for her by three eager blind dates. After the dates, the woman decides who she will date.

    Sister Wives is a tale of a man who fell in love not once, twice but four times and married all four women. The equation between the four women and how they manage the affection of the same man, make this an exciting reality series.

  • ‘Choose Your Twinkle’ on Valentine’s

    ‘Choose Your Twinkle’ on Valentine’s

    MUMBAI: BlueStone.com has launched a new campaign to further strengthen its position as the go to destination for modern contemporary jewellery. Reaching out to consumers through a new television commercial (TVC), the ad film showcases how beautiful jewellery connects emotionally, summing it up with the ‘Choose Your Twinkle’ catchphrase.

    The new commercial continues to build the brand narrative around how effortless browsing and range of beautiful designs make the BlueStone.com experience unique & delightful.

    The storyboard of the ad film reveals an indoor set-up that looks like a retreat for musings and relaxation. Two close friends in a tête-à-tête, one painting her nails and the other busy with her phone. The former is trying to convince her friend to go along on a double date, the latter however is unenthusiastic and engrossed in browsing on BlueStone.com. But suddenly, her no makes way for an easy yes as she zeroes in on the perfect pendant. Why should one loose an occasion to show off that perfect look, isn’t it!

    The film concludes showcasing an awesome range of pendants available on BlueStone.com, wrapping it up with the tagline ‘Choose Your Twinkle’.

    The new campaign is intended at promoting the brand ahead of Valentine’s Day, which is an important occasion for jewellery retailers at the beginning of the year. The company is undertaking an aggressive approach towards marketing, in order to build a strong brand recall and boost its customer base.

    BlueStone.com CMO Pushkar Jain said, “Our research has shown that increasingly women are buying jewellery on pure impulse, beyond traditionally defined occasions. BlueStone.com offers a wide range of precious jewellery, designed for day to day wear, precisely catering to such audience. This second TVC in the ‘Choose Your Twinkle’ campaign highlights our unique proposition of trendy styles and effortless browsing.”

    Contract Advertising national creative director Ashish Chakravarty said, “With Bluestone.com our stories are about women and their charming every day. They date, they fight, they make up and invent reasons to take the day on with a twinkle in their eyes.”

  • ‘Choose Your Twinkle’ on Valentine’s

    ‘Choose Your Twinkle’ on Valentine’s

    MUMBAI: BlueStone.com has launched a new campaign to further strengthen its position as the go to destination for modern contemporary jewellery. Reaching out to consumers through a new television commercial (TVC), the ad film showcases how beautiful jewellery connects emotionally, summing it up with the ‘Choose Your Twinkle’ catchphrase.

    The new commercial continues to build the brand narrative around how effortless browsing and range of beautiful designs make the BlueStone.com experience unique & delightful.

    The storyboard of the ad film reveals an indoor set-up that looks like a retreat for musings and relaxation. Two close friends in a tête-à-tête, one painting her nails and the other busy with her phone. The former is trying to convince her friend to go along on a double date, the latter however is unenthusiastic and engrossed in browsing on BlueStone.com. But suddenly, her no makes way for an easy yes as she zeroes in on the perfect pendant. Why should one loose an occasion to show off that perfect look, isn’t it!

    The film concludes showcasing an awesome range of pendants available on BlueStone.com, wrapping it up with the tagline ‘Choose Your Twinkle’.

    The new campaign is intended at promoting the brand ahead of Valentine’s Day, which is an important occasion for jewellery retailers at the beginning of the year. The company is undertaking an aggressive approach towards marketing, in order to build a strong brand recall and boost its customer base.

    BlueStone.com CMO Pushkar Jain said, “Our research has shown that increasingly women are buying jewellery on pure impulse, beyond traditionally defined occasions. BlueStone.com offers a wide range of precious jewellery, designed for day to day wear, precisely catering to such audience. This second TVC in the ‘Choose Your Twinkle’ campaign highlights our unique proposition of trendy styles and effortless browsing.”

    Contract Advertising national creative director Ashish Chakravarty said, “With Bluestone.com our stories are about women and their charming every day. They date, they fight, they make up and invent reasons to take the day on with a twinkle in their eyes.”

  • Café Coffee Day’s Beano campaign gets 1.2 million views

    Café Coffee Day’s Beano campaign gets 1.2 million views

    MUMBAI: Café Coffee Day’s latest social media activity is enjoying success like never before. For the very first time, the brand has come out with a video campaign in a five part series. The first part of the series, which was released last month, has received an overwhelming response of 1.2 million views to date.

    CCD’s first video campaign ‘Beano and the Bean’ is a lapse stop motion video painted with coffee itself. It revolves around a fun and endearing character called Beano, the caveman. The first part, a two minute video, introduces Beano and shows how he discovers the coffee bean in a fun and entertaining way. The objective behind the video was to create a deeper engagement with the audience with something that was fun and subtly revolves around coffee.

    CCD has seen success in many of its digital media activation like for World Hug Day and for the Football World Cup, which led to trending hashtags of #LetsHugOverCoffee and #CCDFootballquiz respectively, to name a few. 

    CCD realised that its previous social media activities around art and doodles always received high engagement and responses from followers. So the brand decided to go ahead with creativity led idea for its first video campaign. The brand roped in an artist who created hand drawn art using different densities of coffee decoction to narrate a story. Hence, the highlight of the video, which has not only excited the creative community, but the audience at large is firstly the use of hand created coffee art in a stop motion video and the other is the storytelling aspect. Moreover, the content is fun and the character is someone that everyone finds loveable.

    CCD has just released the second part of the Beano series, to celebrate Valentine’s Day. It is a 1.10 minute video that shows how Beano goes about meeting that someone special.

    With Beano, the idea was not to promote the brand or prove a point, but to create a property that the audience will embrace.

  • Café Coffee Day’s Beano campaign gets 1.2 million views

    Café Coffee Day’s Beano campaign gets 1.2 million views

    MUMBAI: Café Coffee Day’s latest social media activity is enjoying success like never before. For the very first time, the brand has come out with a video campaign in a five part series. The first part of the series, which was released last month, has received an overwhelming response of 1.2 million views to date.

    CCD’s first video campaign ‘Beano and the Bean’ is a lapse stop motion video painted with coffee itself. It revolves around a fun and endearing character called Beano, the caveman. The first part, a two minute video, introduces Beano and shows how he discovers the coffee bean in a fun and entertaining way. The objective behind the video was to create a deeper engagement with the audience with something that was fun and subtly revolves around coffee.

    CCD has seen success in many of its digital media activation like for World Hug Day and for the Football World Cup, which led to trending hashtags of #LetsHugOverCoffee and #CCDFootballquiz respectively, to name a few. 

    CCD realised that its previous social media activities around art and doodles always received high engagement and responses from followers. So the brand decided to go ahead with creativity led idea for its first video campaign. The brand roped in an artist who created hand drawn art using different densities of coffee decoction to narrate a story. Hence, the highlight of the video, which has not only excited the creative community, but the audience at large is firstly the use of hand created coffee art in a stop motion video and the other is the storytelling aspect. Moreover, the content is fun and the character is someone that everyone finds loveable.

    CCD has just released the second part of the Beano series, to celebrate Valentine’s Day. It is a 1.10 minute video that shows how Beano goes about meeting that someone special.

    With Beano, the idea was not to promote the brand or prove a point, but to create a property that the audience will embrace.