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MUMBAI: India’s oral care market just got a dose of media muscle. Initiative has been appointed the media agency on record for Sensodent, the flagship oral...
NEW DELHI: Brand safety has emerged as a serious concern for the advertising industry, especially in the past few months, with content on television and web...
MUMBAI: Initiative India, the media agency of IPG Mediabrands India has bagged the media duties of Bengaluru-based ed-tech startup Unacademy. The agency won the business following...
MUMBAI: RSH Global, which owns Joy Personal Care and X-Men, has announced the appointment of Initiative—from the house of IPG Mediabrands, as its media agency of...
MUMBAI: Initiative, which is a full-service media agency from IPG Mediabrands, has promoted Arun Sharma to the role of chief operating officer for Delhi business. Prior...
MUMBAI: Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, has announced a major elevation and restructuring. Initiative COO Vaishali Verma has been promoted...
MUMBAI: Following a multi-agency pitch, Lodestar UM has bagged the media duties of premium mattress brand Duroflex. The account will be serviced out of the agency’s...
