ITV

Tag: Vaishali Sharma

  • SET launches Pepsi IPL’s ‘Come On, Bulaava Aaya Hai’ campaign

    SET launches Pepsi IPL’s ‘Come On, Bulaava Aaya Hai’ campaign

    MUMBAI: The IPL fever is set to grip the cricketing world once again beginning 16 April 2014 and this time around the first half it is set to kick-off in the UAE.

    The first phase of Indian Premier League (IPL) matches will be played in Abu Dhabi, Dubai and Sharjah.

    The official broadcasters of the IPL – Sony Max and Sony Six – have announced their big ticket marketing campaign for the Pepsi IPL 2014 coined ‘Come On, BulaavaAayaHai’.

    The broadcaster claims that the campaign is inspired from the fact that Pepsi IPL is the biggest cricketing extravaganza in the world. The word ‘Bulaava’ connotes the ‘calling’ with the main premise that the year’s most awaited and anticipated cricketing event has finally arrived and there is no way anyone would want to miss it.

    Talking about the upcoming season of the Pepsi IPL 2014, Sony Max EVP and business head Neeraj Vyas said in a statement: “In India, nothing supersedes the passion for cricket and during the IPL, that passion rises to an all-time crescendo. That is where we draw our latest campaign ‘Come On, BulaavaAayaHai’ emphasising that irrespective of anything that takes place in your life, the calling for the IPL will always reign supreme. This enthralling campaign coupled with world class talent on display is sure to entertain our viewers through this edition of IPL.”

    The campaign kicksoff with a series of four films set in diverse situations of different people’s life reaching a crescendo with three surprise films and culminating into a final Bulaava film. Be it a runaway bride drawn to the call of the IPL bugle, a son by the side of his ill mother or a priest struggling to free a woman possessed with a spirit, all films have the essence of the key nuance of IPL ‘Bulaava’, prompting people to literally drop everything to watch Pepsi IPL.

    Speaking about the campaign, Sony Max VP marketing and communications Vaishali Sharma added, “IPL entices people across age groups, gender and languages. This year’s campaign “Come On, BulaavaAayaHai’ is a unique thought that stems from the insight of how the passion of IPL overtakes every aspect of these different people’s lives highlighting their hunger for the tournament and eventually creating a huge national frenzy”.

    The marketing campaign jingle is one of the most awaited elements of this striking tournament. After the splendid response and adulation of last year’s jingle, Max has once again roped in the musical duo Vishal and Shekhar. Basing on the campaign theme, the duo has come up with yet another catchy song. The broadcasters feel the jingle is sure to be a mega hit and will set the nation grooving to the tunes.

    The entire campaign is the brainchild of the creative agency Havas Worldwide and has been directed and filmed by noted ad film director Rajesh Saathi of Keroscene Films.

    On the association with Max on the films Havas Worldwide ECD Vivek Rao stated: “The campaign idea of ‘Come on, BulaavaAayaHai’ is played on a simple truth – no other property provides more action, more entertainment or more opportunity whether you’re a viewer or a player. So no matter what calling you have, it’s the call of the IPL that’s more irresistible. After last year’s campaign, we needed something that would entertain as well as move the IPL brand forward. This seemed instinctively right.”

    Stretching across a four week period till the launch of the tournament, the Pepsi IPL 2014 campaign will have a complete 360 degree rollout across mass media. Starting with the campaign films on television, the communication will be seen by viewers across mediums like television, print, radio, digital, outdoor, onground, mobile, BTL and out of home. The campaign can also be viewed on www.SonyLIV.com, the online home of Sony Entertainment Network.

  • IPL7 campaign: Chalo bulaava aaya hai

    IPL7 campaign: Chalo bulaava aaya hai

    MUMBAI: Remember the movie Exorcism? The same will happen to the whole country when the “bhoot” of cricket will enter the minds and hearts of the countrymen and women and children!

     

    If we go by the latest campaign, the IPL-loving “bhoot” in all of us has to wake up.

     

    The seventh season of Indian Premiere League (IPL) which will be aired on Sony Max has begun its promotion.

     

    As part of the excitement, the channel has started engaging people through e-mailers, social media and radio wherein the buzz was created with ‘sabse bada bulaava aa raha hai’ campaign. 

     

    RJs “prepared” people for an impending major announcement to be made soon while SMSes informed people to stand-guard as a bulaava will soon come for them.

     

    Today, the channel revealed the two TVCs on youtube. “From tomorrow, the TVCs will go on air on all the channels of our network,” informs Sony Max marketing head Vaishali Sharma, who is happy with the response generated so far. “We have got responses through SMSes and on social media from people, cricket-lovers and it is overwhelming.”

     

    The campaign conceptualised by Havas Media Worldwide is based on the thought that one has to come when the IPL calls. Unlike last year, this year the campaign will feature aam aadmi and not a popular face in Farah Khan which was used in season six campaigns by the channel.

     

    Nonetheless, staying true to its filmy style, the two TVCs are melodramatic and showcase how in the country where cricket is like a religion, everything else is forgotten when one hears the so-familiar IPL tune.

     

    The concept was chosen after various meetings between the various stakeholders with the focal point being entertainment. “It is as if you cannot refuse a call from the god. In the same way, when IPL calls, you have to be there,” is how Sony MAX and Sony MIX executive vice president and business head Neeraj Vyas had explained the thought behind the campaign for IPL7 to indiantelevision.com in an interaction last month.

     

    The tournament which will commence on 16 April and end on 1 June has already made headlines. Till a couple of days back, nobody knew where the matches will be played? Since the tournament clashes with the general elections, it will be now played the in UAE, probably some matches in Bangladesh and the matches after counting of votes on May 16 in India.

  • Max launches ‘MAX Fully Deewana Contest’

    Max launches ‘MAX Fully Deewana Contest’

    MUMBAI: MAX, the premium Hindi movies and special events channelis all set to tickle the funny bone of its viewers with a unique Bollywood property called ‘MAX Fully Deewana contest’ hosted by the inimitable duo of Krushna Abhishek and KikuSharda.

    This unique contestwill showcasefamous Bollywood movies and their well-known dialogues in the most humorous way. The on air contest is scheduled to air during the 9pm movie from the 9th to the 22nd of February.In this Bollywood-based contestthe viewers will have to answer 3 simple questions which would enable themto win prizes. There will be 3 questions asked daily which viewers have to answer via a SMS. Four lucky winnerswill each win an L.E.D. television daily. The winners will be announced on the channel the following day. The hostsKrushna Abhishek and KikuSharda, will be asking these questions through a series of spoofs and gags to keep the viewer entertained.

    On his association with the contestKikuSharda, said “Even though it is my first appearance on MAX, I’ve always been glued to the channel because I am a big film buff. When the opportunity came to work on this show with Krushna, I was very pleased. He is a fine comic actor and I think he has impeccable comic timing. We always have a blast when we work together and this will be no exception.”

    When asked about his filmy side KrushnaAbhishek jumps in and says “I have always been a Bollywood fan and there is a filmy Deewanapan and Deewangi in me right from childhood. I love to play different characters and the ‘MAX Fully DeewanaContest’ is a very good medium to showcase the same. Iwas really glad I would be doing this with Kiku. He is a phenomenal comic actor and I think we complement each other on our comic timing which I think is very important.“

    Commenting on the initiative Vaishali Sharma, VP Marketing, Sony MAX says, “We are very happy to bring such an engaging and humorous contest for our audience.We always strive to innovatively entice the viewers who have been our utmost priority. Havingfabulous and witty actors likeKrushna and Kikuon board for this out of the box concept, I think the viewers will be thoroughly entertained.”

  • Sony Max goes ‘badtameez’

    Sony Max goes ‘badtameez’

    MUMBAI: When television premieres have become a norm, the channels have no option but to come up with interesting campaigns to not only grab attention of viewers but to also be a step ahead of the competitors.

     

    Sony Max which has premiered some of the blockbusters over the years and has garnered enough eyeballs with its strategic campaigns, this time has come up with a marketing campaign – Yahan Badtameezi nahi chalegi, badtameezi chalegi toh sirf MAX par – around the premiere of last year’s megahit Yeh Jawaani Hai deewani.

     

    The campaign has been conceptualised by JWT over a number of brainstorming sessions. The core aim of the campaign is to entice the audience and grab more eyeballs.

     

    The 360 degree campaign entails the use of various tools like television, print, radio, outdoor, digital, and cinema. Some of the innovative initiatives include Ranbir Kapoor lending his voice to advise movie-goers to switch off their mobile phones during a movie across cinemas, auto rickshaws across Mumbai and Delhi will have his poster point out from behind asking people not to do badtameezi around or bouncers at various pubs and lounges wearing t-shirts that would be using the catch phrase of Yahan Badtameezi nahi chalegi, Badtameezi chalegi sirf MAX par with the logos.

     

    “At Max, we always try to do things differently with each movie premier. With Yeh Jawaani Hai Dewaani also our marketing campaign attempts to break clutter,” says Sony Max VP marketing Vaishali Sharma.

     

    When quizzed why such a huge campaign has been planned for a movie that has already been premiered on Sony earlier in 2013, Vaishali says, “It is a fun movie and since it is premiering for the first time on the channel, the campaign has been planned. The aim is to go all out and get people to watch the film as we feel that it still has potential to catch not only youngsters but the family as a whole.”

     

    Similar eye catching hoardings will also be seen on bus stops shelters at prominent spots in Mumbai and Delhi with the stars of the film in their iconic poses. She adds, “Mumbai and Delhi are on the radar and a lot of ground activities will be done in the metros. The tier II and III cities will be tapped through television, print and digital.”

     

    Radio too will be used extensively wherein contests will be run throughout the week asking people to talk about their badtameezi. Apart from this, the channel has also partnered with Facebook, where viewers can take a quick test to figure out if they are a funny badtameez, romantic, flirty or full on badtameez and get that stamped across their profile pictures. The Twitterati can use the hashtag #nobadtameezi and their friends to board the badtameez rail gadi on twitter.

     

    The film will be aired on 19 January at 8 pm.

  • Media agencies go ‘deewana’ with Max

    Media agencies go ‘deewana’ with Max

    MUMBAI: Is busy schedules, hectic targets and meetings all you can picture while imagining a media agency? Well! At least for a change, you can shed that image as the agencies are gearing up for Sony Max’s No Talkies.

    The media agencies that are busy brushing up on their knowledge of movies and not brands for the dumb charades are now also discovering a bit of deewangi in one another.

    As reported earlier by indiantelevision.com, the game which is spread over three rounds will be held in Delhi, Bengaluru and Mumbai. The registrations for the competition began 3 September and continued for two weeks on the microsite http://notalkies.sonymax.tv/.

    The list of agencies who have already registered for the fun-zone are Madison, Group M, Maxus, Starcom, Lodestar, MPG, Zenith Optimedia and OMD.

    Excited, Platinum Media (Madison media) CEO Basab Dutta Chowdhry exults: “I think it’s a great initiative taken by Max. It sounds great and fun for agencies. Generally people are so busy and caught up with work and life; this is a new niche initiative where everybody can participate. There are very few initiatives like these- ‘Max-No Talkies’ which gives a chance to everyone to participate.”

    The agencies are all kicked about this competition, which is more of nostalgia for a lot of them.  To top it all, they see it as a good opportunity to meet and interact with new people. Vivaki Exchange CEO Mona Jain agreeing on this says: “No Talkies is a good and interesting initiative. It’s a first time initiative, unlike the regular parties. It also goes back to the DNA of the channel. The industry was very small earlier and people knew each other well, but the scenario is different now, the industry has expanded, so it will be a good opportunity to meet and interact with new people.”

    “It is not going to be a typical game of dumb charades,” says Sony Max VP marketing Vaishali Sharma. She further goes on to say that the channel is bringing loads of innovations to ensure engagement and an exciting evening for those who are participating.  The finale will have a Bollywood theme with different rounds, all with a twist. To amplify all the fun and frolic, the finale will be hosted by the witty and charismatic VJ, actor and presenter Gaurav Kapoor.

    Lintas Media Group vice-president Ramachandran Venkatasubramanian states: “The initiative is very interesting and this kind of activity has never been done before. No Talkies is supposed to be an interactive game and I am waiting for it. Normally bonding with people happens differently, with a game like dumb charades the bonding will happen uniquely. The game itself is very engaging and people interact with each other through it, also dumb charades is all about movies and it gets back to the genre of Max.”

    The city rounds of the activity will take place in Delhi on 18 September, followed by Bengaluru on 19 September and will close with Mumbai on 25 September. A total of five shortlisted teams – two from Delhi, one from Bengaluru and two from Mumbai will battle it out in the finale scheduled in Mumbai on 1 October at Blue Frog.
    So for agencies, it’s ready, steady, Po!

  • Max to host No Talkies for media agencies

    Max to host No Talkies for media agencies

    MUMBAI: The media agencies are busy brushing up on their knowledge of the names of movies. And why? Well, they are all gearing up for No Talkies, a dumb charades game organised by Sony Max. The movie channel which recently launched its Jahan Dekho Wahan Deewana TV campaign is now finding the deewana in media agencies, buyers and planners. Spread over three rounds, the game will be held in Delhi, Bengaluru and Mumbai.

    The channel currently is calling for registrations for the same. “No Talkies is a fun concept wherein registered teams from the media agencies will play dumb charades on Bollywood films using hand motifs to emote and communicate with each other,” says Sony Max VP marketing Vaishali Sharma.

    To register for this event, the channel has launched a microsite http://notalkies.sonymax.tv/ “Those interested can log on this site and fill up the registration form. A team comprising of three deewanas can participate. All the participating teams will be slotted into different groups and they will have to compete against each other over a few exciting rounds of the game,” informs Sharma.

    The city rounds of the activity will take place inDelhion18 September, followed by Bengaluru on 19 September and will close with Mumbai on 25 September. A total of five shortlisted teams – two from Delhi, one from Bengaluru and two from Mumbai will battle it out in the finale scheduled in Mumbai on 1 October at Blue Frog. “The finale will have a Bollywood theme with different rounds, all with a twist. To amplify all the fun and frolic, the finale will be hosted by the witty and charismatic VJ, actor and presenter Gaurav Kapoor,” informs Sharma.

    To create visibility and buzz amongst the media agencies, Max will be putting up a round of posters, tent cards, desktop pop ups and standees throughout the agencies. Also customised hoardings for a few key agencies will be placed right outside their offices. The channel also plans to host a special activity within the agencies to further boost the response for participation.

    “At Max, we recognise that the passion for Hindi movies percolates to almost everyone and No Talkies is an initiative specially designed to bring out this very deewangi. Aimed at all the media agencies across Mumbai, Delhi and Bengaluru, this activity has been conceptualised to draw in the movie buffs who have a little bit of movies madness embedded in their daily lives. This dumb charades is bound to be an epic battle of the movie lovers to prove their mettle as the ultimate Hindi Movie fan,” says Sharma.

    The registrations are open for two weeks which started on 3 September. “This is not going to be a typical game of dumb charades. We are bringing in loads of innovations to ensure engagement and an exciting evening for those participating,” she informs.

    Talking about this initiative president Rohit Guptasays, “We share a very special relationship with media agencies who have always supported us. No Talkies is an initiative to bring agencies together to feel the magic of movies as we do. It is a fabulous opportunity for the numerous media agencies to gather under one roof to enjoy, fraternise and discover a little of bit deewangi in one another.”

    First the launch of three new TV campaigns to promote deewangi and now this dumb charades game. Max is surely going maxi on strengthening its relationship with the industry.

  • Set Max goes big on marketing for Aashiqui 2

    Set Max goes big on marketing for Aashiqui 2

    MUMBAI: It is the world television premier of one of the biggest blockbusters and Set Max is doing it in style. Sony Entertainment Television network that had recently added a horde of movies to its library has been going gung-ho with its marketing for the world television premier of Aashiqui 2. The musical blockbuster premieres for the first time on the movie channel on 28 July.
    Aashiqui 2‘s lead actors have been roped in to promote the premiere on various platforms including a few channels and the digital space

    “We have retained the essence of the movie, which is romance and music, while marketing it to our audiences. Through the marketing initiatives undertaken, we are trying to recreate and refresh the blockbuster movie amongst the viewers,” informs Multi Screen Media head of marketing Vaishali Sharma.

    The marketing plan which spans over 15 days prior to the telecast and covers Mumbai and Delhi captures the mood of the movie, using different mediums. The lead actors of the movie Aditya Roy Kapoor and Shraddha Kapoor have been roped in to shoot promos for on-air contests, digital contests, YouTube promos, on-air-main-day date-time-and-coming-soon promos as well as three contest questions and winner announcement bytes that will play during the movie. The actors have also posed for Facebook love top stills.

    “The actors are personally inviting people to see the movie on Max and also to take part in the digital contests. We have also used them to motivate people to send their Aashiqui photos and moments,” adds Sharma. The best photo amongst the lot will feature on the channel on the movie‘s telecast date.

    The musical blockbuster raked in the moolah (Rs 78.3 crore) at the box office in the domestic market. The channel has built its marketing campaign around the hype and response the movie had received during its release. Set Max has created one promo each for broadcast channels, YouTube channel, Facebook and the on-air contest. Special promos of the movie were also shot and screened during the screening of Bhaag Milkha Bhaag and Ramaiya Vastavaiya in both multiplexes and single screen theatres across Mumbai.
    To engage its 1.2 mn fanbase on Facebook, the channel has launched an Aashiqui 2LoveMeter application

    “It is a youth centric movie. Though strategically we are reaching out to the larger audience base, we have innovatively also reached out to the youth through our innovative marketing strategy,” she adds.

    Set Max has also taken television slots in various youth centric music channels. “To attract the young audiences, we will also have a contest which will run during the movie, the winner of the contest will get a chance to go on a dinner date with the lead actors,” informs Sharma.

    On the OOH platform, executed by Storyboard Brandcom , the channel has built its marketing strategy on the theme ‘romance’. “We realised that the music of the film was a big hit. With this in mind, around ten bus shelters across Mumbai are planned to be converted to musical bus stands, playing Aashiqui 2 music to attract audiences. The activity will be done three to four days prior to the telecast date,” she says.

    For on-ground promotions, the team will hold activities like ‘Give a rose to person you love’ outside National College in Bandra, Mumbai. While the dry run of the activity was held on 22 July, the final activity will be organised a day before the telecast of the movie. “A big poster of the movie, all covered with roses will be set up outside the college. Youngsters will be asked to stand next to the poster and pluck a rose from the poster and give it to their loved ones. There will be few secret roses which will have dinner vouchers for those participating in the activity,” reveals Sharma.
    In an effort to promote the premiere, a 360 degree campaign is being carried out in Mumbai and Delhi

    The channel wants to re-create the buzz around the movie and with this in mind it will also have models posing as mannequins on Saturday at Bandstand, in Mumbai. “Models will hold placards about the movie and depict the signature pose of the lead pair from Aashiqui 2. This is being done a day prior to the telecast to attract more people to Set Max on Sunday,” she adds.

    The Facebook page of Set Max which has 1.2 million followers started daily love tip for its followers, through which fans will be advised on their love life. Also a special ‘Aashiqui 2Lovemeter’ has been created that calculates the love quotient between partners.

    The lead actors of Lootera– Ranveer Singh and Sonakshi Sinha were also roped in to promoteAashiqui 2. “The theme for the movies aired this month was Ishq wala July. And Lootera, a romantic movie was also released this month.”

    The channel has a host of advertisers lined up for the telecast of the movie. Line (Android, iOS App) is the presenting sponsor for the movie, while Oral B is the powered by sponsor. The associate sponsors are Aquaguard, Cucumber, Cadbury Dairy Milk Silk, Godrej No.1, Videocon, Red Chief Shoes and Relispray Nitron.

    Ask why after so many world television premiers aired earlier on the channel, Set Max is going gung-ho on the promotional activity: answers Sharma, “We saw a great potential in this film. It was a blockbuster and hence, gave us the opportunity to scale up marketing.”

    The movie will be aired twice on 28 July: first at 1 pm and then at 8 pm. The channel is looking at getting audiences in both the slots, even repeat audiences. The on-air contest will be aired in the 1pm slot, while the winners will be revealed in the 8pm slot.

    The channel has carved a new space for itself in movie marketing. It definitely has started a trend, but will this effort add on to the GRPs of the channel?The coming Sunday will reveal.

  • Times Television Network loses two VP-marketing personneL

    Times Television Network loses two VP-marketing personneL

    MUMBAI: Times Television Network has lost two of its VP-marketing personnel: Vaishali Sharma and Smeeta Neogi.

    Sharma, who was VP-marketing, cited personal reasons for quitting the company.

    ET Now and Zoom marketing head Neogi has resigned to join Mahindra Lifespaces as VP-marketing.

    Times Television Network has still not decided on their replacements.

    However, it is learnt that ET Now GM – marketing Siddharth Ray and Zoom GM – marketing Rahul Sethi will look after their respective marketing teams.

    Times Now’s marketing mandate will be looked after by Times Television Network MD and CEO Sunil Lulla.

    Sharma spent less than a year at Time Now, having joined in July 2011.

    Prior to joining Times Now, Sharma was with BBC Global News Division for five years. She resigned as head of Marcomm- South Asia. She had also worked with Walt Disney and JWT.

    Prior to Times Television Network, Neogi has also worked with Trent Limited, Ambience Publicis and Publicis India.

  • BBC World launches ad campaign for ‘World News Today’

    MUMBAI: With an aim to capture the Indian market, BBC World has launched a new advertising campaign in India for the new show World News Today which has started from 23 July.

    It has released four print ads, two TVCs, two radio spots and one internet ad for the Asia-centric news show hosted by Nik Gowing.

    BBC World marketing and communications head Vaishali Sharma elaborates, “As the show is focused for the Indian audience, the ad campaign is made to meet the needs of the Indian market. We are trying to reach out to the people by our ad campaign.”

    “With a common tagline for all the ads which reads ‘what affects the world, affects you’, the campaign stresses upon the fact how global changes affect our lives in India,” she adds.

    One of the print ads read ‘To know if we’re going to receive record rainfall this year, check the skies in Oman.’ The other ad states ‘To find out if petrol prices will rise. Keep an eye on America’s Middle East policy.’ To know if our foreign holidays will get cheaper one has to keep an eye at the US-China trade gap, explains one of the ads. The other ad asks to watch the show to discover how by walking into an Amercian mall, one can figure out job oppurtunities.

    Sharma says that the print ads will be placed in almost all the leading dailies of major cities like Mumbai, Delhi, Chennai, Bangalore, Kolkata, Ahmedabad, Chandigarh, Amritsar, Srinagar, Hyderabad. Meanwhile, the radio spots will be aired on Radio City and Radio One.

    BBC World will run the 30-second TVCs only on Discovery, Travel and Living, AXN, Pix, Zee Café and Zee Studio who share a similar audience profile.