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Tag: Vaishali Sharma

  • Sony Sab rolls out Tenali Rama-inspired mobile game

    Sony Sab rolls out Tenali Rama-inspired mobile game

    MUMBAI:  Do you have a brain that goes clackety-clack and resolves the most difficult of situations just like  that historical figure Tenali Rama? Fans and folks are about to find out.  

    Following the success of its popular show Tenali Rama, Sony Sab has introduced an engaging mobile game inspired by the witty and resourceful protagonist. The game, available on iOS and Android, invites players to assist Tenali Rama on a mission to protect Vijayanagar after his banishment.

    The single-player, tile-matching puzzle game features a progressive storyline with dynamic map levels, rewarding players for solving clever puzzles and overcoming obstacles.

    Sony Sab marketing head Vaishali Sharma said, “The Tenali Rama game is a fresh extension of the show, offering fans an immersive way to engage with the character’s wit and wisdom. It reflects our commitment to delivering meaningful and interactive experiences.”

    Artoon Games  CEO Sani Trivedi added, “It was a pleasure collaborating with Sony Sab Tenali Rama is a beloved figure known for his creativity and intelligence, and this game captures his journey in a thrilling format.”
    The game is now available for download on mobile app stores

  • Sony Sab launches new brand campaign for switch in content and strategy

    Sony Sab launches new brand campaign for switch in content and strategy

    Mumbai: Sony Sab is at a key stage of its evolution as it transitions from being a comedy channel where there was lightheartedness, frivolity, and fun to becoming a channel that offers tales that resonate with people’s everyday lives while appealing to the entire family.

    Its content is synonymous with diverse storytelling, capturing the commitment to bringing real emotions and slice-of-life stories. Sony Sab has launched a new brand campaign to mark a new chapter in its journey as a channel and brand, cementing this positioning.

    By adhering to the philosophy “Jo roz choti khushiya dete hai, wohi rishtey toh bade hote hai,” the channel hopes to deepen its emotional connection with its audience.

    Sony Sab, PAL, and Sony MAX movie cluster business head Neeraj Vyas said, “Sony Sab is entering a new phase as the brand is undergoing a metamorphosis with its content and brand strategy. We are looking for stories and insights from the daily lives of people. As creators, we are constantly looking for new themes and new insights that reflect the trends and what people are going through, staying ahead of consumers and their changing lives.”

    “The recently launched brand films will further help us cement our positioning as a brand that goes beyond just providing entertainment and helps us connect emotionally with our audiences on a much deeper level. As a channel, we are forward-looking, catering to the diverse needs of the family while at the same time bringing them together,” he further added.  

    Sony Sab is establishing itself as a progressive brand that addresses the actual issues that affect people, society, and the world, and its programming does it with respect and optimism. The channel promises to offer buoyancy and positivity while taking into account the dynamic changes viewers are going through.

    The channel aims to do this by encouraging people to appreciate life by spotlighting tiny yet unforgettable events. As it shifts gears, the channel is veering towards providing more progressive programming and will debut new series in the coming months to further cement the brand’s position as a living room brand. The channel continues to serve the needs of every member of the family.

    Sony Sab, PAL, and Sony MAX movie cluster marketing & communications head Vaishali Sharma said, “In today’s complex world, we understand the meaning of using the insights of what relationship means to our viewers, and we have mined a very powerful insight that helped us develop this campaign. The objective of the brand campaign is to strengthen our relationship with our consumers and express how the brand interweaves itself into their lives and emotions. The campaign is one such initiative in the journey of evolution for Sony Sab, and while content continues to make an impact, at a brand level, we will continue to engage with people keeping this ethos in mind.”

    This is in addition to continuing to entertain its audiences with blockbuster shows like Taarak Mehta Ka Ooltah Chashmah, Maddam Sir, Wagle Ki Duniya, Pushpa Impossible, Dharm Yoddha Garud, and the recently launched Alibaba Dastaan-e-Kabul.

    Sony Sab is about to enter a new phase, which will be introduced to viewers through three heartwarming brand films. The channel is launching a massive television campaign to promote the campaign, which will go live on 3 November. The marketing strategy also includes a significant digital component.

  • You cannot programme only for ratings: Sony SAB’s Neeraj Vyas

    You cannot programme only for ratings: Sony SAB’s Neeraj Vyas

    Mumbai: Hindi GEC Sony SAB is expanding its repertoire of shows by launching a new mythological drama show called “Dharm Yoddha Garud” on 14 March. Apart from being a magnum opus for the channel, the show is expected to be a trendsetter on Indian television with a unique storyline, compelling use of virtual production and technology, and a budget that could rival the production of a blockbuster film.  

    A first look of the show was unveiled on Monday during a press conference attended by Sony Pictures Networks India MD and CEO NP Singh, Sony SAB business head Neeraj Vyas, head of marketing for Sony SAB, PAL and Sony Max movie cluster head Vaishali Sharma, Sony SAB head of programming Prashant Bhatt and producer Illusion Reality Studioz founder Abhimanyu Singh.

    The visual effects and animation are created using world class technology and a world class team that leveraged eight technologies used extensively in high budget motion pictures and AAA video game titles. Some of the technologies used are MetaHuman Creator – a body capture technology that can create photorealistic digital humans, Unreal Engine – a real time 3D creation tool for photoreal visuals used for background and XSens – a 3D motion capture technology.

    “The game is no longer about channels. Access to video content is unprecedented and we are competing with every screen and not just what is there on channels,” said NP Singh, addressing the media.

    “We believe in putting out differentiated content because with so much content being available across so many screens, henceforth, whatever you put out has to be interesting for somebody to put in the time to watch it,” said Neeraj Vyas to IndianTelevision.com. “When we decided to do mythology, we wanted to move away from the comedy perception that people have of the brand obviously because of shows like ‘Taarak Mehta Ka Ooltah Chashmah.’ Every show that we’ve done in the last two years, whether it is ‘Wagle Ki Duniya,’ ‘Bhakharwadi,’ ‘Kaatelal & Sons’ or ‘Maddam/Sir’ each one of them is differentiated. It’s not like I’m doing five love stories.”

    Adding further, he said, “I was very clear that we don’t want to tell stories of Krishna, Hanuman or Ganesha which have been done to death. ‘Garud’ is a story that has never been told in films, digital and definitely not on TV.  Similar to ‘Bahubali’ it is a story that people will not know of. We wanted to tell an untold story, with compelling emotions and ensure that we had the technology to say it.

    Vyas recalled, “We started talking about ‘Garud’ in January 2021 and it has taken us more than a year to put it together. We knew it would take a lot of time to create because we were learning the technology and rendering the graphics takes time. ‘Bahubali’ took four years to make, we will be releasing 24-minute episodes every day. This is the most expensive show we’ve made and we’ve commissioned 230 episodes or one year’s worth of content.”

    “With this show, I’ve realised that Indian mythology is endless. This country can create ten ‘Game of Thrones’. I’m definitely sold on the fantasy genre. Today, you cannot programme only for ratings. There is a wider audience that craves a variety of content and you need to serve them as well. According to me, you can’t just survive with ‘saas bahu’ dramas. You have to keep evolving, keep trying and push the envelope,” he noted.

    Sony SAB has become the top second channel in the Hindi speaking market (Urban, 2+) as per Broadcast Audience Research Council (Barc) in the last eight months. “We’re largely seen as an urban channel and focused on the urban markets i.e, one million plus towns. But this show has the potential to attract a mass viewership,” remarked Vyas. “We do considerably fewer hours and content and don’t do any large format reality shows on Sony SAB. Not because we can’t do it but because, how much of singing and dancing reality shows can you do? We’d rather focus on what we do well rather than make another make another me too.”

    Speaking about the marketing for the show, Vaishali Sharma told IndianTelevision.com, “There are many dimensions to the show and the way we positioned it. It is a mythological drama from one perspective but it is also a show about family ties and exciting use of technology. For us the challenge was to take the story and make it appeal to A) the family and B) audiences in metro, tier 1, 2, 3 cities. We leveraged digital to build on the storytelling and technology and customized a lot of messaging across age groups. We travelled to tier 2, 3 cities where there would be appeal for mythology and used a lot of outdoor and ambient branding. We did not do a typical activation where you go and do engagement because it is still post pandemic and because marketing is evolving. We wanted to build an aura around the show and make people look at the big picture.”

    The channel has roped in Dollar and Rajnigandha as sponsors for the show.

  • Sony Sab goes socially conscious with Kaatelal & Sons

    Sony Sab goes socially conscious with Kaatelal & Sons

    MUMBAI: For its upcoming show Kaatelal & Sons, Sony Sab has released a new campaign Sapno Ka Koi Gender Nahi Hota (dreams have no gender) to underscore the premise of the story – that if you have a goal, you can achieve it irrespective of your gender and the diktats of society. Featuring the serial’s lead actresses, Megha Chakraborty and Jiya Shankar, it challenges gender stereotypes in a patriarchal world with the message Khol Dimaag Ka Shutter (Open up your mind). The music video is composed by the popular music producer Mayur Jumani, who also makes a cameo appearance. 

    The daily soap is inspired by the true story of two sisters – Susheela (Jia Shankar) and Garima (Megha Chakraborty) – who, during a rough patch, take on their father’s ancestral business of running a local men’s hair salon in Rohtak. However, daddy dearest Dharampal (Ashok Lokhande) feels that his business, named Kaatelal & Sons, can’t be passed on to his daughters. As per his beliefs, women are not supposed to pursue such a profession, but his daughters are determined to keep the shop and take it to new heights.

    Sony Sab marketing & communications head Vaishali Sharma said, “The story of Kaatelal & Sons is very hopeful and progressive. The show has a thought-provoking message that roles are not defined by gender. This concept is seeded in everything we are doing whether it is #ungender their dreams or any engagement that we are doing. That thinking resonated very powerfully with our viewers. With the Sapno Ka Koi Gender Nahi Hota campaign, we aim at challenging the deep-rooted stereotypes of gender roles in our society.”

    This is a 360 degree campaign that will outreach via digital, outdoor, print, a strategic promotional plan with Paytm and Big Bazaar. As the show progresses, the makers will also highlight the stories of people who have broken a gender stereotype. According to Sharma, the most important part of the campaign is to generate conversation around people. She also mentioned that the campaign has extensively been promoted across Sony Network channels. As far as outdoor activations are concerned, the channel will be looking at focused markets that work well for the organization. Sharma pointed out that there are two approaches which the channel will be following, first is visibility-driven media to generate awareness, and secondly, local media which will help drive the conversation forward.

    Coming to digital, Sharma has individual plans for each social media platform like Youtube, Facebook, and Instagram. To create engagement, the two protagonists of the show will create Instagram stories on a regular basis. The makers will also be putting videos regarding social experimentation. Facebook will be customised with a lot of memes. As part of the marketing campaign the channel will encourage audiences to share their stories on Instagram and Facebook. YouTube will primarily comprise short promotional videos.

    Elaborating on how the campaign will add value to the brand and the advertisers who want to be associated with Sony Sab and the show, Sharma said, “This kind of thought which is hopeful and positive is sure to resonate with the brand and the overall core value of the brand. Light-hearted content that gives hope and happiness is the core of the channel. Shows like Kaatelal & Sons will add back to the brand philosophy. From the advertisement perspective, I feel our environment is happy and progressive and anyone who is part of the environment is sure to benefit.”

    According to Sharma the plethora of distinct content on Sony Sab like Tenali Rama, Baalveer, Bhakarwadi, Taarak Mehta Ka Ooltah Chashmah, has helped them to become a channel with sunny, feel-good content which is loved by audiences across India.

    In the end, solid ideas and content don’t require too much money or promotion, quipped Sharma. “If the idea is good then the viewers become your brand advocates. With our new show and the video that we have released, we have observed that it is shared by our viewers only. The challenges of dynamic resources and money does not hold anyone back, we pride ourselves in constantly thinking about new ways of marketing and building the brand. In the last three years, brand Sony Sab moved and evolved in ways like never before.”

    Starring Megha Chakraborty, Jiya Shankar and Ashok Lokhande, Kaatelal & Sons will be telecast Monday to Friday at 7:30 pm only on Sony Sab, starting from 16 November 2020.

  • Sony Sab set to challenge gender stereotypes with its latest campaign – ‘Sapno ka koi gender nahi hota’

    Sony Sab set to challenge gender stereotypes with its latest campaign – ‘Sapno ka koi gender nahi hota’

    MUMBAI: Sony Sab has been successfully bringing to the fore unique values-driven, positive and progressive content that not only entertains but also inspire audiences. Taking this ideology forward, Sony Sab has unveiled a new campaign around the thought, ‘Sapno ka koi gender nahi hota’ for its upcoming show Kaatelal & Sons. The campaign also features a video that challenges deep rooted gender stereotypes with a message ‘Khol Dimaag Ka Shutter’. The music video, starring show’s protagonists Jiya Shankar and Megha Chakraborty, is set to a foot-tapping number composed by Mayur Jumani who also features in it. Mayur Jumani is a popular music producer who has composed, mixed and produced for a range of projects and is also the man behind several viral mashups. The catchy lyrics of “Khol Dimaag Ka Shutter” take a cheeky spin to question clichéd notions of gender biases in careers and job roles.

    Inspired by a real story, Kaatelal & Sons will narrate a heartening tale about ‘un-gendering’ your dreams. It brings forth the story of two sisters, Garima (Megha Chakraborty) and Susheela (Jia Shankar), who take on their father’s business of running a local men’s hair salon in Rohtak when adversity strikes. While their father, Dharampal, (Ashok Lokhande) believes that his ancestral shop, aptly named Kaatelal & Sons, cannot be passed on to his daughters since girls are not meant to pursue such a profession, the daughters are adamant on keeping the shop in the family and taking the business to new heights.

    The campaign will see a 360-degree integrated marketing outreach through print, digital, outdoor, a strategic promotional plan with Paytm and Big Bazaar. A strong digital plan is in place to promote the show and a focused influencer outreach to spotlight the innovative music video – Khol Dimaag Ka Shutter.

    Sony Sab marketing & communications head Vaishali Sharma said, "Kaatelal & Sons is a beautiful and true testament of Sony Sab’s forward-looking approach where we continue to offer shows that have hope and meaning. With Sapno Ka Koi Gender Nahi Hota campaign, we aim at challenging the deep-rooted stereotypes of gender roles in our society. We want to embody this promise not only through our on-air content but also through our marketing campaign that can be entertaining while raising some meaningful questions that can spearhead a change in people’s lives. Khol Dimaag Ka Shutter is a fun musical take on the concept of Kaatelal & Sons with a thought-provoking message. We are encouraging everyone to #ungender their dreams. "

    Tune in to Kaatelal & Sons and watch Jiya Shankar, Megha Chakraborty and Ashok Lokhande, among others, starting 16 November, Monday to Friday at 7:30 pm only on Sony Sab

  • Need to be nimble, proactive and innovative with our strategies: Sony MAX 2’s Vaishali Sharma

    Need to be nimble, proactive and innovative with our strategies: Sony MAX 2’s Vaishali Sharma

    MUMBAI: A few years ago, Sony Pictures Networks India decided that it was necessary to split its vast repertoire of movies. This led to the birth of Sony MAX 2 which shows movies from the 1950s to the year 2000 that are meaningful or nostalgia-evoking.

    Now, in an attempt to engage with digital viewers and Bollywood fans, the channel has built up a Timeless Digital Awards property with the theme of 'Legends Ke Yadgaar Kirdhar'.

    Sony SAB and MAX Cluster marketing head Vaishali Sharma says, “Four years ago we decided to do a very unique kind of awards in the digital space while everyone was doing on-ground events and that too for latest movies. So, we wanted to start something for movies over the decades. We did around two seasons. This year, we thought of celebrating the viewers’ favourite characters."

    There are four categories: male actor, female actor, comedian and villain. Every 10-12 days, one category is opened up for people to vote. There are around roughly ten legends or character in every category. Sharma says that last year it had around 4 lakh votes, and this year in 10 to 15 days, it has witnessed over 2 lakh votes. “We thought that we will surpass the number what we hit last year. The trend as of now looks exciting," she says.

    The awards take into account previous awards as well as the popularity of characters. “The entire focus is on the digital platform. We are using all social media platforms; we have created online promos and programmatic marketing. We are doing this for our online viewers and it’s an engagement activity," she adds.

    Coming to the channel’s own marketing strategy, Sharma says that it is defined by the business objective as well as the dynamics of the industry which continuously sees many changes in terms of its measurement structure, NTO, etc. “We have to be very nimble, proactive and innovative with our strategies.”

    Revealing her plans for 2020, Sharma informs, “I think this year would be a very exciting year for us both in terms of MAX 2 and MAX which have been leaders in their own genres of Hindi cinema. There are many challenges in the industry with the NTO and we never know what can happen in the future. So, we need to be prepared to be able to work around all the changes that are happening and ensure that we continue to be leaders in this category."

    Despite being just four-years-old, Sharma says that it has done extremely well. “It’s very close to the number four-five in the industry of 32 channels. None of our brands is for rural. That space is something that most television channels have not really started investing in. I think for advertisers and the industry to actually expand and grow opportunities in rural will take time, so the growth in that area will be slow and steady. As of now, we have Sony Wah which caters to small-town India also. We will continue to nurture that so that one day it can expand into smaller markets,” she signs off. 

  • Sony MAX competes with the GEC genre for advertisers: Vaishali Sharma

    Sony MAX competes with the GEC genre for advertisers: Vaishali Sharma

    MUMBAI: Indians are obsessed with their stars and connect on an emotional level to the stories playing out on screens. Catering to this population of cine-lovers is Sony MAX that has been feeding this madness for the last 20 years through its vast content library, offering the best Hindi movies. And now to mark the successful completion of these two decades, it has kick-started months of interesting campaigns with its ‘Yeh Hai Desh Ki Deewangi’ TVC.

    The campaign is an extension of its ‘Deewana Bana De’ positioning and features ‘Gullu Gulati’ as a mirror image of every movie lover in the country. Speaking about the celebratory campaign with Indiantelevision.com, Sony SAB, PAL and Sony MAX movie cluster head, marketing, and communications Vaishali Sharma shared that it is a celebration of the channel’s relation with its viewers.

    She said, “It is pretty tough to create a campaign for the brand that is already very successful and also has a strong positioning, which it doesn’t want to change. So, we decided to let the campaign be a celebration of our success and the leadership position that we have been maintaining for the past 148 weeks. Also, it is a celebration of our relationship with our viewers and the passion for movies.”

    The campaign, which showcases the protagonist recreating iconic characters like Raj from Dilwale Dulhania Le Jayenge, Vijay from Don, Munna Bhai from Munna Bhai MBBS and Baahubali from Baahubali has been created by DDB Mudra group. Praising the agency for its cooperation and support, Sharma said that the agency not only knows the channel well but also loves what it does.

    Apart from the campaign, the channel will be running a number of online activities to mark the celebration. The campaign will be played on digital and on cross channel platforms along with theatres. The channel will also be doing some interactive activities with its followers online like the #Deewangi challenge and ‘your best deewana fan moment’, revealed Sharma.

    Elaborating on how the channel will continue to maintain its strong position in the market as it steps into the 21st year, Sharma said that it is very difficult to share what is going to happen in the next year as the industry is very dynamic.

    “Every day the industry is seeing some changes. Especially with the NTO, there has been a great transformation and one needs to adapt to it. Right now, the focus remains on bringing a premium experience to users both on and off-air,” Sharma noted.

    She added that the channel has grown tremendously well in the past few years and is planning to continue on the same path. “We are not just a movie channel but we compete with the GEC space. We offer the advertisers the same reach as other channels. I think we are a fantastic reach platform (for the brands).”

    On being asked how she is planning to maintain the growth in the NTO world, Sharma said that it is practical to move on with the new tariff order. “I think it is an opportunity for us to really market ourselves strongly to the consumers and I think we should continue doing that and create a strong demand (for our content),” she concluded.

  • Sony MAX kicks off celebrations for landmark 20 years of entertaining movie lovers

    Sony MAX kicks off celebrations for landmark 20 years of entertaining movie lovers

    MUMBAI: Sony MAX, India’s leading premiere Hindi movie channel from Sony Pictures Networks India (SPN), has created a benchmark by becoming the only channel across genres, to sustain a long-standing leadership stint for 148 weeks in a row. To mark this milestone and kick-start the celebration of 20 glorious years of entertaining movie lovers in India, Sony MAX has rolled out its latest TV campaign highlighting its brand essence ‘Deewana Bana De’. 

    The campaign – Yeh Hai Desh Ki Deewangi celebrates the spirit of millions of cinema fans whose passion and enthusiasm for movies make them special and larger than life. The TVC, which first aired at 20:20 on 20 July 2019, marks the launch of an elaborate marketing blitzkrieg across multiple touchpoints as a run-up to the special day in October 2019.

    The latest TVC, the first of many initiatives in a three-month integrated campaign, “Yeh Desh ki Deewangi” relives classic golden moments from some of the most memorable movies of the past two decades. India has grown up on a staple feed of filmy masala, culture curry and cinematic servings dished up by Sony MAX. Gullu Gulati, the central character of the campaign, is the personification of the deewanapan of Sony MAX. The film follows Gullu Gulati, charting a 20-year journey of ‘Deewangi’ as he lives his life unabashedly imitating iconic scenes from movies and his favorite stars like Raj Aryan from Mohabattein, Raj from Dilwale Dulhania Le Jayenge, Bahhubali and Sultan. 

    The TVCs are conceptualised by DDB Mudra Group and shot by Footloose Films. To promote the campaign, the channel is engaging in a massive television plan across news, kids and regional channels for three weeks. The marketing plan also consists of a huge digital leg.

    Sony SAB, PAL and Sony MAX movie cluster business head Neeraj Vyas said, “I am thrilled that Sony MAX which has been the undisputed leader, week on week for nearly three years, setting unparalleled standards in the industry, is celebrating its 20th anniversary this year. For two decades, our robust library of films, path-breaking concepts, trend-setting programming has made the channel a strong favorite. We take pride in our deep audience insights and our ability to keep abreast of the dynamic and evolving movie viewing patterns that have helped us stay ahead of the curve. On this truly momentous occasion, we reiterate our commitment to offering only best-in-class entertainment.”

    Sony SAB, PAL and Sony MAX movie cluster head, marketing and communications Vaishali Sharma commented, “As Sony MAX completes 20 years, we are extremely excited to present our viewers with the brand-new campaign that bring together our two memorable decades in ‘Yeh Hai Desh Ki Deewangi.’ Like Gullu Gulati, each one of us have grown up with the passion and madness for movies. He represents the heart of every Indian. With this milestone, we only promise to get better and bigger from here on while entertaining our audiences to their heart’s content.”

    DDB Mudra Group national creative director Rahul Mathew said, “Indians and Hindi cinema are inseparable and when it comes to movies, it’s Sony MAX. The clear brief given to us was to conceptualise a campaign for the channel which has been the epitome of Bollywood movies for past 2 decades now. To capture the essence of this stature we had to recreate the ‘Deewangi’ that represents the emotions of the entire nation. Hence, Gullu was born whose ‘Deewangi’ for movies and Sony MAX resonates with every movie lover in India.”

  • Sony Sab launches AIB-hosted activation ‘Finding Funny’

    Sony Sab launches AIB-hosted activation ‘Finding Funny’

    MUMBAI: Sony Sab is launching a new and unique program ‘Finding Funny’ which aims to spread happiness and to find hidden talent. Exclusively for media agencies, it will give the opportunity to media professionals to showcase their their talent to make people laugh. The format of the show is not limited to any particular talent allowing them to act, dance, sing, mimic or to do stand-up comedy.

    Finding Funny will be hosted and judged by the popular entertainers of AIB Tanmay Bhatt, Rohan Joshi, Ashish Shakya and Gursimran Khamba, who will also perform stand-up comedy acts at the regional rounds and the grand finale in Mumbai.

    SAB, PAL and Hindi movies head marketing Vaishali Sharma said “Finding Funny is an on-ground extension of Sony SAB’s brand promise of happiness. The aim is to reach out to our media partners and add an element of fun in their daily routines. We all have hidden capabilities, many yet unexplored. This activation, across cities will provide a platform to media professionals to not only present their talent but also be recognised and rewarded for it. Judged by the best in the business of being funny AIB this initiative can’t get any better.”

    Contestants across media agencies in Mumbai, Delhi and Bangalore will need to send in their videos via WhatsApp to Sony SAB on 08657430410 with their introduction and a presentation of their talent.  Those shortlisted will be invited to the regional finals in Mumbai (3 August), Delhi (10 August) and Bangalore (14 August). Winners of the regional rounds to win exciting prizes and the top three in each city will be competing in the grand finale to be held in Mumbai on 24 August.

    AIB will play a pivotal role in shortlisting talent across different rounds.

    The last date to register is 28 July. Ten contestants shortlisted from the regional rounds held in these three cities will compete in the grand finale where three winners will be declared with the coveted trophy of Finding Funny and win cash prizes.

  • Sab’s new comedy ‘Jijaji Chhat Per Hain’ to pull North Indian viewers

    Sab’s new comedy ‘Jijaji Chhat Per Hain’ to pull North Indian viewers

    MUMBAI: Sony SAB is all set to make you laugh once again but this time with its late prime time slot show – Jijaji Chhat Per Hain. Launched on 9 January, it will air Monday to Friday at 10 pm. The infinite linear comedy show is produced by Edit 2 Productions, led by producer Sanjay Kohli. 

    Set in Delhi’s Chandni Chowk, Jijaji Chhat Per Hain is an entertaining and adventurous story of Elaichi played by Hiba Nawab, a quintessential girl next door, the head of the household, Murari Bansal, played by Anup Upadhyay and their helpless tenant, Pancham, played by Nikhil Khurana. The story revolves around Elaichi’s mischiefs and eccentricities, Pancham’s attempts to escape from her tricks and Murari’s wish of getting his daughter to amend her notorious ways and settle down in life.

    In an exclusive chat with Indiantelevision.com, Sab TV SVP marketing Vaishali Sharma says, “The show promises many exciting twists and turns and will appeal across age groups as the characters and situations depicted are very strong, unique and captivating. Also, set in Delhi, it promises to pull many audiences from the north. So in addition to aggressively marketing it in Sab-strong markets, we have also used the opportunity to play special attention to a few north markets where we feel audiences will be interested in a show like this.”

    The channel is going all out to aggressively promote the show across multiple marketing mediums including TV, print and digital. On social media front too, there are several engagement contests asking fans and even some of the Sab artistes to share their ‘Chhat Ke Kisse’.

    On the show launch, Sab TV senior EVP & head Neeraj Vyas says, “Keeping up with our vision to provide entertaining comedies and to make India laugh, we begin 2018 with a hilarious new show, Jijaji Chhat Per Hain. This show highlights the various idiosyncrasies of our characters. The dynamic plots of the story and the playful camaraderie between the characters are sure to excite the viewers.” 

    Also Read:

    How Neeraj Vyas is bringing SAB back to the top of the charts

    Refreshed avatar of Sony Sab unveiled

    SAB TV aims to change female-male skew with HD launch