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Tag: Vaishali Gupta

  • mCaffeine partners with GoKwik to boost D2C revenue by 70 per cent

    mCaffeine partners with GoKwik to boost D2C revenue by 70 per cent

    Mumbai: Caffeinated skincare brand – mCaffeine has announced a strategic partnership with GoKwik, a leading eCommerce enabler, to further enhance its online presence and accelerate growth.

    mCaffeine has established itself as a leader in the skincare industry, boasting an annual revenue growth of over 300 per cent in recent years.

    This partnership with GoKwik aims to further support mCaffeine’s mission of increasing their market share by 10 per cent in key categories and revenue by 70 per cent this year by offering superior shopping experiences to its customers while expanding its D2C footprint across the roots of Bharat.

    mCaffeine will leverage GoKwik’s 100 million shopper network, the deepest in India to enhance the experience right at the start of the checkout journey all the way till the end. With unique features like one-tap OTP login, pre-filled addresses, extensive discounts, rewards, and loyalty partnerships, and an exhaustive payments suite, mCaffeine is expecting 25 per cent higher revenue, better shopper satisfaction and reduced cash burn by integrating GoKwik checkout into its platform.

    “We are thrilled to join hands with GoKwik as our trusted partners in the next leg of our growth journey,” said mCaffeine co-founder and chief growth officer Vaishali Gupta. “With GoKwik’s eCommerce acumen, we are set to redefine the shopper experience in the growing D2C landscape. With their solutions like KwikCheckout, we are already seeing a positive upward movement in our conversions, and overall revenue growth. We are positive this partnership will further help us in establishing a deeper, and lasting footprint across India, and compliment the next phase of our growth,” added Gupta.

    GoKwik’s tech and data-led solutions, including its category creator product, KwikCheckout, are designed to enable eCommerce brands to scale their growth by optimising the checkout process, thereby creating an ease of shopping experience and increasing the bottom line. GoKwik’s network data intelligence also ensures a reduction in return to origin (RTO) losses that occur when a COD order gets returned before delivery, increasing operational, logistics, and other costs for eCommerce brands.

    “mCaffeine represents the pinnacle of innovation in the Skincare industry, and we’re excited to support their ambitious growth targets,” commented GoKwik co-founder and CEO Chirag Taneja. “We will be committing fully to amplifying mCaffeine’s digital footprint, ensuring they not only meet but exceed shopper expectations. This partnership is another step in creating an ecosystem where eCommerce brands continue to disrupt, thrive and grow,” added Taneja.

    mCaffeine has increased revenue by 51.8 per cent in the last year, setting a key growth benchmark for eCommerce brands. They are also venturing into omnichannel space and targeting 24 key micro markets for offline expansion. GoKwik houses over 4000 eCommerce brands in its network including Lenskart, Neemans, Man Matters, Shoppers Stop, etc, ranging from fashion, beauty, health and nutrition, electronics and other key categories of the online shopping space.

  • Conran Design Group Mumbai partners with PEP Technologies to create Kriti Sanon’s first beauty label, Hyphen

    Conran Design Group Mumbai partners with PEP Technologies to create Kriti Sanon’s first beauty label, Hyphen

    Mumbai: Conran Design Group Mumbai worked collaboratively with PEP Technologies, the parent company of mCaffeine, and celebrity, co-founder, and chief customer officer, Kriti Sanon to launch everyday skincare label, Hyphen.

    Driven by PEP Technologies’ and Sanon’s collective vision to transform skincare, Conran Design Group Mumbai brought to life Hyphen’s vision of creating a differentiated logo that helped it create a distinctive visual identity.

    The world of skincare is daunting with jargons and polarized with either nature-led products that aren’t as effective or potent science-led brands that are intimidating. The vision behind the launch of Hyphen is to bridge this gap – and create a brand that unlocks simple yet effective solutions to achieve skincare goals using the power of nature and potency of science. Hyphen’s foremost mission is to provide performance-driven solutions that encapsulate the best of both worlds. With a mission to provide budget-friendly beauty solutions, Hyphen’s products range from Rs 449 to Rs 649.

    Speaking about the launch, Hyphen co-founder and chief growth officer Vaishali Gupta said, “Conran Design Group Mumbai shines with unique expertise and creative thinking. They blend design and strategy flawlessly, giving Hyphen’s brand logo a distinct edge.”

    Conran Design Group Mumbai managing partner Geet Nazir said, “At Conran Design Group, we’re constantly looking for challenges and opportunities to demonstrate our capability in designing simple and effective brand-led solutions to complex business problems, that make a meaningful difference to clients and their businesses. We leverage our proven global methodologies to craft insight-led, differentiated design solutions, and Hyphen is a perfect example of how we delivered a clutter-breaking and ownable brand grammar in the beauty industry.”

    “The creative process for Hyphen was a meaningful blend of Kriti’s vision, unique visual assets and a jargon-free information architecture,” said Conran Design Group Mumbai head of design Mayuri Nikumbh. “We aimed at creating a brand where the user would find confidence in its efficacy and pride in its ownership! The results were a simple, yet ownable brand identity that subtly cues its philosophy and a measured yet vibrant packaging system that lends approachability as well as aspiration,” she added.