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Tag: Vaibhav Pandit

  • Cottonking partners Adbhoot, marks premium shift with ‘Giza’

    Cottonking partners Adbhoot, marks premium shift with ‘Giza’

    MUMBAI: Threading luxury into everyday ambition, Cottonking has unveiled ‘Giza’, its premium formal wear line designed for men who wear success as effortlessly as cotton.

    In partnership with creative agency Adbhoot, the brand’s latest campaign, “Premium people, premium shirts,” marks Cottonking’s move into the high-end menswear segment. The film blends aspiration with authenticity, spotlighting those who lead by example professionals, entrepreneurs, and modern achievers whose wardrobes mirror their drive.

    Spun from the world’s finest Giza cotton, sourced from Egypt’s Nile delta, the collection promises an elevated experience in every stitch. Known for its extra-long staple fibres, Giza cotton brings a rare combination of softness, sheen and strength, offering shirts that breathe with ease and age with grace.

    “With Giza, we are elevating comfort into the premium space,” said Cottonking director Koushik Marathe. “Today’s professionals seek formals that feel refined and world-class. This collection reflects that evolution, crafted for those who see their clothing as part of their identity.”

    The campaign, conceptualised and produced by Adbhoot, unfolds through a cinematic narrative that marries ambition with sophistication. “Giza isn’t just a collection, it’s Cottonking’s signature in the premium menswear story,” added  Adbhoot founder and creative director Vaibhav Pandit. “The line ‘premium people, premium shirts’ encapsulates that spirit perfectly.”

    Backed by a 360 degree rollout across television, digital, print and outdoor media, the campaign ensures the Giza name finds its rightful place among India’s evolving style statements.

    With Giza following the success of holiday vibes and other standout launches, Cottonking continues to weave comfort, confidence and class into the fabric of modern Indian menswear.

     

  • Adbhoot pulls out all the stops, gives bus stand a bridal makeover in 3D

    Adbhoot pulls out all the stops, gives bus stand a bridal makeover in 3D

    MUMBAI: Ever waited at a bus stop and wished for something more exciting than just another late arrival? Well, brace yourselves, Mumbaikars! Adbhoot just turned your mundane commute into a sparkling bridal affair. Forget plain old advertising—this is literally putting jewels on a bus stand! Intrigued?

    In a creative blitz, Adbhoot, the brainchild behind JGP Jewellers’ branding, has unveiled an extravagant 3D bus stop installation right opposite Plaza Cinema, Dadar West. Launched in March 2025, this head-turning, first-of-its-kind display boldly promotes JGP Jewellers’ exclusive wedding jewellery range, the dazzling ‘Shrungar Collection’.

    Designed to stun passersby into pausing their frantic rush, the installation transforms an ordinary bus shelter into a glamorous jewellery showcase featuring oversized 3D replicas of intricate bridal pieces. And as if oversized shiny jewellery wasn’t enough to stop traffic, the display also illuminates beautifully in the evenings. Who needs streetlights when you have sparkling diamonds?

    Adbhoot founder & creative director Vaibhav Pandit said, “It’s all about being original, and we’re fortunate to have a client that embraces bold creative ideas. Our objective was to highlight the ‘Shrungar Collection’ in a distinctive and innovative manner, and our team has successfully achieved that. We extend our gratitude to the talented artists at Signpost who crafted the stunning 3D jewellery props, as well as our client for allowing us the creative freedom to bring this vision to life.”

    Echoing the excitement, JGP Jewellers creative director Sanika Pednekar added, “We wanted to capture and showcase the rich beauty of our traditional wedding jewellery, and Adbhoot’s concept brought that vision to life. By designing a bus stop display that mirrors our in-store jewellery showcases, complete with 3D replicas, they have created a visually striking invitation for brides-to-be to explore our wedding collection. The final result is breathtaking and perfectly timed for the wedding season.”

    JGP Jewellers’ ‘Shrungar Collection’ is available exclusively across their stores in Maharashtra and Goa. So, brides-to-be, why window-shop when you can bus-stop-shop?

  • ADbhoot unveils Nuvama Private’s “Wealth Wisdom” campaign

    ADbhoot unveils Nuvama Private’s “Wealth Wisdom” campaign

    Mumbai: ADbhoot has introduced the first-ever campaign for Nuvama Private, one of the Wealth management firms. This campaign, titled Wealth Wisdom, positions Nuvama Private as a forerunner in the realm of private banking and underlines Nuvama Private as the chosen partner serving the needs of Ultra High Net Worth Individuals.

    The campaign, Wealth Wisdom, unravels the intricate tapestry of the UHNI world, showcasing how Nuvama Private’s expertise aligns seamlessly with their ambitions. In the campaign, a diverse group of UHNIs and Nuvama Private employees driven by aspirations and values passionately convey their steadfast confidence in Nuvama Private’s capabilities.

    Nuvama Private president & head Alok Saigal said, “In an arena where the complexities of investments, transactions, and wealth management intertwine, trust stands like a sturdy pillar, upholding this vast landscape of financial possibilities. Our industry is not just about numbers, charts, and graphs; it is about the dreams of families, the success of businesses, the future we envision, and the legacy we strive to leave behind.  Nuvama Private has consistently stood as a testament to its unwavering commitment to client-centricity. Our brand campaign is not merely a collection of visuals, words, and ideas, but a vivid reflection of the very essence that defines us – our values. It’s about the experiences we curate and the meaningful relationships we build.”

    “Wealth Wisdom” offers a captivating narrative that touches on a diverse array of wealth management in UHNIs. The narrative touches on the thrill and caution in venturing into new business territories; the embrace of novel viewpoints over materialism; nurturing a simple idea into a thriving enterprise, global expansion, upholding cherished values, Family legacy etc.

    Nuvama Private head – marcom & client engagement Nikita Chokshi said, “Wealth Wisdom goes beyond being just a campaign; it extends an invitation to delve into the universe of UHNI intelligence, values, and aspirations, highlighting Nuvama Private’s pivotal role in shaping and safeguarding their financial journeys.”

    “Wealth Wisdom” unfolds its narrative canvas by featuring a diverse spectrum of UHNI individuals. It delves into the profound intelligence, discernment, and distinctive mindset of a new-age entrepreneur, successful tech startup, third-generation entrepreneur, seasoned businessman to reputed industrialist. It reflects the insights of Business owners, corporate treasuries to family offices.

    The campaign moves around Nuvama Private’s Innovative Financial Strategies, capability to leverage market opportunities, Nuvama Private’s Customized Alignment, Sustainability and Commitment, Trust and Reliability, Expertise and Transparency, knowledge, Legacy Creation, and Global Vision etc. and echoes Nuvama Private as The Chosen Partner for UHNIs

    ADbhoot founder & creative director Vaibhav Pandit who also directed the campaign said, “Connecting to the UHNI genre has always been a big challenge for the brands as well as agencies. It’s a very niche and difficult market to communicate. We successfully captured the insights of Nuvama Private and its target audience. We were very clear from the beginning that our communication was for the class not for the mass. By simple, insightful, and thoughtful storytelling we very subtly yet effectively incorporate Nuvama Private’s values with its clients’ values.”

    Nuvama Private’s Wealth Wisdom is a digital-only campaign currently distributed through different social media and digital media platforms.