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Tag: Vaibhav Odhekar

  • Ad platform POKKT appoints Wahab as VP

    MUMBAI: POKKT, India’s & SEA’s leading smartphone advertising platform for mobile games, has announced the appointment of Abdul Wahab as Vice President, Global Delivery Head. Abdul will be responsible for timely delivery of campaigns, optimizing cost, maintain KPIs towards the goals targeted, strengthening and exploring new partnerships with mobile game publishers. Abdul will report to POKKT’s COO & CO-founder, Vaibhav Odhekar.

    “Abdul has vast experience in digital advertising operations, delivery and optimization will help the company scale newer heights. He will surely help us reinforce our leadership team and will strengthen POKKT’s position in the mobile video advertising space,” said Vaibhav Odhekar, COO & CO-founder of POKKT.

    Abdul said, “My overall endeavour will be to establish POKKT as a global leader in mobile video ad space. Having worked in a start-up environment and with tech-based companies, I will also be looking at establishing strong relationships with our clients and partners, both existing and new.”

    Abdul brings 13+ years of relevant industry experience to his new role having previously served as Senior Director-Supply and Delivery at C1 Exchange. He was handling the entire business operations from onboarding supply and programmatic delivery, for the US and APMEA region. He has also worked in leadership roles with several top companies like Vizury, Vserv, Ibibo and Zenith Optimedia. He has a complete understanding of the online advertising marketplace and has been a significant contributor to both business and technical aspects of ad Serving. His key accomplishments include delivering scale and value to the stakeholders.

  • Pokkt launches Apple tvOS SDK

    Pokkt launches Apple tvOS SDK

    MUMBAI: Pokkt has announced the launch of its brand new SDK for Apple’s tvOS. With this, it plans to enable publishers in monetizing their Apple TV apps with premium video ads.

    Pokkt adds this new premium channel to its growing inventory bucket giving brand advertisers the ability to target quality audiences in India and South East Asia markets.

    “Brands can simply take advantage of the capacity and authority of big screen video combined with the advantages of digital. We know banners won’t work here. Video is the most logical form of advertising on the Apple TV platform, not just for it’s inherent impact but also the amount of brand lift, recall and storytelling capabilities,” said Pokkt co-founder and COO Vaibhav Odhekar.

    The tvOS SDK will be sold both direct and programmatically.

    “Developers in the highly lucrative OTT space can now bring new experiences to the big screen and control monetization goals within their tvOS apps.” added Pokkt co-founder and CTO Manish Tewari. He further added, “Our SDK will enable Developers to plan and condition how video ads play within their Apple TV app.” He confirmed with the launch, that Developers will be able to develop for the Apple TV just like they otherwise did for iOS, with minimal overhead effort.

    Pokkt’s tvOS SDK is now live and available for download on the their dashboard.

  • Pokkt launches Apple tvOS SDK

    Pokkt launches Apple tvOS SDK

    MUMBAI: Pokkt has announced the launch of its brand new SDK for Apple’s tvOS. With this, it plans to enable publishers in monetizing their Apple TV apps with premium video ads.

    Pokkt adds this new premium channel to its growing inventory bucket giving brand advertisers the ability to target quality audiences in India and South East Asia markets.

    “Brands can simply take advantage of the capacity and authority of big screen video combined with the advantages of digital. We know banners won’t work here. Video is the most logical form of advertising on the Apple TV platform, not just for it’s inherent impact but also the amount of brand lift, recall and storytelling capabilities,” said Pokkt co-founder and COO Vaibhav Odhekar.

    The tvOS SDK will be sold both direct and programmatically.

    “Developers in the highly lucrative OTT space can now bring new experiences to the big screen and control monetization goals within their tvOS apps.” added Pokkt co-founder and CTO Manish Tewari. He further added, “Our SDK will enable Developers to plan and condition how video ads play within their Apple TV app.” He confirmed with the launch, that Developers will be able to develop for the Apple TV just like they otherwise did for iOS, with minimal overhead effort.

    Pokkt’s tvOS SDK is now live and available for download on the their dashboard.

  • POKKT announces the launch of a first-of-its kind technology revolutionizing ad-viewing for brands and consumers

    POKKT announces the launch of a first-of-its kind technology revolutionizing ad-viewing for brands and consumers

    Mumbai: POKKT, Asia’s leading rewarded video ad network co-founded by Rohit Sharma, Manish Tewari and Vaibhav Odhekar, is creating and setting industry benchmarks again with the launch of their cutting edge technology that promises to transform the functioning of the ad-tech industry. With this in-house technology, a first of its kind in the region, brands will be able to pay only for viewable impressions through tracking sensors in real time that will observe if the user is watching the video or not, thereby negating misleading or fraud traffic numbers.

    Launched in 2012, POKKT enables over 500 global and local game publishers and developers to monetize their apps through branded video ads by integrating their Software Development Kits (SDKs) and has a reach of over 100 million unique users in the region.

    While ensuring 100% viewership of all in-app mobile video ad campaigns, POKKT’s new technology also aligns to the Media Rating Council’s* guidelines for measurement of in-app viewable impressions. It applies to all in-app video ads bought directly or via private programmatic deals.

    This technology aims to do away with the current ad-tech and mobile video advertising industry challenges related to ad blocking and fraud traffic. Ensuring 100% viewership is an important Key Performance Indicator (KPI) for POKKT to re-innovate mobile advertising by providing top notch ads and measurements that advertisers can understand.

    Speaking about their latest innovation, Manish Tewari, CTO & Co-Founder, POKKT said, “The ad tech and mobile industry had been facing a major roadblock in measuring effectiveness of their campaigns and its exact reach. To resolve this for all of our clients, we have developed this technology wherein the advertisers and we can measure whether the target is actually watching the video through tracking sensors which provides us with data such as if there is a change in the angle at which the video is being watched etc. If the sensors indicate that the person is not watching the video, we pause the ad, thereby reducing fraud traffic numbers.”

    POKKT’s new proprietary technology will give all campaigns and advertisers the most comprehensive viewership offering possible. Advertisers will only have to pay on viewable impressions that are calculated on a CPM-basis (Cost per thousand impressions) verified by an independent third party ad rating tools like Nielsen, Moat, Comscore.

  • POKKT announces the launch of a first-of-its kind technology revolutionizing ad-viewing for brands and consumers

    POKKT announces the launch of a first-of-its kind technology revolutionizing ad-viewing for brands and consumers

    Mumbai: POKKT, Asia’s leading rewarded video ad network co-founded by Rohit Sharma, Manish Tewari and Vaibhav Odhekar, is creating and setting industry benchmarks again with the launch of their cutting edge technology that promises to transform the functioning of the ad-tech industry. With this in-house technology, a first of its kind in the region, brands will be able to pay only for viewable impressions through tracking sensors in real time that will observe if the user is watching the video or not, thereby negating misleading or fraud traffic numbers.

    Launched in 2012, POKKT enables over 500 global and local game publishers and developers to monetize their apps through branded video ads by integrating their Software Development Kits (SDKs) and has a reach of over 100 million unique users in the region.

    While ensuring 100% viewership of all in-app mobile video ad campaigns, POKKT’s new technology also aligns to the Media Rating Council’s* guidelines for measurement of in-app viewable impressions. It applies to all in-app video ads bought directly or via private programmatic deals.

    This technology aims to do away with the current ad-tech and mobile video advertising industry challenges related to ad blocking and fraud traffic. Ensuring 100% viewership is an important Key Performance Indicator (KPI) for POKKT to re-innovate mobile advertising by providing top notch ads and measurements that advertisers can understand.

    Speaking about their latest innovation, Manish Tewari, CTO & Co-Founder, POKKT said, “The ad tech and mobile industry had been facing a major roadblock in measuring effectiveness of their campaigns and its exact reach. To resolve this for all of our clients, we have developed this technology wherein the advertisers and we can measure whether the target is actually watching the video through tracking sensors which provides us with data such as if there is a change in the angle at which the video is being watched etc. If the sensors indicate that the person is not watching the video, we pause the ad, thereby reducing fraud traffic numbers.”

    POKKT’s new proprietary technology will give all campaigns and advertisers the most comprehensive viewership offering possible. Advertisers will only have to pay on viewable impressions that are calculated on a CPM-basis (Cost per thousand impressions) verified by an independent third party ad rating tools like Nielsen, Moat, Comscore.