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Tag: Vaibhav Mehta

  • Content Lab overhauls for brand-centric creative solutions!

    Content Lab overhauls for brand-centric creative solutions!

    Mumbai: In response to the evolving needs of the digital landscape and to better serve our clients’ diverse requirements, The Content Lab announced a strategic restructuring initiative that brings different solutions under focussed silos; Stir (Digital & Creative Agency), Carbon (Production backbone for TVCs/DVCs) and H2O (essential, scalable and snackable content creation – think Reels, Shorts & YouTube always on). This transformation underscores our commitment to delivering creative content solutions.

    As part of this restructuring, the three verticals, Stir, Carbon and H2O will operate under a unified umbrella, The Content Lab, enabling seamless integration of services and enhanced efficiency. By leveraging the collective expertise of our multidisciplinary teams, we are poised to offer a comprehensive suite of solutions that spans from concept development to execution across various digital platforms.

    “At The Content Lab, we recognise the evolving nature of the digital landscape and this restructuring will allow for a more efficient content-first approach for brands” said Vaibhav Mehta, founder and CEO. “This restructuring initiative will create a greater focus for each vertical, stronger collaboration between teams and sharper results for brands”.

    The newly restructured entity will enable clients to access a wide array of services seamlessly, including creative strategy, scalable content creation, digital marketing, campaign conceptualisation, branding, ad-film production and more.

    “With our integrated approach, clients can expect a seamless experience from concept to execution, enabling them to achieve their marketing objectives with maximum impact,” added Supriya Sehgal, co-founder and COO.

    The restructuring also reflects our commitment to fostering a culture of creativity by encouraging greater cross-functional collaboration.

  • Akasa Air teams up with The Content Lab

    Akasa Air teams up with The Content Lab

    Mumbai: Digital marketing agency and production house, The Content Lab, proudly announces a strategic partnership with India’s fastest-growing airline, Akasa Air, celebrated for its unwavering dedication to service excellence. This collaboration aims to enrich Akasa Air’s brand presence and amplify its marketing endeavours on the digital front.

    The Content Lab will shoulder the pivotal responsibility of overseeing Akasa Air’s social media marketing, digital initiatives, and content creation mandates. The goal is to bolster the airline’s visibility, reach and engagement in the competitive aviation industry. The partnership will be instrumental in enhancing Akasa Air’s digital footprint, encompassing social media engagement and digital advertising, ensuring the airline maintains its leadership in the digital sphere.

    Akasa Air co-founder, CMO and chief experience officer Belson Coutinho remarked, “I am super excited to partner with The Content Lab as we strengthen our brand and enhance the digital footprint. As we leverage digital technology, our collaboration will help us deliver innovative, quality and engaging content thus positioning Akasa among the most loved brands globally. “

    “We are privileged to collaborate with Akasa Air, a brand synonymous with warm, reliable and efficient service. Our team is eager to harness our expertise to enhance Akasa’s marketing efforts and support their continued growth. We look forward to infusing fresh perspectives, creativity, and innovation into the brand, fostering an authentic connection with their consumers,” expressed The Content Lab CEO Vaibhav Mehta.

  • The Content Lab on boards Sunil Balachandran as chief business officer

    The Content Lab on boards Sunil Balachandran as chief business officer

    Mumbai:  Digital marketing agency and content studio, The Content Lab (TCL) has appointed Sunil Balachandran as chief business officer. Sunil, who was formerly COO at WiseApe, will leverage his experience of over a decade in the world of branding to reinforce the firm’s commitment to fostering inventive and effective marketing solutions for partner brands.

    Having mastered a diverse and valuable skill set through his association with some of India’s top digital agencies and publishers, Sunil will also helm the strategy at TCL to push robust growth and expansion across India and internationally. Among the sectors that Sunil has steered strategies for are brands in the automotive, tourism, FMCG, health and entertainment industries.

    On his new appointment Sunil Balachandran said, “The Content Lab has established itself as a dynamic force in the digital marketing and production landscape, and I am eager to contribute to its continued growth and success. Their commitment to excellence, innovation, and client-centricity aligns perfectly with my own values and aspirations. I look forward to collaborating with the talented team here and leveraging our collective expertise to drive impactful results for our clients,”

    Among the brands that TCL has worked with are Acko, Swiggy, Spotify, Titan, IDFC First Bank, Future Generalli, Amazon MiniTV, Disney, Van Heusen to name a few.

    The Content Lab founder and CEO Vaibhav Mehta said, “Sunil will help shape our future as a fully integrated agency and content studio. We look forward to tapping on his extensive experience and strategic acumen. Sunil’s leadership and vision will undoubtedly play a pivotal role in propelling The Content Lab to new heights in the dynamic world of digital marketing. We are excited to embark on this journey together, and warmly welcome him into the fold.”