ITV

Tag: Vaibhav Kathju

  • Inka rewrites the rulebook with witty insurance pitch

    Inka rewrites the rulebook with witty insurance pitch

    MUMBAI: Inbox meets Inka, and suddenly, insurance looks a lot less dull. Inka, the new-age insurance platform, has launched a cheeky campaign that turns a routine internal email into a public message with purpose. Designed as an email screenshot, the campaign pokes fun at the industry’s stiff image while boldly promising clarity, transparency and customer-first service.

    The playful ad reminds audiences that while “insurance is a serious business,” it doesn’t need to be confusing. With a free personalised insurance report and instant access via QR code, Inka makes the fine print feel more friendly than frightening.

    “At Inka, we believe insurance shouldn’t be intimidating. It should be clear, helpful and accessible,” said Inka Insurance founder Vaibhav Kathju “This campaign reflects our commitment to transparency and lifelong support for our customers.”

    By mixing wit with value, Inka is showing how financial services can be approachable without losing credibility. The brand’s digital-first approach and focus on long-term relationships are part of its bigger goal, to humanise insurance for a generation that expects both honesty and ease.

    In a world of jargon-heavy paperwork, Inka is betting on humour and heart, making insurance not just a safety net, but a conversation starter.

  • Inka Insurance rolls out ‘Before We Get Too Big to Do This’ campaign

    Inka Insurance rolls out ‘Before We Get Too Big to Do This’ campaign

    MUMBAI – In a bold move set to disrupt the insurance industry, Inka Insurance has launched a first-of-its-kind campaign giving customers direct, one-on-one guidance from its CEO. The initiative emphasises its exclusivity and time-sensitive nature, offering unprecedented access to the company’s top leadership before rapid growth makes such interactions impractical.

    While most insurers route customers through toll-free numbers, chatbots, or agents focused on meeting sales targets, Inka Insurance is redefining customer service by ensuring that policy queries are addressed by a true expert. The campaign reflects the company’s belief that insurance questions deserve personalised, knowledgeable answers, not scripted responses.

    “Your insurance is personal, and so should be your insurance advice,” said Inka Insurance founder Vaibhav Kathju. “I’ve personally helped MNC leaders and startup founders identify gaps in their policies, and I want to extend that same level of attention to every customer.”

    The initiative aims to simplify an often complex process by having the CEO personally assist customers in identifying missing elements in their policies, providing jargon-free explanations, and offering clear, unbiased advice without any sales pressure. Currently gaining rapid traction on Instagram and X (formerly Twitter), the campaign stands out as a rare opportunity for customers to engage directly with Inka’s top leadership, fostering trust, transparency, and confidence in their insurance decisions.