Tag: Vaani Kapoor

  • VIP Bags rolls out new campaign with actor Vaani Kapoor

    VIP Bags rolls out new campaign with actor Vaani Kapoor

    Mumbai: VIP Bags has rolled out a new campaign titled ‘pyaar wahi par soch nayi’ featuring Bollywood actor and brand ambassador Vaani Kapoor. The brand campaign highlights the all-new wedding collection of fashionable, cutting edge, swag worthy range of travel bags by VIP Bags, targeting today’s young travelers.

    “The campaign aims to highlight the typical Indian society stereotype with a progressive forward-thinking messaging. It tells the viewers that it’s time to hail the new traditions and break away from the old, push back regressive customs and let the brides be their own person,” said the brand in a statement.

    The ad spot of the campaign showcases emotions of a new bride while she is all set to embark on a new journey and tell women not to succumb to undue pressures after getting married. It features Kapoor as a new bride who epitomises the outlook of a young Indian woman towards marriage and highlights the unjustifiable pressures that new brides have to submit to.

    While promoting the fresh wedding collection for the 2022 season, VIP Bags also highlights social issues which are long prevalent in Indian society.

    “With the wedding season upon us, while touching upon the ceremonial aspects of the occasion, we at VIP Bags wanted to stand for something real and more meaningful with this campaign,” said VIP Industries Ltd vice-president of marketing Praful Gupta. “We roped in Vaani Kapoor for this campaign keeping in mind her ambitious & free-thinking youth appeal. We are confident this campaign will touch the hearts of millions.”

  • Mango signs Vaani Kapoor as first India brand ambassador

    Mango signs Vaani Kapoor as first India brand ambassador

    NEW DELHI: Spanish fashion brand Mango, along with its franchise partner Myntra, has roped in Vaani Kapoor as its first brand ambassador in India. The actor’s first campaign with the brand will be for its spring-summer collection.

    As part of this association, Myntra and Mango have launched their first campaign with the Befikre star across digital and social mediums, highlighting the new season collection centred around the theme- ‘Happy and I know it’.

    The 48-second film features a slice of life sequence where Kapoor is seen trying some cool summer dresses, relaxing, posing, playing and pampering herself with coffee and cake.

    Kapoor said, "I am excited to be associated with Mango as their first brand ambassador in the country. Fashion to me is a way of expressing yourself and exploring your individuality. I am happy to be a part of the brand's endeavour to strike a chord with customers from every pocket in the country."

    Myntra senior director Vishal Anand said, “Her (Kapoor’s) persona is a reflection of the attributes of the brand Mango, making her the perfect choice to connect with fashion forward consumers, across the country. We aim to strengthen our position in the evolving fashion space and attract new consumers.”

  • Befikre…..Where is the script?

    Befikre…..Where is the script?

    MUMBAI: Aditya Chopra directs a film once every few years. His latest, c, his fourth film as a director and in 21 years, comes eight years after his last essay at direction, Rab Ne Banadi Jodi. What looks obvious in this film is Aditya’s determination to stay with times and the now-generation. While attempting this, he seems to assume a lot about the now generation.

    The story has a Paris backdrop and the Indian love story gets the French treatment. The titles of the film are devoted to people kissing, from young to old and even kids locking lips as if wanting to make it to some sort of record book. After that, it pits a typical Delhi boy, Ranveer Singh, against an Indian girl, Vaani Kapoor, who claims to be French in that while her parents are Punjabi Indian, by virtue of her being born and brought up in France, she is French.

    Ranveer’s character is a standup comedian who has been invited to France by a friend to help salvage his pub. Ranveer is expected to draw the Desi crowd to the place with his antics. The whole of Paris seems to drink, sing and dance and, during his off time, Ranveer loves to visit these soirees and ogle at girls. He has heard about free flowing love in France and is keen to score and make the most of the free love.

    After rebuffed by a few, he meets Vaani who seems to be the girl about town, knows everybody around. She is a tourist guide, works at her father’s restaurant during her day off and believes in living it up. She is also off boys just having come out of a relationship. Ranveer, however, charms his way through and wins a date with her.

    The duo go around town and end up in the bed by the nightfall and, come tomorrow, Vaani decides to move in with Ranveer much to her parents’ dismay. Their understanding is tacit: No ‘love shuv,’ emotions or attachment; only companionship and sex. The film starts with the couple fighting and parting ways.

    What follows thereafter is the narration alternating between when they met and their time together and the present moment. There is no story to tell. But, as the script would have it, they both keep bumping into each other. They continue to have fun. The problem here is that, their idea of fun does not coincide with viewers’ idea of fun. The proceedings are loud for no reason till louder still songs popup.

    As if as an afterthought, the maker seems to realize that this is no fun and there is a need for some notion of a story. Hence, though they are officially separated while also doing things together, a third angle comes in. Vaani has dated a young banker, Armaan Ralhan, also of Indian origin. After a couple of dates with Armaan, Vaani decides to tie the knot and settle down. As if in a rebuff, Ranveer instantly finds a French girl, Julie Ordon, to marry her.

    Befikre has nothing in the name of a story or script. Events and songs happen at random. Direction is mainly about visuals, though mostly night shoot, the festive spirit is captured well as all of the Paris seems busy indulging. There is little of romance as in traditional way and all the fun on screen fails to reach the viewer. The editor has no scope here. Songs are good and peppy but placed without creating situations for them. Cinematography is very good. Choreography is excellent.

    Ranveer Singh has created a considerable fan following because of his couldn’t care less public image and here he does the same but goes overboard with diminishing effect. The one time the audience reacts to his antics is when exhibits his bare backside. Vaani Kapoor is not quite cut out to be a heroine, less so in a romantic film. With her lanky, odd figure the femininity falls short. Rest in the cast are incidental without scope.

    Befikre could have been a wholesome youth oriented musical fun film with a better script. Instead, it is a banal and loud tomfoolery. The film has garnered a fair opening at select multiplexes in metros which is not expected to carry on.

    Director-Producer: Aditya Chopra.

    Cast: Ranveer Kapoor, Vaani Kapoor.

  • Befikre…..Where is the script?

    Befikre…..Where is the script?

    MUMBAI: Aditya Chopra directs a film once every few years. His latest, c, his fourth film as a director and in 21 years, comes eight years after his last essay at direction, Rab Ne Banadi Jodi. What looks obvious in this film is Aditya’s determination to stay with times and the now-generation. While attempting this, he seems to assume a lot about the now generation.

    The story has a Paris backdrop and the Indian love story gets the French treatment. The titles of the film are devoted to people kissing, from young to old and even kids locking lips as if wanting to make it to some sort of record book. After that, it pits a typical Delhi boy, Ranveer Singh, against an Indian girl, Vaani Kapoor, who claims to be French in that while her parents are Punjabi Indian, by virtue of her being born and brought up in France, she is French.

    Ranveer’s character is a standup comedian who has been invited to France by a friend to help salvage his pub. Ranveer is expected to draw the Desi crowd to the place with his antics. The whole of Paris seems to drink, sing and dance and, during his off time, Ranveer loves to visit these soirees and ogle at girls. He has heard about free flowing love in France and is keen to score and make the most of the free love.

    After rebuffed by a few, he meets Vaani who seems to be the girl about town, knows everybody around. She is a tourist guide, works at her father’s restaurant during her day off and believes in living it up. She is also off boys just having come out of a relationship. Ranveer, however, charms his way through and wins a date with her.

    The duo go around town and end up in the bed by the nightfall and, come tomorrow, Vaani decides to move in with Ranveer much to her parents’ dismay. Their understanding is tacit: No ‘love shuv,’ emotions or attachment; only companionship and sex. The film starts with the couple fighting and parting ways.

    What follows thereafter is the narration alternating between when they met and their time together and the present moment. There is no story to tell. But, as the script would have it, they both keep bumping into each other. They continue to have fun. The problem here is that, their idea of fun does not coincide with viewers’ idea of fun. The proceedings are loud for no reason till louder still songs popup.

    As if as an afterthought, the maker seems to realize that this is no fun and there is a need for some notion of a story. Hence, though they are officially separated while also doing things together, a third angle comes in. Vaani has dated a young banker, Armaan Ralhan, also of Indian origin. After a couple of dates with Armaan, Vaani decides to tie the knot and settle down. As if in a rebuff, Ranveer instantly finds a French girl, Julie Ordon, to marry her.

    Befikre has nothing in the name of a story or script. Events and songs happen at random. Direction is mainly about visuals, though mostly night shoot, the festive spirit is captured well as all of the Paris seems busy indulging. There is little of romance as in traditional way and all the fun on screen fails to reach the viewer. The editor has no scope here. Songs are good and peppy but placed without creating situations for them. Cinematography is very good. Choreography is excellent.

    Ranveer Singh has created a considerable fan following because of his couldn’t care less public image and here he does the same but goes overboard with diminishing effect. The one time the audience reacts to his antics is when exhibits his bare backside. Vaani Kapoor is not quite cut out to be a heroine, less so in a romantic film. With her lanky, odd figure the femininity falls short. Rest in the cast are incidental without scope.

    Befikre could have been a wholesome youth oriented musical fun film with a better script. Instead, it is a banal and loud tomfoolery. The film has garnered a fair opening at select multiplexes in metros which is not expected to carry on.

    Director-Producer: Aditya Chopra.

    Cast: Ranveer Kapoor, Vaani Kapoor.

  • ‘Befikre’ in France: Ambasssador applauds Yashraj

    ‘Befikre’ in France: Ambasssador applauds Yashraj

    NEW DELHI: French Ambassador Alexandre Ziegler has applauded Yashraj Films for shooting almost the entire ‘Befikre’ in France and said the film “makes the most of the stunning locales of France, highlighting why, year after year, it’s the world’s top tourist destination as well as a favourite for romantic holidays and film shoots.”

    Ahead of the worldwide release of “Befikre” on 9 December in collaboration with Yashraj Films, the ambassador hosted a very special soirée with Diva’ni creative director Sanya Dhir at his residence. The film stars Ranveer Singh and Vaani Kapoor.

    “I’m delighted that Befikre was shot almost entirely in France and availed of the French Film Commission’s excellent incentives. I wish to extend invitation to Indian filmmakers to shoot their films in France.”

    Shot entirely in Paris as well as in Cannes and Picardie, Befikre is steeped in the Parisian spirit of romance and celebrates sensual, carefree love. Under the vision of Yashraj chairman Aditya Chopra who is famous for his landmark romantic movies, Paris becomes synonymous with Befikre’s contemporary love story.

    The Residence of France came alive with the spirit of Befikre as the vibrant evening saw Ranveer and the beautiful Vaani give a scintillating performance to the film’s song, “Khulke Dulke.” The duo, dressed in exquisitely designed Diva’ni couture, also sashayed down the ramp for the dazzling launch of “The Ivory Kiss”, Spring-Summer 2017 couture collection of Diva’ni, which designed the actors’ costumes for the film as well.

    Partnered by Pullman Aerocity, Accor, Atout France and Air France, the soirée was an ode to the film and the French art de vivre that permeates it.

    Yashraj VP marketing and merchandising Manan Mehta said, “Our intent is always to provide the best of fashion and cinema to our audience and customers. Both our brands, Befikre and Diva’ni, found Khulke Dulke song as the synergy between two creative products. Both are a perfect match made in Bollywood and as YRF Merchandising, we are proud of that.”

    Dhir said, “It’s surreal how things just come together and make perfect sense. The architecture, the mosaic floors, the fish scaled ceilings if on one hand formed the core of the artworks. The international runway set the mood for these silhouettes. We wanted to bring in the opulence, our love for Paris, the rooted Indian craftsmanship sprinkled with carefree joys of love and life. This collection is for the young at heart, bold in mind and for the ones who know how to live life carefree!”

    Befikre is a story that celebrates being carefree in love. A quintessential Delhi boy Dharam (Ranveer) comes to Paris for work. He bumps into a wild, free-spirited, French-born Indian girl Shyra (Vaani).

    A feisty romance ensues two in which both of their personalities — one being an equal match for the other are tested to the limit. Both realise that love is a leap of faith that can only be taken by those who dare to love.

  • ‘Befikre’ in France: Ambasssador applauds Yashraj

    ‘Befikre’ in France: Ambasssador applauds Yashraj

    NEW DELHI: French Ambassador Alexandre Ziegler has applauded Yashraj Films for shooting almost the entire ‘Befikre’ in France and said the film “makes the most of the stunning locales of France, highlighting why, year after year, it’s the world’s top tourist destination as well as a favourite for romantic holidays and film shoots.”

    Ahead of the worldwide release of “Befikre” on 9 December in collaboration with Yashraj Films, the ambassador hosted a very special soirée with Diva’ni creative director Sanya Dhir at his residence. The film stars Ranveer Singh and Vaani Kapoor.

    “I’m delighted that Befikre was shot almost entirely in France and availed of the French Film Commission’s excellent incentives. I wish to extend invitation to Indian filmmakers to shoot their films in France.”

    Shot entirely in Paris as well as in Cannes and Picardie, Befikre is steeped in the Parisian spirit of romance and celebrates sensual, carefree love. Under the vision of Yashraj chairman Aditya Chopra who is famous for his landmark romantic movies, Paris becomes synonymous with Befikre’s contemporary love story.

    The Residence of France came alive with the spirit of Befikre as the vibrant evening saw Ranveer and the beautiful Vaani give a scintillating performance to the film’s song, “Khulke Dulke.” The duo, dressed in exquisitely designed Diva’ni couture, also sashayed down the ramp for the dazzling launch of “The Ivory Kiss”, Spring-Summer 2017 couture collection of Diva’ni, which designed the actors’ costumes for the film as well.

    Partnered by Pullman Aerocity, Accor, Atout France and Air France, the soirée was an ode to the film and the French art de vivre that permeates it.

    Yashraj VP marketing and merchandising Manan Mehta said, “Our intent is always to provide the best of fashion and cinema to our audience and customers. Both our brands, Befikre and Diva’ni, found Khulke Dulke song as the synergy between two creative products. Both are a perfect match made in Bollywood and as YRF Merchandising, we are proud of that.”

    Dhir said, “It’s surreal how things just come together and make perfect sense. The architecture, the mosaic floors, the fish scaled ceilings if on one hand formed the core of the artworks. The international runway set the mood for these silhouettes. We wanted to bring in the opulence, our love for Paris, the rooted Indian craftsmanship sprinkled with carefree joys of love and life. This collection is for the young at heart, bold in mind and for the ones who know how to live life carefree!”

    Befikre is a story that celebrates being carefree in love. A quintessential Delhi boy Dharam (Ranveer) comes to Paris for work. He bumps into a wild, free-spirited, French-born Indian girl Shyra (Vaani).

    A feisty romance ensues two in which both of their personalities — one being an equal match for the other are tested to the limit. Both realise that love is a leap of faith that can only be taken by those who dare to love.

  • #TravelTransforms features Befikre Ranveer & Vaani

    #TravelTransforms features Befikre Ranveer & Vaani

    MUMBAI: A new case of symbiotic promotions. Relationships transform when we spend time with our loved ones especially while traveling. Mastercard values and understands the transformative power of travel and believes that they can create enduring moments that bring out the best in us.

    #TravelTransforms is a new multimedia campaign by Mastercard in partnership with Yash Raj Films (YRF) that is aimed at rewarding travel enthusiasts and their loved ones with Priceless Surprises.

    As part of the campaign, Mastercard will invite people to share stories on how travel has transformed their lives and relationships. One lucky winner will win a three nights and four days curated stay in Paris. The last day for participating in the contest is 30 November 2016.

    The campaign was kicked off on Facebook featuring the star cast of next YRF release ‘Befikre’ – Ranveer Singh and Vaani Kapoor. The multi-media campaign will run across TV, cinema screens, and will have a very strong focus on digital. Mastercard is also planning to run Virtual Reality promotions for the campaign.

    “Today, Indian consumer is fast evolving, seeking new travel and lifestyle experiences. The campaign is in continuation to a series of initiatives that will take Mastercard’s Priceless Surprises platform to a whole new level. We want to bring the best of experiences and delight for our cardholders that money cannot buy. By surprising them through rediscovery of themselves or their loved ones through travel is one such measure,” said Mastercard vice president, south Asia Parag Bhatnagar.

    “We are delighted to partner with Yash Raj Films and their upcoming movie Befikre as it seamlessly integrates with our philosophy of travel transforms” he added.

    “I am extremely excited to be a part of the campaign as it aptly captures those unexpected priceless moments that become special in our lives. I also firmly believe that travel does transform us in very many different ways and the campaign reiterates the same, said Vaani Kapoor, the female lead for the film Befikre who stars in the campaign video.

    Ranveer Singh, the male lead in Befikre who also stars in the video along with Vaani, remarked, “I am an avid traveler and completely recommend it to everyone. It helps you discover yourself and others around you anew. I loved every moment of being a part of this campaign”.

    McCann World Group India CEO and chairman Prasoon Joshi said, “The purpose of this campaign was to delve deep into the various benefits of travel and how it makes a difference to our lives and relationships alike. It forthrightly brings out that aspect of travel which has been less explored – the ability to transform and bring out aspects of our personalities that we ourselves rarely know.”

  • #TravelTransforms features Befikre Ranveer & Vaani

    #TravelTransforms features Befikre Ranveer & Vaani

    MUMBAI: A new case of symbiotic promotions. Relationships transform when we spend time with our loved ones especially while traveling. Mastercard values and understands the transformative power of travel and believes that they can create enduring moments that bring out the best in us.

    #TravelTransforms is a new multimedia campaign by Mastercard in partnership with Yash Raj Films (YRF) that is aimed at rewarding travel enthusiasts and their loved ones with Priceless Surprises.

    As part of the campaign, Mastercard will invite people to share stories on how travel has transformed their lives and relationships. One lucky winner will win a three nights and four days curated stay in Paris. The last day for participating in the contest is 30 November 2016.

    The campaign was kicked off on Facebook featuring the star cast of next YRF release ‘Befikre’ – Ranveer Singh and Vaani Kapoor. The multi-media campaign will run across TV, cinema screens, and will have a very strong focus on digital. Mastercard is also planning to run Virtual Reality promotions for the campaign.

    “Today, Indian consumer is fast evolving, seeking new travel and lifestyle experiences. The campaign is in continuation to a series of initiatives that will take Mastercard’s Priceless Surprises platform to a whole new level. We want to bring the best of experiences and delight for our cardholders that money cannot buy. By surprising them through rediscovery of themselves or their loved ones through travel is one such measure,” said Mastercard vice president, south Asia Parag Bhatnagar.

    “We are delighted to partner with Yash Raj Films and their upcoming movie Befikre as it seamlessly integrates with our philosophy of travel transforms” he added.

    “I am extremely excited to be a part of the campaign as it aptly captures those unexpected priceless moments that become special in our lives. I also firmly believe that travel does transform us in very many different ways and the campaign reiterates the same, said Vaani Kapoor, the female lead for the film Befikre who stars in the campaign video.

    Ranveer Singh, the male lead in Befikre who also stars in the video along with Vaani, remarked, “I am an avid traveler and completely recommend it to everyone. It helps you discover yourself and others around you anew. I loved every moment of being a part of this campaign”.

    McCann World Group India CEO and chairman Prasoon Joshi said, “The purpose of this campaign was to delve deep into the various benefits of travel and how it makes a difference to our lives and relationships alike. It forthrightly brings out that aspect of travel which has been less explored – the ability to transform and bring out aspects of our personalities that we ourselves rarely know.”

  • Vaani Kapoor cast opposite Ranveer Singh in Aditya Chopra’s ‘Befikre’

    Vaani Kapoor cast opposite Ranveer Singh in Aditya Chopra’s ‘Befikre’

    MUMBAI: Yash Raj Films’ chairman Aditya Chopra, who will be directing his next film titled Befikre after a hiatus of seven years, has cast actress Vaani Kapoor as the female lead opposite Ranveer Singh.

     

    Kapoor made her film debut in YRF’s Shuddh Desi Romance in 2013, where she starred alongside Sushant Singh Rajput and Parineeti Chopra.

     

    Just like YRF did with Singh – the lead actor of Befikre, it released a video message wherein Kapoor shared her excitement on being part of Chopra’s next directorial venture.

     

    Chopra’s last film was Rab Ne Bana Di Jodi in 2008 starring Shah Rukh Khan and Anushka Sharma. He made the Befikre announcement on the eve of his father and veteran filmmaker Yash Chopra’s 83rd birth anniversary on 27 September. According to him, Befikre is his “riskiest” and “youngest” film. The film’s tagline is – “Those who dare to love.”

  • Shuddh Desi Romance wins hearts, collects Rs 22.2 crore

    Shuddh Desi Romance wins hearts, collects Rs 22.2 crore

    Zanjeer, the supposed remake of the 1973 film by Salim Javed of the same name, which in turn was inspired by the 1967 Hollywood spaghetti Western, Death Rides A Horse, which went on to become a classic hit, was adapted by Apporva Lakhia and so mutilated that it has turned out to be a disaster that it deserved to be. From its poor casting to mediocre execution the film lacked on all counts, accounting for a poor Rs 9.45 crore for its opening weekend.

     

    Shuddh Desi Romance, a small budgeted entertainer catering to the thoughts of the contemporary youth, seeking company, relationship and sex sans commitment has worked well and is on its way to becoming a hit. The Sushant Singh Rajput, Parineeti Chopra, Vaani Kapoor and Rishi Kapoor starrer has collected Rs 22.2 crore.

     

    Madras Café starring John Abraham and Nargis Fakhri has not worked with the audience as it collected Rs 8.1 crore in its second week to take its total to Rs 39.55 crore for two weeks.

     

    Once Upon A Time In Mumbai Dobaara has earned the flop title, adding just Rs 50 lakh in its third week to take its three week total to 55.05 crore.

     

    Chennai Express that paired Shah Rukh Khan and Deepika Padukone once again after Om Shanti Om has collected Rs 4.7 crore in its fourth week to take its four week tally to Rs 199.4 crore.

    B.A. Pass has collected Rs 30 lakh in its fifth week thus taking its five week total to Rs 7.7 crore.