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Tag: V.Narayanan

  • Motivator appoints Vijayant Dhaka as national head of digital trading

    Motivator appoints Vijayant Dhaka as national head of digital trading

    MUMBAI:  Motivator, a media agency from the house of GroupM, has appointed Vijayant Dhaka as its national head of digital trading. His role will involve streamlining digital channel planning strategies and integrating new trading platforms and practices, besides leading the trading desk for clients. He will be based out of Gurgaon and will report into chief growth officerV.Narayanan.

     

    Dhaka said, “With ever growing digital and mobile penetration in India, we are up for challenging yet exciting times ahead, next 3-5 years will revolutionize the media industry. Motivator thinks alike and is well poised to move at a faster pace than the industry, with investments in right technologies and people. I am looking forward to this journey.”

     

    Narayanan added, “Motivator has restructured its digital offering to put new media at the centre of the agency’s offering. Vijayant’s appointment is part of Motivator’s plan to accelerate and enhance the value through better trading and partnership practices. He would play a pivotal role in driving digital efficiencies by cloning best in class processes of GroupM and forging new partnerships that transcends our innovative digital offering to our clients.”

     

    Dhaka joins Motivator from Ignitee Digital which is now a part of NEW Digital, Singapore, where he was involved in driving business growth by tapping into performance media clients. He has also been an early stage team member at Octane and founding team member at Policybazaar.  

  • Center Fresh presents Gum charades

    Center Fresh presents Gum charades

    MUMBAI: Center Fresh, with its ‘Zubaan Pe Rakhe Lagaam’ proposition, has recently launched a digital campaign called ‘Gum Charades’.

     

    Ogilvy & Mather handles the brand. The agency’s NCD Abhijit Avasthi said, “Center Fresh is a youth driven brand and is in the process of establishing itself in the digital sphere. Through Gum Charades, Center Fresh is revamping a popular game and adding a digital twist to it. We hope this game will be a hit among 15 to 24 year olds.”

     

    To translate the real experience of playing dumb charades to the digital medium a microsite has been created: www.centerfresh.in/gumcharades. To popularise the concept of Gum charades and drive traffic to the micro site, the brand has tied up with TV channels like 9XM, Channel V, M tunes and Zoom for content integration and will also be airing radio spots on popular radio stations in Delhi, Mumbai and Pune.

     

    Commenting on the campaign, Perfetti Van Melle India category head – gums Mandar Keskar, said, “Most digital initiatives today are adapted from television campaigns. With the growing relevance of digital as a medium especially amongst youth (our core TG), we realised that it’s important to customise brand content for this medium rather than adapt it. Gum Charades, is one such initiative in this direction. As far as the concept is concerned, it’s rare to find a popular game with a natural brand fit; we have been quite lucky in this aspect.”

     

    “We wanted an idea which was platform agnostic for Center fresh,” said Maxus Delhi general manager V Narayanan. “The concept of Gum Charades resonates seamlessly with the brand proposition, which consumers are willing to share across their social networks for its unique entertainment quotient.” The media agency is behind this idea.

    Apart from the microsite, the game can also be played on Facebook where an app has been created and on mobile platforms like Rocketalk and Vuclip.