Tag: V- Mart

Future Group’s Vineet Jain joins V-Mart

NEW DELHI: V-Mart Retail has brought in former CEO of Future Group Vineet Jain as the company’s new chief operating officer.

Jain, an industry veteran who has seen the dawn of modern retail in India two decades ago, spent 17 years at Future group, where he spearheaded annual business over Rs 6000 crore. He led an 8000+ strong team of personnel and managed over 3 million square feet of retail area.

V-Mart Retail CMD Lalit Agarwal said, "We are delighted to welcome Vineet to the V-Mart family. Vineet brings both depth and breadth of leadership and operational experience in the value retailing format, and a customer-centric approach that would help accelerate V-Mart’s growth and market leadership journey".

A specialist in managing hypermarket / supermarket/ fashion businesses, Jain has also held leadership roles at reputed value retail formats including Big Bazaar, Food Bazaar and FBB. A polyglot who is a CA From ICAI, CWA from ICWAI, CS(Inter) from ICSI, the new V-Mart COO is an alumnus of IIM Ahmedabad and INSEAD, France in advanced management programs.

November 6, 2020
Dentsu Impact wins creative mandate for V-Mart Fashion

MUMBAI: V-Mart, one of the biggest retail chains of India, has brought on board Dentsu Impact, the creative agency from the house of Dentsu Aegis Network, as its planning and creative agency partner for V-Mart Fashion. With this announcement, V-Mart is poised to enhance its marketing strategy in India.

Speaking on the win, Dentsu Impact president Amit Wadhwa said, “Fashion is an intrinsic part of our daily life and is ever changing. India has emerged as one of the world's fastest-growing fashion markets over the past few years. Partnering with V-Mart, which has a strong presence in tier 2, 3 & 4 markets with over 230 stores across 178 cities, will give us an opportunity to reach out to the aspiring middle class. It is going to be an exciting partnership for us, and we are looking forward to create some great work together.”

Expressing his views, V-Mart Retail chief operating officer Samir Misra said, “V Mart has embarked on a journey that puts impetus on bringing the latest fashion trends to our customers and accelerating our footprint across the India market and increasing our market share. We are delighted to partner with Dentsu Impact to fulfill this commitment and establish fashion as the key differentiator for the brand. With the young and nimble team members of the agency and innovative campaigns, we will be bringing engaging content to our customers. I would also like to congratulate Dentsu Impact and V Mart for our new Pujo campaign that enabled the brand to successfully engage with customers within a short span of time in the eastern part of the country.”

Talking about the partnership, V-Mart Retail CMD Lalit Agarwal said, “A key part of the appointment was finding a partner that understands our brand strategy, values and business goals. We are excited to have found the right combination of business and consumer understanding and competencies in Dentsu Impact and delighted to appoint them as our creative agency partner.”

Dentsu Impact chief creative officer Soumitra Karnik further added, “V Mart is a huge retail brand in the emerging markets. When they presented their purpose of making fashion accessible to this segment and expressed their commitment to uplift the overall fashion standard, it got us excited. They are a fantastic team to work with and we see a huge potential in the work we create with them.”

V-Mart is a complete family fashion store that provides its customers true value fashion for their money, maintaining high standards in quality and design. The strong business model of V-Mart has helped them recognised as the world's best performing department store in 2018. V-mart has won in 2018 "The World's best performing department store” as reported by Bloomberg.

September 20, 2019
CLab, Dentsu Impact team up for V-Mart’s latest campaign

MUMBAI: V-Mart Retail has partnered with Dentsu Impact and CLab, to launch its new campaign introducing the Bollywood pair of Ayushmann Khurrana and Bhumi Pednekar as brand ambassadors.

V-Mart Retail commenced operations in 2003 and has grown to become one of the most preferred destinations for all fashion and lifestyle needs for consumers residing in tier-2 and tier-3 cities. With a presence across 14 states with 176 stores across 148 cities, V-Mart caters to approximately four crore customers every year. According to a data compiled by Bloomberg, V-Mart, which has recently been conferred as the ‘world’s best performing department stores chain this year’, is one of the leading value-retailers of the country and caters to the aspirational middle class residing in tier-2,3 and 4 cities across India.

V-Mart Retail senior vice president of marketing and operations Snehal Shah says, “We are super-excited to associate with young talents like Ayushmann and Bhumi. We are a brand that believes in hard work, understands the requirements and dreams of the country that resides outside the reach of metros. It is these beliefs and values which make both Ayushmann and Bhumi a great fit to represent us as our brand ambassadors. Making their way into the tinsel town through sheer hard work and talent, their stories are what connects and resembles with V-Mart’s DNA and that of the millions enduring through daily struggle and yet daring to dream big.”

The association was designed by CLab, the entertainment and sports marketing arm of Dentsu Aegis Network. CLab vice president Deepak Kumar mentions, “We are extremely happy to have crafted a successful alignment between the celebrities and V-Mart. Our approach for the brand was based principally on factors of immediacy, quick recognition and response, relevancy and lastly demographic integration and acceptance.”

CLab has been set up under the mentorship of Haresh Nayak who is the managing director at Posterscope India. He says, “We have evolved from the time in which celebrity endorsements were a product of gut feeling and perception to the time which involves intelligent and scientific planning for celebrity-brand matchmaking. With Star Matrix, our proprietary celebrity recommendation tool, our vision is to bring accountability and informed decision making in a discipline which functions on probability and gut feeling of advertisers in getting celebrities/sports personalities to associate with their brands.”

May 3, 2018