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Tag: V Guard

  • Eye on safety: V-Guard’s Puja film urges vigilance for women’s protection

    Eye on safety: V-Guard’s Puja film urges vigilance for women’s protection

    MUMBAI: Specs appeal with a sting. V-Guard has marked Durga Puja with a stirring campaign that flips fiction into a wake-up call on women’s safety. The electricals major’s new ad film, ‘The third eye,’ opens with a striking concept: futuristic eyewear that scans faces, flags harassers, and alerts the police. As the young protagonist walks the streets, troublemakers are swiftly identified, creating a sense of safety and power.

    But then comes the gut punch. The glasses aren’t real, only the menace is. V-Guard’s message is simple: society must not wait for miracle gadgets to shield women. Instead, each of us must awaken our own “third eye” of awareness to reflect, respect and protect.

    Launched during Durga Puja, the campaign draws a sharp parallel with the goddess herself, worshipped as a symbol of strength and courage, reminds viewers to honour that spirit in every woman, every day.

    “Durga Puja is a timeless reminder that good conquers evil. The real tribute lies in how we protect and respect women around us,” said V-Guard, vp – brand & communication, Nandagopal Nair.

    Directed by Ralph&Das’s, Anil Ralph Thomas, the AI-powered yet human-scripted film was designed to be an eye opener, not a tech fantasy. To widen the message, V-Guard has partnered with Instagram influencers to spark conversations online.

    This festive season, the brand invites everyone to awaken their inner third eye, not through gadgets, but through conscience.

  • V-guard launches ‘Luxecube’ water heater with romantic new ad campaign

    V-guard launches ‘Luxecube’ water heater with romantic new ad campaign

    MUMBAI: V-Guard industries ltd., a leading name in consumer electricals and appliances, has unveiled a new campaign film for its premium Luxecube water heater series, extending its popular ‘Hum, tum aur V-guard’ storyline.

    The film, titled ‘Hum, tum aur kuch extra’, brings back the much-loved couple from the summer campaign. In a playful exchange, the husband hints at “something extra” in their lives, only to reveal he was talking about the Luxecube water heater. The narrative highlights its 38 per cent extra hot water delivery and sleek design, described as “extra hot looks” that enhance the bathing experience.

    The campaign debuted during the India-Pakistan Asia Cup 2025 clash, ensuring mass visibility, and will now extend across OTT platforms, connected TV, and social media to capture digital-first audiences.

    Commenting on the launch, V-Guard Industries Ltd, vp – brand & communication Nandagopal Nair said, “Luxecube reflects V-Guard’s promise of making everyday living smarter, more stylish, and more comforting. By bringing back the same couple, we’ve built continuity while keeping the narrative witty, aspirational, and relatable.”

    Ralph & Das, director & cco, Anil Ralph Thomas, who wrote and directed the film, added, “The film playfully weaves product benefits into a couple’s banter, balancing romance with humor while staying true to V-Guard’s distinctive storytelling.”

    Echoing this, Ralph & Das, director & ceo, Kaustav Das said, “We’ve always believed in breaking category norms. Instead of shouting features, we’ve crafted a tone that is warm, engaging, and different: the V-guard way.”

    With Luxecube, V-Guard continues to expand its premium water heater portfolio, targeting aspirational homeowners seeking a balance of functionality, design, and comfort.

  • V-Guard’s Insight-G fan blows away the competition with German Design Award

    V-Guard’s Insight-G fan blows away the competition with German Design Award

    MUMBAI: V-Guard’s Insight-G BLDC fan has breezed past the competition to claim the prestigious German Design Award 2025 in the excellent product design category, solidifying its place among world-class innovations. Recognised for its sleek aesthetics, user-friendly technology, and dust-repellent durability, the fan stands as a testament to intelligent design and efficiency.

    The award was presented at a glittering ceremony at Frankfurt Messe, Germany, attended by over 1,300 global industry experts. Organised by the German Design Council, the award is among the most esteemed in the world, honouring trailblazing products that redefine design excellence.

    An elite jury of 30 international design experts from 16 countries lauded the Insight-G fan for its premium build, advanced functionality, and sustainability, placing it alongside global titans like Toyota, Porsche, and Siemens.

    “Winning the German Design Award is a moment of great pride for us,” said V-Guard Industries managing director Mithun K Chittilappilly. “The Insight-G BLDC Fan showcases our commitment to intelligent design, exceptional performance, and energy efficiency and we remain dedicated to delivering innovative thoughtful solutions that enhance consumers’ lives.” he added.

    This win follows V-Guard’s recent success at the Red Dot Design Awards, reaffirming its reputation for delivering high-quality, future-ready products. With Insight-G, V-Guard isn’t just reinventing the fan, it’s redefining the future of home comfort, one stylish spin at a time.
     

  • V-Guard’s new year TVC champions equality with over 18 million views

    V-Guard’s new year TVC champions equality with over 18 million views

    MUMBAI: As the world ushered in 2025 with fireworks and resolutions, V-Guard Industries lit up the airwaves with a television commercial that wasn’t just another ad but a heartfelt plea for equality.

    In a world often divided by wealth, colour, and creed, the campaign painted a poignant picture of unity and acceptance. With stirring visuals and an emotive narrative, the ad has struck a deep chord, amassing over 11 million YouTube views and 7.7 million Instagram engagements—a testament to its powerful message.

    Have you ever wondered how something as simple as pure water can symbolise something as profound as equality? V-Guard’s latest campaign answers this by seamlessly linking its advanced water purifiers with the purity of thought—a foundation for inclusivity and equality.

    The TVC, conceptualised by V-Guard’s integrated agency Ralph&Das, delivers a narrative that equates the purity of water, essential for all Indians, to the purity of the mind required to embrace diversity. By doing so, it aligns perfectly with the brand’s ethos of “Bringing home a better tomorrow.”

    In a society striving for equality, could this be the perfect reminder of how empathy and understanding start at home?

    V-Guard Industries brand & communication head Nandagopal Nair shared his thoughts on the campaign,  “At V-Guard, we believe in creating not just products but meaningful connections that resonate with the values of a progressive society. Our latest digital film is a heartfelt narrative that underscores the importance of embracing diversity and fostering equality in dignity and respect for all. As we move ahead into the New Year, we hope this film inspires audiences to champion inclusivity and celebrate the beauty of humanity in all its forms.”

    This campaign underscores V-Guard’s commitment to both social impact and delivering innovative solutions for everyday living.

    Ralph&Das director & chief creative officer Anil Ralph Thomas, who wrote and directed the ad, explained,  “The idea of this film was not necessarily to endorse any orientation or life choices but to simply impress upon the fact that be it respect or equality, everybody has a right to it, despite their life choices or orientation. And to believe that or act upon it requires purity of thought. V-Guard, a brand that believes ‘Everybody deserves a better tomorrow,’ is well placed to extol the virtues of purity of thought and action, subtly linking it to its water purifiers.”

    Ralph&Das chief operating officer Kaustav Das added, “This was an attempt to rise above the category conversation and reiterate the V-Guard Masterbrand’s promise of ‘Bring home a better tomorrow’ in a larger social context. For a better tomorrow, we first need a just and equitable society, devoid of biases.”

    What role can brands play in shaping a more inclusive society? V-Guard seems to have found its answer.

    The ad’s widespread success highlights its relevance and impact. Its compelling message has not only reached millions but has also sparked conversations about the essence of equality.

    Amidst a backdrop of hope and renewal, V-Guard’s campaign serves as a reminder that equality is not just an ideal but a birthright—a sentiment that transcends ideologies and speaks directly to the soul.

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  • V-Guard introduces ‘Arizo’: Next-gen melt-resistant eco wires

    V-Guard introduces ‘Arizo’: Next-gen melt-resistant eco wires

    Mumbai: V-Guard, electricals, electronics, and home appliances major, launches Arizo Wires, a path-breaking innovation in electrical wiring technology. Powered by advanced e-beam technology and boasting zero-halogen low-smoke properties, Arizo Wires heralds a new era in electrical safety and sustainability standards, offering consumers unparalleled peace of mind.

    As the Indian Housing Wires & Cables market continues to thrive, projected to reach a staggering 22 – 25,000 Cr (Rs) with a growth rate of 9 to 10 per cent, the demand for safer and eco-friendly solutions is on the rise. Arizo Wires, with its cutting-edge e-beam processing technique, promises to meet this demand head-on, offering a remarkable 75 per cent increase in current carrying capacity compared to conventional FR PVC wires. This advanced technology enhances both the electrical and physical strength of Arizo Wires, making them suitable for 90-degree C continuous operation.  As a result, Arizo Wires are highly heat-resistant, melt-resistant and fire retardant, and significantly reduce the risk of short circuits and fire hazards, thereby ensuring enhanced safety for homes and businesses.

    Furthermore, Arizo wires are crafted from lead-free and non-carcinogenic raw materials, complying with stringent ROHS and REACH standards, and therefore do not emit toxic gases from the insulation during fire accidents. This makes them not only eco-friendly but also a safe choice for consumers.

    With 99.97 per cent pure copper for superior conductivity, Arizo Wires adheres to national and international standards, including the prestigious Conformité Européenne certification (CE). Designed for utmost convenience and durability, Arizo Wires possess flexibility for better installation, while its moisture-defying armour ensures long-lasting performance regardless of weather conditions. Additionally, Arizo Wires are fortified against termites and rodents, further enhancing their longevity and resilience.

    V-Guard Industries Ltd director & COO Ramachandran V commented at the launch, “We are delighted to introduce Arizo Wires, the next frontier in electrical safety and sustainability. With Arizo, consumers can trust that they are investing in a product that not only prioritizes their safety but also contributes to a cleaner, greener future.”

    The launch of V-Guard Arizo Wires took place in a glittering ceremony at Taj Westend Bangalore, alongside two other advanced offerings – SUPERIO+ Eco Safe Wires and ELEGNA MCBs. This further strengthens V-Guard’s electrical portfolio and underscores its commitment to delivering high-quality products while prioritizing safety and sustainability.

  • V-Guard celebrates ‘Long Lasting’ love in new digital film

    V-Guard celebrates ‘Long Lasting’ love in new digital film

    Mumbai: To pay a tribute to relationships that have stood the test of time, electricals major V-Guard has amplified its communication on the occasion of Valentine’s Day with a digital film that celebrates ‘Long Lasting’ love.

    The digital film depicts a retired husband who loves tinkering around at home, surprising his wife of 50 years with a ring made of V-Guard wire, when she chides him that he probably doesn’t even remember that it’s their 50th anniversary. The film is conceptualised by V-Guard’s Bangalore-based agency Ralph & Das and produced by Navarasa Films. Ralph & Das director and CCO Anil Ralph Thomas has scripted as well as directed the TVC.

    “The proposition of the brand in the electricals category was about long-lasting. The analogy was built around ‘true relationships are ones that have stood the test of time,’ said V-Guard Industries VP & head – brand and communication Nandagopal Nair. “On the special occasion of Valentine’s Day, V-Guard long-lasting wires communication pays tribute to eternal true love with this engaging piece of communication.” 

    “The Long-Lasting positioning of V-Guard Wires has been catapulted into a real Idea. It can now seamlessly adapt itself to innumerable occasions, situations and formats, Valentine’s Day is such an apt occasion to celebrate eternal love,” remarked Ralph & Das CEO Kaustav Das.

  • V-Guard launches campaign for its long lasting wires

    V-Guard launches campaign for its long lasting wires

    MUMBAI: How often have we smiled after watching a TVC? It is very heart-warming to see commercials which connects with you on a different level.
    V-Guard has launched its new category proposition for wires – ‘Long Lasting Wires’. The proposition has a larger context. It leverages V-Guard’s recently unveiled vision of bringing home a better tomorrow on the one hand and on the other hand V-Guard’s hard earned equity of making products that just do not stop working, like its ubiquitous stabilisers.

    A campaign designed to garner traction for the category takes an empathetic and warm approach to connect with consumers through the communication.
    But instead of just airing the film as a TVC, V-Guard decided to try its next experiment. It decided to launch the communication exclusively on Facebook. It began by asking its Facebook fans to complete the story from the audio-visual clues unveiled in two sets of clues. And then followed up by unveiling the complete film and is planning to follow through with a set of posts and animated gifs that celebrate the unending cycle of human life, the longest lasting bridge, longest lived empire or even the longest living tree.

    Along with the TVC, the new category proposition of long lasting wires is also being promoted through outdoor, BTL and Point of Sale (POS) activities. Further, a microsite has also been created as part of this campaign.

    Speaking on how the 40-year old company walks on a road less travelled for its approach in marketing campaigns, V-Guard VP and head of brand and communications Nandagopal Nair says, “Wires being a low involvement category, we were seeking a new conversation that will differentiate our brand from the rest of the category. After considerable research with both consumers and influencers we arrived at the long-lasting proposition. We were bang in the middle of the new journey of the brand and the brief to the agency was to create another endearing piece of communication that will give a new meaning to V-Guard wires, using the new proposition. We believe that the new communication created is warm, emotional and ties in with the new brand values and will create a differentiated positioning for V-Guard wires.”

    Commenting on the campaign Ralph & Das CEO and strategic head Kaustav Das, the agency behind the work adds, “This is a unique opportunity we had to do justice to. Rarely does one arrive at a discriminator as sharp, simple and single minded as Long Lasting Wires.”

  • V-Guard’s appoints RAPP India as its digital agency

    V-Guard’s appoints RAPP India as its digital agency

    Mumbai: Consumer electrical and electronics company, V-Guard, has appointed RAPP India as its digital agency.

     

    RAPP India’s mandate will be to plan strategic initiatives for V-Guard on digital while managing its end-to-end digital and social media presence. The account will be handled by RAPP India’s Gurgaon office.

     

    On winning the account, RAPP India president Venkat Mallik said, “What excites us about V-Guard is the team’s vision and leadership in the Consumer Electronics Category. We’re absolutely thrilled to partner with them in their journey towards becoming a company with a highly diversified portfolio & national presence. Digital will play a huge role in this journey. The mandate for us is to make this category exciting for consumers. Digital can help us do this while we continue to build on V-Guard’s leadership position.”

     

    V-Guard’s corporate communications head Nandagopal Nair said,” V-Guard is in the process of building its digital ecosystem for the brand; it was important to align with an Agency who understands the complexities and challenges of the brand as well as the environment we operate in. RAPP brings a sharp, insightful digital thinking which would help build the V-Guard brand in the Digital space and partner us in this journey. RAPP was able to demonstrate their capability with a well thought through, cohesive strategy on what the brand needs to do in a laddered manner in the digital environment.”

  • V-Guard rolls out new commercials on Wires

    MUMBAI: Consumer electrical and electronics company V-Guard has unveiled their new television campaign for wires, created by Publicis Ambiance-Bangalore.

    The communication aims to bring to light the importance of triple layer protection for wires.

    The ad features Lucky Singh as the protagonist who starts off as an actor working on a small role in a movie. He happens to save his director from a falling light which motivates the director to give him the role of a hero and he catapults to fame and so does his unique mannerisms, hairstyle and all. This new-found fame grants him all the riches including a mansion fit for a star of his calibre.

    In an ironic twist of fate, one of the wires in his home short-circuits and in a flash, he loses all that he has gained including his style. This is where the real protagonist of the story comes in- the triple layered protection that V-Guard offers reducing the probability of electrical fires and short circuiting. This would have made the difference in Lucky Singh breaking or keeping his new found fortune.

    Though conveyed in a humorous tone, this advertisement addresses the critical issue of short circuit, low quality wires and electrical fires in order to connect with the larger audience.

    V-Guard Industries head corporate communications Nandagopal Nair said, “The challenge in communication was to how engagingly we could drive this message forward. Bollywood and the rags to riches story is integral in almost every middle class Indian dream. Hence when the Agency presented the concept with a twist it was taken in by the team.”

    This ad film has been directed by Nishant Gangadharan with creative direction also done by Gangadharan.

    V Guard is an electrical appliance manufacturer which has been manufacturing numerous products since 1977.