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Tag: Uzer Khan

  • First glance leaves a glow as Mrunal Thakur becomes the face of Dyna

    First glance leaves a glow as Mrunal Thakur becomes the face of Dyna

    MUMBAI: Mrunal Thakur is all set to make first impressions even more striking this time, as the face of Dyna. The premium beauty soap brand has roped in the movie actress as its brand ambassador for the latest campaign, “Pehli Jhalak Kare Khoobsurat Asar” (First Glance Leaves a Beautiful Impact). And much like Mrunal’s journey from television to the big screen, Dyna, too, is stepping into a new era of premium skincare.

    The partnership is a strategic move for Dyna, a brand known for its 76 per cent TFM Grade 1 soap with 0 per cent fillers marking it as a superior choice in the beauty segment. With a growing demand for indulgent skincare that doesn’t compromise on quality, the brand aims to reinforce its position as the go-to beauty soap for those who prioritise both nourishment and elegance.

    “Mrunal Thakur represents everything Dyna stands for grace, poise, and timeless beauty. Her journey from television to Bollywood mirrors our brand’s evolution, making her the perfect ambassador. We are excited about this collaboration and believe it will elevate Dyna’s appeal among beauty-conscious consumers,” said Anchor Consumer Products director Karan Shah.

    “I am thrilled to partner with Dyna, a brand that truly understands the essence of beauty and confidence. The new campaign beautifully captures the magic of first impressions, and I love how Dyna empowers women to feel their best every day. It’s an exciting journey, and I’m looking forward to being a part of it,” said Mrunal Thakur.

    Directed by Uzer Khan and produced by 30Sec of Fame, Dyna’s latest TVC showcases Mrunal as the epitome of effortless beauty, leaving a lasting impact wherever she goes. The visual narrative seamlessly ties into the brand’s tagline, reinforcing the idea that true confidence begins with the right skincare.

    To amplify the campaign, Dyna will roll out extensive promotions across television, digital platforms (Youtube, Instagram, Facebook, and OTT), in-store branding, and influencer collaborations. Mrunal’s presence will also extend to product packaging, reinforcing her connection with the brand at every touchpoint.

    With a blend of premium elegance and sustainability thanks to recyclable packaging Dyna’s latest campaign is more than just about beauty; it’s about embracing confidence with conscious choices. As the brand expands its footprint across modern trade, general trade, and e-commerce, this partnership with Mrunal Thakur is set to make waves, proving that the first glance really does leave a lasting glow.

  • IDPA Awards for 2010 show variation in creativity in short films

    IDPA Awards for 2010 show variation in creativity in short films

    NEW DELHI: ‘A Drop of Sunshine‘ by Aparna Sanyal on disability and an advertising short on ‘Adidas‘ by Uzer Khan and Sebastian Narsing have won the highest number of awards in the annual Indian Documentary Producers Association (IDPA) Awards for 2010.

    While ‘A Drop of Sunshine‘ won five awards including best film on the theme of disability, the ‘Adidas‘ short received four including one for special effects. Other films to win more than one award were ‘Visible Bra Straps‘ by Ajitesh Sharma, ‘Inshallah, Football‘ by Ashvin Kumar, and the commercial ‘Airtel‘ by Uzer Khan.

    E Suresh and the team of Eekasaurus won as many as seven awards for different films, while institutions like the Film and Television Institute of India, Pune, the Satyajit Ray Film and Television Institute of India, Kolkata, the Whistling Woods International of Mumbai, the National Institute of Design of Ahmedabad, and the Tata Institute of Social Sciences in Mumbai also won awards.

    72 films have won Gold, Silver or Certificate of Merit in 26 categories presented for 2010, thus increasing the number of categories over 2009. The awards are being presented in Mumbai on 30 October.

    Some of the categories were Disability, Environment, Advertising films, public service, short fiction, animation, special effects, student films, and technical awards like editing, cinematography and script-writing.

    The winning film for environment is ‘Faith revisited‘ by Ishani K Dutta which explores how religion can be used to cleanse the environment, while senior filmmaker Umesh Aggarwal won the top award for his film ‘Annadata – Food for thought‘ in the non-fiction (under thirty minutes) category. The short fiction in animation went to ‘Fisher Women Trailer‘ by E Suresh of Studio Eeksaurus, while the short fiction award went to ‘Lonely Hearts‘ by Srijith Paul. ‘The Banana Pandit‘ by students of Whistling Woods International received the student award in the animation category.

    The films were seen in Mumbai and Delhi for each category by separate juries comprising over 35 eminent members who have excelled in their respective fields.

    The IDPA has been collaborating in organising the Mumbai International Film Festival for shorts, documentary and animation films organised by the Films Division, the Short Film Center at IFFI every year, and the Chhota Cinema here that help promote the documentary movement.

    The IDPA is one of the oldest film associations set up as a trust in 1956. It has been guided since its birth in 1956 by a galaxy of member filmmakers and producers from Satyajit Ray, Paul Zils, Shyam Benegal, Saeed Akhtar Mirza, Manmohan Shetty and others, many of whom started their careers with short films. Members of the IDPA have won several Awards including those given by international agencies including the United Nations.