ITV

Tag: UTVi

  • ET Now edges past NDTV Profit in metros

    ET Now edges past NDTV Profit in metros

    MUMBAI: ET Now, the two-month old channel from Times Global Broadcasting, has edged past NDTV Profit in the metro markets, the main revenue pull for English business news channels.

    As per Tam data for the week ended 15 August (CS 25+, metros), ET Now has increased its market share to 26 per cent, from prior week’s 21 per cent. NDTV Profit’s channel share has dipped to 21 per cent, from 28 per cent.

    Market leader CNBC TV18’s share has remained unchanged at 47 per cent among the English business news channels, while UTVi is at the bottom of the heap with a measly six per cent share.

    Says Times Global Broadcasting CEO Chintamani Rao, “It is still very early in the life of a channel, but the data for our first eight weeks is trending nicely and we are quite satisfied.”

    Last week, ET Now said it would continue to ramp up distribution in some of the key business markets in India.

    Meanwhile, in the All India market, NDTV Profit (20 per cent share) is still ahead of ET Now (13 per cent), but the difference between the two has come down to 7 per cent only.

    CNBC TV18 is leading in the All India market with a 64 per cent share, while UTVi is lagging way behind with a four per cent share.

  • CNBC TV18 maintains leadership in Budget-day reporting

    CNBC TV18 maintains leadership in Budget-day reporting

    MUMBAI: The most important day for a business channel is undoubtedly the budget day and the channels take all measures to grab more and more eyeballs.

    This time, the competition among the English business news channels was more critical with the entry of ET Now, the channel from the nation’s biggest financial daily.

    However, as per the Tam data for 6 July, the genre remained unchanged with CNBC TV18 retaining its leadership position with 67 per cent channel share (CS 25+, All India), followed by NDTV Profit with 22 per cent share. Meanwhile UTVi and ET Now managed to bag 7 and 4 per cent viewership share respectively.

    For the whole week (5-11 July) too, the TV18 channel enjoyed a 72 per cent share, while NDTV Profit had a 14 per cent share. UTVi with 9 per cent share was ahead of and ET Now (6 per cent).

    Among the Hindi business channels, CNBC Awaaz maintained 69 per cent viewership while Zee Business got 31 per cent share on budget day as well as during the week under review, as per Tam (CS 25+, HSM).

  • ET Now channel share stays stagnant; UTVi surges ahead

    ET Now channel share stays stagnant; UTVi surges ahead

     

     

    MUMBAI: UTVi has overtaken ET Now after losing its position to the English business news channel from the Times Global Broadcasting stable in the launch week itself.

    As per Tam data for week 27 (All India, C&S 25+), ET Now’s channel share has come down marginally to 5.53 per cent (from previous week’s 5.91 per cent), whereas UTVi, which had 3.98 per cent market share in week 26, went up to 5.67 per cent to regain its third position among the English business news channels.

    Among the top two, market leader CNBC TV18 fell to 62 per cent channel share from previous week’s 70 per cent, while NDTV profit upped its share to 27 per cent for the week ended 4 July.

    Even in metros, ET Now has lost ground to UTVi. The channel, which edged out UTVi with eight per cent share, lost one per cent in week 27. UTVi, on the other hand, climbed from six per cent share to 13 per cent in the week under review.

    CNBC TV18 also shed some of its share in the metro markets to NDTV Profit. From a 67 per cent share in the previous week, it slumped to 51 per cent. NDTV Profit, in contrast, rose from 20 per cent to a 29 per cent market share.

    Says UTVi VP marketing Vivek Malhotra, “Last week, what we saw was curiosity sampling for the new entrant.” 

    Officials from ET Now declined to comment.

    More significant, however, will be next week’s data which will reveal viewership numbers for the 2009-10 Budget.
     

     

     

  • ET Now edges past UTVi in launch week

    ET Now edges past UTVi in launch week

    MUMBAI: ET Now has overtaken UTVi to land in the third spot among the English business news channels, posing a potential threat to its competitors right from the launch week.

    The channel, with The Economic Times advantage on television, has edged out UTVi both in the All-India market as well as the metros.

    While UTVi’s channel share has dipped from 6 per cent to 4 per cent (All-India) for the week ended 27 June, ET Now has actually doubled its market share to attain the third rank.

    ET Now opened with a three per cent market share pan India and doubled this to six per cent for the week ended 27 May.

    In the metros too, the channel doubled its slice from 4 per cent in the previous week to 8 per cent. UTVi’s channel share, in comparison, fell from 9 per cent to six per cent during the same period.

    So does UTVi foresee a severe damage to its ratings?

    Says UTVi COO Sumit Gupta, “Ratings are a function of both reach and time spent and the only gains that ET has witnessed have come from a reach upside. Time spent per viewer on the other hand is a far more dependable measure for smaller segments.”

    Meanwhile, it seems that the new entrant has also eaten into some share of NDTV Profit which has fallen to 20 per cent across India as against the 25 per cent that it held in the previous week. In the metros too, the channel has seen a dip from 26 per cent to 20 per cent.
    So how does ET Now predict this upward movement?

    Avers Times Global Broadcasting CEO Chintamani Rao, “These are early days for the channel as it is just one week old. I expect to get ourselves in place right now.”

    Interestingly, the period has seen CNBC TV18, the incumbent market leader in the space, take a jump from 66 to 70 per cent in the All-India market. The channel also climbed the ladder to capture 67 per cent of the market (61 per cent last week) in the metros.

    What may be encouraging is that the entry of ET Now is showing signs of expanding the English business news genre market pie.

    According to the latest Tam data (C&S 25+), the genre has seen an upward move in its All-India viewership with a 0.23 per cent market share for the week ended 27 June. The genre had commanded a 0.22 per cent share the previous week.

    In the metros too, the genre share has grown to 0.28 per cent, from 0.27 in the prior week. It is impertinent to note here that the genre had marked a 0.26 per cent share in week 24.

    So what kind of impact does the genre expect with the entry of a new player?

    Says Gupta, “The impact will largely be in terms of a wider choice for the viewer and the advertiser and also an additional buzz that will be created for the segment. All these factors bring in a renewed interest in the older players too. On the ratings side, for a genre that contributes to less than 1 per cent share of viewership, the shift is not expected to be tangible.”

    “The real impact of a new player will be gauged in terms of the differentiated programming that the entrant puts together. Path breaking ideas and new formats will be monitored closely by the industry than anything else,” Gupta adds.

  • UTVi, Dell to celebrate Indian spirit of entrepreneurship

    UTVi, Dell to celebrate Indian spirit of entrepreneurship

    MUMBAI: UTVi, the English business news channel, and technology brand Dell have joined hands to commemorate the “Indian spirit of entrepreneurship.”

    Titled “Take Your Own Path”, the alliance will urge business owners to share their story to success.

    UTVi, which started the initiative, said that it is directed towards the entrepreneurial owners of India’s small and medium businesses (SMBs) and future leaders from various business schools across the country.

    UTV News Ltd CEO Shantonu Aditya said, “With this powerful partnership, we look forward to bringing out many stories of inspiration, belief and business acumen that hold the key to India’s entrepreneurial tomorrow”

    The alliance is powered by Young Indians (Yi), a part of the Confederation of Indian Industry (CII). They will be facilitating UTVi and Dell India to create a platform to engage young Indians and help them shape the Indian entrepreneurial future.

    “India has a terrific entrepreneurial spirit– the successful big and small Indian entrepreneurs have made India the success it is. After our ‘Take Your Own Path’ campaign, we are seeking out more Indian entrepreneurial heroes with the Dell Small Business Excellence Awards. Dell and UTV – both first generation start-ups – have a special affinity for entrepreneurs, and we are delighted that UTVi has joined us in this search for excellence in small and medium businesses across India”, said Dell India GM – SMB Ravi Bharadwaj.

    The initiative will be held in three phases. Phase one will comprise a joint initiative between Dell India and UTVi as a special 6-part series. The episodes will showcase the stories of individuals who have made it to the top.

    Phase two will communicate with the entrepreneurial community at large to participate in the Dell Small Business Excellence Awards and share their own entrepreneurial journeys, business stories and innovative uses of technology with UTVi Business News. The top ten finalists from the entries will be featured as a part of special series on UTVi. The national winner will receive $25,000 from Dell technology and services, a best-practice sharing session with Michael Dell and Dell experts and an opportunity to be a part of the UTVi series on air.

    These winners will also get the chance to compete for the global award worth $50,000 in Dell solutions. Yi will be supporting this communication by its contribution to the evaluation process.

    Phase three will run parallel with phase two; UTVi and Dell will launch a nationwide business plan competition across Mumbai, Pune, Ahmedabad, Delhi, Lucknow, Bangalore, Chennai, Hyderabad and Kolkata. Budding entrepreneurs and post graduates can present their ideas and business plans to a joint jury in each city. The evaluation of ideas and process formulation will be done jointly by Dell India, UTVi Business News and CII Yi.

    Added UTVi COO Sumit Gupta, “With a three stage campaign flow and a multi media engagement, we approach segments like young students and budding entrepreneurs across industry verticals. We hope to involve these inspiring individuals with the channel and to set the stage for many more stories to follow.”

  • ET Now ready with clearances, to launch in June quarter

    ET Now ready with clearances, to launch in June quarter

    MUMBAI: Times Global Broadcasting has received clearances from the government for its English business news channel and will be launching ET Now in the quarter ended June, says chief executive officer Chintamani Rao.

    ET Now, which will be competing with CNBC TV18, NDTV Profit and UTVi, is also looking at a content tie up. “We are working on the partnership and the announcement will be made soon,” Rao adds.

    The channel will have a staff strength of around 300-400 people and will also leverage the resources of The Economic Times newspaper.

    On weekends, the channel will bank upon more of features. “Weekend news on a business channel is a lot more features,,” Rao says, while refusing to divulge the channel’s content strategy.

    ET Now’s logo was unveiled by Prime Minister Manmohan Singh recently at the Economic Times awards in Mumbai.

  • UTVi to do specials on ‘Vote for Growth’

    UTVi to do specials on ‘Vote for Growth’

    MUMBAI: UTVi is set to air special programmes from 13-16 February under the umbrella brand ‘Vote for Growth’. These programmes will examine the growth of the economy and the industry during the last five years of the UPA rule.

    The programmes will also look ahead and set the agenda for elections and the new government that will take charge after the elections. The last interim budget by the UPA government will be announced this month, which will chart the future course of the economy and prepare the ground for the new government.

    The shows being planned are – The Great UPA Update, Eye On The Week, Speak Up Special, Young In India and Reading Between The Lines. These shows will feature minds from politics, government and the industry sharing their ideas for India.

    UTVi Business News CEO Shantonu Aditya said, “The ‘Vote for Growth’ programmes touch on the most important and interesting aspects that the vote on account will impact.”

  • UTVi is ‘Business News Channel to Watch Out For’ at NT Awards

    UTVi is ‘Business News Channel to Watch Out For’ at NT Awards

    MUMBAI: UTVi, the latest entrant in the English business news space from the UTV group, was conferred the ‘Movico Technology Award for Business News Channel To Watch Out for in the Coming Year’ at Indiantelevision.com’s News Television (NT) Awards held in Delhi on 9 August.

    UTVi boasts of achievements like exclusive interviews of finance minister P Chidambaram, Planning Commission deputy chairman Montek Singh Ahluwalia, home minister Shivraj Patil as well as international thought leaders like Adrian Mowat and commodities guru Jim Rogers amongst others. All of this within a few months of its launch.

    Speaking on the success of the channel, CEO Shantonu Aditya said, “UTVi’s explosive growth in such a short span of time is a result of its insightful, intelligent and inspiring content which is backed by the best in class research support and an appeal that is designed to meet the business acumen of the progressive India.”

    “The ever-growing base of unique viewers who don’t tune in to any of the much older competing brands and the fast adoption from the SEC A 6-metro segments have added to our confidence,” says Sumit Gupta, COO, UTVi.

  • UTVi in content tie up with Business Standard

    UTVi in content tie up with Business Standard

    MUMBAI: UTVi, the soon to be launched English business news channel, has announced a content tie-up with financial daily Business Standard.

    Aimed at augmenting the news content supply, UTVi will air BS Wire, BS Alerts and BS Breaking News along with the business bytes throughout the day, based on the merit of the news.

    The strategic alliance will help UTVi to keep its audiences updated with the latest developments on the business news front, with inputs from Business Standard bureaus. 

    Business Standard editor TN Ninan says, “We are happy to partner with UTVi in this venture. This alliance gives us an excellent opportunity to combine the quality content of a business newspaper with the immediacy of television news.” 

    UTVi will get into the Business Standard news room to showcase senior journalists and subject experts. The views of these journalists and experts will be captured on air through programs such as a stock market preview in the morning, an edit page review or overview, and news items like “Tomorrow’s Headlines Tonight”.

    The business channel can also showcase Business Standard’s research information. Business Standard in turn will publish extracts of interviews and stories telecast on UTVi , as well as occasionally print the highlights of big shows and interviews shown on the channel. 

    UTVi editor-in-chief Govindraj Ethiraj says, “We see considerable synergy and learning for us.” 

    UTVi already has a strategic content tie-up with Disney-ABC International Television (Asia Pacific), the international TV distribution arm of The Walt Disney Company, for ABC News programming and services.