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Tag: UTV-Disney

  • Scara Live turns the spotlight on culture and connection in real time

    Scara Live turns the spotlight on culture and connection in real time

    MUMBAI: In a world where everything’s streamed, Scara Live wants you to feel it live. The new vertical from Scara Gaming is reimagining India’s entertainment landscape by bringing brands, creators, and audiences together in the real world where emotion meets experience.

    At the intersection of entertainment, sports, and culture, Scara Live isn’t just about events, it’s about cultural engineering. It crafts immersive, insight-led experiences that move beyond screens and algorithms to build real-world communities that pulse with creativity, connection, and conversation.

    Helmed by a powerhouse leadership team, Scara Live draws on a collective experience of over 60 years across gaming, tech, live events, and media. Manoj George, with 20-plus years in the gaming and cultural sectors, previously drove business and revenue at Nodwin Gaming, Cornerstone, and UTV Disney. Mazher Ramzanali, who has shaped brand narratives for Budweiser, MTV, OML, and Vice Media, brings his 15 years of expertise in sponsorship and culture programming. Santosh P, former marketing leader at Bookmyshow and OML, adds 16 years of live entertainment strategy, while Vikas Chand brings his operational prowess from marquee sports entities such as BCCI, IMG Reliance, and Delhi Capitals.

    Together, they aim to rewrite the live playbook turning brand engagement into shared memory. “Scara Live represents our belief that live experiences are where culture truly happens,” said Manoj George. “We’re combining the power of creativity with the discipline of data and delivery to help brands engage audiences in meaningful, lasting ways.”

    Mazher Ramzanali added, “The lines between digital and physical engagement are fading fast. Scara Live is built to help brands bridge that space, transforming entertainment, sport, and culture into living experiences that drive connection and community.”

    The company’s flagship properties, Pixel Pulse and Beyond the Game, anchor this philosophy. Pixel Pulse blends music, comedy, fashion, and gaming to create large-scale cultural moments, while Beyond the Game functions as a B2B thought-leadership and networking platform for sports, gaming, and innovation professionals.

    The first project under Scara Live’s belt, iPopstar, is already tuning in audiences. A weekly music reality series featuring King, Astha Gill, Aditya Rikhari, and Parmish Verma, it brings together 12 contestants battling it out over six weeks. The series streams on Amazon MX Player, with Spotify and Warner Music as music partners. Scara Live acts as the culture partner for the IP, owned by Rusk Media.

    As Santosh P put it, “India’s creator and live entertainment economy is on the rise. Scara Live is designed to meet the craving for authenticity and interaction, helping brands not just participate in culture but shape it.”

    With a bold vision and a multi-disciplinary team, Scara Live is poised to redefine how India experiences live entertainment not as an event, but as a living, breathing story. For those tired of watching from behind the screen, Scara Live promises to make life itself the stage.

  • Bikash Kundu transitions to JioStar as head of agency partnerships

    Bikash Kundu transitions to JioStar as head of agency partnerships

    MUMBAI: Bikash Kundu has moved on to JioStar as the  head of agency partnership, effective January 2025, from Viacom18 Media, following its merger with Star India. 

    Kundu held senior leadership positions at Viacom18 Media, where he spent 17 years. Most recently, he served as the senior vice president & head of revenue (regional entertainment), overseeing revenue operations for 14 regional channels across six languages. He also previously led sales and syndication for Viacom18’s kids cluster.

    With over 23 years of diverse experience in the media and entertainment industry, Kundu has  a wealth of expertise across broadcasting, digital, print, and advertising domains.

    Kundu’s extensive career spans reputed organisations such as Sahara One Media, UTV-Disney, Satyam Infoway, India.com, and Bennett Coleman & Co Ltd. His professional journey has covered various stages of business growth, including startups, steady-state enterprises, hyper-growth phases, and mergers and acquisitions.

    Known for his strategic thinking, problem-solving abilities, and adaptability, Kundu is highly regarded as a leader who builds and mentors high-performance teams. His innovative approach and unwavering commitment to integrity have defined his career trajectory.

    Kundu is a postgraduate in marketing management from the Times School of Marketing and holds a bachelor’s degree in economics from Delhi University.

  • Producers Guild of India elects Shibasish Sarkar as president

    Producers Guild of India elects Shibasish Sarkar as president

    Mumbai: Shibasish Sarkar was unanimously elected as president of the Producers Guild of India at the first meeting of its newly constituted Guild Council of Management, which was held immediately after the 68th annual general meeting on 21 September.

    Shibasish is currently the chairman and CEO of International Media Acquisition. His most recent position was as group CEO of Reliance Entertainment, which is part of the Reliance ADA group.

    President-elect Shibasish Sarkar said, “In his six years as guild president, Siddharth has been a tireless, passionate, and committed champion for our industry at a time of unprecedented challenges. I look forward to building on what he has accomplished and working alongside my colleagues to help address the challenges and build on the opportunities we have before us as an industry.”

    Shibasish Sarkar is a media and entertainment industry professional with over 29 years of corporate experience in multiple verticals such as films, television, animation, gaming content, and digital & new media platform operations.

    Welcoming the president-elect, the incumbent president Siddharth Roy Kapur said, “It has been a pleasure and an honour to serve the production fraternity and I am delighted to pass the baton on to the able hands of Shibasish. I am sure he will do a stellar job and add further lustre to the Guild’s reputation for spearheading the industry’s interests.”

    Shibasish was a member of the senior leadership team and served as a director and member of the board of several group companies.

    He has held senior positions at Viacom 18, UTV Disney, and Godrej Sara Lee prior to joining Reliance, with a focus on establishing a new business, scaling up operations, and driving sustainable growth through key alliances, managing stakeholders, talent partners, and cross-functional teams.

    His academic credentials include being a certified chartered accountant, a cost accountant, a company secretary, and an MBA with a marketing specialisation.

  • UTV Disney to release Hrithik Roshan’s Mohenjo Daro in August 2016

    UTV Disney to release Hrithik Roshan’s Mohenjo Daro in August 2016

    MUMBAI: UTV Disney will release the Hrithik Roshan starrer Mohenjo Daro on 12 August, 2016.

    The movie, which is directed by Ashutosh Gowariker, will also be the debut vehicle of Pooja Hegde, who has been cast opposite Roshan. 

    Mohenjo Daro is produced by UTV Disney in association with AGPPL.

    The movie will get the advantage of the Independence Day long weekend, which is likely to give a fillip to its box office collections.