ITV

Tag: Uttarayan

  • Kalyan Jewellers launches Uttarayan campaign with Kinjal Rajpriya

    Kalyan Jewellers launches Uttarayan campaign with Kinjal Rajpriya

    Mumbai: Kalyan Jewellers, one of India’s largest and most-trusted jewellery brands, has unveiled its digital ad campaign celebrating the occasion of Uttarayan. The one-of-its-kind digital campaign features Kalyan Jewellers’ brand ambassador for the state of Gujarat – Kinjal Rajpriya. The campaign film beautifully captures the vibrancy and excitement associated to the festive occasion, from the timeless tradition of flying kites marking the festivities to symbolizing the new beginnings.

    Marking the start of this auspicious time, the ad film beautifully conveys a message highlighting that – ‘While one may not control the wind, one can certainly tether the kite’; underscoring the cultural nuances associated to the festival of Makar Sankranti. It emphasises that while external factors are uncontrollable, one can chart their destiny by making conscious decisions with determination and purpose. The film cleverly intertwines cultural traditions of Makar Sankranti with the daily struggles of today’s generation, highlighting the resilience needed for a meaningful ascent.

    Kalyan Jewellers’ regional brand ambassador for the state of Gujarat – Kinjal Rajpriya is seen wearing exquisitely crafted lightweight jewellery from the company’s Sankalp collection – which includes designs that pay tribute to the regional ethos of Gujarat. Aligned with the company’s ethos, Kalyan Jewellers encourages all to embrace the essence of the festival, welcoming the winds of change to elevate collective spirits.

  • Discovery channel to air Spirit of India– Makar Sankranti

    Discovery channel to air Spirit of India– Makar Sankranti

    MUMBAI:  Discovery Channel will celebrate India’s traditional harvest festival with the premiere of a special programme Spirit of India– Makar Sankranti.  One of the most auspicious festivals in the Hindu calendar, Makar Sakranti is known by different names in different regions like Lohri in Punjab, Pongal in Tamil Nadu, Uttarayan in Gujarat, Bhogi in Andhra Pradesh, Sankranti in Karnataka among others. Each festival is celebrated largely to observe the harvest season in different parts of India, the start of a new life.

     

     Spirit of India– Makar Sankranti will celebrate the festival that embodies the spirit of goodwill, brotherhood and reunion with family and will premiere on 14 January 2016 at 9 pm on Discovery Channel.

     

     According to Discovery Networks Asia Pacific EVP & GM-South Asia Rahul Johri, “Discovery Channel captures and presents India’s vibrant culture and traditions through its path breaking local programming. We are very happy to bring to our viewers a special series Spirit of India – The Festivals that will highlight the rich traditions and diversity of cultures in India. The episode Makar Sankranti will highlight how the traditional harvest festival is celebrated differently in different parts of India.”

     

     Makar means Capricorn and Sakranti means transition, a day when the sun enters the house of Capricorn leaving the house of Sagittarius. This auspicious occasion is celebrated in myriad cultural forms, with great devotion, fervor & gaiety. Spirit of India– Makar Sankranti will showcase how these festivals are rejoiced in India.

     

     The state of Punjab enjoys the spirit of Makar Sakranti through Lohri, a festival which is celebrated with great devotion, fervor and gaiety. Lohri is celebrated with the community coming together to engage in many activities like community bonfire, dancing bhangra and gidda to the fast beats of the dhol, flying kites and competing with one another. Even children follow Lohri Loot, a custom which has children going to the neighbouring houses to collect eatables peanuts, jaggery among others. In the evening offerings are made to the fire (agni) to seek his blessings and those of the sun for a bountiful harvest and a prosperous beginning to the year.

     

    Uttarayan is celebrated in Gujarat and it is the time of the year when kites dominate the sky. People across Gujarat come together with excitement to display their exotic kites of various designs. People make variety of delicacies like undhiyu, sweets to enjoy the festival together.

     

    In Tamil Nadu, Pongal is celebrated on the same date and the celebrations continue for four days. Pongal means boiling over and Tamilians start the day with the ritual of boiling pot of milk. Just as the sun is crucial to the Indian farmer, Indian agriculture would be lost without its cattle. On this day, villagers bathe their cattle and paint their horns in bright colours.  In the evening the cattle are all gathered together for a celebration where they are garlanded and revered, andare fed pongal, jiggery, fruits and sugarcane. 

     

    Discovery Channel through its special Spirit of India– Makar Sankranti will celebrate the rituals and celebrations of Makar Sankranti across India that is symbolic of a common thanksgiving to nature represented by the Sun God.