ITV

Tag: Uttar Pradesh

  • Big Ganga launches 8th season of ‘Hindustan Ka Big Star’

    Big Ganga launches 8th season of ‘Hindustan Ka Big Star’

    MUMBAI: Big Ganga is consistently offers entertainment and meaningful content built on local insights with a cultural connect and a deep understanding of the socio-cultural fabric.

    The channel has been tapping unseen talent from the hinterland across rural melas for the past four years and established a popular property called Mele Ka BIG Star. Re-christened as Hindustan Ka BIG Star, in its eighth season, the network plans to up the ante by targeting not only melas, but also add cities, thus increasing participation as well as growing the reach.

    Big Ganga will televise this event as a reality TV series for over 5 months with 26 episodes as well as promote it on 92.7 BIG FM. The auditions are scheduled to begin from 6 June for a month.

    With an attempt to unearth talent from the grass root level, Hindustan ka Big Star not only invites people who are passionate about any talent, but also encourages those who have an aptitude for singing, dancing, mimicry, stunts, stand-up comedy, painting and much more.

    Dabur India Oral Care category head Harkawal Singh said, “We are delighted to partner with Hindustan Ka BIG Star for the third year in a row. The show is a great platform to communicate about the importance of oral hygiene in a relevant way. Dabur Red Paste from the house of Dabur is always known for complete oral care. Dabur Red Paste is a unique blend of traditional Indian Medicine and modern pharmaceutical technology bringing out the best of both, the side effects free, effective formulation useful for maintaining oral hygiene and keeping the gums and teeth healthy.”

    Speaking about the property, a spokesperson from Big Ganga said, “In our endeavour to take Mele ka BIG Star to the next level, we decided to reach audiences not only at some of the biggest melas, but also additional towns. Re-named Hindustan ka BIG Star, in its eighth season, the show will continue to bring talent from the Hindi heartland to the world at large, providing them with a great platform and giving brands an interesting engagement opportunity.”

    Combining the biggest melas and cities of Uttar Pradesh, Bihar, Jharkhand and Madhya Pradesh, Hindustan ka BIG Star will bring forth hidden talent from across the Hindi heartland. Open for all (Age 4+ onwards), Hindustan ka Big Star has Dabur Red Paste as the Title Sponsor, Co-Powered by Dabur Vatika Shampoo, Associate Sponsor Dalda Cooking Oil and Radio partner 92.7 BIG FM.

    In addition to this, the high decibel marketing approach to the show will facilitate an extensive forum for marketers to directly connect with their consumers. The show will be heavily promoted through TV, radio, digital and print.

  • Star Utsav Movies to launch on 28 May; focuses on being truly rural

    Star Utsav Movies to launch on 28 May; focuses on being truly rural

    MUMBAI: With an extensive portfolio of channels under it, Star India is all set to add one more feather to his hat. The network will launch its free to air (FTA) Hindi movies channel Star Utsav Movies on 28 May.

    The advent of BARC has led rural markets taking the center stage with more than half of the TV viewership coming from the heartland. Entering this space, is this new channel which is completely focussed at the rural market and will play popular Bollywood films for the homes that do not have access to these films.

    Following the motto of being the first truly rural channel, their tagline Har Din Utsav promises an indication of their endeavour to give its viewers a reason to celebrate every day with the biggest and best stars on screen. Aimed at building a strong footprint in the rural market, the new channel will cater to the rural tastes, consumption and need.

    Star Gold, Movies OK, Star Gold HD and Star Utsav Movies general manager Hemal Jhaveri says, “We are excited to announce the launch of Star Utsav Movies on 28th May, India’s first ‘Truly Rural’ Hindi movie channel. Our analysis indicated that there was a clear need gap in this category since 25% of the total viewership came from movies, but the Hindi movie genre share is a miniscule 5 %. This is because of the non-availability of good content from the existing Hindi movie channels in the FTA space”.  

    The channel has done an extensive research over 8-9 months in multiple states like Rajasthan, Gujarat, Uttar Pradesh, etc to unravel the rural psyche before rolling out the channel. Through their survey, various key elements like afternoon slot, rural entertainment viewing pattern, the availability of screen, etc were considered before laying the channel’s programming schedule.  

    “The study shed light on the key usage and behavior patterns which has been the cornerstone for all acquisition, programming and marketing inputs on this new channel offering”, points Jhaveri.

    Through this data, the channel will look at their content vigilantly to have a sturdy family appeal policy being followed in their line-up.

    “What made this research unique and accurate was the fact that it was tailor made to each respondent surveyed basis their viewing behavior which was captured on close circuit cameras positioned in their homes. The rural markets are the last important frontier and we believe Star Utsav Movies will empower both the consumers and advertisers alike,” he further adds.

    The channel will be initially available exclusively on Doordarshan’s free direct-to-home (DTH) platform Freedish and will later be made available on other platforms according to the channel’s distribution strategy.

    Various advertisers from FMCG, telecoms, tractors, agriculture equipment, etc sectors are expected to get on board. Whereas, the content offering on the channel will be different from the network’s other channels like Star Gold, Movies Ok and Star Gold HD.

    To drive reach and awareness for the new channel, a multi-media launch campaign has already kick-started. Besides a comprehensive high impact TV plan, the promotion also includes a high octane radio plan besides unique brand experiences on ground across villages in key markets which will bring alive the brand promise.

    The channel is leveraging the might of Star India Network to rapidly build awareness.

  • Star Utsav Movies to launch on 28 May; focuses on being truly rural

    Star Utsav Movies to launch on 28 May; focuses on being truly rural

    MUMBAI: With an extensive portfolio of channels under it, Star India is all set to add one more feather to his hat. The network will launch its free to air (FTA) Hindi movies channel Star Utsav Movies on 28 May.

    The advent of BARC has led rural markets taking the center stage with more than half of the TV viewership coming from the heartland. Entering this space, is this new channel which is completely focussed at the rural market and will play popular Bollywood films for the homes that do not have access to these films.

    Following the motto of being the first truly rural channel, their tagline Har Din Utsav promises an indication of their endeavour to give its viewers a reason to celebrate every day with the biggest and best stars on screen. Aimed at building a strong footprint in the rural market, the new channel will cater to the rural tastes, consumption and need.

    Star Gold, Movies OK, Star Gold HD and Star Utsav Movies general manager Hemal Jhaveri says, “We are excited to announce the launch of Star Utsav Movies on 28th May, India’s first ‘Truly Rural’ Hindi movie channel. Our analysis indicated that there was a clear need gap in this category since 25% of the total viewership came from movies, but the Hindi movie genre share is a miniscule 5 %. This is because of the non-availability of good content from the existing Hindi movie channels in the FTA space”.  

    The channel has done an extensive research over 8-9 months in multiple states like Rajasthan, Gujarat, Uttar Pradesh, etc to unravel the rural psyche before rolling out the channel. Through their survey, various key elements like afternoon slot, rural entertainment viewing pattern, the availability of screen, etc were considered before laying the channel’s programming schedule.  

    “The study shed light on the key usage and behavior patterns which has been the cornerstone for all acquisition, programming and marketing inputs on this new channel offering”, points Jhaveri.

    Through this data, the channel will look at their content vigilantly to have a sturdy family appeal policy being followed in their line-up.

    “What made this research unique and accurate was the fact that it was tailor made to each respondent surveyed basis their viewing behavior which was captured on close circuit cameras positioned in their homes. The rural markets are the last important frontier and we believe Star Utsav Movies will empower both the consumers and advertisers alike,” he further adds.

    The channel will be initially available exclusively on Doordarshan’s free direct-to-home (DTH) platform Freedish and will later be made available on other platforms according to the channel’s distribution strategy.

    Various advertisers from FMCG, telecoms, tractors, agriculture equipment, etc sectors are expected to get on board. Whereas, the content offering on the channel will be different from the network’s other channels like Star Gold, Movies Ok and Star Gold HD.

    To drive reach and awareness for the new channel, a multi-media launch campaign has already kick-started. Besides a comprehensive high impact TV plan, the promotion also includes a high octane radio plan besides unique brand experiences on ground across villages in key markets which will bring alive the brand promise.

    The channel is leveraging the might of Star India Network to rapidly build awareness.

  • Negligible rise in MSOs to 840 with 609 provisional licencees

    Negligible rise in MSOs to 840 with 609 provisional licencees

    NEW DELHI: With the second quarter of the last year of implementation of the final phase of the digital addressable system having begun, the government is attempting to speed up the process of clearing licences for multi-system operators and the number has now gone up to 840 including the 231 which have permanent (ten-year) licences.

    The latest list as on 29 April shows that thirteen more MSOs have been given provisional licences in the week after 21 April and the total of provisional licencees has now risen above 600 to number 609 as against 596.

    By 12 January, the Information and Broadcasting Ministry had cancelled the licences of 26 MSOs and closed their cases.

    According to the latest list, the area of operation of one MSO has been revised after 21 April. Unlike the last list, none of the new MSOs have been given pan-India licences. The new registrations are for the states of, or specific disctricts in, Gujarat, Uttar Pradesh, Kerala, Harayana, Madhya Pradesh, Maharashtra, Chhatisgarh, Telangana, and Andhra Pradesh.

    With the Home ministry directive about doing away with security clearances for MSOs not being communicated in writing to the MIB, the pace remains slow.

    The permanent licence issued to Kal Cable of Chennai had been cancelled on 20 August 2014, but this cancellation was set aside by Madras High Court on 5 September the same year. However, Kal Cable’s name continues to be in the cancelled list – presumably because the cases are still pending. 

    Sources denied that denial of security clearance was the reason for provisional licences and said many MSOs holding provisional licences had not completed certain formalities relating to shareholders and so on.

  • Negligible rise in MSOs to 840 with 609 provisional licencees

    Negligible rise in MSOs to 840 with 609 provisional licencees

    NEW DELHI: With the second quarter of the last year of implementation of the final phase of the digital addressable system having begun, the government is attempting to speed up the process of clearing licences for multi-system operators and the number has now gone up to 840 including the 231 which have permanent (ten-year) licences.

    The latest list as on 29 April shows that thirteen more MSOs have been given provisional licences in the week after 21 April and the total of provisional licencees has now risen above 600 to number 609 as against 596.

    By 12 January, the Information and Broadcasting Ministry had cancelled the licences of 26 MSOs and closed their cases.

    According to the latest list, the area of operation of one MSO has been revised after 21 April. Unlike the last list, none of the new MSOs have been given pan-India licences. The new registrations are for the states of, or specific disctricts in, Gujarat, Uttar Pradesh, Kerala, Harayana, Madhya Pradesh, Maharashtra, Chhatisgarh, Telangana, and Andhra Pradesh.

    With the Home ministry directive about doing away with security clearances for MSOs not being communicated in writing to the MIB, the pace remains slow.

    The permanent licence issued to Kal Cable of Chennai had been cancelled on 20 August 2014, but this cancellation was set aside by Madras High Court on 5 September the same year. However, Kal Cable’s name continues to be in the cancelled list – presumably because the cases are still pending. 

    Sources denied that denial of security clearance was the reason for provisional licences and said many MSOs holding provisional licences had not completed certain formalities relating to shareholders and so on.

  • Network18’s News18.com re-branded as Pradesh.com

    Network18’s News18.com re-branded as Pradesh.com

    MUMBAI: Network18’s English news portal targeting global audiences – News18.com, has been re-branded as Pradesh18.com.

    The new portal will be available in five regional languages and bring news content from the heart of India with a dynamic, responsive website, which will cater to readers across languages and regions.

    Touting it as News18 2.0, Pradesh18 will be a more refined and improved version of Network18’s hyper-local website.

    The Pradesh18.com website will be dedicated to the eight Hindi speaking states of Bihar, Jharkhand, Chhattisgarh, Madhya Pradesh, Rajasthan, Uttar Pradesh, Uttarakhand and Haryana.

    Manned 24×7, Pradesh18.com is powered by ETV journalists as well as by Network18’s team of news professionals.

    The website’s user friendly interface gives a unique experience of live 24X7 news straight from the TV sets to laptops and mobile screens.

  • Network18’s News18.com re-branded as Pradesh.com

    Network18’s News18.com re-branded as Pradesh.com

    MUMBAI: Network18’s English news portal targeting global audiences – News18.com, has been re-branded as Pradesh18.com.

    The new portal will be available in five regional languages and bring news content from the heart of India with a dynamic, responsive website, which will cater to readers across languages and regions.

    Touting it as News18 2.0, Pradesh18 will be a more refined and improved version of Network18’s hyper-local website.

    The Pradesh18.com website will be dedicated to the eight Hindi speaking states of Bihar, Jharkhand, Chhattisgarh, Madhya Pradesh, Rajasthan, Uttar Pradesh, Uttarakhand and Haryana.

    Manned 24×7, Pradesh18.com is powered by ETV journalists as well as by Network18’s team of news professionals.

    The website’s user friendly interface gives a unique experience of live 24X7 news straight from the TV sets to laptops and mobile screens.

  • MIB grants permanent license to Uttar Pradesh MSO

    MIB grants permanent license to Uttar Pradesh MSO

    NEW DELHI: The Ministry of Information and Broadcasting (MIB) has granted a permanent (ten-year) license to the Uttar Pradesh based multi system operator (MSO) Eminent Cable Network. With this the number of MSOs, who have got permanent licences has gone up to 231.

     

    This also takes the total number of MSOs to get a license to 655 including 424, who have got provisional registration in all urban areas in the country.

     

    The MIB by 12 January cancelled the licences of 26 MSOs and closed their cases. It had initially cancelled the licences of 30, but restored those of four of whom one – Tanuku Communication Network from Andhra Pradesh – was given a provisional registration and another – Eminent Cable Network from UP – is the latest entrant to the permanent licensees.  

     

    As was reported earlier by Indiantelevision.com, of the provisional licensees, a total of 12 MSOs were given provisional licences on 12 January and another 30 on 1 January, 2016.

     

    The other two licensees whose permanent licences had been cancelled but have been restored are Skynet Digital Services and Silverline Entertainment, both for most parts of Uttar Pradesh.

     

    An earlier list had put the figure at 382 provisional licensees on 31 December, 2015 the day the analogue signals were to be switched off, showing 45 new MSOs had been added in the last fortnight of 2015.

      

    With the Home Ministry directive about doing away with security clearances for MSOs not being communicated in writing to the MIB, the pace remains slow.

     

    The new licensees covering 11 states include one MSOs in the northeast for Tripura, but it also includes two MSOs in Tamil Nadu and one in Chhattisgarh where DAS Phase III remains stayed.

     

    The other states covered include Haryana, Maharashtra, Uttar Pradesh, Madhya Padesh, and Kerala.

     

    The permanent licence issued to Kal Cable of Chennai had been cancelled on 20 August, 2014 but this cancellation was set aside by Madras High Court on 5 September the same year. However, Kal Cable’s name continues to be in the Cancelled List – presumably because the cases are still pending.

     

    The number of MSOs was 612 on 31 December, 567 in mid-December, 553 by 24 November and 470 earlier in November, but this increase was merely in those who have provisional licences.

     

    Sources said many MSOs holding provisional licences had not completed certain formalities relating to shareholders and so on.

  • Over 70% digitisation completed in Phase III across India: Chrome

    Over 70% digitisation completed in Phase III across India: Chrome

    MUMBAI: Amidst huge confusion of how much of the Phase III of Digital Addressable System (DAS) has actually happened on ground, Chrome Data Analytics & Media released extensive data on the status of digitisation.

    Chrome Data Analytics founder Pankaj Krishna says, “The government mandated an extended deadline for DAS Phase III to Dec’15; we witness 70.04 per cent of Phase III as digitised – which I feel is decent progress considering the various challenges that digital comes with. Digitisation is imperative; transparency in transactions, subscription and carriage, entry/existence of more niche channels, consolidation of cable networks (more so in 10lac below population strata), increase in retail, regional, geographical level advertising and marketing, increase in viewership of content as well as an increase in e-commerce/e-transactions (broadband connected homes) will increase as a subset of digitalisation.”

    In terms of households, Bihar leads the tally with 100 per cent digitisation as per the Chrome analysis. Goa too reached the 100 per cent analysis mark, while Punjab successfully digitised 99 per cent of the Phase III areas.

    Telangana, which legally fought its way through to a stay order on DAS, surprisingly has 82.50 per cent of the Phase III areas digitised.  

    Uttar Pradesh, which has the maximum number of cities in it, has over 30 per cent households yet to be digitised.  

    Tamil Nadu, which is yet to digitise its Phase III areas, has over 1095 cities in it, while Uttar Pradesh is not far behind with 906 cities.  

    Moreover, with the unprecedented rains and floods in December last year, Tamil Nadu is yet to start digitising the Phase III areas. Uttarakhand has over 54.32 per cent left to be digitised.

  • Only 188 community radio stations operational even after a decade of this sector

    Only 188 community radio stations operational even after a decade of this sector

    New Delhi, 25 November: Even as 235 entities have signed the grant of permission agreement (GOPA) for setting up community radio stations in the country, the actual number of operational CRS is only 188 after more than a decade of launch of this sector.

     

    This shows an increase of only eight community radio stations since the last list issued in May this year.

     

    A total of 960 applications for CRS had been either rejected or withdrawn as on 15 November.

     

    However, another 323 applications are still under the consideration of the government from educational institutions, non-governmental organizations, Krishi Viguan Kendras and State Agriclture Universities. Some of these date back to 2011.

     

    The operational stations include 105 by universities and private and government educational institutions, seven by NGOs, seven by Krishi Vigyan Kendras, and five by State Agricultural Universities.

     

    State-wise, Tamil Nadu has the hghest number of CRS with 27, followed by Uttar Pradesh with 23. Maharashtra has 17, Madhya Pradesh has 15, and Karnataka has 14 stations. Uttarakhand, Haryana and Odisha have nine each; Kerala and Rajasthan have eight each; Delhi and Gujarat have six each; Andhra Pradesh, Bihar, and Telangana have five each; Assam, Chandigarh, Chattisgarh, Puducherry, Punjab, and West Bengal have three each; Himachal Pradesh has two and Jammu and Kashmir and Jharkhand have one each.

     

    Thus, there are only three CRS in the northeast, and only one in J and K.    

     

    Though the scheme was launched around a decade earlier, the outreach of the Community Radio Stations was enhanced in 2006 to include non Governmental and Community based organizations with at least three years of legal existence.