Tag: Uttar Pradesh

Schedules fixed for broadcasts in five poll-bound states

NEW DELHI: All India Radio and Doordarshan, which provide a platform for political parties to make poll broadcasts before every election, will also organise a maximum of two panel discussions and/or debates on the Kendras/Stations for the forthcoming elections to the state assemblies in Goa, Punjab, Manipur, Uttarakhand & Uttar Pradesh.

Each eligible party can nominate one representative to such a programme, but the Election Commission of India will approve the names of coordinators for such panel discussions and debates in consultation with the Prasar Bharati Corporation.

The Commission has, as in previous years, worked out a schedule for the time to be given for poll broadcasts to different parties. The facilities of use of broadcast time and telecast time will be available only to National Parties and Recognized State Parties in the states where the polls are scheduled.

The facilities will be available from the Regional Kendra of the All India Radio and Doordarshan and in the headquarters in the relevant states and relayed by other stations within the respective States.

A base time of 45 minutes will be given to each National Party uniformly on the Regional Kendra of Doordarshan network and All India Radio network in the respective states.

The additional time to be allotted to the parties has been decided on the basis of the poll performance of the parties in the last assembly election from the respective above mentioned States/UTs.

In a single session of broadcast, no party will be allocated more than 15 minutes.
The period of broadcast and telecast will be between the last date of filing the nominations and will end two days before the date of poll in the respective states.

However, there will be no telecast or broadcast during the 48 hours preceding the close of polls as per specific provisions of the Representation of People Act, 1951. Prasar Bharati in consultation with the Commission will decide the actual date and time for broadcast and telecast. This will be subject to the broad technical constraints governing the actual time of transmission available with the Doordarshan and All India Radio.

The guidelines prescribed by the Commission for telecast and broadcast will be strictly followed. The telecasts/broadcasts on Doordarshan/AIR will not permit criticism of other countries; attack on religions or communities; anything obscene or defamatory; incitement of violence; anything amounting to contempt of court; aspersion against the integrity of the President and Judiciary; anything affecting the unity, socereignty and integrity of the Nation; or any criticism by name of any person.

The parties will be required to submit transcripts and recording in advance. The parties can get this recorded at their own cost in studios, which meet the technical standards prescribed by Prasar Bharati or at the Doordarshan/All India Radio Kendras. They can, as an alternative, have these recorded in the studios of Doordarshan and All India Radio by advance requests. In such cases, the recordings may be done at the State Capital and at timings indicated by Doordarshan/All India Radio in advance.

Time Vouchers will be available in the denomination of 5 minutes with one voucher having time allotment from one to four minutes and the parties will be free to combine them suitably. The allotment of time to different political parties is given in a statement enclosed herewith.

Introduced for the Lok Sabha elections in 1998, the scheme of free broadcasts was extended by the Commission to the State Assemblies held after 1998 and General Elections to the Lok Sabha in 1999, 2004 and 2009.

With the amendments to the Representation of People Act 1951 through “Election and Other Related Laws (Amendment) Act, 2003” and the rules notified thereunder, equitable time sharing for campaigning by recognized political parties on electronic media now has statutory basis.

In exercise of the powers conferred by clause (a) of the Explanation below section 39A of the Representation of People Act, 1951, the Central Government has notified all such broadcasting media which are owned or controlled or financed wholly or substantially by funds provided to them by the Central Government as the electronic media for the purposes of that section. Therefore, the Commission has decided to extend the said scheme of equitable time sharing on electronic media through Prasar Bharati Corporation to the ensuing General Election to the five State Legislative Assemblies.

January 11, 2017
India TV announces another mega conclave ‘Chunav Manch’

MUMBAI: While the political temperatures are already starting to soar in Uttar Pradesh, Nation’s leading News Channel, India TV has announced its coveted full-day mega conclave “Chunav Manch” to mark the beginning of the most anticipated election season in the state. The conclave shall endeavor to outline the political agenda that may define the results of the state elections slated for early next year.

India TV Chairman & Editor-in-Chief Rajat Sharma shall be leading the charge, subjecting the political heavy-weights not only with the tricky & intricate questions in his inimitable style but also by delving into the elections strategies & tactics their respective outfits may follow.

The Conclave, like all India TV tent-pole initiatives, shall be studded with the biggest political faces from all political camps in fray. Amongst an august gathering of delegates, there shall be a battery of top Corporate honchos, Media personalities and other Newsmakers, who shall be the integral part of the Conclave.

Over the last few years, India TV has gained a huge standing for its top-notch on-ground initiatives, not only for the scale or attendance, but also the news headlines they make. In the politically super-charged capital of very-political Uttar Pradesh, the anticipation amongst the political analysts is even higher.

Political bigwigs like UP CM Akhilesh Yadav , BJP President Amit Shah, Union Home Minister Rajnath Singh, BSP Supremo Mayawati, UP Congress Chief Raj Babbar, Congress CM candidate Shiela Dixit are more than expected to share the Manch with hugely influential leaders including Yogi Adityanath, Dr. Mahesh Sharma, Ramgopal Yadav, Dimple Yadav, Shivpal Yadav, Asaduddin Owaisi, Salman Khurshid, Sanjeev Balyan, Keshav Prasad Maurya, Dr. Sanjay Singh, Jayant Chaudhary, Pramod Tiwari, Mukhtar Abbas Naqvi, RPN Singh, Jitin Prasad, Nirmal Khatri, PL Punia, Rita Bahuguna Joshi, Chaudhary Ajit Singh, Raghuraj Pratap Singh, Jagdambika Pal, Sudhindra Bhadoria, Sudhanshu Trivedi, Rajendra Chaudhary, Abu Azmi and Manoj Tiwari to name a few.

Announcing the UP chapter of Chunav Manch, India TV MD & CEO, Ritu Dhawan observed, “The whole country is closely following the political developments in UP as the ramifications shall potentially decide the direction in which India shall move in the close future. As nation’s true news leader, India TV always strives to gratify its viewers with top content. This initiative is just another stride on the path.”

Chunav Manch – UP will be held at Lucknow on 16th September 2016 and shall be Live telecasted on India TV thru the day.

September 6, 2016
India TV announces another mega conclave ‘Chunav Manch’

MUMBAI: While the political temperatures are already starting to soar in Uttar Pradesh, Nation’s leading News Channel, India TV has announced its coveted full-day mega conclave “Chunav Manch” to mark the beginning of the most anticipated election season in the state. The conclave shall endeavor to outline the political agenda that may define the results of the state elections slated for early next year.

India TV Chairman & Editor-in-Chief Rajat Sharma shall be leading the charge, subjecting the political heavy-weights not only with the tricky & intricate questions in his inimitable style but also by delving into the elections strategies & tactics their respective outfits may follow.

The Conclave, like all India TV tent-pole initiatives, shall be studded with the biggest political faces from all political camps in fray. Amongst an august gathering of delegates, there shall be a battery of top Corporate honchos, Media personalities and other Newsmakers, who shall be the integral part of the Conclave.

Over the last few years, India TV has gained a huge standing for its top-notch on-ground initiatives, not only for the scale or attendance, but also the news headlines they make. In the politically super-charged capital of very-political Uttar Pradesh, the anticipation amongst the political analysts is even higher.

Political bigwigs like UP CM Akhilesh Yadav , BJP President Amit Shah, Union Home Minister Rajnath Singh, BSP Supremo Mayawati, UP Congress Chief Raj Babbar, Congress CM candidate Shiela Dixit are more than expected to share the Manch with hugely influential leaders including Yogi Adityanath, Dr. Mahesh Sharma, Ramgopal Yadav, Dimple Yadav, Shivpal Yadav, Asaduddin Owaisi, Salman Khurshid, Sanjeev Balyan, Keshav Prasad Maurya, Dr. Sanjay Singh, Jayant Chaudhary, Pramod Tiwari, Mukhtar Abbas Naqvi, RPN Singh, Jitin Prasad, Nirmal Khatri, PL Punia, Rita Bahuguna Joshi, Chaudhary Ajit Singh, Raghuraj Pratap Singh, Jagdambika Pal, Sudhindra Bhadoria, Sudhanshu Trivedi, Rajendra Chaudhary, Abu Azmi and Manoj Tiwari to name a few.

Announcing the UP chapter of Chunav Manch, India TV MD & CEO, Ritu Dhawan observed, “The whole country is closely following the political developments in UP as the ramifications shall potentially decide the direction in which India shall move in the close future. As nation’s true news leader, India TV always strives to gratify its viewers with top content. This initiative is just another stride on the path.”

Chunav Manch – UP will be held at Lucknow on 16th September 2016 and shall be Live telecasted on India TV thru the day.

September 6, 2016
MSOs urged to buy domestic set top boxes as there is no shortage

NEW DELHI: Reiterating that there was no scarcity of digitally addressable set top boxes and the cut-off date of the final phase was fast approaching, Information and Broadcasting Additional Secretary Jayashree Mukherjee has urged multi system and local cable operators to place orders with domestic manufacturers.

She has also also said that the broadcasters should develop their own AV Spots and start using these by 30 Septemberr 2016 and start a scroll on their channels to mount publicity campaign about digital addressable system.

Chairing the 17th meeting of the DAS Task Force, Mukherjee agreed with a suggestion that an advisory may be issued by the Ministry to all MSOs to carry public awareness campaign on their local channels also.

She said considering that the cut-off date of 31 December 2016 was fast approaching, the State Nodal Officers were requested to take help of the Assistant project Directors of Regional Units to implement complete digitization in their States and carry out regular monitoring of the progress at the State as well as District level, preferably on weekly basis.

She said the schedule of the meeting planned at State level may be sent to the Ministry so that if required, the Ministry’s representative can also be present in some of these meetings.

She also felt that the Ministry should regularly release Press Notes/Press Releases on the status of Cable TV Digitization.

At the meeting held on 31 August 2016, Mukherjee, representatives of Telangana, Uttar Pradesh, Uttarakhand, Haryana, Jammu and Kashmir, Karnataka, Jharkhand, Punjab, Bihar, Rajasthan and West Bengal gave details of the progress of implementation of digitization in phase lll and measures being undertaken by them to implement the last phase of digitization in their respective States.

Almost all of them said they were holding regular meetings to monitor the progress and are trying to resolve the issues with stakeholders in order to achieve the target of compfete digitization by the cut-off date.

However, the Chairperson observed that more action was required to be taken by the Nodal Officers of UP, Bihar and Karnataka.

Considering that there were around 6000 MSOs operating in the country but only about 1300 had applied for MSO registration to the Ministry, the broadcasters were requested to ask the MSOs with whom they have interconnect agreements but who have not applied for MSO registration wherher they were interested to work as MSO in the DAS notified area failing which they would not be able to act as MSO after the cut-off date.

The representative of Sony mentioned that they have interconnect agreements with about 1500 MSOs,out of which 1101 have not applied to the Ministry for MSO registration. He confirmed that these MSOs have been advised to apply for MSO registration if they want to continue as MSO in DAS notified areas.

The representative of Star also mentioned that they have issued similar letters to their MSOs who have not taken MSO registration from the Ministry.

The Indian Broadcasting Foundation representative was requested to ensure that the similar action is taken by all other members of the IBF and also to supply the list with their e-mail addresses, including those from Sony, to the Ministry so that the Ministry can also write to them.

The representative of CEAMA said they are not getting sufficient orders of STBs from the big players, though they have enough stock of STBs.

Joint Secretary (Broadcasting) Sanjay Murthy said an issue of setting up of grievance redressal mechanism at national level for MSOs, LCOs and consumers was discussed with the representatives of broadcasters a few days back. He wanted to know the status of setting up of such a system. The representative of IBF said it was working on it and would submit a proposed plan by 10 September 2016 to the Ministry.

While reviewing the progress of the court cases pending in Delhi High Court with regard to cut off date of phase lll digitization, the representative of IBF said it had filed an application in the Hon’ble Delhi High Court to implead them in these cases.

Regarding the public awareness campaign, the representative of the IBF said its members have already started the public campaign using 2 AV Spots provided by the Ministry. He also said scrolls are being planned by their members. The Chairperson emphasized the need for IBF members to develop their own AV Spots as had been done on earlier occasions.

Also read:

DAS Phase IV: IBF asked to up campaign in addition to MIB ads

September 6, 2016
MSOs urged to buy domestic set top boxes as there is no shortage

NEW DELHI: Reiterating that there was no scarcity of digitally addressable set top boxes and the cut-off date of the final phase was fast approaching, Information and Broadcasting Additional Secretary Jayashree Mukherjee has urged multi system and local cable operators to place orders with domestic manufacturers.

She has also also said that the broadcasters should develop their own AV Spots and start using these by 30 Septemberr 2016 and start a scroll on their channels to mount publicity campaign about digital addressable system.

Chairing the 17th meeting of the DAS Task Force, Mukherjee agreed with a suggestion that an advisory may be issued by the Ministry to all MSOs to carry public awareness campaign on their local channels also.

She said considering that the cut-off date of 31 December 2016 was fast approaching, the State Nodal Officers were requested to take help of the Assistant project Directors of Regional Units to implement complete digitization in their States and carry out regular monitoring of the progress at the State as well as District level, preferably on weekly basis.

She said the schedule of the meeting planned at State level may be sent to the Ministry so that if required, the Ministry’s representative can also be present in some of these meetings.

She also felt that the Ministry should regularly release Press Notes/Press Releases on the status of Cable TV Digitization.

At the meeting held on 31 August 2016, Mukherjee, representatives of Telangana, Uttar Pradesh, Uttarakhand, Haryana, Jammu and Kashmir, Karnataka, Jharkhand, Punjab, Bihar, Rajasthan and West Bengal gave details of the progress of implementation of digitization in phase lll and measures being undertaken by them to implement the last phase of digitization in their respective States.

Almost all of them said they were holding regular meetings to monitor the progress and are trying to resolve the issues with stakeholders in order to achieve the target of compfete digitization by the cut-off date.

However, the Chairperson observed that more action was required to be taken by the Nodal Officers of UP, Bihar and Karnataka.

Considering that there were around 6000 MSOs operating in the country but only about 1300 had applied for MSO registration to the Ministry, the broadcasters were requested to ask the MSOs with whom they have interconnect agreements but who have not applied for MSO registration wherher they were interested to work as MSO in the DAS notified area failing which they would not be able to act as MSO after the cut-off date.

The representative of Sony mentioned that they have interconnect agreements with about 1500 MSOs,out of which 1101 have not applied to the Ministry for MSO registration. He confirmed that these MSOs have been advised to apply for MSO registration if they want to continue as MSO in DAS notified areas.

The representative of Star also mentioned that they have issued similar letters to their MSOs who have not taken MSO registration from the Ministry.

The Indian Broadcasting Foundation representative was requested to ensure that the similar action is taken by all other members of the IBF and also to supply the list with their e-mail addresses, including those from Sony, to the Ministry so that the Ministry can also write to them.

The representative of CEAMA said they are not getting sufficient orders of STBs from the big players, though they have enough stock of STBs.

Joint Secretary (Broadcasting) Sanjay Murthy said an issue of setting up of grievance redressal mechanism at national level for MSOs, LCOs and consumers was discussed with the representatives of broadcasters a few days back. He wanted to know the status of setting up of such a system. The representative of IBF said it was working on it and would submit a proposed plan by 10 September 2016 to the Ministry.

While reviewing the progress of the court cases pending in Delhi High Court with regard to cut off date of phase lll digitization, the representative of IBF said it had filed an application in the Hon’ble Delhi High Court to implead them in these cases.

Regarding the public awareness campaign, the representative of the IBF said its members have already started the public campaign using 2 AV Spots provided by the Ministry. He also said scrolls are being planned by their members. The Chairperson emphasized the need for IBF members to develop their own AV Spots as had been done on earlier occasions.

Also read:

DAS Phase IV: IBF asked to up campaign in addition to MIB ads

September 6, 2016
Total 1,315 solar empanelled Wi-Fi towers built in Red Corridor

NEW DELHI: Following a call by the government to increase the reach of communications in the Red Corridor, around 1,315 solar empanelled towers have been set up in the Left Wing Exteremists region in record time

The work was undertaken by Vihaan Networks Limited (VNL), a pioneer in designing, developing and manufacturing of Telecommunications network solutions.

The Home Ministry along with Department of Telecom (DoT) had decided to build a mobile phone network in the most-affected regions across ten Indian States, recognizing that combating insurgency in India’s Red Corridor must include the provision of a robust communication network as an important element of its strategy. These include some of the most hostile terrain in the country, with practically no roads, power or security.

Around 2199 solar-powered mobile communication towers have been set up in a record time of less than a year, altering the geographical and social landscape of the area.

On 20 August 2014, the Union Cabinet approved the extension of mobile telephonic services to 2,199 locations affected by Left Wing Extremism (LWE) in the States of Andhra Pradesh, Bihar, Chhattisgarh, Jharkhand, Maharashtra, Madhya Pradesh, Odisha, Telangana, Uttar Pradesh and West Bengal. There are 106 districts across 10 states which have been identified by the government as LWE-affected districts.

The project was executed by Bharat Sanchar Nigam Limited (BSNL). BSNL has successfully installed towers at these locations giving network coverage to many villages as well as security forces camps and important locations with the help of domestic vendors Vihaan Networks Ltd and HFCL.

India’s cell phone revolution has helped shape the economic development and improved governance for its citizens, leading to game-changing reforms such as better targeting of subsidies.

Vihaan Network Chairman Rajiv Mehrotra said “It is a proud moment for us as we been able to connect millions of rural consumers, through our efficient infrastructure and expertise in Solar enabled telecom equipments. When we talk of integrated socio-economic development, it takes into account many areas that can benefit from faster access and enhanced productivities by using voice & data connectivity be it security, surveillance, connectivity and information access. In areas which are bereft of basic infrastructure, mobile connectivity underlines the solution to many.”

VNL has accomplished connectivity in 10 states, 90 districts, 12,700 villages, 39, 00,000 mobile connections, 110 million crore connected citizens connected and enabled security forces.

The project is funded by the Dot arm USOF, the total project cost was Rs 3567.58 crores this includes CAPEX as well as O&M for a period of 5 years.

September 1, 2016
Total 1,315 solar empanelled Wi-Fi towers built in Red Corridor

NEW DELHI: Following a call by the government to increase the reach of communications in the Red Corridor, around 1,315 solar empanelled towers have been set up in the Left Wing Exteremists region in record time

The work was undertaken by Vihaan Networks Limited (VNL), a pioneer in designing, developing and manufacturing of Telecommunications network solutions.

The Home Ministry along with Department of Telecom (DoT) had decided to build a mobile phone network in the most-affected regions across ten Indian States, recognizing that combating insurgency in India’s Red Corridor must include the provision of a robust communication network as an important element of its strategy. These include some of the most hostile terrain in the country, with practically no roads, power or security.

Around 2199 solar-powered mobile communication towers have been set up in a record time of less than a year, altering the geographical and social landscape of the area.

On 20 August 2014, the Union Cabinet approved the extension of mobile telephonic services to 2,199 locations affected by Left Wing Extremism (LWE) in the States of Andhra Pradesh, Bihar, Chhattisgarh, Jharkhand, Maharashtra, Madhya Pradesh, Odisha, Telangana, Uttar Pradesh and West Bengal. There are 106 districts across 10 states which have been identified by the government as LWE-affected districts.

The project was executed by Bharat Sanchar Nigam Limited (BSNL). BSNL has successfully installed towers at these locations giving network coverage to many villages as well as security forces camps and important locations with the help of domestic vendors Vihaan Networks Ltd and HFCL.

India’s cell phone revolution has helped shape the economic development and improved governance for its citizens, leading to game-changing reforms such as better targeting of subsidies.

Vihaan Network Chairman Rajiv Mehrotra said “It is a proud moment for us as we been able to connect millions of rural consumers, through our efficient infrastructure and expertise in Solar enabled telecom equipments. When we talk of integrated socio-economic development, it takes into account many areas that can benefit from faster access and enhanced productivities by using voice & data connectivity be it security, surveillance, connectivity and information access. In areas which are bereft of basic infrastructure, mobile connectivity underlines the solution to many.”

VNL has accomplished connectivity in 10 states, 90 districts, 12,700 villages, 39, 00,000 mobile connections, 110 million crore connected citizens connected and enabled security forces.

The project is funded by the Dot arm USOF, the total project cost was Rs 3567.58 crores this includes CAPEX as well as O&M for a period of 5 years.

September 1, 2016
SRS Group to invest Rs 200 crore for 100 new screens

NEW DELHI: Despite the onslaught of growing movie channels on television, the craving for seeing a film on the big screen remains – but with new innovations like floor-to-ceiling screens and better sound systems. A strategic investment of Rs 200 crore is being put in by SRS Cinemas to build over 100 new screens across cities and towns in the country.

These theatres will showcase large, wall-to-wall and floor-to-ceiling screens, with international formats such as IMAX, ATMOS and 4DX to present the most immersive experience to movie buffs.

These 100 new screens, well equipped with technology and innovation, will offer a customised theatre geometry and powerful digital sound system to create a unique environment that allows audiences to enjoy the movies as never before. Alongside, international formats will bring projection systems which deliver crystal clear images to provide a great cinematic experience that is truly something to sit back and admire.

These new screens will provide the best-in-class, seamless and sophisticated movie- viewing experience with a pure blend of luxury and technology, a delight to movie enthusiasts.

SRS Group chairman and MD Anil Jindal said: “The Indian film industry is growing rapidly. It is efficiently set to reach $3 billion in 2016. This massive growth has encouraged us to expand and strengthen our presence across Tier II and III cities in the country. We plan to expand our footprint in the country by leveraging organic and inorganic expansion and acquiring screens across the nation.”

Group president & chief strategy officer Tinku Singh said: “We are proud to announce an investment of Rs. 200 Crore to build over 100 new screens. We are glad that with our expertise, we have been able to spread the magic of movies not just in urban but in semi- urban parts of the country as well. We are prominently present in major regions including Haryana, Uttar Pradesh, Punjab, Himachal Pradesh, Rajasthan and Bihar. The current investment will help us to spread more effectively across the country including eastern and southern part of India as well”.

June 29, 2016
SRS Group to invest Rs 200 crore for 100 new screens

NEW DELHI: Despite the onslaught of growing movie channels on television, the craving for seeing a film on the big screen remains – but with new innovations like floor-to-ceiling screens and better sound systems. A strategic investment of Rs 200 crore is being put in by SRS Cinemas to build over 100 new screens across cities and towns in the country.

These theatres will showcase large, wall-to-wall and floor-to-ceiling screens, with international formats such as IMAX, ATMOS and 4DX to present the most immersive experience to movie buffs.

These 100 new screens, well equipped with technology and innovation, will offer a customised theatre geometry and powerful digital sound system to create a unique environment that allows audiences to enjoy the movies as never before. Alongside, international formats will bring projection systems which deliver crystal clear images to provide a great cinematic experience that is truly something to sit back and admire.

These new screens will provide the best-in-class, seamless and sophisticated movie- viewing experience with a pure blend of luxury and technology, a delight to movie enthusiasts.

SRS Group chairman and MD Anil Jindal said: “The Indian film industry is growing rapidly. It is efficiently set to reach $3 billion in 2016. This massive growth has encouraged us to expand and strengthen our presence across Tier II and III cities in the country. We plan to expand our footprint in the country by leveraging organic and inorganic expansion and acquiring screens across the nation.”

Group president & chief strategy officer Tinku Singh said: “We are proud to announce an investment of Rs. 200 Crore to build over 100 new screens. We are glad that with our expertise, we have been able to spread the magic of movies not just in urban but in semi- urban parts of the country as well. We are prominently present in major regions including Haryana, Uttar Pradesh, Punjab, Himachal Pradesh, Rajasthan and Bihar. The current investment will help us to spread more effectively across the country including eastern and southern part of India as well”.

June 29, 2016
Big Ganga launches 8th season of ‘Hindustan Ka Big Star’

MUMBAI: Big Ganga is consistently offers entertainment and meaningful content built on local insights with a cultural connect and a deep understanding of the socio-cultural fabric.

The channel has been tapping unseen talent from the hinterland across rural melas for the past four years and established a popular property called Mele Ka BIG Star. Re-christened as Hindustan Ka BIG Star, in its eighth season, the network plans to up the ante by targeting not only melas, but also add cities, thus increasing participation as well as growing the reach.

Big Ganga will televise this event as a reality TV series for over 5 months with 26 episodes as well as promote it on 92.7 BIG FM. The auditions are scheduled to begin from 6 June for a month.

With an attempt to unearth talent from the grass root level, Hindustan ka Big Star not only invites people who are passionate about any talent, but also encourages those who have an aptitude for singing, dancing, mimicry, stunts, stand-up comedy, painting and much more.

Dabur India Oral Care category head Harkawal Singh said, “We are delighted to partner with Hindustan Ka BIG Star for the third year in a row. The show is a great platform to communicate about the importance of oral hygiene in a relevant way. Dabur Red Paste from the house of Dabur is always known for complete oral care. Dabur Red Paste is a unique blend of traditional Indian Medicine and modern pharmaceutical technology bringing out the best of both, the side effects free, effective formulation useful for maintaining oral hygiene and keeping the gums and teeth healthy.”

Speaking about the property, a spokesperson from Big Ganga said, “In our endeavour to take Mele ka BIG Star to the next level, we decided to reach audiences not only at some of the biggest melas, but also additional towns. Re-named Hindustan ka BIG Star, in its eighth season, the show will continue to bring talent from the Hindi heartland to the world at large, providing them with a great platform and giving brands an interesting engagement opportunity.”

Combining the biggest melas and cities of Uttar Pradesh, Bihar, Jharkhand and Madhya Pradesh, Hindustan ka BIG Star will bring forth hidden talent from across the Hindi heartland. Open for all (Age 4+ onwards), Hindustan ka Big Star has Dabur Red Paste as the Title Sponsor, Co-Powered by Dabur Vatika Shampoo, Associate Sponsor Dalda Cooking Oil and Radio partner 92.7 BIG FM.

In addition to this, the high decibel marketing approach to the show will facilitate an extensive forum for marketers to directly connect with their consumers. The show will be heavily promoted through TV, radio, digital and print.

June 1, 2016