ITV

Tag: Uttar Pradesh

  • With no LIVE audience, PKL teams opt for digital innovation to connect with fans

    With no LIVE audience, PKL teams opt for digital innovation to connect with fans

    Mumbai: With a week left for the launch of Pro Kabaddi League (PKL) Season eight, the excitement is palpable among fans as well as the playing teams. For UP Yoddha, the latest edition offers another opportunity to level up their game from the play-offs and clinch the coveted trophy for the first time.

    The team has consistently made it to the playoffs in every season since its inception in 2017, but has yet to win the title. “We are very excited to have the PKL return after a hiatus of almost two years. The players cannot wait to be back in the competitive environment. And, this time we are more focused and energised to reach the final step and lift the trophy,” says GMR League Games and UP Yoddha CEO Vinod Bisht in an exclusive chat with Indiantelevision.com. 

    The team is all set to begin its campaign with a first match against defending champions Bengal Warriors on the opening day – 22 December. Unlike before, the latest edition of the league will be played without any LIVE audience due to Covid protocols, and with all teams integrated into a bio-bubble. But, that has not deterred the enthusiasm among the teams, says Bisht.

    “The players’ will to win and competitiveness will only get fiercer. But, they are mindful of the changing scenarios, the absence of fans, and a testing bubble life,” says the CEO.

    Bisht, a former commanding officer (CO) in the Indian Army started his Sports journey as a business mentor for Patna pirates in PKL, before teaming up with the UP Yoddha Franchise. Based in Greater Noida, the GMR Group-owned UP Yoddha franchise was introduced into the league in the fifth season and has been part of the league ever since.

    Talking about the post-pandemic impact on the overall experience of the game, Bisht says, “We would have loved to have a full-house cheering for us on home ground, but we need to be cautious of the situation we are in. The safety of our fans is our top priority. With everything that’s happening around, everyone needs to adapt. We just want our players to play passionately, and our fans to enjoy the game even if it’s from the comfort of their home.”

    All matches will be aired LIVE on Star Sports Network, the official broadcast network, and streamed on Disney+ Hotstar, which has already unveiled its mega campaign, #JoBhidegaWohBadhega, featuring former Indian cricket team skipper MS Dhoni.

    Elaborating on how the franchise plans to elevate the experience for their fans who will be watching from home, Bisht says, “We are doing series of online activations involving our fans who we call the ‘Yoddha Toli’ and this Yodhha Toli will interact with our players and other fans through various innovative digital innovations.” The franchise will also focus more on social media interfaces, being mindful of the ongoing pandemic. “But, we definitely intend to meet all our fans at our state-of-the-art UP Yoddha BK Kabaddi Academy in Meerut once the season is over,” he adds.

    ABP News has come on board as the principal sponsor of the UP Yoddha for the 2021-22 season, and the channel logo will feature prominently on the players’ jerseys. “We are the only kabaddi team from Uttar Pradesh, the largest state in India population-wise and given the ongoing situation it was physically impossible to reach all corners of the state, and that’s where ABP News comes in,” says Bisht on association with the news channel. “Considering the popularity of the league, the partnership will help ABP News connect with a wider audience by capturing the interest of sports consumers across both rural and urban markets in the Hindi speaking states.”

    The partnership also comes at a time when the state of Uttar Pradesh is heading into polls, which creates its own buzz around activities associated with the state.

    This season, the team has also upped its game with the addition of star player Pradeep Narwal for a whopping ₹1.65 crore, becoming one of the most expensive players auctioned at a league outside of cricket.

    Talking about the growth in viewership of the sports event, Bisht says, “Kabaddi is one of those childhood games that you played with your friends, a sport that’s close to every Indian’s heart. It has been one of the most played sports in our country, and PKL has allowed teams to represent different parts of our country which shows how much the sport has grown over the years.”

  • Dish TV India to convene 33rd AGM on 30 November

    Dish TV India to convene 33rd AGM on 30 November

    Mumbai: Dish TV India has informed its shareholders that its board of directors has approved the convening of the 33rd Annual General Meeting (AGM) on 30 November after a resolution was passed by the board on 7 November.

    On 29 October, the company had applied to the Registrar of Companies, Mumbai seeking an extension till 31 December to convene the AGM.

    Dish TV India had first sought an extension of the AGM in a notice submitted on 19 September. The AGM was previously scheduled to be held on 27 September. In its notice to the BSE, the company applied for the extension to ensure compliance with a notice sent by Dish TV India’s largest shareholder Yes Bank.

    In another development, the crime branch in Gautam Buddh Nagar (a district in Uttar Pradesh) has sent a notice to Dish TV India on 6 November, restricting Yes Bank from dealing in/and or exercising any rights over equity shares of Dish TV India held by Yes Bank until completion of an investigation being conducted by them. More details on the investigation are awaited.

    Yes Bank, which has a 25.63 per cent shareholding in Dish TV India had sought the removal of directors of the company including managing director Jawaher Lal Goel and independent directors Dr. Rashmi Aggarwal, Bhagwan Das Narang, Shankar Agarwal, and Ashok Mathai Kurien.

    The bank had proposed the appointment of a new board including Akash Suri, Sanjay Nambiar, Vijay Bhatt, Haripriya Padmanabhan, Girish Paranjape, Narayan Vasudeo Prabhutendulkar, and Arvind Nachaya Mapangada.

    Dish TV India board rejected the EGM notice by Yes Bank stating that a resolution to reconstitute the board can only be placed post receipt of approval from the ministry of information and broadcasting and other requisite approvals for appointment of new directors, within statutory guidelines.

    Yes Bank moved National Company Law Tribunal Mumbai with a petition to call for an extraordinary general meeting (EGM) of shareholders of Dish TV India and pass its resolution. 

  • Aaj Tak set to organise ‘Panchayat Aaj Tak’ in UP

    Aaj Tak set to organise ‘Panchayat Aaj Tak’ in UP

    New Delhi: Aaj Tak has announced the latest edition of its conclave – Panchayat Aaj Tak’  – scheduled to begin in Lucknow on Friday.

    The event starting at 10 AM will feature debates and discussions on various burning issues surrounding UP politics ahead of the state assembly elections due early next year.

    Several leaders from the ruling BJP government Iand from other parties like the Indian National Congress, Aam Aadmi Party, BSP, and the SP will be in attendance as speakers discussing the dynamics of civic development, electoral politics, religion, minority representation, and arts and culture in the state of Uttar Pradesh, the network said in a statement.

    The conclave will also see a host of sessions, starting with “Kaun Banega Mukhya Mantri? (Who Will Be the chief minister?)” led by the deputy chief minister of UP Keshav Prasad Maurya, moving to multi-party panel discussions like “Kaun Jaat Ho? (What’s Your Caste?)” with leaders from the BJP, Congress and the SP.

    Current cabinet minister, Satish Mahana will take a session on civic planning such as “Expressway ki Ganga”. Samajwadi Party chief Akhilesh Yadav will lead a session titled “UP Mein Khela Hoi”. Bhartiya Kisan Union spokesperson Rakesh Tikait,will be talking in the session named “Jaat Khadi Karega Khaat!”

    Bhim Army president Chandrashekhar Azad Ravan will be heading a session on Dalit vote blocs while AIMIM Chief Asaduddin Owaisi along with cabinet minister Sidharth Nath Singh will be talking in a session titled “Chunav Ka Dharam Kaanta”.

    The final session of the day will be a keynote speech from chief minister Yogi Adityanath on “Mission 300” and his vision for Uttar Pradesh.

    The event is part of Aaj Tak’s effort to bring nuanced debates to the Indian masses, in order for them to comprehend topical issues in an easy-to-access format. The event will be conducted with all Covid-appropriate protocols in place.

    The event will be broadcast live on the Aaj Tak channel and live streamed online starting 10 AM.

  • UP CM provides Rs 10 lakh aid to family of journalists who succumbed to Covid-19

    UP CM provides Rs 10 lakh aid to family of journalists who succumbed to Covid-19

    Mumbai: Uttar Pradesh chief minister Yogi Adityanath has announced financial aid to the families of journalists who lost their lives due to the coronavirus pandemic. The families of scribes were provided a cheque of Rs 10 lakh each.

    Adityanath was accompanied by India TV editor-in-chief and chairman Rajat Sharma, who also paid tributes to the deceased journalists.

    “TV, print, digital journalists not only covered news during the lockdown, but they also worked as a bridge between the government and the common people. I am proud to say that people from the media fraternity faced the challenge bravely,” said Sharma, adding that there were also times when people stepped out of their homes but did not follow the COVID-19 protocols. “During such times too, our reporters and camera persons spoke to people and questioned them. Some even disrespected journalists upon questioning, however, they continued to do their job and even urged the people to wear masks and follow the coronavirus protocols.”

    Sharma said as the president of NBA, he had also urged the chief minister to provide vaccination for journalists. “The coronavirus pandemic is yet not over and those who have yet not received their vaccination jab should go for it at the earliest,” he added.

    “Over 25 thousand journalists were vaccinated during the drive,” said the chief minister Yogi Adityanath. During the second wave of the pandemic, many journalists across the country got infected on duty and lost their lives, leaving their families helpless, the UP government said.

  • After Odisha, UP and Tamil Nadu declare journalists as frontline workers

    After Odisha, UP and Tamil Nadu declare journalists as frontline workers

    New Delhi: After Odisha, now Uttar Pradesh has declared journalists as frontline workers to be given priority in the ongoing vaccination drive and also directed authorities to allot separate centres for them where they can be inoculated.

    The new government formed in Tamil Nadu and West Bengal has also classified journalists as frontline workers, a day after emerging victorious in the Assembly elections. 

    “All journalists working in newspapers and the visual media risk their lives and their work will be considered as frontline workers in Tamil Nadu,” said Tamil Nadu CM MK Stalin on Tuesday.

    The devastating second wave of Covid2019 has taken a severe toll on news mediapersons, many of whom have been reporting from the ground. According to the Delhi-based Institute of Perception Studies, more than 100 journalists have died since 1 April 2020. Over 52 scribes from various parts of the country lost their lives in April alone.

    The decision comes amid several appeals by the Editors Guild of India (EGI) to the central government to give journalists priority in vaccination along with frontline workers. While several states, including Uttrakhand, Odisha, Bihar, Madhya Pradesh, Punjab have already declared journalists as frontline workers, the Centre has not yet made any provision in this regard.

    “Despite the support from various state governments and media organisations, the central government has not responded to this request. Now, even though vaccination has been technically opened for all above 18 years of age, there is an acute shortage of vaccines. Therefore, the Guild’s urgent demand that journalists be given priority along with other frontline workers,” said the Guild in a recent statement, while condoling the death of mediapersons.

    Welcoming the UP government’s decision on Tuesday, News Broadcasters Association president Rajat Sharma said UP chief minister Yogi Adityanath has directed his officials to open special vaccination centres exclusively for media personnel.

    Sharma had earlier written a letter to the UP CM to make the vaccines available to all media personnel and their family members on priority. “Noida has emerged as a big centre for national electronic media, and most of the TV journalists and camerapersons work and live here. In most of the cases, TV reporters and camera persons have to work in the midst of crowds, and meet Covid2019 patients, doctors and health care workers in hospitals. Hence, the need for vaccinating them and their family members on priority,” wrote the senior journalist.

  • 4 years of Yogi government: A conclave by News State Uttar Pradesh

    4 years of Yogi government: A conclave by News State Uttar Pradesh

    NEW DELHI: News State Uttar Pradesh decked the stage in Lucknow and discussed the extensive development in Uttar Pradesh, on the completion of four years of the Yogi government. The event had a versatile line-up of  veteran cabinet ministers, Deputy CM along with chief minister of Uttar Pradesh Yogi Adityanath, to answer the questions of the public.

    The conclave commenced with the session of  deputy chief minister of Uttar Pradesh, Dr Dinesh Sharma. While drawing a picture of the digital revolution happening in the education system of UP, he stated, how a large number of the youth have succeeded in fulfilling their dream of employment during these past four years of this government. Not only did he counteract the statements of the opponent on this occasion but also claimed that many historians twisted the history of this country under a conspiracy.

    Followed by the session of the power minister of Uttar Pradesh government, Shrikant Sharma, where he claimed that 24-hour electricity is being provided in the NCR. He also informed the audience about the revolutionary change in the field of solar energy. He concluded his session by informing about the development taking place in the field of religious tourism in Mathura and Vrindavan.

    This platform also witnessed a session by the jal shakti minister Dr Mahendra Singh, where he presented major achievements of his ministry. He discussed the successful efforts of the government to provide clean water to every house in the state and counted how his ministry is constantly taking new steps for the cleanliness of Ganga and Yamuna.

    The next session was with women welfare minister Swati Singh, who discussed her ministry's efforts and success on every issue related to women's safety and daughters' education. She also spoke in detail about the government helpline schemes being run for women.

    All the ministers on the platform mentioned how the Uttar Pradesh government have not only fought the battle with Covid2019 but were also able to win it to a great extent. The conclave also had sessions with the folk singer Malini Awasthi, and UP Film Development Council president Raju Srivastava.

    Awasthi graced the occasion with her melodious voice but also commented on how the changing picture of Ayodhya is filling every countryman with pride.

    Famous comedian Raju Srivastava revealed the merits of the International Film City being built in Greater Noida and as always, he did not forget to tickle the audience with his wit and great comic timing.

    The event concluded with a session with chief ministerYogi Adityanath. Answering the question, “At what speed the development has increased in Uttar Pradesh after 2017?” The CM responded to this by citing data and projects. He also counted many achievements of the government, including One District One Product (ODOP), and the Expressways.

    When asked about the 2022 election battle, he announced that the people of  UP will choose BJP once again.  

    The News State Uttar Pradesh Conclave was successful in every way because the public was able to closely understand the changes happening with respect to the economic, social, business, and political spheres in UP.

  • eBay signs MoU with Uttar Pradesh govt for ‘One District One Product’ program

    eBay signs MoU with Uttar Pradesh govt for ‘One District One Product’ program

    NEW DELHI:  eBay today signed an MoU with the government of Uttar Pradesh for its ‘One District One Product’ program. The MoU will enable MSMEs in Uttar Pradesh to leverage eBay’s cross border platform and sell internationally across 190 countries. As part of the MoU, eBay will not only promote local art and crafts but will also help in skill development and self-employment.

    This association will enable ODOP sellers and traders to seamlessly undertake e-commerce retail exports to over 190 markets in the world through a globally established marketplace platform.

    To empower indigenous crafts and goods and support them with a competitive edge, eBay will offer special schemes (pricing and other benefits) curated specifically for sellers and traders associated with the ODOP cell. In addition to this, eBay will train and provide sellers with requisite knowledge and skill-set about various aspects of online retail including listing products online, shipping policies, and product descriptions amongst others to undertake transactions with audiences across the globe.

    Government of UP additional chief secretary (ACS), MSME & export promotion Navneet Sehgal said, “the government is working to catalyze entrepreneurship and creating an ecosystem that promotes better market for outputs, such as handicrafts, leather products, wood & metal craft. At the same time, the MSME sector needs a bridge to swiftly tap hitherto unexplored opportunities and sell indigenous products in the international market.  This is where the role of companies like eBay becomes pivotal. By leveraging partnerships with rural MSMEs and artisans, eBay, like our other eCommerce partners can help ODOP aligned artisans explore endless opportunities across the spectrum of indigenous skills. In order to achieve ‘Make in India’ greater heights, partnerships like these will play an important role in amplifying the multi-sectoral role that MSMEs can play. I hope eBay will also help us to become a global hub for exports of handicrafts and other goods”.

    eBay India country manager Vidmay Naini said, “We are delighted to partner with the Government of Uttar Pradesh’s One District One Product program. Being a true marketplace, eBay has always recognized the immense potential and scope of MSMEs and artisans from across Indian markets. Through this association, we are delighted to introduce the sellers and artisans from Uttar Pradesh to a world full of opportunities across the globe. We will work in conjunction with the state government to further bring about modifications in policies hereby boosting e-commerce retail trade from Uttar Pradesh.”

    “We are strongly in favor of the Hon’ble Prime Minister’s appeal to be local for vocal and promote Indian entrepreneurs globally,” added Vidmay Naini.

    eBay will work closely with Government of Uttar Pradesh ODOP team to onboard sellers and expand their business globally. The association will also allow eBay access to relevant government bodies, industry, and trade associations and initiate meaningful dialogue to ease the norms for e-commerce retail exports in India.

  • Eros Now enters into strategic distribution partnership with Vayam Technologies

    Eros Now enters into strategic distribution partnership with Vayam Technologies

    MUMBAI: Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc, a global Indian entertainment company, announced its agreement with Vayam Technologies Ltd to distribute the OTT platform across districts of Uttar Pradesh through its common service centres (also known as Jan Seva Kendra). Eros Now will be part of Vayamtech's business to customer (B2C) services that provide access to village-level entrepreneurs (VLEs), hosted on its platform.

    Eros Now's availability at nearly 20,000 common service centres, one of the largest government-approved online service delivery channels, across 21 districts in Uttar Pradesh will enhance the reach of the leading online video streaming platform and shall cater to more than two million consumers in the rural areas of the above mentioned state.

    Eros Now CEO Ali Hussein said, "The alliance  between Eros Now and Vayamtech is a result of our common belief in using the power of the internet to offer the best services to customers across India. The people of rural India are increasingly using the internet for their daily needs, and it has now become imperative for businesses to offer rural audiences with seamless access to services. Eros Now's distribution through Vayamtech network of common service centres will offer the massive audience base the best of online video streaming service." 

    As per the Internet & Mobile Association of India's (IAMAI) report, rural India houses 227 million active internet users, 10 per cent more than urban India's about 205 million, as of November 2019. The association, therefore, acts as a perfect distribution mechanism for Eros Now through common service centres (multiple-services-single-window delivering government and private essential services) that will not only deepen Eros Now's reach in the state but also aims to bring socio-economic upliftment in rural areas.

    Vayam’s know-how and familiarity of working for people at bottom of the pyramid extends across multiple states reaching millions of rural citizens. Adhaar Enrolment, Census and Surveys, e-district, CSCs, Facilitation Centres, Banking, Insurance, Product Delivery etc. have facilitated in reaching out to 70 per cent of rural population residing in states of Rajasthan, Uttar Pradesh, Gujarat, Madhya Pradesh and Bihar. 

    Vayamtech executive director Jitendra Tiwari added, "OTT platforms across India are witnessing huge demand and adding Eros Now in Vayamtech's services will result in revenue yielding for the brand by benefiting the customers with easy access to online entertainment. Uttar Pradesh is a massive market and our common service centres across 21 districts in the state is an ideal model for the delivery of the entertainment platform."

    Uttar Pradesh is certainly one of the biggest Hindi speaking markets and Eros Now's massive content catalogue comprising over 12,000 Bollywood movies, original shows, short-format content category Quickie, music and more will offer the best of online entertainment experience. 

  • From Neelesh Misra to Sudhanshu Rai: Meet some of India’s ‘bestseller’ storytellers

    From Neelesh Misra to Sudhanshu Rai: Meet some of India’s ‘bestseller’ storytellers

    Remember those visits to grandparents when we were kids? We used to play in the streets and roam around in the neighbourhood like a nomad. But what we used to wait for eagerly were ‘Dadi ki kahaaniyan’, which took us through unseen worlds with tales of love, glory, valour and at times, witches and ghosts. As time passed, we grew older as well as distant from that beautiful experience. But thanks to some new-age storytellers, who are taking storytelling to its zenith, the art survived the test of time.

    Though the art continues to thrive, there are very few who have mastered the techniques and the empathy that’s needed to charm others through spoken words. Let’s take a look at some of the finest storytellers of the present era:

    1. Neelesh Misra

    Born in Uttar Pradesh in 1973, Neelesh Misra started his professional career as a journalist. While pursuing his journalistic career, Neelesh never gave up his passion of writing and narrating stories. His dedication and perseverance led him to the studios of a popular FM station, where he started a show called ‘Yaadon ka Idiot Box’. As fate would have it, Neelesh Misra’s storytelling skills touched the hearts of listeners and he soon became a household name. He went on to write screenplays and song lyrics for some major Bollywood projects, and also bagged a number of awards. His popularity has surged to an unparallel level, for if he just says ‘Kahaniyan sunata hun’ on a stage, the audience responds with never-ending applause.

    https://www.youtube.com/channel/UCy5mW8fB24ITiiC0etjLI6w

    2. Sudhanshu Rai

    This new-age storyteller is popular across different social media platforms as ‘Kahanikaar Sudhanshu Rai’. What’s special about his stories is the fact that each of his stories are not just narrated, but also conceived by him. Most of his creations are from the genres of horror, thriller, detective stories, science fiction. But on special occasions, Sudhanshu does not refrain from treating his listeners with some out-of-the-box heart touching stories. His idea behind writing and narrating stories is that they should be inspirational, entertaining and must touch lives of people. Some of his stories such as ‘The Mystery of Dark House’ and ‘Happy New Year 2020’ were shared widely on social media platforms and loved by one and all.

    https://www.youtube.com/channel/UCjUB-BhDfNkIUdpEmi3tvxw

    3. Vikram Sridhar

    According to Vikram Sridhar, the founder of Around the Story Tree, a sit-down storytelling is as interesting and engaging as stand-up comedy. Vikram is known for his various storytelling sessions among children of different age groups and cities. As per a report in The Hindu, Vikram has done at least 120 sessions across India. His USP is that he can do the same story in a 15-minute format for kids and in a more detailed format for adults. He believes that storytelling as a performing art is still in its nascent stage in India and has a long road ahead. His tales are mostly about history, mythology and folklores.

    https://www.facebook.com/vikram.sridhar.1

    4. Geeta Ramanujam

    She is one of the senior-most storytellers in the country and has been pursuing the art for more than 22 years now. She has established and founded the Academy of Storytelling, which is the only globally recognised Academy for Storytelling in the World. The veteran storyteller works with the concept of impacting young minds to think differently, by transforming their thinking and creativity. Her mantra is – to be a good storyteller, you need to be a good listener. Geeta Ramanujam has also founded a trust named Kathalaya, which aims at making a positive change in society through storytelling.

    https://www.facebook.com/geeta.ramanujam

    The aforementioned individuals have carved a niche for themselves in their bid to keep the age-old tradition of storytelling alive. They have, in their own unique ways, molded and transformed the art, but only to keep the soul of it intact. What they do is not just different, but probably one of the most real form of various arts around us.

  • Sunny Leone chooses Abdullah Pathan- the strongest man on VMate as her Mr. V

    Sunny Leone chooses Abdullah Pathan- the strongest man on VMate as her Mr. V

    New Delhi: VMate’s New Year Dhamaka campaign #SunnyKaNewYearCall finally saw a winner going on a date with Sunny Leone as she chose the strongest man on VMate as her Mr. V.

    Abdullah Pathan from Moradabad, Uttar Pradesh emerged as the campaign winner to go on a date with Sunny Leone! The strongman ('local hulk') from Moradabad, Abdullah is already a popular video creator with over 6 lakh followers on VMate. To win a date with Sunny he created many videos with his friends and family members around the campaign. His videos were funny, action packed, simple, yet, in one video where he is seen riding a horse cart in a pure filmy fashion declaring that he is coming to date Sunny Leone, was beyond everyone’s comprehension. This reflects Abdullah’s dedication and focus to win the big prize.

    http://s.vmate.com/meUJUbmqAu 

    The campaign gained instant success after Sunny Leone's speculated love interest who was touted as Mr. V turned out to be VMate, which was allowing users to make a video call video with Sunny Leone to celebrate the new year with a twist. Many social media platforms were buzzing with the news, VMate witnessed millions of curious users creating innovative videos with the campaign's hashtag making it one of the most popular campaigns online. Various videos with hilarious memes, funny expressions, macho attitude, and ravishing style went viral on social platforms.

    According to Abdullah, “Meeting Sunny Leone is definitely a once in a lifetime opportunity for me and I am thankful to VMate for providing me with the same. I am also amazed by the humbleness of Sunny Leone who made me feel comfortable with her presence and was curious to know about my future plans. To my surprise as a momento she has given me autographed boxing gloves and did liked my videos. With VMate helping me to gain popularity and earn money, I am sure that one day my dream to be in WWE and launching a gym to inspire young children to take up fitness will come true.”

    "This has been a wonderful journey, saw so many videos from so many creators. Many were actually funny and comic but what Abdullah did was absolutely wonderful. In a way, it is also humbling to know how many people actually love you. I wish best of luck to Abdullah for his future.", said Sunny.

    VMate has become a rage among the youth of India across the country for introducing exciting social media campaigns which also allow them to win bumper prizes such as a car, a scooty, latest smartphones, and more. Recently, VMate had concluded its #VMateFilmistan campaign with more than 7.8 lakh people winning prizes worth Rs. 2.65 crores. In the past also, VMate gained popularity for introducing unique campaigns such as its association with Nach Baliye Season 9, Diwali Campaign and more. Many VMate creators, who are common people, are earning money via VMate videos and transforming their lives by achieving their dreams.