Tag: Uttar Pradesh Tourism

  • MY FM celebrates ‘Aapke Ghar Ka Diya Jayega Ayodhya’ season five

    MY FM celebrates ‘Aapke Ghar Ka Diya Jayega Ayodhya’ season five

    Mumbai: Dainik Bhaskar Group’s radio brand MY FM recently celebrated the fifth season of ‘Aapke Ghar ka diya jayega Ayodhya.’

    After the massive response to this activity last year, this year too MY FM pledged to collect diyas from the listeners and light them at Ayodhya on the auspicious festival of Diwali.

    The initiative is a vibrant expression of community spirit, celebrating the richness of Indian traditions. This year, it was expanded to all seven states and 30 cities, much larger than before with more than 5,40,000 diyas delivered to Ayodhya by MY FM RJs in 20 days.

    This initiative was strongly supported by Uttar Pradesh Tourism and Ayodhya Nagar Nigam along with collaboration with Fortune Foods, ensuring a lively and culturally rich celebration.

    “The overwhelming response to ‘Aapke Ghar Ka Diya Jayega Ayodhya’ underscores our commitment to provide the best experience to our listeners. We are proud to be a part of this journey making Diwali special and unique,” said MY FM CEO Rahul Namjoshi.

    As MY FM continues to champion cultural initiatives, it reinforces the power of radio as a medium to connect communities and celebrate the diversity that India embodies.

  • Orissa Tourism top TV advertiser in travel & tourism category during Jan-July 2019: TAM AdEx

    Orissa Tourism top TV advertiser in travel & tourism category during Jan-July 2019: TAM AdEx

    MUMBAI: Karnataka State Tourism Development Corporation recorded an indexed growth of 297 times in ad insertions on TV during January-July 2019, as compared to the same period in 2018, a TAM Ad Ex India data revealed. The data comprises of the names of top 10 state advertisers in the travel and tourism category on Indian television.

    Two other states which witnessed growth in ad volumes were Jharkhand and Uttarakhand. They saw 118 times and 3.2 times indexed growth respectively. Also, Uttar Pradesh Tourism and Maharashtra Tourism Development Corporation were not advertising in the period during 2018 but made an entry into the top 10 list this year, the data showed.

    While these states made an upward stride in the ad volumes on TV, there was a minor 1 per cent indexed drop in the ads from travel and tourism category in January-July 2019.

    Rajasthan Tourism Development Corporation witnessed a dip of 85 per cent in ad volumes, Orissa of 62 per cent, and Kerala of 26 per cent.

    Despite the dip, Orissa remained the top advertiser in the list followed by Uttar Pradesh and Karnataka.

    Jan-Jul'19

     

    Rank

    Top 10 Advertisers (State)

    Indexed Growth

    1

    Orissa Tourism Devp Corp.

    38

    2

    Up Tourism

    3

    Karnataka State Tourism Devp Corp

    297 (Growth Figure in times)

    4

    Kerala Tourism Devp Corp

    84

    5

    Assam Tourism Devp Corp

    91

    6

    Jharkhand Tourism Development Corp

    118

    7

    Uttarakhand Tourism Devp Board

    3.2 (Growth Figure in times)

    8

    Rajasthan Tourism Development Corp

    15

    9

    Tourism Corporation Of Gujarat

    85

    10

    Maharashtra Tourism Devp Corp