ITV

Tag: Uttam Singh

  • American Oncology Institute launches #VoiceofVictory campaign on World Cancer Day

    American Oncology Institute launches #VoiceofVictory campaign on World Cancer Day

    Mumbai: On the occasion of World Cancer Day, American Oncology Institute (AOI) South Asia’s chain of cancer hospitals launches its campaign, #VoiceofVictory, echoing the theme “Close the Care Gap”. In a world rife with challenges, setbacks, and obstacles, the essence of victory often lies hidden behind narratives of courage, determination, and positivity. With #VoiceOfVictory, AOI aims to unveil and celebrate stories that propel individuals towards triumphs, emphasising the transformative power of resilience and a positive mindset.

    Cancer patient narratives have established themselves as a way of providing information and education but also as an effective approach to improving coping with the disease. As part of the campaign, AOI is releasing a film in collaboration with a young cancer survivor and influencer. This film showcases a positive story and shares hope with thousands who are fighting cancer, resonating with the theme of World Cancer Day. AOI’s commitment to fighting against cancer extends beyond clinical excellence, technological advancements, and passionate care, as it takes a proactive step towards amplifying stories of triumph over adversity.

    Cancer survival stories can help patients to better cope with psychological challenges due to cancer. Through #VoiceofVictory, they strive to bridge the care gap by offering hope, encouragement, and solidarity to those battling cancer. By sharing stories of resilience and triumph, AOI aims to uplift and empower individuals on their journey towards healing and recovery.

    Amidst the overwhelming challenges of cancer, #VoiceofVictory serves as a guiding light, illuminating the resilience of the human spirit in overcoming adversity. This campaign’s alignment with the central theme of ‘Close the Care Gap’ emphasises its commitment to addressing not only the physical aspects of cancer treatment but also the emotional and psychological well-being of patients and their families.

    In a holistic approach to closing the care gap, the AOI, Nagpur launched the varian halcyon E advanced radiotherapy machine, the first of its kind in the Vidarbha region. In tandem with the campaign, AOI organised a series of above-the-line (ATL) and below-the-line (BTL) activities across its 16 units in India.

    Events included cancer screening camps, awareness sessions, walkathons, and health check-up camps, drawing participation from diverse stakeholders such as social groups, NGOs, IMA doctors, media personnel, and the general public. Chief Guests like Uttam Singh (DC Hisar) and DGP R R Swain IPS Jammu and Kashmir graced the occasions, emphasising the significance of cancer awareness. Panels, talks by experts like Dr Trivikrama Rao and Dr Mohan Lal, and felicitations for NGOs and cancer survivors were integral parts of the events.

    These efforts align with AOI’s commitment to holistic cancer care and their campaign, #VoiceOfVictory. This campaign resonates with the central campaign ideas of #AOICancercare and #Wejourneywithyou, reaffirming AOI’s commitment to accompanying patients every step of their cancer journey.

  • Kids prefer entertainment over edutainment on TV

    Kids prefer entertainment over edutainment on TV

    MUMBAI:  Broadcasters’ various attempts at creating content that can get children hooked has repeatedly turned up one result – animation entertainment is what each child comes for.

    The OTTV Kids and Animation Summit 2017’s saw a session on ‘the content and storytelling strategies for kids’ with panelists-Hungama Kids Artist Aloud original content VP Soumini Paul, animation screenwriter Vivek Shukla, Discovery Kids Network head of content Uttam Pal Singh, Amar Chitra Katha and Tinkle group creative director Neel Debdutt Paul and Avant Garde Films founder, CEO and content creator Sohini Mitra. The panel was moderated by Dveo Media CEO Deepak Ramsurrun.

    Discovery’s Singh highlighted that it is exploring more entertainment content for kids aged 2-14. Instead of forcing them to watch particular content, the channel is internally conducting research to understand their tastes.

    Mitra said that apart from rhyming kids content, which is a rage on her channel catering to 3-year-old kids, kids are guzzling humour and action-based series. She added that parents play a key role to get kids to watch content at a specific time.

    Whether one should mix education with this content was the question of the day. S Paul drives home the point by saying, “According to me, educational content, by itself, is boring. The topics we take up, which could be generic, educational or even learn-the-basics kind, are done in a fun and simple manner.”

    Adding more to the context, N Paul said that children don’t want to be bogged down with educational content on screens after they’ve had a heavy dose of the same in school and tuition.

    Agreeing to Neel’s point, Singh said that obviously, parents must be worried and concerned about what their kids are watching. However, when it comes to watching their favourite content, children do not like it when they see the shadow of their parents or teachers in their favourite cartoon characters. Questions like ‘Did you have your milk?’ will only turn them off.

    Ramsurrun asked whether content is selected on the basis of market trends or new ones are experimented with. To which, Mitra said that both things go hand in hand. “Originality is very important. However, at the same time, market trends are also important. As a mother I observe that my son gets tired of seeing the same content repeatedly, so this a market trend for me as an animator. We do a lot of research and then find new content.” Shukla also reiterated the need for original content. “We can have mythological shows but I do not favour copied content,” he said.

    Giving an alternative viewpoint, Singh said that cartoons like Doraemon or Chhota Bheem are always repeated but children are still hooked. “They do look out for original content, but they take time to know these new characters,” he added.

    S Paul brought in economics into the discussion by saying that local content production needs high budgets. “We have a small team but if we have basic resources, we can get into producing local content. If we talk about acquiring the content, the budget is certainly a consideration.”

    Singh added that children don’t bother to know where content has been acquired from or whether it is original or not. They just need to see their favourites on screen and be entertained by them.

    With umpteen numbers of foreign shows available at their disposal such as Doraemon, children will not prefer to watch the likes of Kaali Gufa ka Jaadu. The superior quality of animation is something India is still catching up to.

    Concluding the panel discussion, Shukla emphasised the need for improving the quality and content of originals. He said, “What made Chhota Bheem work? The story and the content were good, but what next? We need to move ahead and get more local original content for kids.”

  • Kangna’s Rajjo set to release with Ramleela

    Kangna’s Rajjo set to release with Ramleela

    The most talked about musical dramas are now set to clash. Sanjay Leela Bhansali’s ‘Ram Leela’, the promo of which has already been unveiled was set to enjoy a solo release in the coming festive season. However, now Kangna Ranaut starrer ‘Rajjo’ is too releasing on the same date.

     

    On the clash of dates, makers of Rajjo says,“ However once the final cut of the ‘Rajjo’ was seen by people concerned, there was an added sense of confidence. It was felt that the originally decided date would be just right to set the stage for ‘Rajjo’ v/s ‘Leela’,”.

     

    With so much effort put in to make delightful film the director of ‘Rajjo’ Vishwas Patil says: “I was waiting for an apt time to bring the film. Even though the main character Kangna (or Rajjo) plays a Mujra wali in the film, it isn’t somber or depressing by any means”.

     

    The release date of a film was decided as 15 November after a lot of brain storming. ‘Rajjo’ would incidentally be arriving just 12 days after the release of ‘Krrish 3’ (3rd November) in which Kangna would be seen kicking butt.

     

    About the film Kangna seem confident, she says “‘Rajjo’ is really close to my heart and I am glad it is being released this festive season. As for competition with other films, there would be one every week in any case. I am sure my producers are taking a good call and it comes from the trust and confidence they have in the product. I am particularly proud of the film and my work. The film is special and it will fetch an audience of it’s own. I strongly believe in director Vishwas Patil and music director Uttam Singh. Once you see the promos, which would be out very soon, you would know what I mean.” There is no doubt that the actress has put in a tremendous about of hard work into the film, lets hope in works in her favour.

     

    Rajjo is produced by Four Pillar Films starring Kangana Ranaut, Paras Arora, Prakash Raj, Mahesh Manjrekar and Jaya Prada.