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Tag: Uttam Malani

  • Cushioning the future: Centuary unveils sofa line

    Cushioning the future: Centuary unveils sofa line

    MUMBAI: From snooze to sit-back, Centuary Mattresses is stretching its comfort credentials beyond the bedroom. India’s “Sleep Specialist” has now stepped into the living room with the launch of Centuary Sofas, unveiled in Hyderabad by brand ambassador and badminton ace PV Sindhu.

    After three decades of perfecting mattresses and pillows, the company is re-engineering its foam science for seating. The new range spans loungers, singles, doubles, and three-seaters, promising what the brand calls “Smart inside, soft outside” durability and ergonomics wrapped in plush style.

    “For over 30 years, we’ve been India’s trusted name in sleep comfort. Expanding into sofas is a natural progression,” said Centuary Sofas executive director Uttam Malani. “Sofas are central to family life, and we’re proud to bring the same trust and comfort into living rooms.”

    Sindhu, who champions rest as much as performance, echoed the sentiment: “Just as Centuary mattresses have been about better sleep, these sofas will now be about better living.”

    Crafted in India with certified foams, pine wood frames, and ergonomic designs, the sofas are available across Centuary’s retail network, exclusive stores, online platforms, and leading e-commerce sites.

    Looks like Centuary isn’t just making India sleep better, it’s making the country sit prettier too.

  • Centuary Mattress unveils its #SleepQool TVC

    Centuary Mattress unveils its #SleepQool TVC

    Mumbai: Centuary Mattress, India’s sleep specialist for over three decades and the official sponsors of the Sunrisers Hyderabad, has unveiled its latest TVC campaign, “SleepQool” featuring its star players like Pat Cummins, Bhuvaneshwar Kumar, Aiden Markam, and T Natarajan from the home team. The TV commercial, which will be simultaneously released across social media platforms highlights the qooling and relaxing nature of their Q-Gel range of mattresses that make it an ideal choice for defying the sweltering summers of India.

    In this latest advertisement, viewers can witness the captain of Sunrisers Hyderabad, Pat Cummins reclined in a state of bliss and comfort offered by Centuary’s latest offering, Q-Gel mattress. In the next frame, the skipper of the Hyderabad Sunrisers can be seen articulating the city’s most favorite response to all stressful situations – ‘Be Qool Mama’. The hilarious commercial cleverly depicts how Q-Gel mattress can provide restorative sleep essential for excelling in the high-adrenaline atmosphere of the IPL tournament, especially during the scorching summer months.

    Crafted with the utmost precision and care, the mattress features a viscose fabric cover with EuroTop Finish, offering a lavish feel and enhanced comfort. The Q-Gel copper crystal memory foam infused with CuSense technology ensures effective heat management for a restful sleep experience. Designed with ergo-soft transition foam and centrik pro responsive cushioning, this mattress provides qool sleep, exceptional body support and airflow regulation.

    Centuary Mattress executive director Uttam Malani said, “At Centuary Mattress, we have always been steadfast on our mission to constantly raise the bar of excellence and deliver the best-in-class sleep solutions to our customer. As a Hyderabad-based brand, this glorious alliance with our very own Sunrisers was simply waiting to happen.  Now, in our capacity as the proud sponsors of Sunrisers Hyderabad, we are absolutely delighted to feature our favourite Orange Army in this latest TVC. This creative collaboration not only celebrates the spirit of cricket but also reiterates our mission to redefine the sleep experience for our esteemed customers.”

    As the tournament ensues, Centuary Mattress remains dedicated to extending the ultimate comfort and support to customers across the country. The TVC masterfully reflects the brand’s commitment to promoting an active lifestyle and enhancing the overall well-being of individuals by emphasizing the need for a qooler, calmer and more revitalising sleep. Q-Gel mattress, the latest innovation from the house of Centuary Mattresses, was launched earlier this year to ensure a qool sleeping experience while providing adequate orthopedic relief for your body.

  • Centuary Mattresses is the Official Sleep Sponsor of Sunrisers Hyderabad in 2024

    Centuary Mattresses is the Official Sleep Sponsor of Sunrisers Hyderabad in 2024

    Mumbai: India’s Sleep Specialist, Centuary Mattress, announces its debut sponsorship for Sunrisers Hyderabad 2024. This marks a significant milestone for the brand as it  extends its support to one of the most renowned franchises in the Indian T20 cricket league, reflecting Centuary’s  commitment to supporting sports and connecting with cricket enthusiasts across the country.

    The Sunrisers Hyderabad have a storied history of success and are widely regarded as a powerhouse team. At the same time, Centuary mattress also commands a solid market share across Andhra Pradesh and Telangana region. As a brand that is deeply rooted in the city and cultural fabric of Hyderabad, this partnership will help Centuary in further strengthening its presence in the Deccan community while also enhancing its brand visibility on a national scale. As part of the sponsorship agreement contract, the Centuary Mattress logo will be prominently displayed on the leading leg of the player’s trousers.

    Centuary Mattress executive director Uttam Malani said, “We are delighted to embark on this exciting journey with Sunrisers Hyderabad. Since this is our first-ever association with such a prestigious sporting franchise, which is also a Hyderabad-based entity, it will not only strengthen our local connection but also elevate the spirit of cricket in our city. Cricket holds a special place in the hearts of millions of Indians and through this partnership we look forward to engaging with fans in a meaningful way while promoting our commitment to quality sleep.”

    Sunrisers Hyderabad CEO K Shanmugam stated “We are excited to welcome Centuary Mattress as our official sponsor for 2024 season. This partnership signifies our shared values of excellence, performance, and dedication to providing the best experience for fans and players alike. We look forward to a successful collaboration that inspires mutual growth for both the brands.”

  • Centuary Mattress hosts India’s largest Qoolest sleep concert

    Centuary Mattress hosts India’s largest Qoolest sleep concert

    Mumbai: Imagine the audience being asked to doze midway during a concert. Although a swift departure from tradition, sleep concerts are becoming increasingly popular across the globe. These ‘sleep concerts’ are designed to curate an enriching and rejuvenating sleeping experience for the participants. In such concerts, falling asleep halfway through is not just acceptable – it’s actively endorsed. Thus, in a bid to raise awareness around the importance of sound sleep and its impact on overall wellbeing while helping people overcome their sleep issues, Centuary Mattress, India’s Sleep Specialist, proudly presents the country’s largest qoolest Sleep Concert, a one of its kind sleep inducing event set to take place on World Sleep Day, 15 March 2024 in collaboration with Big FM.

    Attendees will have the unique opportunity to unwind and rejuvenate to the tunes of Swaram Band, specially curated to induce deep relaxation and promote better sleep. Hosted in the vibrant city of Hyderabad, renowned for its rich cultural heritage, the event will witness the participation of hundreds of people in an immersive experience like never before.

    Addressing the occasion, Centuary Mattresses executive director Uttam Malani said, “In the present day and age, the need to practice and inculcate good sleeping habits has never been greater. With the medical community and even PM Modi in his recent influencer congregation backing the claim that 8 hours of sleep is a minimum physical requirement for the body, our Sleep Concert marks an endeavor to raise awareness regarding sound sleep through the medium of music. By seamlessly blending music and relaxation, this World Sleep Day we aim to underscore the profound importance of quality sleep in nurturing our physical and mental well-being.”

    The attendees attending the sleep concert can expect a serene atmosphere by the lake with soft lighting and dreamy fog, creating an unforgettable sleep experience.

  • “The year 2023 has played a crucial role in the continued growth of Centuary Mattresses”: Centuary Fiber’s Uttam Malani

    “The year 2023 has played a crucial role in the continued growth of Centuary Mattresses”: Centuary Fiber’s Uttam Malani

    Mumbai: As we reflect on the journey and growth of Centuary Mattresses over the last year, it has been a transformative period marked by significant achievements and strategic expansions. The company has recorded an average yearly growth of 30% and aims to sustain this rate over the next three years. The year 2023 has played a crucial role in the continued growth of Centuary Mattresses. We have observed a consistent increase in our consumer base, and this growth serves as a testament to the company’s dedication to delivering quality products that resonate with an expanding audience. The brand has today solidified its position as “India Ka Sleep Specialist” through a strategic combination of innovation and commitment to superior sleep experiences. The introduction of the revolutionary Copper-Gel technology from Centuary stands as a testament to this commitment. This groundbreaking technology leverages the natural heat-conducting properties of copper to dissipate excess heat, addressing a common concern associated with traditional foam mattresses. The Copper-Gel-infused mattresses not only offer a cool and comfortable sleep environment but also contribute to overall sleep hygiene. By consistently pushing the boundaries of sleep technology, Centuary Mattress continues to lead the way in providing customized, innovative, and rejuvenating sleep solutions for individuals across the country.

    One of the key strategies of 2023 for Centuary Mattress was to announce the inclusion of celebrated badminton sensation PV Sindhu as its brand ambassador. This collaboration marks the convergence of two notable entities from Hyderabad – one acclaimed for her achievements on the badminton court and the other for its expertise in providing sleep and comfort solutions.

    Another pivotal approach adopted by the brand in 2023 has been geographical expansion. Centuary Mattress expanded its manufacturing footprint by inaugurating a new facility in Orissa, bringing the total number of manufacturing facilities to four — two in Hyderabad and two in Orissa with a combined capacity to produce approximately 10 lakh mattresses annually. The brand has plans to expand with a manufacturing facility in Western India in the coming years. This move not only signifies a commitment to operational efficiency but also positions Centuary Mattresses to cater to a wider market.

    The brand in the later half of the year opened its premier experiential store in Chennai and plans to strengthen its presence in the southern market with the opening of around 15 experience centers in Chennai, Bengaluru and Hyderabad in the coming months. Over the next 3 years, the brand aims to increase the number of EBOs to 1,000 and grow the MBO count to approximately 10,000. Additionally, the intention is to establish 100 Experience Centers within the same timeframe.

    In 2024, Centuary Mattresses plans to extend its vision horizontally and vertically, reaching more states and geographies, with a focus on tier 3 and 4 towns. The brand’s growth is propelled by increasing revenue from non-metro and non-tier one towns, reflecting a substantial demand even in online sales. The company’s commitment to comprehensive marketing, including out-of-home and television on platforms like Bigg Boss at the regional level, is evident in its significant investment of 8 to 10 percent of revenues.

    With world-class machinery and end-to-end manufacturing, Centuary Mattresses, driven by research and development, is set to launch 10 new products in 2024. This commitment ensures continuous enhancement in product quality, promising an unparalleled sleep experience for consumers. As Centuary Mattresses continues to lead in innovation, the brand looks forward to an exciting and successful year ahead.

    The author of this article is Centuary Fibre Plates Pvt. Ltd. executive director Uttam Malani.

  • PV Sindhu joins Centuary Mattresses for ultimate comfort in the TVC campaign

    PV Sindhu joins Centuary Mattresses for ultimate comfort in the TVC campaign

    Mumbai: Sleepables from the house of Centuary Mattress has launched a campaign featuring brand ambassador PV Sindhu for its Sleepables mattress range. The TVC accentuates the blend of affordability and luxury, emphasizing the reversible mattresses’ durability and customization. The TV commercial also highlights the affordable, durable, and customizable Sleepables mattress range from Centuary providing the necessary comfort and durability to facilitate restful sleep.

    The campaign also emphasizes that sleepable mattresses come as a convenient bed-in-a-box. The collection includes a Hybrid memory foam pocket spring mattress, Bonnell spring mattress, and Ortho memory foam mattress. Another additional benefit of the Reversible Dual Comfort Sleepables mattress range is that they can be flipped over and can be used the same way.  

    Centuary Mattress executive director Uttam Malani said, “At Centuary Mattress, our commitment to customer satisfaction drives us to create mattresses that redefine comfort for a truly rejuvenating sleep experience. Our collaboration with PV Sindhu brings a playful musical narrative, providing a unique peek into the mattress preferences of Gen Z and millennials. We aim to inspire individuals to discover the delight of sound sleep on our certified mattresses, tailored to resonate seamlessly with their modern lifestyles and preferences. ”  

    Customers can order mattresses from their website or any leading marketplace. The chosen mattress size will be delivered to their homes, vacuum-packed in a box.

    Looking ahead, Centuary has ambitious expansion plans. It aims to increase its retail footprint in western and eastern markets, growing the presence among multi-brand dealers from 4,500 to 10,000 outlets. Additionally, the brand plans to boost the number of exclusive brand stores from 450 to 700 and launch at least 100 exclusive experience stores by 2025. Technological advancements, including AR and 3D renders, are also in the pipeline to enhance user experience and drive further growth.

  • Centuary Mattress returns as special partner for Big Boss Telugu Season 7

    Centuary Mattress returns as special partner for Big Boss Telugu Season 7

    Mumbai: Centuary Mattress, a trusted name in the sleep solutions industry in India for more than 35 years, is pleased to announce its special partner sponsorship for Big Boss Telugu Season 7. The strategic partnership for the fourth consecutive year aims further to enhance brand recognition among the audience while delivering top-tier sleeping solutions and premium-quality mattresses.

    Having previously sponsored Big Boss Seasons, Centuary Mattress experienced a remarkable surge in brand recall within the Hyderabad market as a direct result of this collaboration. The current sponsorship arrangement will be a long-term association solidifying Centuary Mattress’s commitment to the Big Boss Telugu franchise and its dedication to providing customers with superior sleep experiences. Additionally, during this season, Centuary Mattress is unveiling the PV Sindhu TVC campaign, which has garnered significant praise from critics for its creative advertising film. The campaign emphasizes the benefits of copper-infused sleep, highlighting that better sleep can enhance performance.

    Centuary Mattress executive director Uttam Malani said, “During the last season, our previous collaboration with Big Boss yielded significant benefits. We’ve renewed our sponsorship for the current season based on the positive outcomes of our initial partnership. Through this renewed association, we aim to achieve even greater brand recall rates and convert them into increased revenue and growth opportunities.”

    Centuary Mattress has a presence among multi-brand dealers from 400 outlets and 200 brand stores in Telangana and Andhra Pradesh and 4500+ across India. It aims to increase its presence to at least 100 exclusive experience stores by 2025.

     

  • Centuary Mattresses onboards badminton star PV Sindhu as brand ambassador

    Centuary Mattresses onboards badminton star PV Sindhu as brand ambassador

    Mumbai: Centuary Mattress, India’s fastest-growing mattress brand, has announced the onboarding of the acclaimed badminton sensation PV Sindhu as its brand ambassador. The partnership marks the union of two champions of Hyderabad – one renowned for her prowess on the badminton court and the other for its specialization in sleep & comfort.

    In Sindhu’s new role off the court, she will be championing the importance of the right mattress for fitness & well-being by using Centuary’s innovative products. Sindhu’s national popularity as Padma Bhushan awardee & most decorated badminton player would enable the brand to reach different geographies across the country. 

    Centuary recently introduced Gel Latex, A-Rise & Viscopedic mattresses to transform how people sleep. With this, the mattress brand has emerged as an industry leader in switching from conventional gel technology to copper gel technology. Comprising natural anti-inflammatory properties that provide pressure relief to the body, the new copper gel technology minimizes the body heat against the surface of the mattress. These unique features promise a good night’s sleep to customers.

    Centuary Mattress executive director Uttam Malani said, “We are elated to welcome PV Sindhu to the Centuary family as our new brand ambassador. Sindhu is a perfect fit for Centuary through shared values of excellence and dedication. While Centuary is India’s Sleep Specialist, Sindhu is surely India’s Sports Specialist and her achievements speak for themselves. We are proud to be associated with a champion such as Sindhu; and look forward to reaching out to all individuals with our innovative products and informative campaigns through this collaboration.”

    Padma Bhushan PV Sindhu, one of India’s most successful sportspeople, said, “Joining hands with Centuary Mattress is an exciting step for me. Their dedication to innovative sleep solutions aligns perfectly with my belief in the importance of rest. Just as rigorous training is vital for success, so is the restorative power of a good night’s sleep  on the right mattress. I’m thrilled to be a part of Centuary’s journey, advocating for healthier sleep solutions for holistic well-being.”

    Centuary Mattresses has established a strong presence in the country across 18 states with 4500+ dealers and 450+ exclusive brand stores. It has manufacturing plants located in Hyderabad and Bhubaneshwar, company-operated sales depots in Pune, Bangalore, Warangal, Vizag, Vijayawada, Kurnool, Sambalpur and sales offices across South, East, and West India.

  • Sania Mirza to continue as Centuary Mattresses’ brand ambassador till September 2020

    Sania Mirza to continue as Centuary Mattresses’ brand ambassador till September 2020

    MUMBAI: Centuary Mattresses – one of the India’s leading mattress brands, will be continuing its association with Sania Mirza till September 2020. The tennis star’s engagement as the brand ambassador of Centuary Mattresses which started in March 2018 will now continue till September 2020. This engagement also made the company an early mover amongst the Indian mattress companies, and to have a continuous association with a celebrity brand ambassador.

    While commenting on the development, Centuary Mattresses executive director Uttam Malani said, “Our association with Sania Mirza was a step towards accelerating our growth plans for the brand. The synergies between the attributes of Centuary Mattresses and Sania Mirza’s personality have had a positive impact on our brand. Our continued association also enables us to rise our positioning and increase our focus on the premium segment.”

    Centuary Mattresses has been continuously leading the product innovation in the Comfort and Bedding industry, offering varied range of products which are manufactured using advanced technology, and conforming to the highest norms. Sania Mirza also encourages people to dream big to achieve greater success and the importance of Power of Better Sleep to chase those dreams. Post successful launch of Signature Collection – inspired by its brand ambassador Sania Mirza, Centuary Mattresses has launched yet another collection under its umbrella – Hybrid Collection; which is the latest in mattress technology.

    Sania Mirza will be seen across a fresh marketing campaign of the brand in the coming season; where she will be seen advocating to “Sleep like a Champion”.

    “For the success of champion; one must understand how important it is to sleep like a champion. I am proud to continue my association with a brand such as Centuary – which has been offering the Power of Better Sleep to all those who dream to be a champion”, said Sania Mirza, on her continued association as the brand ambassador with Centuary Mattresses.

  • Centuary Mattresses gets Sania Mirza as brand ambassador

    Centuary Mattresses gets Sania Mirza as brand ambassador

    MUMBAI: Centuary Mattresses has appointed Indian tennis player Sania Mirza as its brand ambassador. This move also makes the company an early mover amongst the Indian mattress companies to have an association with a celebrity brand ambassador.

    Compared to the market growth rate of 10-11 per cent in the past decade, Centuary Mattresses has been maintaining a CAGR of 19 per cent per annum to be one of the fastest growing brands in comfort and bedding industry in India.

    The brand will now launch a nation-wide campaign with the tennis star which will be rolled out across various media.

    Sania Mirza will be seen in all the marketing campaigns and collaterals of the brand; emphasising on the power of better sleep.

    Centuary Mattresses executive director Uttam Malani says, “Sania Mirza who is a firm believer in the importance of sleep in her own success story was found to be an ideal personality to come on board as Centuary Mattresses’ brand ambassador. The brand intends to leverage Sania’s popularity as a multi-faceted youth icon and a top women athlete to connect with hardworking and aspirational youth of India who needs the power of better sleep to chase their dreams.”

    Tennis player Sania Mirza adds, “I always endorse the brands that I believe in and brands I associate myself on a personal level as well. I am proud to be associated by Centuary Mattresses as we both share the same vision of dreaming big to achieve greater successes and the power of better sleep to chase those dreams. India Ka sleep specialist is now my sleep specialist too.”

    The company plans to rapidly expand its presence and penetration across India by adding to its 200-odd exclusive brand outlets and 3,000 plus multi-brand dealers; riding on the wave of excitement generated through the endorsement and upcoming campaign with Sania Mirza – coupled with the launch of innovative new products.

    The brand – Centuary Mattresses – stands for its commitment to give its customers a better sleep. The company is the creator of Ulti-Matt technology and Centuary is now the new power house of sleep solutions.