ITV

Tag: Uttam Kumar

  • Aakash Aath to woo cine-lovers with movie festivals

    Aakash Aath to woo cine-lovers with movie festivals

    KOLKATA: Aakash Aath is all set to entertain its viewers with four movie festivals for an entire month starting 5 December.

     

    The channel will air films everyday from 1.30 pm to 4.30 pm from its library and the festival will last till 3 January 2015.

     

    The festival will start with the telecast of Uttam Kumar films from 5 to 14 December. The movie list includes ‘Sanyasi Raja’, ‘Moroner Pore’, ‘Jay Jayanti’, ‘Rajlakshmi o Srikanto’, ‘Sudhu Ekti Bochor’ among others.

     

    “Uttam Kumar is an all-time favourite and we have some of his best movies in our library. It is one of the rarest collections which one will get to see nowhere else,” says Aakash Aath director Eshita Surana.

     

    Comedy films like Dhanni Meye’, ‘Miss Priyambada’, ‘Proxy’ and ‘Sriman Prithviraj’ will air from 15 to 21 December.

     

    From 22 to 28 December, the channel will air movies of the veteran actor Prasenjit which will include movies like ‘Duti Pata’, ‘Amar Sangi’, ‘Aboojh Mon’, and ‘Sangharsha’ among others.

     

    Last but not the least, the year ending dhamaka will start from 28 December and continue till 3 January which will see films like ‘Joy Bijoy’, ‘Chameli Memsaheb’, ‘Sankhachur’, and Bhagya Devta among others.

     

    The channel is working hard at marketing the film festival? She answers, “We are promoting it through the channel, mailers across agencies and clients and a viewer bank, whatsapp, push messages, news paper ads and listing.”

     

    When asked about expected viewership, she said the package will pull viewers of all ages as numerous genres have been captured.

     

  • Aakash Aath treats music lovers with ‘The Legend’

    Aakash Aath treats music lovers with ‘The Legend’

    KOLKATA: In a move to stand out from the clutter, Aakash Aath, a Bengali general entertainment channel (GEC), has launched ‘The Legends’, a show where songs of the ‘golden era’ are sung by the current singers.

    The show, which was launched on 3 November and airs Monday to Friday at 9.30pm, pays tribute to legends like RD Burman, SD Burman, Kishore Kumar, Manna Dey, Uttam Kumar, Suchitra Sen and Md. Rafi.

     “The show has an up market and classy look on the lines of Coke Studio wherein songs from the golden era will be sung in both Bengali and Hindi,” highlights Aakash Aath director Eshita Surana.

    On what made the channel launch a music show at primetime, she says that old songs are an all-time hit. “We feel at this time of the day people want something soothing and light, hence, we came up with this idea. Game shows are a tried and tested thing in this time slot and we did not want to become a ‘me too’,” she adds.

     After airing 12 episodes so far, the channel is happy with the response. “Many artists are calling us because they want to perform on the show. Renowned artists like Srikanto Acharya, Madhura Bhattacharya and Raghab have gone on record to say that till now they have not gotten a better platform to perform on. We have attempted to take music to the next level,” says Surana.

    Apart from OOH and print ads, the channel is also using mass media like WhatsApp to promote the programme.