MUMBAI: Paisabazaar, one of India’s largest consumer credit marketplace, has taken a bold step into wealth management by launching fixed deposits (FDs) and corporate bonds on its platform.
Best known as the go-to hub for free credit scores and loans, the fintech giant now wants to be the one-stop shop for all things money. “Our vision is to be a lifelong financial partner by offering a full suite of borrowing, saving and investment options,” said Paisabazaar, ceo, Santosh Agarwal.
The move comes on the heels of PB Money, Paisabazaar’s personal finance management tool built on the account aggregator framework. With the latest launch, the platform promises retail investors a digital-first, transparent experience to compare, choose and book investment products, all from the comfort of their phones.
FDs from players like Bajaj Finance, Suryoday Bank, Shivalik SF Bank, Slice SF Bank, Utkarsh SF Bank, Shriram Finance and South Indian Bank are now live on the app. Meanwhile, corporate bonds, powered by SEBI-regulated Grip Invest are being pitched as a high-yield alternative, with potential returns of up to 13.25 per cent, and investments starting as low as Rs 1,000.
Investors can filter bonds by yield, credit rating and ticket size, and even access SEBI-registered analysts’ curated advice on theme-based portfolios. The aim: to make fixed income appealing again.
Long term, Paisabazaar plans to balance its credit engine with savings and investment offerings, while targeting underserved and ‘new-to-credit’ segments. The company believes its data-led approach will deepen customer engagement and build a resilient, diversified model.