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Tag: UTI Mutual Fund

  • Mission Sponsor Possible as Special Ops 2 locks in 14 brand partners

    Mission Sponsor Possible as Special Ops 2 locks in 14 brand partners

    MUMBAI: Espionage has never looked so marketable JioHotstar’s Special Ops 2 is back, and it’s bringing more than just bullets and secrets to the screen this 18 July. It’s bringing brands. Fourteen of them. Special Ops 2, the latest instalment of the hit thriller franchise, is already making headlines before its premiere not just for its high-stakes cyber warfare plot, but for its impressive brand line-up. With 14 marquee sponsors on board, the show has set a new benchmark in branded entertainment for scripted Indian OTT content.

    From automobiles to FMCG, and personal care to mutual funds, Special Ops 2 has attracted a cross-sectoral advertiser base that includes Hyundai, Jaquar & Co, Directors Elaichi, Asian Paints, UTI Mutual Fund, Envy, Philips, Lux Industries, Domino’s, JK Cement, Oppo, Swiggy, Toothsi, and Sony Bravia. This marks the highest-ever sponsor count for a title under the Specials banner on JioHotstar.

    “With Special Ops, we’ve built an iconic IP that delivers both cultural impact and business value,” said JioHotstar head of revenue entertainment & international Ajit Varghese. “This kind of brand response speaks to the power of premium storytelling and the platform’s ability to deliver engaged, meaningful audiences at scale.”

    Returning to the screen is Kay Kay Menon as Himmat Singh, the stoic intelligence officer at the centre of the action. But this time, he’s stepping into a more shadowy world of cyber espionage, system sabotage, and faceless digital enemies, a timely theme in an age of digital vulnerability.

    The rise in sponsorships also underscores how advertisers are shifting focus towards long-form, high-quality original series as strategic storytelling platforms. JioHotstar’s previous original, Criminal Justice Season 4, similarly drew widespread brand attention, signalling a growing trend in content-backed advertising integrations.

    Special Ops 2 premieres on 18 July exclusively on JioHotstar, and if the buzz (and brand budget) is anything to go by, this mission’s already a success before its first intel drop.

  • Pallavi Patil rejoins Madison Media as VP – insights & strategy

    Pallavi Patil rejoins Madison Media as VP – insights & strategy

    Mumbai: Madison Media, a unit of Madison World, is delighted to announce the return of Pallavi Patil as vice president – Insights & Strategy. In her new role, Pallavi will report to Madison Media & OOH group CEO Vikram Sakhuja.

    With over 19 years of experience in data science, insights, and strategic planning, Pallavi brings a wealth of knowledge and expertise. She previously spent six years at Madison and has also worked with leading companies such as Kinetic Worldwide, Nielsen, and Kantar TNS. Before rejoining Madison, Pallavi was associated with Dentsu – Posterscope. Her impressive portfolio includes handling renowned brands like Heinz, UTI Mutual Fund, Citibank, Vodafone Idea, MTS, Cadbury, Tata Motors, Audi, Levi’s, Samsung, Diageo and Google.

    Madison Media & OOH group CEO Vikram Sakhuja said, “We are thrilled to welcome Pallavi back to the Madison family. Her extensive experience and strategic expertise will be instrumental in driving innovation and delivering exceptional value to our clients.”

    Pallavi remarked, “I am excited to rejoin Madison Media and look forward to contributing to our clients’ growth and success through data-driven strategies and insights. It feels wonderful to be back and collaborate with such a talented and dedicated team.

    In the past year, Madison Media has seen a remarkable trend with nearly 50 ex-Madisonites rejoining the company. This surge of returning talent reflects Madison’s nurturing work culture, strong leadership, and exciting opportunities for professional growth. The agency’s ability to attract back former employees speaks volumes about the positive experiences and impactful work environment Madison provides.

  • UTI Mutual Fund selects Resulticks to power omnichannel customer engagement initiatives

    UTI Mutual Fund selects Resulticks to power omnichannel customer engagement initiatives

    MUMBAI: Real-time omnichannel marketing solutions provider Resulticks announced that UTI Mutual Fund (UTI MF), one of India’s largest investment managers, has selected it as its partner to drive its outcome-driven strategy around omnichannel customer engagement.

    With a pan-India presence and an extensive portfolio that addresses the diverse needs of investors, UTI MF aims to empower both its customer and agent ecosystems through a unified communication strategy. UTI MF selected Resulticks to service these objectives because of its proven record in improving operational efficiency and delivering top-line growth for businesses.

    UTI Asset Management Company Ltd head of marketing Gaurav Suri said, “Continuous and consistent experiences are key to customer engagement. It is our endeavor to recognise every individual in context and keep them at the center of every interaction, regardless of touchpoint. Resulticks is a perfect fit from this perspective, given its omnichannel capabilities and ROI-focused approach. Together, we are looking forward to delight our customers with seamless, unique journeys that will form the foundation of long and lasting relationships.”

    UTI MF has been off to a fast start with Resulticks, having completed initial implementation, data integration, and commencement of communications across more than three channels within just eight weeks of coming on board. The yearend will see the next phase of roll-out, covering additional channels and AI-powered, automated campaigns.

    Resulticks CEO and co-founder Redickaa Subrammanian said, “These are exciting times, and we are thrilled to be working with a long-standing player in the financial services industry such as UTI MF. The cornerstone of all our engagements has been about facilitating individualized interactions with diverse audience that in turn fuel the organization’s growth through a data-driven, outcomes-based strategy. Resulticks’ AI-powered, real-time communication capabilities, as well as our dedicated team of experts and technologists, combine to make us more than ready to meet these needs.”