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Tag: USPA

  • US Polo Assn onboards Palak Tiwari as first-ever female brand ambassador

    US Polo Assn onboards Palak Tiwari as first-ever female brand ambassador

    Mumbai: A groundbreaking move that underscores the brand’s commitment to inclusivity and diversity, USPA is proud to announce Palak Tiwari as its first-ever woman’s brand ambassador. Tiwari, a trailblazing young talent, is set to lend her unique voice and perspective to the renowned fashion label, further strengthening its global presence.

    As the first-ever female brand ambassador of US Polo Assn, Tiwari symbolises a new era of inclusivity and progress. Known for her grace and determination, she embodies the values that US Polo Assn stands for. Her association with the brand embraces her distinct style, charisma, she embodies the essence of modern fashion and represents a generation that values authenticity and individuality and is a youth icon.

    Tiwari was featured in the famous music video ‘Bijlee Bijlee’ sung by Harrdy Sandhu, which captivated audiences and youth.  The song was a huge hit. She recently made her acting debut in the film Kisi Ka Bhai Kisi Ki Jaan alongside Salman Khan. Her collaboration with USPA is poised to ignite a new chapter in the brand’s history, one that embraces diversity and champions individuality.

    “I am honoured to represent USPA as its first woman’s brand ambassador,” said Tiwari. “Fashion is a powerful means of self-expression, and USPA’s commitment to embracing diverse voices resonates deeply with me. I look forward to embarking on this exciting journey together.”

    U.S. Polo Assn. India brand CEO Amitabh Suri says, “We are excited to welcome Palak Tiwari as the first-ever women’s wear brand ambassador to the USPA family as our brand ambassador. Her remarkable presence and commitment towards the brand helps us to curate relevant stories. Through this collaboration, we aim to redefine elegance and inspire a new wave of confidence amongst our audience, reflecting the authentic values that USPA has championed for years.”

    U.S. Polo Assn India vice president marketing Deepansh Bhargava says, “Palak Tiwari resonates with the brand ethos & its culture. With Palak as our first women’s wear brand ambassador we will be able to connect with the audience of sports & fashion both, reach new horizons with the brand new campaign & inspire a generation to embrace both style & substance.”

  • US Polo Assn announces Arjun Rampal as its India brand ambassador

    US Polo Assn announces Arjun Rampal as its India brand ambassador

    Mumbai: US Polo Assn, the official brand of the United States Polo Association (USPA) retailed in India by Arvind Fashions Ltd has announced Bollywood star Arjun Rampal as the India brand ambassador for its new ‘Play Together’ campaign. This announcement comes ahead of the brand creating a new store identity for all the upcoming stores as a part of its expansion plans.

    As part of the expansion plan, the brand will release the new ‘Play Together’ campaign featuring Rampal and will also unveil the new brand look across its 392 stores in India, said the brand in a statement. “The new stores will have an ‘all-white’ interior with the US Polo Assn brand colours. The signature red, blue & white stripes will welcome customers at the entrance,” it added.

    “Being associated with an iconic brand like USPA is a great feeling and becoming the first Indian brand ambassador is truly an honour,” said Arjun Rampal. “The new campaign focuses on twinning which is a fun and fashion-forward concept that captures the pure, emotional bond fathers share with their children. As a father this is what drew me to the brand.”

    The ‘Play Together’ campaign is conceptualised by WYP Creatives, produced by Karma Productions and shot by Bosco Christopher Bhandarkar and Rid Burman. The brand campaign will be out on all major print and digital platforms from 8 December, said the statement.

    “Through our new campaign with Arjun, we are focussed on expanding the brand reach to the offline and online customer base,” stated US Polo Assn – Arvind Fashions Ltd CEO Amitabh Suri. “‘Play together’ captures the emotional & playful bond a father and child share by twinning their look. This thought is also reflected in the clothes and accessories we offer for both men and children.”