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Tag: USP Studios

  • Jio partners USP Studios to strengthen kids content library

    Jio partners USP Studios to strengthen kids content library

    KOLKATA: India’s fastest growing telecom company Reliance Jio has partnered with leading kids content creator USP Studios thus strengthening its platform’s offering for kids in India. Through this partnership with USP Studios, Jio users will now have access to eight exciting edutainment apps including Kids First, Kids TV India, Junior Squad Kid Songs, Top Nursery Rhymes, Kids Channel India, Bob The Train, Little Treehouse Rhymes, and Farmees Nursery Rhymes.

    A specialist in creating engaging content for pre-schoolers, USP Studios has been recognized for making learning fun and screen time a positive and enriching time. USP Studios fun learning apps will be available for Jio users in English and other regional languages for free August 2020 onwards.  

    USP Studios has a strong footprint in India that continues to grow. The content creator has a global subscriber base of over 130 million and commands over 2.5 billion views per month. An industry leader, USP Studios continue to produce original content and unique animated character IPs that pre-school kids can relate and connect with. Jio’s partnership with USP Studios will further amplify the accessibility and availability of USP Studios content for kids across India and in the language of their choice.

    On adding content that caters to pre-schoolers, Jio 's Akash Ambani said, “We are extremely excited on this partnership with USP Studios that has helped us expand our offerings for kids and preschoolers. At Jio, we are focused on expanding our content library to suit the needs of our consumers across all ages. USP Studios is a domain expert and a leader in its category. Through this partnership, we are sure that parents will have a new way to keep their kids engaged and make screen time more meaningful with content that is educative and enriching”

    Speaking on expanding presence in the digital ecosystem, USP Studios founder Uday Singh Phoolka said, “Providing kids with content that is differentiated and resourceful is at the heart of what we do at USP Studios. Over the last six years, we have built an edutainment ecosystem consisting of IPs with interesting and engaging characters and channels that have had a lasting and positive impact on toddlers, kids as well as parents. While we have been reaching out to over 130+ million subscribers, we believe it’s time that we further expand this reach to the next 100 million in India and our partnership with Jio will help us achieve this goal.  Jio has been a true gamechanger in how India has been accessing content. It has not only reduced costs, but has opened up new avenues in terms of how consumers access content. We are extremely excited on this partnership with Jio and are certain that both kids and parents across India will benefit from this association.”

  • USP Studios’ Kids TV receives Diamond Play Button from YouTube

    USP Studios’ Kids TV receives Diamond Play Button from YouTube

    MUMBAI: USP Studios' flagship channel, Kids TV, has surpassed the 10 million subscribers mark, creating a strong community of loyal viewers. To celebrate this achievement, the video-sharing giant YouTube has honoured USP Studios with the prestigious Diamond Play Button.

    The Diamond Play Button is a top honour conferred by YouTube, next only to the Ruby Play Button for the 50 million mark.

    USP Studios founder Uday Singh said, “It is a proud moment for us to receive the Diamond Play Button from YouTube and we couldn’t be happier. The button is a quality certification, a mark of the immense work that every member at USP Studios has put in to reach this subscriber base and an encouragement to keep striving for more. It is also a huge responsibility because our animations and our characters are reaching millions of people around the world. By working closely with our platform partners, we will continue to grow our global community and entertain new audiences from all around the world.”

    USP Studios received a letter from the YouTube CEO, Susan Wojcicki which stated – “The fact is, you’re no longer just a great channel. You’re a movement. You’ve clearly touched a nerve in the world, and you’ve found a legion of fans that expect – and receive – great things from you. You amaze us and inspire us every day. Keep it coming.”

    USP Studios has been constantly expanding its subscriber base through new content, partnerships, and collaborations making a strong foothold in the kids’ content industry

  • USP Studios partners with Cosmos-Maya to expand the global entertainment content distribution network for kids

    USP Studios partners with Cosmos-Maya to expand the global entertainment content distribution network for kids

    MUMBAI: Today, as parents are constantly trying to find the right balance of screen time for young kids, entertainment along with interactive learning plays an imperative role. Edutainment has surfaced as the new face of education! Enhanced creative thinking, more grasping power, better aesthetic senses and improved intellectual learning are only some of the benefits that kids experience every time they watch content; and the last few years have been witness to that.

    Recognizing this need, USP Studios, one of the largest kid’s content creators and publishers in the world, announced their partnership with Cosmos-Maya, Asia’s leading animation studio to exchange select intellectual properties (IPs) from their respective catalogues that are sure to engage young minds.

    USP Studio’s YouTube network channels KidsTv, Farmees and Little Treehouse with a subscriber base of over 52 Million, will distribute Motu Patlu, Chacha Bhatija, ViR The Robot Boy, Eena Meena Deeka and Tik Tak Tail in Hindi and Spanish. On the other hand, Cosmos-Maya’s prime bouquet of YouTube channels titled WowKidz with a subscriber base of over 15 Million, will host iconic properties like Bob The Train, Farmees, Baby Bao Panda in English, Spanish and Bahasa languages which are widely appreciated by the kids and are amongst their top favourites.

    Speaking about this collaboration, Uday Singh Phoolka, Founder, USP Studios commented – “Our ultimate objective/goal at USP Studios is to curate and provide content which is high on quality and engages with kids while being the most preferred by their parents. We are extremely thrilled to partner with an industry giant like Cosmos-Maya, to exchange content and spread the magic of these iconic characters to children worldwide. Our ideologies are completely in sync when it comes to providing entertaining programming for the kids with this partnership”.

    Anish Mehta, CEO Cosmos-Maya added, “It has been our endeavour to bring high quality content to kids through different platforms. We are very happy to collaborate with a brand like USP Studios, which is a pioneer in creating and distributing quality kid’s content. Our viewers are in for a treat.” 

    This association of USP Studios and Cosmos-Maya, with the enormous library of content on their respective channels, will successfully expand their foothold and understanding in the kid’s content industry.