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Tag: US broadcasters

  • CBS signs wireless deal with Capitol Records for ‘CSI: NY’

    CBS signs wireless deal with Capitol Records for ‘CSI: NY’

    MUMBAI: US broadcasters are increasingly looking to forge deals that link the worlds of television, music and wireless communications.

    A good example is a deal done by CBS for its forensics show CSI: NY.

    A ring tone featuring a single from rock group Coldplay will be woven into an upcoming episode of CSI: NY. Moments later, after the scene is broadcast, a ring tone from that song will be offered to viewers for download on their cell phones.

    This is happening due to a cross promotion agreement between CBS and Capitol Records.

    A ring tone of Coldplay’s song Talk will be embedded into an episode of CSI: NY which airs tonight 30 November 2005. In the episode, CSI: NY’s Danny Messer played by Carmine Giovinazzo) is investigating a case when his cell phone rings to the tune of Talk.

    Following the scene, CBS will run promotional messages during the act break in the episode alerting viewers as to how they can purchase and download a ring tone from Talk in Realtone format onto their personal cell phones.

    The Realtone version will be available exclusively for one week through most major wireless carriers in the US by sending the text message Talk to a specific number provided by CBS. After this exclusive one week launch window, the ring tone will be widely available, including on CBS.com. In addition to the ring tone, the song Talk will also be used as background music in a scene later in tonight’s episode.

  • ABC to co-sponsor out-of-home TV ratings study in US

    NEW JERSEY: The ABC Television Network has committed to co-sponsor the 2003 Total TV Audience Monitor (T-TAM) study in the US. The study was announced by sports channel ESPN a couple of months ago.
    The Total Television Audience Monitor is a diary-based study that measures TV viewing wherever it occurs – in and out-of-home. The study is available as a syndicated service to all cable and broadcast networks in the US.
    An official release informs that the potential for out-of-home viewing is significant. Last years T-TAM study revealed that in an average week, 17.2 million men watch TV in unmeasured, out-of-home locations.
    ESPN senior VP Artie Bulgrin said: “By ABC participating in the Fall 2003 survey, we will double the respondent base to include female adults and female college students. In addition, T-TAM is the only viewing study to provide a complete measure of the college student population. We find that many advertisers are especially interested in reliable audience data on the lucrative college market.”
    According to last years T-TAM college study, 2.8 million male college students watch ESPN in an average week, the highest of all cable networks. The Total TV Audience Monitor, directed by Montesano Marketing Research, is seeking support from US broadcasters, cable networks, agencies and advertisers, interested in reliable out-of-home audience data.
    T-TAM data is available going back to the first wave conducted three years ago. Launched and sponsored by ESPN, T-TAM combines the expertise of leading research companies.
    Guiding T-TAM is Dick Montesano of Montesano Marketing Research. During his stint at ABC he spearheaded every major out of home study done by Nielsen in the 1990’s.