ITV

Tag: US broadcast networks

  • Digital Video Recorders benefit hit shows and advertisments: US networks

    Digital Video Recorders benefit hit shows and advertisments: US networks

    MUMBAI: A new study conducted by executives from prominent US broadcast networks show that homes with Digital Video Recorders (DVR) watch significantly more television, and could increase the average primetime audience for a program by an average of 4 per cent. Interestingly, this is contrary to earlier claims that Digital Video Recorders would have an adverse impact on ad-supported television.

    According to an official communiqué, released by DVR major Tivo, the networks highlighted multiple reports showing that DVR households watched 12 per cent more television, and that they are exposed to a greater number of commercial impressions. The results of these studies, though early, confirm what the networks’ own proprietary studies have found all along: DVRs increase the viewing of television’s most popular programming, as well as commercials, the release adds.

    The study conducted by researchers from networks ABC, CBS, NBC, Fox, UPN and the WB highlighted the following:

    1) When factoring in DVR usage, primetime programs increase their audience by an average of 4 per cent. This figure is based on a study conducted by Nielsen that examined DVR usage in seven major markets, including Houston, Tampa, Denver, Orlando, Charlotte, Raleigh and Austin – regions with large enough samples to report DVR usage.

    2) Homes with DVRs averaged 5.7 hours of television viewing per day, compared to 5.1 from homes without DVRs. This represents a 12 per cent increase in the amount of time spent watching TV.

    3) Additionally, the networks’ own proprietary research found that DVR viewers do pay attention to commercials, and that they show high levels of awareness/ recall on commercials they have fast-forwarded. Among the findings:

    4) 58 per cent of DVR users pay attention to commercials even while fast forwarding

    5) 53 per cent of DVR users have gone back to watch commercials they mistakenly skipped.

    As per the study, the 10 most played back programs on DVRs were network television programs are:

    1. Desperate Housewives
    2. Survivor
    3. CSI
    4. Lost
    5. American Idol
    6. The Apprentice
    7. 24
    8. ER
    9. The O.C.
    10. Grey’s Anatomy

    DVR penetration in US households now stands at 8 per cent, representing 11.4 million viewers. By 2010, that number is expected to grow to 39 percent, adds the official release.

  • US broadcast networks to simulcast hurricane Katrina relief concert

    US broadcast networks to simulcast hurricane Katrina relief concert

    MUMBAI: The six US broadcast networks ABC, CBS, Fox, NBC, The WB and UPN will join forces for a primetime special entitled Shelter From The Storm: A Concert For The Gulf Coast.

    The concert will raise funds for those impacted by the devastating effects of Hurricane Katrina. It may be recalled that when 9/11 happened four years ago the four major broadcast networks had gotten together for a concert.
     
     

    The one-hour simulcast takes place on 9 September. The entertainment special/fundraising event will salute the citizens in the devastated areas of Louisiana, Mississippi and Alabama and pay tribute to the rescue personnel guiding relief efforts in the region.

    The event will be broadcast live from locations in New York City and Los Angeles. It will also be made available to other broadcast networks, cable networks, radio stations and broadband Internet providers.
     
     

    Joel Gallen, who produced “America: A Tribute to Heroes” telethon in September 2001 in the aftermath of the 9/11 tragedy, will executive produce the special, which will feature musical performances and appearances by celebrities from the world of film, television and music. Usher, Green Day, Ludacris and Alicia Keys are just some of the stars who have signed up for the gig.

  • Viacom’s Sumner Redstone is Media Person of the Year at Cannes Lions

    Viacom’s Sumner Redstone is Media Person of the Year at Cannes Lions

    Viacom chairman and CEO Sumner M Redstone will receive the Media Person of the Year Award at this year’s Cannes Lions Festival. The trophy will be presented to Redstone during the Press, Outdoor and Media Lions Awards Ceremony on 18 June.

    Redstone is being recognised for establishing Viacom as one of the world’s premier entertainment and media companies. Viacom is also the planet’s largest platform for advertising, holding commanding positions in broadcasting and cable television, radio broadcasting and outdoor advertising media. 

    Viacom is the only media company to own two US broadcast networks, CBS and UPN; and manages a total of nine cable programming services, including the global youth brand MTV, which reaches 450 million homes around the world and children’s network Nickelodeon, with a reach of 225 million. As CEO since 1987, Redstone made it a leading global and diversified media company. 

    The 49th International Advertising Festival will be held from 16 to 22 June 2002 in Cannes, France with over 9,000 delegates from the advertising and allied industries in attendance to celebrate the creme de la creme of creativity in all major media, discuss industry issues and network with one another. Over 17,000 ads from all over the world are showcased at the Festival and a unique programme of high-profile seminars, organized by some of the biggest names in the industry, is also presented. Winning companies receive the highly coveted Lion awards, honoring the most creative TV/cinema, print, outdoor and online advertising, as well as the best media and direct marketing solutions.