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Tag: US ad

  • US ad, mkting trade groups urge Congress to pass spam law

    NEW YORK: The American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), and the Direct Marketing Association (The DMA) have issued an open letter. This urges Congress to immediately pass national anti-spam legislation.
     
     
     
    The open letter underscores an increased collaboration among the three groups to curb the growing spam epidemic and protect legitimate commercial e-mail communication. Last month, the AAAA, ANA and the DMA released a set of practices for businesses that defend and enhance the viability of legitimate e-mail marketing.

    The letter reads, “Spam is a serious and complicated problem. It requires a national solution to protect the national marketplace. We, urge you to pass the CAN-SPAM Act (S. 877) or the Reduction in Distribution of Spam Act (H.R. 2214). Immediate action is required to go after the bad guys on spam and avert a crisis that will bring legitimate electronic commerce to a screeching halt.”

    “37 inconsistent state spam laws and proposals for a do-not-e-mail list or labeling represent a knee-jerk reaction to the spam crisis. These approaches do nothing to reduce the intrusion of spam piling up in consumers’ inboxes. What’s worse, they mandate inconsistent standards that make compliance by honest businesses extraordinarily burdensome. If Congress fails to act, commercial e-mail communication—a promising vehicle for conducting commerce—will be severely injured. Based on the latest US Census Bureau data, some 12 per cent of the current $138 billion Internet commerce marketplace is driven by legitimate commercial e-mail. This translates into a minimum $17.5 billion spent in response to commercial e-mails in 2003 for bedrock goods and services such as travel, hotels, entertainment, books, and clothing.”

  • US ad spend to grow by 2.7 per cent: TNS

    MUMBAI: Total US ad spending is expected to increase 2.6 per cent in 2007 to $153.7 billion, according to the full-year forecast released by TNS Media Intelligence which provides strategic advertising and marketing information.

    This anticipated tepid gain is the smallest since the media economy emerged from its 2001 recession and follows estimated advertising spending growth of 3.8 per cent in 2006.

    Ad expenditures are forecast to increase by just gain of 3.2 per cent in the second half, paralleling an expected late year uptick in overall economic activity.
    TNS Media Intelligence president and CEO Steven Fredericks says, “Our outlook for 2007 is tempered by the absence of two biennial advertising events, the Olympics and federal elections, which tend to contribute an incremental 80-100 basis points to growth rates. More significant, we expect share of total ad spending will continue to shift away from the top 100 marketers, as media fragmentation enables more brands with smaller media budgets to participate in the market, while concurrently helping dampen media price inflation.

    “Based on our forecast, 2007 is poised to be the third consecutive year in which the advertising sector more closely tracks growth in real GDP as opposed to its historical reference mark of nominal GDP. The forces driving this new pattern appear to be sustaining and there is little reason to believe a return to the old order will be forthcoming.”

    Internet display advertising is expected to continue growing at double-digit rates in 2007 with syndication TV, outdoor and magazines also exceeding the overall market average. Network TV is projected to be almost flat versus 2006, while newspapers and spot TV are expected to experience outright declines in ad revenue.